SALT & STONE
(https://saltandstone.com) 📸 Data Snapshot: June 19, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site employs significant trust theatre, displaying a review_count of 641 on the homepage and 989 on collection pages, yet provides a proof_links_count of 0. The trust_theatre_flag is true because these reviews are stated as facts without external verification links to third-party platforms like Trustpilot or Yotpo, and the ‘award-winning’ claim lacks a named award or year.
Specific proof points are low, restricted almost entirely to scent composition. Across the 4 pages analyzed, there are 0 mentions of ingredient concentrations, 0 links to clinical study results, and 0 third-party lab certifications. Verifiable evidence is buried under olfactory descriptions and aesthetic imagery.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 641 | 0 |
| /pages/quiz/ | 641 | 0 |
| /collections/all/ | 989 | 0 |
| /pages/lily-yuzu/ | 641 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"@id": "https://www.saltandstone.com#org",
"name": "SALT & STONE",
"url": "https://www.saltandstone.com",
"logo": "https://cdn.shopify.com/s/files/1/1916/1271/files/ss-logo_2023_x320-cropped-new.png?v=1733972138",
"description": "SALT & STONE offers aluminum-free Deodorants, Body Wash, Body Mist & high-performance skincare. Explore award-winning fragrances like Santal & Vetiver.",
"sameAs": [
"https://www.tiktok.com/@saltandstone",
"https://www.instagram.com/saltandstone/?hl=en"
],
"foundingDate": "2017",
"founder": [
{
"@type": "Person",
"name": "Nima Jalali",
"url": "https://www.linkedin.com/in/nima-jalali-07367568"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://www.saltandstone.com#website",
"name": "SALT & STONE",
"url": "https://www.saltandstone.com",
"publisher": {
"@type": "Organization",
"name": "SALT & STONE",
"url": "https://www.saltandstone.com"
},
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.saltandstone.com/search?q={query}"
},
"query-input": "required name=query"
},
"inLanguage": "en"
}
]
/collections/all/
{
"0": {
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.saltandstone.com/collections/all#collectionpage",
"url": "https://www.saltandstone.com/collections/all",
"name": "All",
"description": "",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.saltandstone.com/collections/all"
},
"about": {
"@type": "Thing",
"name": "Skincare products"
},
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.saltandstone.com#website"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.saltandstone.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "All",
"item": "https://www.saltandstone.com/collections/all"
}
]
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"url": "https://www.saltandstone.com/products/natural-deodorant?variant=42738010095866",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"identifier": "[DEPTH_TRUNCATED]",
"category": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]",
"aggregateRating": "[DEPTH_TRUNCATED]"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"url": "https://www.saltandstone.com/products/natural-deodorant?variant=43559470006522",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"identifier": "[DEPTH_TRUNCATED]",
"category": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]",
"aggregateRating": "[DEPTH_TRUNCATED]"
}
},
"2": {
"@type": "ListItem",
"position": 3,
"url": "https://www.saltandstone.com/products/natural-deodorant?variant=46713340854522",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"identifier": "[DEPTH_TRUNCATED]",
"category": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]",
"aggregateRating": "[DEPTH_TRUNCATED]"
}
},
"3": {
"@type": "ListItem",
"position": 4,
"url": "https://www.saltandstone.com/products/natural-deodorant?variant=42738010063098",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"identifier": "[DEPTH_TRUNCATED]",
"category": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]",
"aggregateRating": "[DEPTH_TRUNCATED]"
}
},
"4": {
"@type": "ListItem",
"position": 5,
"url": "https://www.saltandstone.com/products/natural-deodorant?variant=44363764924666",
"item": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"image": "[DEPTH_TRUNCATED]",
"sku": "[DEPTH_TRUNCATED]",
"identifier": "[DEPTH_TRUNCATED]",
"category": "[DEPTH_TRUNCATED]",
"brand": "[DEPTH_TRUNCATED]",
"offers": "[DEPTH_TRUNCATED]",
"aggregateRating": "[DEPTH_TRUNCATED]"
}
},
"_items_truncated": true
}
}
},
"_truncated": true,
"_original_size": 77338
}
This page presents a snapshot of public data from SALT & STONE, captured on June 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to SALT & STONE: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://saltandstone.com to view the most current version of its content and see directly what this company is about and what it offers.