Rare Beauty
(https://rarebeauty.com) 📸 Data Snapshot: June 19, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
12
Impact Weight: 20 / 100
60% Reputation
The site exhibits minor trust theatre by displaying high review counts (e.g., 1,837 on the Face page) while providing only 2 proof links. Claims such as ‘award-winning bestseller’ and ‘sold every four seconds’ are used as H3 headers but lack immediate citations or external proof paths within the text provided. However, the trust_theatre_flag is false, suggesting no egregious fakery was detected.
Proof density is moderate, anchored by specific numbers (1% of sales, 4-step shade finder, 6 shades). While it lacks external third-party lab results in the crawled text, the specific charitable and logistical numbers provide more substance than generic beauty competitors. The presence of a legitimate physical address and phone number in schema adds to the verifiable evidence.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
3908Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 80 | 2 |
| /collections/bestsellers/ | 1311 | 2 |
| /collections/face/ | 1837 | 2 |
| /collections/eye/ | 680 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Rare Beauty",
"url": "https://www.rarebeauty.com",
"logo": "https://customers.seomanager.com/knowledgegraph/logo/therarebeauty_myshopify_com_logo.jpg",
"image": "https://customers.seomanager.com/knowledgegraph/logo/therarebeauty_myshopify_com_logo.jpg",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "1-888-892-7273",
"contactType": "customer service"
}
],
"sameAs": [
"https://www.facebook.com/Rare-Beauty-102403614660064/%3Fmodal%3Dadmin_todo_tour",
"https://twitter.com/rarebeauty",
"https://www.instagram.com/rarebeauty/",
"https://www.youtube.com/channel/UCvOtsjwO04Seaep0J2clYEw",
"https://www.linkedin.com/company/rarebeautyofficial"
]
},
{
"@context": "https://schema.org",
"@type": "HealthAndBeautyBusiness",
"name": "Rare Beauty",
"url": "https://www.rarebeauty.com",
"description": "Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.",
"image": "https://customers.seomanager.com/knowledgegraph/logo/therarebeauty_myshopify_com_logo.jpg",
"telephone": "424-502-1061",
"brand": {
"@type": "Brand",
"name": "Rare Beauty"
},
"priceRange": "$5 - 35",
"geo": {
"@type": "GeoCoordinates",
"latitude": "33.9188522",
"longitude": "-118.3951921"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "222 N Pacific Coast Highway Suite 200",
"addressLocality": "El Segundo",
"addressRegion": "California",
"postalCode": "90245",
"addressCountry": "US"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Rare Beauty",
"url": "www.rarebeauty.com",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.rarebeauty.com/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
/collections/bestsellers/
{
"@context": "http://schema.org",
"@type": "CollectionPage",
"@id": "https://www.rarebeauty.com/collections/bestsellers",
"name": "Our Best Selling Makeup Products",
"url": "https://www.rarebeauty.com/collections/bestsellers",
"image": "https://www.rarebeauty.com/cdn/shop/files/brow-harmony-flexible-lifting-gel-1440x1952.jpg?v=1762287798&width=1024",
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.rarebeauty.com/collections/bestsellers/products/brow-harmony-flexible-lifting-gel",
"url": "https://www.rarebeauty.com/collections/bestsellers/products/brow-harmony-flexible-lifting-gel"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.rarebeauty.com/collections/bestsellers/products/soft-pinch-tinted-lip-oil",
"url": "https://www.rarebeauty.com/collections/bestsellers/products/soft-pinch-tinted-lip-oil"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.rarebeauty.com/collections/bestsellers/products/soft-pinch-luminous-powder-blush",
"url": "https://www.rarebeauty.com/collections/bestsellers/products/soft-pinch-luminous-powder-blush"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@id": "https://www.rarebeauty.com/collections/bestsellers/products/true-to-myself-natural-matte-longwear-foundation",
"url": "https://www.rarebeauty.com/collections/bestsellers/products/true-to-myself-natural-matte-longwear-foundation"
}
},
{
"@type": "ListItem",
"position": 5,
"item": {
"@id": "https://www.rarebeauty.com/collections/bestsellers/products/rare-eau-de-parfum-fragrance-gift-set",
"url": "https://www.rarebeauty.com/collections/bestsellers/products/rare-eau-de-parfum-fragrance-gift-set"
}
},
{
"@type": "ListItem",
"position": 6,
"item": {
"@id": "https://www.rarebeauty.com/collections/bestsellers/products/soft-pinch-liquid-blush",
"url": "https://www.rarebeauty.com/collections/bestsellers/products/soft-pinch-liquid-blush"
}
},
{
"@type": "ListItem",
"position": 7,
"item": {
"@id": "https://www.rarebeauty.com/collections/bestsellers/products/rare-eau-de-parfum",
"url": "https://www.rarebeauty.com/collections/bestsellers/products/rare-eau-de-parfum"
}
},
{
"@type": "ListItem",
"position": 8,
"item": {
"@id": "https://www.rarebeauty.com/collections/bestsellers/products/soft-pinch-cheek-lip-trio",
"url": "https://www.rarebeauty.com/collections/bestsellers/products/soft-pinch-cheek-lip-trio"
}
},
{
"@type": "ListItem",
"position": 9,
"item": {
"@id": "https://www.rarebeauty.com/collections/bestsellers/products/warm-wishes-effortless-bronzer-stick",
"url": "https://www.rarebeauty.com/collections/bestsellers/products/warm-wishes-effortless-bronzer-stick"
}
}
]
}
}
/collections/face/
{
"@context": "http://schema.org",
"@type": "CollectionPage",
"@id": "https://www.rarebeauty.com/collections/face",
"name": "Shop Our Face Makeup Products",
"url": "https://www.rarebeauty.com/collections/face",
"image": "https://www.rarebeauty.com/cdn/shop/files/ECOMM-SOFT-PINCH-LUMINOUS-POWDER-BLUSH-CHEER.jpg?v=1762292447&width=1024",
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.rarebeauty.com/collections/face/products/soft-pinch-luminous-powder-blush",
"url": "https://www.rarebeauty.com/collections/face/products/soft-pinch-luminous-powder-blush"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.rarebeauty.com/collections/face/products/soft-pinch-liquid-blush-duo",
"url": "https://www.rarebeauty.com/collections/face/products/soft-pinch-liquid-blush-duo"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.rarebeauty.com/collections/face/products/soft-pinch-matte-bouncy-blush-mini",
"url": "https://www.rarebeauty.com/collections/face/products/soft-pinch-matte-bouncy-blush-mini"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@id": "https://www.rarebeauty.com/collections/face/products/true-to-myself-natural-matte-longwear-foundation",
"url": "https://www.rarebeauty.com/collections/face/products/true-to-myself-natural-matte-longwear-foundation"
}
},
{
"@type": "ListItem",
"position": 5,
"item": {
"@id": "https://www.rarebeauty.com/collections/face/products/soft-touch-makeup-blending-sponge",
"url": "https://www.rarebeauty.com/collections/face/products/soft-touch-makeup-blending-sponge"
}
},
{
"@type": "ListItem",
"position": 6,
"item": {
"@id": "https://www.rarebeauty.com/collections/face/products/silicone-sponge-case",
"url": "https://www.rarebeauty.com/collections/face/products/silicone-sponge-case"
}
},
{
"@type": "ListItem",
"position": 7,
"item": {
"@id": "https://www.rarebeauty.com/collections/face/products/warm-wishes-soft-matte-powder-bronzer",
"url": "https://www.rarebeauty.com/collections/face/products/warm-wishes-soft-matte-powder-bronzer"
}
},
{
"@type": "ListItem",
"position": 8,
"item": {
"@id": "https://www.rarebeauty.com/collections/face/products/soft-pinch-liquid-blush",
"url": "https://www.rarebeauty.com/collections/face/products/soft-pinch-liquid-blush"
}
},
{
"@type": "ListItem",
"position": 9,
"item": {
"@id": "https://www.rarebeauty.com/collections/face/products/soft-pinch-liquid-contour",
"url": "https://www.rarebeauty.com/collections/face/products/soft-pinch-liquid-contour"
}
}
]
}
}
/collections/eye/
{
"@context": "http://schema.org",
"@type": "CollectionPage",
"@id": "https://www.rarebeauty.com/collections/eye",
"name": "Shop Our Eye Makeup Products",
"url": "https://www.rarebeauty.com/collections/eye",
"image": "https://www.rarebeauty.com/cdn/shop/files/brow-harmony-flexible-lifting-gel-1440x1952.jpg?v=1762287798&width=1024",
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.rarebeauty.com/collections/eye/products/brow-harmony-flexible-lifting-gel",
"url": "https://www.rarebeauty.com/collections/eye/products/brow-harmony-flexible-lifting-gel"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.rarebeauty.com/collections/eye/products/brow-harmony-precision-pencil",
"url": "https://www.rarebeauty.com/collections/eye/products/brow-harmony-precision-pencil"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.rarebeauty.com/collections/eye/products/perfect-strokes-universal-volumizing-mascara",
"url": "https://www.rarebeauty.com/collections/eye/products/perfect-strokes-universal-volumizing-mascara"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@id": "https://www.rarebeauty.com/collections/eye/products/perfect-strokes-matte-liquid-liner-brown",
"url": "https://www.rarebeauty.com/collections/eye/products/perfect-strokes-matte-liquid-liner-brown"
}
},
{
"@type": "ListItem",
"position": 5,
"item": {
"@id": "https://www.rarebeauty.com/collections/eye/products/perfect-strokes-universal-volumizing-mascara-brown",
"url": "https://www.rarebeauty.com/collections/eye/products/perfect-strokes-universal-volumizing-mascara-brown"
}
},
{
"@type": "ListItem",
"position": 6,
"item": {
"@id": "https://www.rarebeauty.com/collections/eye/products/essential-neutrals-eyeshadow-palette",
"url": "https://www.rarebeauty.com/collections/eye/products/essential-neutrals-eyeshadow-palette"
}
},
{
"@type": "ListItem",
"position": 7,
"item": {
"@id": "https://www.rarebeauty.com/collections/eye/products/all-of-the-above-weightless-eyeshadow-stick",
"url": "https://www.rarebeauty.com/collections/eye/products/all-of-the-above-weightless-eyeshadow-stick"
}
},
{
"@type": "ListItem",
"position": 8,
"item": {
"@id": "https://www.rarebeauty.com/collections/eye/products/positive-light-under-eye-brightener-1",
"url": "https://www.rarebeauty.com/collections/eye/products/positive-light-under-eye-brightener-1"
}
},
{
"@type": "ListItem",
"position": 9,
"item": {
"@id": "https://www.rarebeauty.com/collections/eye/products/selena-s-lash-brow-duo",
"url": "https://www.rarebeauty.com/collections/eye/products/selena-s-lash-brow-duo"
}
}
]
}
}
Explore the other reputation pillars for Rare Beauty
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Rare Beauty, captured on June 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Rare Beauty: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://rarebeauty.com to view the most current version of its content and see directly what this company is about and what it offers.