REFY
(https://refybeauty.com) 📸 Data Snapshot: May 25, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site relies on Trust Theatre through its 17,000+ total reviews (e.g., 4,079 for Brow Sculpt) displayed via Okendo without direct proof links to raw data. While it cites specific awards from Cosmopolitan, ELLE, and Byrdie, it fails to provide outbound links to the source articles or the full methodology for its ‘clinical trial of 30 females’. This creates a verification gap common in the beauty industry.
Proof density is high regarding ingredients and application methodology but lower regarding external scientific validation. Verifiable evidence includes the full INCI lists provided for every product and the ‘Before and After’ imagery which, while standard, is contextualized by model shade guides. The clinical data on the Lash Sculpt page is specific (83% agreed) but lacks third-party lab certification links.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 474 | 0 |
| /products/lip-sculpt/ | 671 | 0 |
| /products/lash-sculpt/ | 507 | 0 |
| /products/brow-sculpt/ | 458 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://refybeauty.com"
}
]
},
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "REFY",
"url": "https://refybeauty.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://refybeauty.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "REFY",
"logo": "https://refybeauty.com/cdn/shop/files/REFY_WEB_LOGO_c0951d4a-2708-4c20-8a8a-e3f8b185b249.png?v=1613613940&width=781",
"sameAs": [
"https://www.instagram.com/refybeauty",
"https://www.pinterest.com/refybeauty",
"https://www.tiktok.com/@refybeauty",
"https://www.youtube.com/channel/UCElx4nS1XeaIRgIz7_k8oMg"
],
"url": "https://refybeauty.com"
}
],
{
"@context": "https://schema.org",
"@type": "WebPage",
"url": "https://refybeauty.com/",
"@id": "https://refybeauty.com/",
"name": "REFY | Redefining Beauty",
"description": "Encouraging you to embrace you, founder Jess Hunt has created a brand that makes people confident enough to celebrate themselves.",
"inLanguage": "en",
"mainEntity": {
"@type": "WebSite",
"name": "Refy Beauty",
"url": "https://refybeauty.com/",
"@id": "https://refybeauty.com/#website",
"about": [
{
"@type": "Thing",
"url": "https://www.wikidata.org/wiki/Q1190910",
"name": "make-up"
},
{
"@type": "Thing",
"url": "https://www.wikidata.org/wiki/Q7242",
"name": "beauty"
}
],
"publisher": {
"@type": "OnlineBusiness",
"name": "Refy Beauty",
"legalName": "REFY BEAUTY LTD",
"description": "REFY is all about simplifying beauty. We’re committed to creating products and a community that inspire you to be your most confident self. We develop only the essentials, products that are easy-to-use and multifunctional, that work for your on-the-go lifestyle, where simplicity and efficiency are key. Launching in 2020, our founders wanted to create a space that cut through an overwhelming market with 100’s of products, and gave our community the products they were looking for, simplified.",
"url": "https://refybeauty.com/",
"@id": "https://refybeauty.com/#organisation",
"sameAs": [
"https://www.facebook.com/refy/",
"https://www.instagram.com/refybeauty/",
"https://www.pinterest.co.uk/refybeauty/",
"https://www.youtube.com/channel/UCElx4nS1XeaIRgIz7_k8oMg",
"https://www.tiktok.com/@refybeauty"
],
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"merchantReturnLink": "https://refybeauty.com/pages/returns-refunds"
},
"founder": {
"@type": "Person",
"name": "Jess Hunt",
"@id": "https://refybeauty.com/pages/about-jess-hunt/",
"url": "https://refybeauty.com/pages/about-jess-hunt/",
"sameAs": [
"https://www.instagram.com/jesshunt2/?hl=en",
"https://www.tiktok.com/@jesshunt02?lang=en"
]
}
}
}
}
]
/products/lip-sculpt/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://refybeauty.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Lip Sculpt",
"item": "https://refybeauty.com/products/lip-sculpt"
}
]
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Lip Sculpt",
"image": "https://refybeauty.com/cdn/shop/files/OAT_098d1c0e-172f-4bf3-b74e-501cf24e3643_450x450.jpg?v=1763563203",
"description": "Self-sets for an all-day hold.\nNo transfer, feathering or smudging.\nUltra-fine 3mm tip allows precision application to effortlessly reshape lips.\nThe moisturising and long-lasting formula delivers a matte, velvet finish.\nVitamin E helps to hydrate and nourish the lips with each wear.\n\nFragrance Free. Paraben Free. Vegan. Cruelty Free.",
"mpn": "6740173881483",
"brand": {
"@type": "Brand",
"name": "REFY"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "18.0",
"availability": "InStock",
"seller": {
"@type": "Organization",
"name": "REFY"
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"ratingCount": "2119"
}
}
]
/products/lash-sculpt/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://refybeauty.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Lash Sculpt",
"item": "https://refybeauty.com/products/lash-sculpt"
}
]
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Lash Sculpt",
"image": "https://refybeauty.com/cdn/shop/files/LASH_SCULPT_-_FLAT_2_450x450.jpg?v=1759406137",
"description": "REFY Lash Sculpt creates a sculpted, lifted, lengthened lash effect up to 12 hours. The non-transfer, pigmented formula sculpts and sets the lash while ingredients help nourish and strengthen. The patent pending, curved, comb-like applicator targets each lash to separate and lengthen, creating a high impact finish without clumps, smudging or transfer. Available in shade Black. Suitable for all skin and lash types.",
"mpn": "7246707785867",
"brand": {
"@type": "Brand",
"name": "REFY"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "22.0",
"availability": "InStock",
"seller": {
"@type": "Organization",
"name": "REFY"
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"ratingCount": "1667"
}
}
]
/products/brow-sculpt/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://refybeauty.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Brow Sculpt",
"item": "https://refybeauty.com/products/brow-sculpt"
}
]
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Brow Sculpt",
"image": "https://refybeauty.com/cdn/shop/files/BROW_SCULPT_-_FLAT_e151f2d1-6838-414f-b908-848ea944d9bb_450x450.jpg?v=1763646191",
"description": "The original Brow Sculpt - Now even better.Our remastered wax-gel hybrid now delivers 12-hour sculpted hold with a flake-free, zero-residue formula. Designed for all brow types and colours, backed by real results and community feedback.With the same first-of-its-kind applicator to effortlessly sculpt, shape and set brows in place.",
"mpn": "4692041564299",
"brand": {
"@type": "Brand",
"name": "REFY"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "20.0",
"availability": "InStock",
"seller": {
"@type": "Organization",
"name": "REFY"
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"ratingCount": "4079"
}
}
]
This page presents a snapshot of public data from REFY, captured on May 25, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to REFY: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://refybeauty.com to view the most current version of its content and see directly what this company is about and what it offers.