Carmex Lip Balm
(https://mycarmex.com) 📸 Data Snapshot: May 31, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
9
Impact Weight: 15 / 100
60% Reputation
A significant authority gap exists in the schema structured data. While ‘Kristen Gourlie’ is identified as the author in the JSON-LD, there are no sameAs links or professional credentials provided to establish her as a medical or cosmetic authority. The organization schema is present but basic, failing to leverage the brand’s stated 85-year history to establish technical authority through certifications or manufacturing standards.
The boldest performance claim, ‘Moisturizes and repairs for up to 12 hours,’ is displayed on the homepage tile for Advanced Repair but is not supported by a clinical summary or methodology description elsewhere. The Ingredients page provides FDA recognition for Phenol as a topical pain reliever, which provides some regulatory substance, but the specific ’12-hour’ duration remains an unsubstantiated marketing assertion.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Person",
"Organization"
],
"@id": "https://www.mycarmex.com/#person",
"name": "Carmex Lip Balm"
},
{
"@type": "WebSite",
"@id": "https://www.mycarmex.com/#website",
"url": "https://www.mycarmex.com",
"name": "Carmex Lip Balm",
"publisher": {
"@id": "https://www.mycarmex.com/#person"
},
"inLanguage": "en-US",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.mycarmex.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "WebPage",
"@id": "https://www.mycarmex.com/#webpage",
"url": "https://www.mycarmex.com/",
"name": "Carmex Lip Balm, Moisturizer, and Lip Care Products",
"datePublished": "2022-06-20T14:31:06-05:00",
"dateModified": "2025-10-21T14:58:47-05:00",
"about": {
"@id": "https://www.mycarmex.com/#person"
},
"isPartOf": {
"@id": "https://www.mycarmex.com/#website"
},
"inLanguage": "en-US"
},
{
"@type": "Person",
"@id": "https://www.mycarmex.com/author/kristen/",
"name": "Kristen Gourlie",
"url": "https://www.mycarmex.com/author/kristen/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/2b0992fcf83f762202286e7866124c6cc8fb76d06385e6d3745005c966e13cc0?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/2b0992fcf83f762202286e7866124c6cc8fb76d06385e6d3745005c966e13cc0?s=96&d=mm&r=g",
"caption": "Kristen Gourlie",
"inLanguage": "en-US"
}
},
{
"@type": "Article",
"headline": "Carmex Lip Balm, Moisturizer, and Lip Care Products",
"keywords": "carmex lip balm",
"datePublished": "2022-06-20T14:31:06-05:00",
"dateModified": "2025-10-21T14:58:47-05:00",
"author": {
"@id": "https://www.mycarmex.com/author/kristen/",
"name": "Kristen Gourlie"
},
"publisher": {
"@id": "https://www.mycarmex.com/#person"
},
"description": "Carmex lip balm is designed to help you look and feel your best with a variety of lip care products including SPF protection!",
"name": "Carmex Lip Balm, Moisturizer, and Lip Care Products",
"@id": "https://www.mycarmex.com/#richSnippet",
"isPartOf": {
"@id": "https://www.mycarmex.com/#webpage"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://www.mycarmex.com/#webpage"
}
}
]
}
/ingredients/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Person",
"Organization"
],
"@id": "https://www.mycarmex.com/#person",
"name": "Carmex Lip Balm"
},
{
"@type": "WebSite",
"@id": "https://www.mycarmex.com/#website",
"url": "https://www.mycarmex.com",
"name": "Carmex Lip Balm",
"publisher": {
"@id": "https://www.mycarmex.com/#person"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mycarmex.com/ingredients/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://www.mycarmex.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://www.mycarmex.com/ingredients/",
"name": "Carmex Ingredients"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://www.mycarmex.com/ingredients/#webpage",
"url": "https://www.mycarmex.com/ingredients/",
"name": "Carmex Lip Balm Ingredients - Ingredients for Lip Care",
"datePublished": "2022-06-20T14:31:07-05:00",
"dateModified": "2023-04-03T10:57:08-05:00",
"isPartOf": {
"@id": "https://www.mycarmex.com/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://www.mycarmex.com/ingredients/#breadcrumb"
}
},
{
"@type": "Person",
"@id": "https://www.mycarmex.com/author/kristen/",
"name": "Kristen Gourlie",
"url": "https://www.mycarmex.com/author/kristen/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/2b0992fcf83f762202286e7866124c6cc8fb76d06385e6d3745005c966e13cc0?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/2b0992fcf83f762202286e7866124c6cc8fb76d06385e6d3745005c966e13cc0?s=96&d=mm&r=g",
"caption": "Kristen Gourlie",
"inLanguage": "en-US"
}
},
{
"@type": "Article",
"headline": "Carmex Lip Balm Ingredients - Ingredients for Lip Care",
"keywords": "carmex ingredients",
"datePublished": "2022-06-20T14:31:07-05:00",
"dateModified": "2023-04-03T10:57:08-05:00",
"author": {
"@id": "https://www.mycarmex.com/author/kristen/",
"name": "Kristen Gourlie"
},
"publisher": {
"@id": "https://www.mycarmex.com/#person"
},
"description": "Learn all you need to know about Carmex ingredients and what we use in our lip balm products to ensure our customers' utmost satisfaction.",
"name": "Carmex Lip Balm Ingredients - Ingredients for Lip Care",
"@id": "https://www.mycarmex.com/ingredients/#richSnippet",
"isPartOf": {
"@id": "https://www.mycarmex.com/ingredients/#webpage"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://www.mycarmex.com/ingredients/#webpage"
}
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Person",
"Organization"
],
"@id": "https://www.mycarmex.com/#person",
"name": "Carmex Lip Balm"
},
{
"@type": "WebSite",
"@id": "https://www.mycarmex.com/#website",
"url": "https://www.mycarmex.com",
"name": "Carmex Lip Balm",
"publisher": {
"@id": "https://www.mycarmex.com/#person"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mycarmex.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://www.mycarmex.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://www.mycarmex.com/about/",
"name": "About Us"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://www.mycarmex.com/about/#webpage",
"url": "https://www.mycarmex.com/about/",
"name": "About Carmex Lip Balm - America's Best Lip Products",
"datePublished": "2022-06-20T14:31:08-05:00",
"dateModified": "2025-08-08T08:10:49-05:00",
"isPartOf": {
"@id": "https://www.mycarmex.com/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://www.mycarmex.com/about/#breadcrumb"
}
},
{
"@type": "Person",
"@id": "https://www.mycarmex.com/author/kristen/",
"name": "Kristen Gourlie",
"url": "https://www.mycarmex.com/author/kristen/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/2b0992fcf83f762202286e7866124c6cc8fb76d06385e6d3745005c966e13cc0?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/2b0992fcf83f762202286e7866124c6cc8fb76d06385e6d3745005c966e13cc0?s=96&d=mm&r=g",
"caption": "Kristen Gourlie",
"inLanguage": "en-US"
}
},
{
"@type": "Article",
"headline": "About Carmex Lip Balm - America's Best Lip Products",
"keywords": "about",
"datePublished": "2022-06-20T14:31:08-05:00",
"dateModified": "2025-08-08T08:10:49-05:00",
"author": {
"@id": "https://www.mycarmex.com/author/kristen/",
"name": "Kristen Gourlie"
},
"publisher": {
"@id": "https://www.mycarmex.com/#person"
},
"description": "Since 1937, Camex Lip Balm has continually evolved to become America's most recognized and loved lip balm brand. Learn more about our history and products.",
"name": "About Carmex Lip Balm - America's Best Lip Products",
"@id": "https://www.mycarmex.com/about/#richSnippet",
"isPartOf": {
"@id": "https://www.mycarmex.com/about/#webpage"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://www.mycarmex.com/about/#webpage"
}
}
]
}
/international/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Person",
"Organization"
],
"@id": "https://www.mycarmex.com/#person",
"name": "Carmex Lip Balm"
},
{
"@type": "WebSite",
"@id": "https://www.mycarmex.com/#website",
"url": "https://www.mycarmex.com",
"name": "Carmex Lip Balm",
"publisher": {
"@id": "https://www.mycarmex.com/#person"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mycarmex.com/international/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://www.mycarmex.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://www.mycarmex.com/international/",
"name": "International"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://www.mycarmex.com/international/#webpage",
"url": "https://www.mycarmex.com/international/",
"name": "International Information for Carmex Lip Balm",
"datePublished": "2022-06-20T14:31:09-05:00",
"dateModified": "2025-09-29T15:32:26-05:00",
"isPartOf": {
"@id": "https://www.mycarmex.com/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://www.mycarmex.com/international/#breadcrumb"
}
},
{
"@type": "Person",
"@id": "https://www.mycarmex.com/author/kristen/",
"name": "Kristen Gourlie",
"url": "https://www.mycarmex.com/author/kristen/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/2b0992fcf83f762202286e7866124c6cc8fb76d06385e6d3745005c966e13cc0?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/2b0992fcf83f762202286e7866124c6cc8fb76d06385e6d3745005c966e13cc0?s=96&d=mm&r=g",
"caption": "Kristen Gourlie",
"inLanguage": "en-US"
}
},
{
"@type": "Article",
"headline": "International Information for Carmex Lip Balm",
"keywords": "international",
"datePublished": "2022-06-20T14:31:09-05:00",
"dateModified": "2025-09-29T15:32:26-05:00",
"author": {
"@id": "https://www.mycarmex.com/author/kristen/",
"name": "Kristen Gourlie"
},
"publisher": {
"@id": "https://www.mycarmex.com/#person"
},
"description": "Looking for information about Carmex outside the United States? You can find Carmex Lip Balm internationally in more than 50 countries around the globe.",
"name": "International Information for Carmex Lip Balm",
"@id": "https://www.mycarmex.com/international/#richSnippet",
"isPartOf": {
"@id": "https://www.mycarmex.com/international/#webpage"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://www.mycarmex.com/international/#webpage"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
9Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /ingredients/ | 3 | 1 |
| /about/ | 2 | 1 |
| /international/ | 2 | 1 |
Explore the other reputation pillars for Carmex Lip Balm
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Carmex Lip Balm, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Carmex Lip Balm: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://mycarmex.com to view the most current version of its content and see directly what this company is about and what it offers.