REFY
(https://refybeauty.com) 📸 Data Snapshot: May 25, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through structured data, with Organization schema linking to founder Jess Hunt’s verified Instagram and TikTok footprints. There is a slight gap in technical authority as no dermatologists or lead formulators are named or connected via Person schema, though this is typical for a founder-led makeup brand.
The marketing tone is surprisingly grounded for the beauty sector, with performance claims like ’12-hour hold’ and ‘transfer-proof’ paired with detailed ingredient breakdowns. However, the claim of ‘the only Mascara for a 12-hour natural-looking lift’ is an unsubstantiated superlative. Most bold claims are tempered by application instructions that ground the results in technique.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://refybeauty.com"
}
]
},
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "REFY",
"url": "https://refybeauty.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://refybeauty.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "REFY",
"logo": "https://refybeauty.com/cdn/shop/files/REFY_WEB_LOGO_c0951d4a-2708-4c20-8a8a-e3f8b185b249.png?v=1613613940&width=781",
"sameAs": [
"https://www.instagram.com/refybeauty",
"https://www.pinterest.com/refybeauty",
"https://www.tiktok.com/@refybeauty",
"https://www.youtube.com/channel/UCElx4nS1XeaIRgIz7_k8oMg"
],
"url": "https://refybeauty.com"
}
],
{
"@context": "https://schema.org",
"@type": "WebPage",
"url": "https://refybeauty.com/",
"@id": "https://refybeauty.com/",
"name": "REFY | Redefining Beauty",
"description": "Encouraging you to embrace you, founder Jess Hunt has created a brand that makes people confident enough to celebrate themselves.",
"inLanguage": "en",
"mainEntity": {
"@type": "WebSite",
"name": "Refy Beauty",
"url": "https://refybeauty.com/",
"@id": "https://refybeauty.com/#website",
"about": [
{
"@type": "Thing",
"url": "https://www.wikidata.org/wiki/Q1190910",
"name": "make-up"
},
{
"@type": "Thing",
"url": "https://www.wikidata.org/wiki/Q7242",
"name": "beauty"
}
],
"publisher": {
"@type": "OnlineBusiness",
"name": "Refy Beauty",
"legalName": "REFY BEAUTY LTD",
"description": "REFY is all about simplifying beauty. We’re committed to creating products and a community that inspire you to be your most confident self. We develop only the essentials, products that are easy-to-use and multifunctional, that work for your on-the-go lifestyle, where simplicity and efficiency are key. Launching in 2020, our founders wanted to create a space that cut through an overwhelming market with 100’s of products, and gave our community the products they were looking for, simplified.",
"url": "https://refybeauty.com/",
"@id": "https://refybeauty.com/#organisation",
"sameAs": [
"https://www.facebook.com/refy/",
"https://www.instagram.com/refybeauty/",
"https://www.pinterest.co.uk/refybeauty/",
"https://www.youtube.com/channel/UCElx4nS1XeaIRgIz7_k8oMg",
"https://www.tiktok.com/@refybeauty"
],
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"merchantReturnLink": "https://refybeauty.com/pages/returns-refunds"
},
"founder": {
"@type": "Person",
"name": "Jess Hunt",
"@id": "https://refybeauty.com/pages/about-jess-hunt/",
"url": "https://refybeauty.com/pages/about-jess-hunt/",
"sameAs": [
"https://www.instagram.com/jesshunt2/?hl=en",
"https://www.tiktok.com/@jesshunt02?lang=en"
]
}
}
}
}
]
/products/lip-sculpt/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://refybeauty.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Lip Sculpt",
"item": "https://refybeauty.com/products/lip-sculpt"
}
]
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Lip Sculpt",
"image": "https://refybeauty.com/cdn/shop/files/OAT_098d1c0e-172f-4bf3-b74e-501cf24e3643_450x450.jpg?v=1763563203",
"description": "Self-sets for an all-day hold.\nNo transfer, feathering or smudging.\nUltra-fine 3mm tip allows precision application to effortlessly reshape lips.\nThe moisturising and long-lasting formula delivers a matte, velvet finish.\nVitamin E helps to hydrate and nourish the lips with each wear.\n\nFragrance Free. Paraben Free. Vegan. Cruelty Free.",
"mpn": "6740173881483",
"brand": {
"@type": "Brand",
"name": "REFY"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "18.0",
"availability": "InStock",
"seller": {
"@type": "Organization",
"name": "REFY"
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"ratingCount": "2119"
}
}
]
/products/lash-sculpt/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://refybeauty.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Lash Sculpt",
"item": "https://refybeauty.com/products/lash-sculpt"
}
]
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Lash Sculpt",
"image": "https://refybeauty.com/cdn/shop/files/LASH_SCULPT_-_FLAT_2_450x450.jpg?v=1759406137",
"description": "REFY Lash Sculpt creates a sculpted, lifted, lengthened lash effect up to 12 hours. The non-transfer, pigmented formula sculpts and sets the lash while ingredients help nourish and strengthen. The patent pending, curved, comb-like applicator targets each lash to separate and lengthen, creating a high impact finish without clumps, smudging or transfer. Available in shade Black. Suitable for all skin and lash types.",
"mpn": "7246707785867",
"brand": {
"@type": "Brand",
"name": "REFY"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "22.0",
"availability": "InStock",
"seller": {
"@type": "Organization",
"name": "REFY"
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"ratingCount": "1667"
}
}
]
/products/brow-sculpt/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://refybeauty.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Brow Sculpt",
"item": "https://refybeauty.com/products/brow-sculpt"
}
]
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Brow Sculpt",
"image": "https://refybeauty.com/cdn/shop/files/BROW_SCULPT_-_FLAT_e151f2d1-6838-414f-b908-848ea944d9bb_450x450.jpg?v=1763646191",
"description": "The original Brow Sculpt - Now even better.Our remastered wax-gel hybrid now delivers 12-hour sculpted hold with a flake-free, zero-residue formula. Designed for all brow types and colours, backed by real results and community feedback.With the same first-of-its-kind applicator to effortlessly sculpt, shape and set brows in place.",
"mpn": "4692041564299",
"brand": {
"@type": "Brand",
"name": "REFY"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "20.0",
"availability": "InStock",
"seller": {
"@type": "Organization",
"name": "REFY"
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"ratingCount": "4079"
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 474 | 0 |
| /products/lip-sculpt/ | 671 | 0 |
| /products/lash-sculpt/ | 507 | 0 |
| /products/brow-sculpt/ | 458 | 0 |
This page presents a snapshot of public data from REFY, captured on May 25, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to REFY: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://refybeauty.com to view the most current version of its content and see directly what this company is about and what it offers.