SALT & STONE
(https://saltandstone.com) 📸 Data Snapshot: June 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the schema_json identifies a founder (Nima Jalali) and a founding date (2017), providing some authority, there is a lack of Person schema for dermatologists or formulators. For a brand claiming ‘high-performance’ and ‘extra strength’ products, the absence of a named medical or scientific authority creates a gap between marketing claims and technical credibility.
The brand repeatedly claims its products are ‘high-performance’ and ‘Extra Strength’ (visible in product labels on the Homepage and Collections), but the text never defines what these terms mean in a clinical or measurable context. There are no mentions of how long the deodorant lasts or results from clinical sweat-reduction tests, leaving ‘performance’ as a vague marketing adjective.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"@id": "https://www.saltandstone.com#org",
"name": "SALT & STONE",
"url": "https://www.saltandstone.com",
"logo": "https://cdn.shopify.com/s/files/1/1916/1271/files/ss-logo_2023_x320-cropped-new.png?v=1733972138",
"description": "SALT & STONE offers aluminum-free Deodorants, Body Wash, Body Mist & high-performance skincare. Explore award-winning fragrances like Santal & Vetiver.",
"sameAs": [
"https://www.tiktok.com/@saltandstone",
"https://www.instagram.com/saltandstone/?hl=en"
],
"foundingDate": "2017",
"founder": [
{
"@type": "Person",
"name": "Nima Jalali",
"url": "https://www.linkedin.com/in/nima-jalali-07367568"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://www.saltandstone.com#website",
"name": "SALT & STONE",
"url": "https://www.saltandstone.com",
"publisher": {
"@type": "Organization",
"name": "SALT & STONE",
"url": "https://www.saltandstone.com"
},
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.saltandstone.com/search?q={query}"
},
"query-input": "required name=query"
},
"inLanguage": "en"
}
]
/collections/all/
{
"0": {
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.saltandstone.com/collections/all#collectionpage",
"url": "https://www.saltandstone.com/collections/all",
"name": "All",
"description": "",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.saltandstone.com/collections/all"
},
"about": {
"@type": "Thing",
"name": "Skincare products"
},
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.saltandstone.com#website"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.saltandstone.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "All",
"item": "https://www.saltandstone.com/collections/all"
}
]
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"url": "https://www.saltandstone.com/products/natural-deodorant?variant=42738010095866",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"identifier": "[DEPTH_TRUNCATED]",
"category": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]",
"aggregateRating": "[DEPTH_TRUNCATED]"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"url": "https://www.saltandstone.com/products/natural-deodorant?variant=43559470006522",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"identifier": "[DEPTH_TRUNCATED]",
"category": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]",
"aggregateRating": "[DEPTH_TRUNCATED]"
}
},
"2": {
"@type": "ListItem",
"position": 3,
"url": "https://www.saltandstone.com/products/natural-deodorant?variant=46713340854522",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"identifier": "[DEPTH_TRUNCATED]",
"category": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]",
"aggregateRating": "[DEPTH_TRUNCATED]"
}
},
"3": {
"@type": "ListItem",
"position": 4,
"url": "https://www.saltandstone.com/products/natural-deodorant?variant=42738010063098",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"identifier": "[DEPTH_TRUNCATED]",
"category": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]",
"aggregateRating": "[DEPTH_TRUNCATED]"
}
},
"4": {
"@type": "ListItem",
"position": 5,
"url": "https://www.saltandstone.com/products/natural-deodorant?variant=44363764924666",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"identifier": "[DEPTH_TRUNCATED]",
"category": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]",
"aggregateRating": "[DEPTH_TRUNCATED]"
}
},
"_items_truncated": true
}
}
},
"_truncated": true,
"_original_size": 77338
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 641 | 0 |
| /pages/quiz/ | 641 | 0 |
| /collections/all/ | 989 | 0 |
| /pages/lily-yuzu/ | 641 | 0 |
This page presents a snapshot of public data from SALT & STONE, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to SALT & STONE: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://saltandstone.com to view the most current version of its content and see directly what this company is about and what it offers.