Based on 1453 businesses audited.
Rare Beauty has 21.4 points more reputation than the average for Beauty, Cosmetics & Personal Care.
Beauty, Cosmetics & Personal Care Reputation: Rare Beauty (rarebeauty.com)
Rare Beauty is a high-substance celebrity brand that largely avoids the ‘pseudo-science’ trap of the cosmetics industry. Its BS score is low because it replaces vague ‘revolutionary’ claims with specific social impact metrics and clear product utility. The only significant fluff is the lack of specific attribution for its ‘award-winning’ and sales velocity labels.
Beauty, Cosmetics & Personal Care Reputation: Rare Beauty (rarebeauty.com)
The site content perfectly aligns with the Beauty, Cosmetics & Personal Care category. It focuses on makeup products (blush, foundation, brow gel) with specific industry-standard claims like ‘Vegan & Cruelty Free.’
“The score of 76 indicates minimal bullshit. The points were primarily triggered by Trust and Proof (8/20) due to unlinked 'award' claims and Commodity Fingerprint (6/15) for standard retail template usage. The site achieved a perfect 0 in Identity and Authority due to its comprehensive and valid schema data.”