MERKUR Stahlwaren GmbH & Co. KG
(https://merkur-razors.com) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
The site shows strong authority with no significant gaps. The JSON-LD schema is remarkably detailed, including the founding date (1896), legal name, specific contact points, and verified social media links. It does not rely on anonymous ‘expert’ claims; instead, it leverages its identity as an established manufacturer with a physical presence in the ‘Klingenstadt’ (City of Blades) Solingen.
Marketing claims are consistently backed by technical explanations. For example, the claim that certain models provide a ‘deeper’ shave is explained through the technical mechanism of the blade gap (Klingenspalt) and the ‘walking’ of the skin. The site demonstrates performance through functional advice and spare part availability rather than vague transformative promises.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.merkur-razors.com/",
"url": "https://www.merkur-razors.com/",
"name": "MERKUR Stahlwaren - Klassische Rasierhobel aus Solingen",
"isPartOf": {
"@id": "https://www.merkur-razors.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.merkur-razors.com/#primaryimage"
},
"image": {
"@id": "https://www.merkur-razors.com/#primaryimage"
},
"thumbnailUrl": "https://www.merkur-razors.com/wp-content/uploads/2025/10/4900105-scaled.webp",
"datePublished": "2021-09-17T08:24:17+00:00",
"dateModified": "2026-05-28T12:51:56+00:00",
"description": "125 JAHRE MERKUR STAHLWAREN: Gefertigt werden ausgefeilte und hochwertige Rasierhobel mit Doppelklingen Made in Germany.",
"breadcrumb": {
"@id": "https://www.merkur-razors.com/#breadcrumb"
},
"inLanguage": "de",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.merkur-razors.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://www.merkur-razors.com/#primaryimage",
"url": "https://www.merkur-razors.com/wp-content/uploads/2025/10/4900105-scaled.webp",
"contentUrl": "https://www.merkur-razors.com/wp-content/uploads/2025/10/4900105-scaled.webp",
"width": 2880,
"height": 2160,
"caption": "Rasierroutine Einsteiger – Set 47C"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.merkur-razors.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Startseite"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.merkur-razors.com/#website",
"url": "https://www.merkur-razors.com/",
"name": "MERKUR Stahlwaren",
"description": "Eine weitere WordPress-Website",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.merkur-razors.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "de"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "MERKUR Stahlwaren",
"legalName": "Merkur Stahlwaren GmbH & Co. KG",
"url": "https://merkur-razors.com",
"logo": "https://merkur-razors.com/wp-content/themes/AWEOS/svgs/merkur_logo_125jahre.svg",
"foundingDate": "1896",
"foundingLocation": {
"@type": "Place",
"name": "Solingen, Germany"
},
"description": "Hersteller hochwertiger Rasierhobel und Rasurzubehör aus Solingen seit 1896. Handgefertigte Safety Razors, Rasierklingen, Rasierpinsel und Rasiersets Made in Germany.",
"address": {
"@type": "PostalAddress",
"addressLocality": "Solingen",
"addressRegion": "NRW",
"addressCountry": "DE"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+49-212-23001-0",
"email": "info@merkur-razors.com",
"contactType": "customer service",
"availableLanguage": [
"German",
"English"
]
},
"sameAs": [
"https://www.instagram.com/merkur_razors/",
"https://www.facebook.com/merkurrazors/",
"https://www.youtube.com/@MERKUR_RAZORS",
"https://www.tiktok.com/@merkur_razors"
]
}
]
/shop/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.merkur-razors.com/shop/",
"url": "https://www.merkur-razors.com/shop/",
"name": "Shop - MERKUR Stahlwaren",
"isPartOf": {
"@id": "https://www.merkur-razors.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.merkur-razors.com/shop/#primaryimage"
},
"image": {
"@id": "https://www.merkur-razors.com/shop/#primaryimage"
},
"thumbnailUrl": "https://www.merkur-razors.com/wp-content/uploads/2022/02/merkur_910010_x.jpg",
"datePublished": "2021-09-23T08:52:35+00:00",
"dateModified": "2022-02-24T09:21:13+00:00",
"description": "Vom Rasierhobel bis hin zum gesamten Rasierset inklusive Rasierer, Ständer und Pinsel finden Sie alle Artikel auf unserer Shopseite.",
"breadcrumb": {
"@id": "https://www.merkur-razors.com/shop/#breadcrumb"
},
"inLanguage": "de",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.merkur-razors.com/shop/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://www.merkur-razors.com/shop/#primaryimage",
"url": "https://www.merkur-razors.com/wp-content/uploads/2022/02/merkur_910010_x.jpg",
"contentUrl": "https://www.merkur-razors.com/wp-content/uploads/2022/02/merkur_910010_x.jpg",
"width": 1000,
"height": 748,
"caption": "MERKUR Rasierklingen MERKUR SUPER PLATINUM 10er"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.merkur-razors.com/shop/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Startseite",
"item": "https://www.merkur-razors.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shop"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.merkur-razors.com/#website",
"url": "https://www.merkur-razors.com/",
"name": "MERKUR Stahlwaren",
"description": "Eine weitere WordPress-Website",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.merkur-razors.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "de"
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Start",
"@id": "https://www.merkur-razors.com"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Shop",
"@id": "https://www.merkur-razors.com/shop/"
}
}
]
}
]
/datenschutzerklaerung/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.merkur-razors.com/datenschutzerklaerung/",
"url": "https://www.merkur-razors.com/datenschutzerklaerung/",
"name": "Datenschutzerklärung - MERKUR Stahlwaren % %",
"isPartOf": {
"@id": "https://www.merkur-razors.com/#website"
},
"datePublished": "2021-11-25T09:47:54+00:00",
"dateModified": "2025-07-01T13:51:08+00:00",
"description": "Lesen Sie sich unsere detaillierte Datenschutzerklärung durch und informieren Sie sich über verwendete Cookies, Tracking und weiterem.",
"breadcrumb": {
"@id": "https://www.merkur-razors.com/datenschutzerklaerung/#breadcrumb"
},
"inLanguage": "de",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.merkur-razors.com/datenschutzerklaerung/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.merkur-razors.com/datenschutzerklaerung/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Startseite",
"item": "https://www.merkur-razors.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Datenschutzerklärung"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.merkur-razors.com/#website",
"url": "https://www.merkur-razors.com/",
"name": "MERKUR Stahlwaren",
"description": "Eine weitere WordPress-Website",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.merkur-razors.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "de"
}
]
}
/produkt-kategorie/rasierset/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.merkur-razors.com/produkt-kategorie/rasierset/",
"url": "https://www.merkur-razors.com/produkt-kategorie/rasierset/",
"name": "Rasierset kaufen - Made in Germany - Merkur Stahlwaren",
"isPartOf": {
"@id": "https://www.merkur-razors.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.merkur-razors.com/produkt-kategorie/rasierset/#primaryimage"
},
"image": {
"@id": "https://www.merkur-razors.com/produkt-kategorie/rasierset/#primaryimage"
},
"thumbnailUrl": "https://www.merkur-razors.com/wp-content/uploads/2026/01/merkur_34106_back_x.webp",
"description": "Hochwertige und ausgefeilte Rasiersets, made in Germany. Hochqualitative Stahlwaren aus der Klingenstadt Solingen, mit 125 Jahren Erfahrung.",
"breadcrumb": {
"@id": "https://www.merkur-razors.com/produkt-kategorie/rasierset/#breadcrumb"
},
"inLanguage": "de"
},
{
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://www.merkur-razors.com/produkt-kategorie/rasierset/#primaryimage",
"url": "https://www.merkur-razors.com/wp-content/uploads/2026/01/merkur_34106_back_x.webp",
"contentUrl": "https://www.merkur-razors.com/wp-content/uploads/2026/01/merkur_34106_back_x.webp",
"width": 2000,
"height": 1135,
"caption": "MERKUR Rasierhobel 34 INOX Sonderedition 1896 - Rückansicht"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.merkur-razors.com/produkt-kategorie/rasierset/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Startseite",
"item": "https://www.merkur-razors.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Rasierset"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.merkur-razors.com/#website",
"url": "https://www.merkur-razors.com/",
"name": "MERKUR Stahlwaren",
"description": "Eine weitere WordPress-Website",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.merkur-razors.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "de"
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Start",
"@id": "https://www.merkur-razors.com"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Rasierset",
"@id": "https://www.merkur-razors.com/produkt-kategorie/rasierset/"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
199Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 63 | 1 |
| /shop/ | 48 | 1 |
| /datenschutzerklaerung/ | 40 | 9 |
| /produkt-kategorie/rasierset/ | 48 | 1 |
Explore the other reputation pillars for MERKUR Stahlwaren GmbH & Co. KG
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from MERKUR Stahlwaren GmbH & Co. KG, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to MERKUR Stahlwaren GmbH & Co. KG: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://merkur-razors.com to view the most current version of its content and see directly what this company is about and what it offers.