MERKUR Stahlwaren GmbH & Co. KG
(https://merkur-razors.com) 📸 Data Snapshot: May 30, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
14
Impact Weight: 20 / 100
70% Reputation
The site displays reviews (review_count: 63 on homepage) but lacks external proof links (proof_links_count: 1), suggesting reviews are hosted internally. However, the substance of these reviews is forensically strong, mentioning specific staff (Ulrich) and discontinued model names (Merkur Vision 2000), which mitigates trust theatre flags. The site avoids ‘As seen in’ banners and other common industry trust-building clichés.
The ratio of verifiable evidence to assertions is high. For every claim of quality, there is an associated technical model number, a price point, or a specific piece of advice regarding maintenance. The inclusion of a dedicated section for spare parts ([H3] Was tun, wenn der Rasierer defekt ist?) acts as a significant proof point for the claim of longevity and sustainability.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
199Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 63 | 1 |
| /shop/ | 48 | 1 |
| /datenschutzerklaerung/ | 40 | 9 |
| /produkt-kategorie/rasierset/ | 48 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.merkur-razors.com/",
"url": "https://www.merkur-razors.com/",
"name": "MERKUR Stahlwaren - Klassische Rasierhobel aus Solingen",
"isPartOf": {
"@id": "https://www.merkur-razors.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.merkur-razors.com/#primaryimage"
},
"image": {
"@id": "https://www.merkur-razors.com/#primaryimage"
},
"thumbnailUrl": "https://www.merkur-razors.com/wp-content/uploads/2025/10/4900105-scaled.webp",
"datePublished": "2021-09-17T08:24:17+00:00",
"dateModified": "2026-05-28T12:51:56+00:00",
"description": "125 JAHRE MERKUR STAHLWAREN: Gefertigt werden ausgefeilte und hochwertige Rasierhobel mit Doppelklingen Made in Germany.",
"breadcrumb": {
"@id": "https://www.merkur-razors.com/#breadcrumb"
},
"inLanguage": "de",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.merkur-razors.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://www.merkur-razors.com/#primaryimage",
"url": "https://www.merkur-razors.com/wp-content/uploads/2025/10/4900105-scaled.webp",
"contentUrl": "https://www.merkur-razors.com/wp-content/uploads/2025/10/4900105-scaled.webp",
"width": 2880,
"height": 2160,
"caption": "Rasierroutine Einsteiger – Set 47C"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.merkur-razors.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Startseite"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.merkur-razors.com/#website",
"url": "https://www.merkur-razors.com/",
"name": "MERKUR Stahlwaren",
"description": "Eine weitere WordPress-Website",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.merkur-razors.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "de"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "MERKUR Stahlwaren",
"legalName": "Merkur Stahlwaren GmbH & Co. KG",
"url": "https://merkur-razors.com",
"logo": "https://merkur-razors.com/wp-content/themes/AWEOS/svgs/merkur_logo_125jahre.svg",
"foundingDate": "1896",
"foundingLocation": {
"@type": "Place",
"name": "Solingen, Germany"
},
"description": "Hersteller hochwertiger Rasierhobel und Rasurzubehör aus Solingen seit 1896. Handgefertigte Safety Razors, Rasierklingen, Rasierpinsel und Rasiersets Made in Germany.",
"address": {
"@type": "PostalAddress",
"addressLocality": "Solingen",
"addressRegion": "NRW",
"addressCountry": "DE"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+49-212-23001-0",
"email": "info@merkur-razors.com",
"contactType": "customer service",
"availableLanguage": [
"German",
"English"
]
},
"sameAs": [
"https://www.instagram.com/merkur_razors/",
"https://www.facebook.com/merkurrazors/",
"https://www.youtube.com/@MERKUR_RAZORS",
"https://www.tiktok.com/@merkur_razors"
]
}
]
/shop/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.merkur-razors.com/shop/",
"url": "https://www.merkur-razors.com/shop/",
"name": "Shop - MERKUR Stahlwaren",
"isPartOf": {
"@id": "https://www.merkur-razors.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.merkur-razors.com/shop/#primaryimage"
},
"image": {
"@id": "https://www.merkur-razors.com/shop/#primaryimage"
},
"thumbnailUrl": "https://www.merkur-razors.com/wp-content/uploads/2022/02/merkur_910010_x.jpg",
"datePublished": "2021-09-23T08:52:35+00:00",
"dateModified": "2022-02-24T09:21:13+00:00",
"description": "Vom Rasierhobel bis hin zum gesamten Rasierset inklusive Rasierer, Ständer und Pinsel finden Sie alle Artikel auf unserer Shopseite.",
"breadcrumb": {
"@id": "https://www.merkur-razors.com/shop/#breadcrumb"
},
"inLanguage": "de",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.merkur-razors.com/shop/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://www.merkur-razors.com/shop/#primaryimage",
"url": "https://www.merkur-razors.com/wp-content/uploads/2022/02/merkur_910010_x.jpg",
"contentUrl": "https://www.merkur-razors.com/wp-content/uploads/2022/02/merkur_910010_x.jpg",
"width": 1000,
"height": 748,
"caption": "MERKUR Rasierklingen MERKUR SUPER PLATINUM 10er"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.merkur-razors.com/shop/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Startseite",
"item": "https://www.merkur-razors.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shop"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.merkur-razors.com/#website",
"url": "https://www.merkur-razors.com/",
"name": "MERKUR Stahlwaren",
"description": "Eine weitere WordPress-Website",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.merkur-razors.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "de"
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Start",
"@id": "https://www.merkur-razors.com"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Shop",
"@id": "https://www.merkur-razors.com/shop/"
}
}
]
}
]
/datenschutzerklaerung/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.merkur-razors.com/datenschutzerklaerung/",
"url": "https://www.merkur-razors.com/datenschutzerklaerung/",
"name": "Datenschutzerklärung - MERKUR Stahlwaren % %",
"isPartOf": {
"@id": "https://www.merkur-razors.com/#website"
},
"datePublished": "2021-11-25T09:47:54+00:00",
"dateModified": "2025-07-01T13:51:08+00:00",
"description": "Lesen Sie sich unsere detaillierte Datenschutzerklärung durch und informieren Sie sich über verwendete Cookies, Tracking und weiterem.",
"breadcrumb": {
"@id": "https://www.merkur-razors.com/datenschutzerklaerung/#breadcrumb"
},
"inLanguage": "de",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.merkur-razors.com/datenschutzerklaerung/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.merkur-razors.com/datenschutzerklaerung/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Startseite",
"item": "https://www.merkur-razors.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Datenschutzerklärung"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.merkur-razors.com/#website",
"url": "https://www.merkur-razors.com/",
"name": "MERKUR Stahlwaren",
"description": "Eine weitere WordPress-Website",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.merkur-razors.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "de"
}
]
}
/produkt-kategorie/rasierset/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.merkur-razors.com/produkt-kategorie/rasierset/",
"url": "https://www.merkur-razors.com/produkt-kategorie/rasierset/",
"name": "Rasierset kaufen - Made in Germany - Merkur Stahlwaren",
"isPartOf": {
"@id": "https://www.merkur-razors.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.merkur-razors.com/produkt-kategorie/rasierset/#primaryimage"
},
"image": {
"@id": "https://www.merkur-razors.com/produkt-kategorie/rasierset/#primaryimage"
},
"thumbnailUrl": "https://www.merkur-razors.com/wp-content/uploads/2026/01/merkur_34106_back_x.webp",
"description": "Hochwertige und ausgefeilte Rasiersets, made in Germany. Hochqualitative Stahlwaren aus der Klingenstadt Solingen, mit 125 Jahren Erfahrung.",
"breadcrumb": {
"@id": "https://www.merkur-razors.com/produkt-kategorie/rasierset/#breadcrumb"
},
"inLanguage": "de"
},
{
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://www.merkur-razors.com/produkt-kategorie/rasierset/#primaryimage",
"url": "https://www.merkur-razors.com/wp-content/uploads/2026/01/merkur_34106_back_x.webp",
"contentUrl": "https://www.merkur-razors.com/wp-content/uploads/2026/01/merkur_34106_back_x.webp",
"width": 2000,
"height": 1135,
"caption": "MERKUR Rasierhobel 34 INOX Sonderedition 1896 - Rückansicht"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.merkur-razors.com/produkt-kategorie/rasierset/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Startseite",
"item": "https://www.merkur-razors.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Rasierset"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.merkur-razors.com/#website",
"url": "https://www.merkur-razors.com/",
"name": "MERKUR Stahlwaren",
"description": "Eine weitere WordPress-Website",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.merkur-razors.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "de"
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Start",
"@id": "https://www.merkur-razors.com"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Rasierset",
"@id": "https://www.merkur-razors.com/produkt-kategorie/rasierset/"
}
}
]
}
]
Explore the other reputation pillars for MERKUR Stahlwaren GmbH & Co. KG
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from MERKUR Stahlwaren GmbH & Co. KG, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to MERKUR Stahlwaren GmbH & Co. KG: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://merkur-razors.com to view the most current version of its content and see directly what this company is about and what it offers.