Carmex Lip Balm
(https://mycarmex.com) 📸 Data Snapshot: May 31, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
12
Impact Weight: 20 / 100
60% Reputation
The site avoids standard trust theatre patterns like ‘As seen in Vogue’ but suffers from an unusual proof gap. The review_count across pages is suspiciously low (2-3 reviews) for a global brand, and while there is a proof_links_count of 1, it does not lead to third-party clinical validation. The claim of being ‘America’s most recognized’ on the About page is a generic performance assertion without a linked source.
The proof density is moderate. The site provides a comprehensive list of active ingredients (Benzocaine, Camphor, Phenol) and their functions, which constitutes technical proof. However, the ratio of verifiable evidence to vague assertions is weakened by the lack of external proof paths; the only outbound focus is toward Amazon for sales rather than third-party testing or dermatological endorsements.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
9Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /ingredients/ | 3 | 1 |
| /about/ | 2 | 1 |
| /international/ | 2 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Person",
"Organization"
],
"@id": "https://www.mycarmex.com/#person",
"name": "Carmex Lip Balm"
},
{
"@type": "WebSite",
"@id": "https://www.mycarmex.com/#website",
"url": "https://www.mycarmex.com",
"name": "Carmex Lip Balm",
"publisher": {
"@id": "https://www.mycarmex.com/#person"
},
"inLanguage": "en-US",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.mycarmex.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "WebPage",
"@id": "https://www.mycarmex.com/#webpage",
"url": "https://www.mycarmex.com/",
"name": "Carmex Lip Balm, Moisturizer, and Lip Care Products",
"datePublished": "2022-06-20T14:31:06-05:00",
"dateModified": "2025-10-21T14:58:47-05:00",
"about": {
"@id": "https://www.mycarmex.com/#person"
},
"isPartOf": {
"@id": "https://www.mycarmex.com/#website"
},
"inLanguage": "en-US"
},
{
"@type": "Person",
"@id": "https://www.mycarmex.com/author/kristen/",
"name": "Kristen Gourlie",
"url": "https://www.mycarmex.com/author/kristen/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/2b0992fcf83f762202286e7866124c6cc8fb76d06385e6d3745005c966e13cc0?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/2b0992fcf83f762202286e7866124c6cc8fb76d06385e6d3745005c966e13cc0?s=96&d=mm&r=g",
"caption": "Kristen Gourlie",
"inLanguage": "en-US"
}
},
{
"@type": "Article",
"headline": "Carmex Lip Balm, Moisturizer, and Lip Care Products",
"keywords": "carmex lip balm",
"datePublished": "2022-06-20T14:31:06-05:00",
"dateModified": "2025-10-21T14:58:47-05:00",
"author": {
"@id": "https://www.mycarmex.com/author/kristen/",
"name": "Kristen Gourlie"
},
"publisher": {
"@id": "https://www.mycarmex.com/#person"
},
"description": "Carmex lip balm is designed to help you look and feel your best with a variety of lip care products including SPF protection!",
"name": "Carmex Lip Balm, Moisturizer, and Lip Care Products",
"@id": "https://www.mycarmex.com/#richSnippet",
"isPartOf": {
"@id": "https://www.mycarmex.com/#webpage"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://www.mycarmex.com/#webpage"
}
}
]
}
/ingredients/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Person",
"Organization"
],
"@id": "https://www.mycarmex.com/#person",
"name": "Carmex Lip Balm"
},
{
"@type": "WebSite",
"@id": "https://www.mycarmex.com/#website",
"url": "https://www.mycarmex.com",
"name": "Carmex Lip Balm",
"publisher": {
"@id": "https://www.mycarmex.com/#person"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mycarmex.com/ingredients/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://www.mycarmex.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://www.mycarmex.com/ingredients/",
"name": "Carmex Ingredients"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://www.mycarmex.com/ingredients/#webpage",
"url": "https://www.mycarmex.com/ingredients/",
"name": "Carmex Lip Balm Ingredients - Ingredients for Lip Care",
"datePublished": "2022-06-20T14:31:07-05:00",
"dateModified": "2023-04-03T10:57:08-05:00",
"isPartOf": {
"@id": "https://www.mycarmex.com/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://www.mycarmex.com/ingredients/#breadcrumb"
}
},
{
"@type": "Person",
"@id": "https://www.mycarmex.com/author/kristen/",
"name": "Kristen Gourlie",
"url": "https://www.mycarmex.com/author/kristen/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/2b0992fcf83f762202286e7866124c6cc8fb76d06385e6d3745005c966e13cc0?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/2b0992fcf83f762202286e7866124c6cc8fb76d06385e6d3745005c966e13cc0?s=96&d=mm&r=g",
"caption": "Kristen Gourlie",
"inLanguage": "en-US"
}
},
{
"@type": "Article",
"headline": "Carmex Lip Balm Ingredients - Ingredients for Lip Care",
"keywords": "carmex ingredients",
"datePublished": "2022-06-20T14:31:07-05:00",
"dateModified": "2023-04-03T10:57:08-05:00",
"author": {
"@id": "https://www.mycarmex.com/author/kristen/",
"name": "Kristen Gourlie"
},
"publisher": {
"@id": "https://www.mycarmex.com/#person"
},
"description": "Learn all you need to know about Carmex ingredients and what we use in our lip balm products to ensure our customers' utmost satisfaction.",
"name": "Carmex Lip Balm Ingredients - Ingredients for Lip Care",
"@id": "https://www.mycarmex.com/ingredients/#richSnippet",
"isPartOf": {
"@id": "https://www.mycarmex.com/ingredients/#webpage"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://www.mycarmex.com/ingredients/#webpage"
}
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Person",
"Organization"
],
"@id": "https://www.mycarmex.com/#person",
"name": "Carmex Lip Balm"
},
{
"@type": "WebSite",
"@id": "https://www.mycarmex.com/#website",
"url": "https://www.mycarmex.com",
"name": "Carmex Lip Balm",
"publisher": {
"@id": "https://www.mycarmex.com/#person"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mycarmex.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://www.mycarmex.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://www.mycarmex.com/about/",
"name": "About Us"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://www.mycarmex.com/about/#webpage",
"url": "https://www.mycarmex.com/about/",
"name": "About Carmex Lip Balm - America's Best Lip Products",
"datePublished": "2022-06-20T14:31:08-05:00",
"dateModified": "2025-08-08T08:10:49-05:00",
"isPartOf": {
"@id": "https://www.mycarmex.com/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://www.mycarmex.com/about/#breadcrumb"
}
},
{
"@type": "Person",
"@id": "https://www.mycarmex.com/author/kristen/",
"name": "Kristen Gourlie",
"url": "https://www.mycarmex.com/author/kristen/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/2b0992fcf83f762202286e7866124c6cc8fb76d06385e6d3745005c966e13cc0?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/2b0992fcf83f762202286e7866124c6cc8fb76d06385e6d3745005c966e13cc0?s=96&d=mm&r=g",
"caption": "Kristen Gourlie",
"inLanguage": "en-US"
}
},
{
"@type": "Article",
"headline": "About Carmex Lip Balm - America's Best Lip Products",
"keywords": "about",
"datePublished": "2022-06-20T14:31:08-05:00",
"dateModified": "2025-08-08T08:10:49-05:00",
"author": {
"@id": "https://www.mycarmex.com/author/kristen/",
"name": "Kristen Gourlie"
},
"publisher": {
"@id": "https://www.mycarmex.com/#person"
},
"description": "Since 1937, Camex Lip Balm has continually evolved to become America's most recognized and loved lip balm brand. Learn more about our history and products.",
"name": "About Carmex Lip Balm - America's Best Lip Products",
"@id": "https://www.mycarmex.com/about/#richSnippet",
"isPartOf": {
"@id": "https://www.mycarmex.com/about/#webpage"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://www.mycarmex.com/about/#webpage"
}
}
]
}
/international/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Person",
"Organization"
],
"@id": "https://www.mycarmex.com/#person",
"name": "Carmex Lip Balm"
},
{
"@type": "WebSite",
"@id": "https://www.mycarmex.com/#website",
"url": "https://www.mycarmex.com",
"name": "Carmex Lip Balm",
"publisher": {
"@id": "https://www.mycarmex.com/#person"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mycarmex.com/international/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://www.mycarmex.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://www.mycarmex.com/international/",
"name": "International"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://www.mycarmex.com/international/#webpage",
"url": "https://www.mycarmex.com/international/",
"name": "International Information for Carmex Lip Balm",
"datePublished": "2022-06-20T14:31:09-05:00",
"dateModified": "2025-09-29T15:32:26-05:00",
"isPartOf": {
"@id": "https://www.mycarmex.com/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://www.mycarmex.com/international/#breadcrumb"
}
},
{
"@type": "Person",
"@id": "https://www.mycarmex.com/author/kristen/",
"name": "Kristen Gourlie",
"url": "https://www.mycarmex.com/author/kristen/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/2b0992fcf83f762202286e7866124c6cc8fb76d06385e6d3745005c966e13cc0?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/2b0992fcf83f762202286e7866124c6cc8fb76d06385e6d3745005c966e13cc0?s=96&d=mm&r=g",
"caption": "Kristen Gourlie",
"inLanguage": "en-US"
}
},
{
"@type": "Article",
"headline": "International Information for Carmex Lip Balm",
"keywords": "international",
"datePublished": "2022-06-20T14:31:09-05:00",
"dateModified": "2025-09-29T15:32:26-05:00",
"author": {
"@id": "https://www.mycarmex.com/author/kristen/",
"name": "Kristen Gourlie"
},
"publisher": {
"@id": "https://www.mycarmex.com/#person"
},
"description": "Looking for information about Carmex outside the United States? You can find Carmex Lip Balm internationally in more than 50 countries around the globe.",
"name": "International Information for Carmex Lip Balm",
"@id": "https://www.mycarmex.com/international/#richSnippet",
"isPartOf": {
"@id": "https://www.mycarmex.com/international/#webpage"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://www.mycarmex.com/international/#webpage"
}
}
]
}
Explore the other reputation pillars for Carmex Lip Balm
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Carmex Lip Balm, captured on May 31, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Carmex Lip Balm: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://mycarmex.com to view the most current version of its content and see directly what this company is about and what it offers.