brandaireputation.com

Identity & Authority: Skin Rocks – Signal Evidence & AI Readability

Skin Rocks

(https://skinrocks.com) 📸 Data Snapshot: October 1, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
13 Impact Weight: 15 / 100
87% Reputation

Authority is strongly anchored in Caroline Hirons, but gaps appear when referencing the broader team. The site frequently mentions qualified Skin Rocks professionals and expert facialists without providing Person schema, names, or individual credentials for these staff members. While the founder has a clear digital footprint, the ‘professional’ team remains an unnamed, unverifiable collective in the structured data.

The disconnect is minimal; bold claims like increase moisturisation for up to 24 hours are accompanied by specific clinical study citations. However, the qualitative claim that facials deliver outstanding results without the guesswork lacks the same metric-driven proof found on the product pages. The marketing tone remains high-authority, which is largely backed by the technical depth of the ingredient descriptions.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema 
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Skin Rocks",
        "description": "Founded by Skincare Expert and Aesthetician Caroline Hirons, Skin Rocks is the destination for skincare knowledge that’s vast, guidance that’s clear and products that work. Where science-driven skincare meets real results. ",
        "image": "https://cdn.shopify.com/s/files/1/0565/7283/8048/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083",
        "url": "https://skinrocks.com",
        "logo": "https://cdn.shopify.com/s/files/1/0565/7283/8048/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083",
        "email": "store@skinrocks.com",
        "contactPoint": {
            "@type": "ContactPoint",
            "contactType": "Customer Support",
            "email": "store@skinrocks.com"
        },
        "sameAs": [
            "https://www.facebook.com/skinrocks/?locale=en_GB",
            "https://www.instagram.com/skinrocks/"
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "Skin Rocks",
        "logo": "https://skinrocks.com/cdn/shop/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083&width=500",
        "sameAs": [
            "",
            "https://www.facebook.com/skinrocks/?locale=en_GB",
            "",
            "https://www.instagram.com/skinrocks/",
            "",
            "",
            "",
            "",
            ""
        ],
        "url": "https://skinrocks.com"
    },
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "Skin Rocks",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://skinrocks.com/search?q={search_term_string}",
            "query-input": "required name=search_term_string"
        },
        "url": "https://skinrocks.com"
    }
]
/products/the-support-mask/ 
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Skin Rocks",
        "description": "Founded by Skincare Expert and Aesthetician Caroline Hirons, Skin Rocks is the destination for skincare knowledge that’s vast, guidance that’s clear and products that work. Where science-driven skincare meets real results. ",
        "image": "https://cdn.shopify.com/s/files/1/0565/7283/8048/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083",
        "url": "https://skinrocks.com",
        "logo": "https://cdn.shopify.com/s/files/1/0565/7283/8048/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083",
        "email": "store@skinrocks.com",
        "contactPoint": {
            "@type": "ContactPoint",
            "contactType": "Customer Support",
            "email": "store@skinrocks.com"
        },
        "sameAs": [
            "https://www.facebook.com/skinrocks/?locale=en_GB",
            "https://www.instagram.com/skinrocks/"
        ]
    },
    [
        {
            "@context": "https://schema.org",
            "@type": "ProductGroup",
            "@id": "https://skinrocks.com/products/the-support-mask#product_group_15836390195360",
            "name": "The Support Mask",
            "description": "A creamy, nourishing mask to replenish, moisturise and soothe compromised skin, The Support Mask is your instant barrier fix. \nFormulated with a blend of efficacious ingredients, including our hero lipid-advanced complex, The Support Mask helps to quickly restore a damaged skin barrier while delivering instant moisturisation and nourishment to skin that needs it most.",
            "url": "https://skinrocks.com/products/the-support-mask",
            "productGroupID": "15836390195360",
            "brand": {
                "@type": "Brand",
                "name": "Skin Rocks"
            },
            "variesBy": [
                "https://schema.org/size"
            ],
            "offers": {
                "@type": "Offer",
                "price": "65.0",
                "priceCurrency": "GBP",
                "itemCondition": "https://schema.org/NewCondition",
                "availability": "https://schema.org/InStock",
                "priceValidUntil": "2030-01-01",
                "shippingDetails": {
                    "@type": "OfferShippingDetails",
                    "shippingRate": {
                        "@type": "MonetaryAmount",
                        "value": 0,
                        "currency": "GBP"
                    },
                    "shippingDestination": {
                        "@type": "DefinedRegion",
                        "addressCountry": "GB"
                    },
                    "deliveryTime": {
                        "@type": "ShippingDeliveryTime",
                        "handlingTime": {
                            "@type": "QuantitativeValue",
                            "minValue": 0,
                            "maxValue": 1,
                            "unitCode": "DAY"
                        },
                        "transitTime": {
                            "@type": "QuantitativeValue",
                            "minValue": 1,
                            "maxValue": 2,
                            "unitCode": "DAY"
                        }
                    }
                },
                "hasMerchantReturnPolicy": {
                    "@type": "MerchantReturnPolicy",
                    "applicableCountry": "GB",
                    "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
                    "merchantReturnDays": 30,
                    "returnMethod": "https://schema.org/ReturnByMail",
                    "refundType": "",
                    "returnFees": "https://schema.org/ReturnFeesCustomerResponsibility"
                },
                "url": "https://skinrocks.com/products/the-support-mask"
            },
            "image": [
                "https://skinrocks.com/cdn/shop/files/SupportMask-PDP2_316ec12f-c435-4640-a919-cfb3ad127acc.jpg?v=1787830040",
                "https://skinrocks.com/cdn/shop/files/SupportMask-PDP1_4505ea8a-2d72-419b-88e2-c4a4b6ff016f.jpg?v=1787830023",
                "https://skinrocks.com/cdn/shop/files/SupportMask-PDP3_672e1206-35aa-44c6-a2a7-4dba53b367a7.jpg?v=1787657689",
                "https://skinrocks.com/cdn/shop/files/Support-Mask-PDP4.jpg?v=1787745720",
                "https://skinrocks.com/cdn/shop/files/SupportMask-PDP5.jpg?v=1787655440",
                "https://skinrocks.com/cdn/shop/files/SupportMask-PDP-routine.jpg?v=1787830106",
                "https://skinrocks.com/cdn/shop/files/Support-Mask-PDP7.jpg?v=1787745719",
                "https://skinrocks.com/cdn/shop/files/Support-Mask-PDP8.jpg?v=1787749868"
            ],
            "releaseDate": "2026-09-03 16:33:53 +0100"
        },
        {
            "@context": "https://schema.org",
            "@type": "Product",
            "@id": "https://skinrocks.com/products/the-support-mask?variant=58736505094304#variant",
            "isVariantOf": {
                "@id": "https://skinrocks.com/products/the-support-mask#product_group_15836390195360"
            },
            "name": "100ml The Support Mask",
            "description": "A creamy, nourishing mask to replenish, moisturise and soothe compromised skin, The Support Mask is your instant barrier fix. \nFormulated with a blend of efficacious ingredients, including our hero lipid-advanced complex, The Support Mask helps to quickly restore a damaged skin barrier while delivering instant moisturisation and nourishment to skin that needs it most.",
            "sku": "SRMA2",
            "gtin13": "5060905162420",
            "image": "https://skinrocks.com/cdn/shop/files/SupportMask-PDP2_316ec12f-c435-4640-a919-cfb3ad127acc.jpg?v=1787830040",
            "size": "100ml",
            "shippingDetails": {
                "@type": "OfferShippingDetails",
                "shippingRate": {
                    "@type": "MonetaryAmount",
                    "value": 0,
                    "currency": "GBP"
                },
                "shippingDestination": {
                    "@type": "DefinedRegion",
                    "addressCountry": "GB"
                },
                "deliveryTime": {
                    "@type": "ShippingDeliveryTime",
                    "handlingTime": {
                        "@type": "QuantitativeValue",
                        "minValue": 0,
                        "maxValue": 1,
                        "unitCode": "DAY"
                    },
                    "transitTime": {
                        "@type": "QuantitativeValue",
                        "minValue": 1,
                        "maxValue": 2,
                        "unitCode": "DAY"
                    }
                }
            },
            "offers": {
                "@type": "Offer",
                "price": 65,
                "priceCurrency": "GBP",
                "itemCondition": "https://schema.org/NewCondition",
                "availability": "https://schema.org/InStock",
                "priceValidUntil": "2030-01-01",
                "url": "https://skinrocks.com/products/the-support-mask?variant=58736505094304",
                "shippingDetails": {
                    "@type": "OfferShippingDetails",
                    "shippingRate": {
                        "@type": "MonetaryAmount",
                        "value": 0,
                        "currency": "GBP"
                    },
                    "shippingDestination": {
                        "@type": "DefinedRegion",
                        "addressCountry": "GB"
                    },
                    "deliveryTime": {
                        "@type": "ShippingDeliveryTime",
                        "handlingTime": {
                            "@type": "QuantitativeValue",
                            "minValue": 0,
                            "maxValue": 1,
                            "unitCode": "DAY"
                        },
                        "transitTime": {
                            "@type": "QuantitativeValue",
                            "minValue": 1,
                            "maxValue": 2,
                            "unitCode": "DAY"
                        }
                    }
                },
                "hasMerchantReturnPolicy": {
                    "@type": "MerchantReturnPolicy",
                    "applicableCountry": "GB",
                    "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
                    "merchantReturnDays": 30,
                    "returnMethod": "https://schema.org/ReturnByMail",
                    "refundType": "",
                    "returnFees": "https://schema.org/ReturnFeesCustomerResponsibility"
                }
            }
        }
    ],
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "Skin Rocks",
        "logo": "https://skinrocks.com/cdn/shop/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083&width=500",
        "sameAs": [
            "",
            "https://www.facebook.com/skinrocks/?locale=en_GB",
            "",
            "https://www.instagram.com/skinrocks/",
            "",
            "",
            "",
            "",
            ""
        ],
        "url": "https://skinrocks.com"
    },
    {
        "@context": "http://schema.org/",
        "@type": "Product",
        "name": "The Support Mask",
        "url": "https://skinrocks.com/products/the-support-mask",
        "image": [
            "https://skinrocks.com/cdn/shop/files/SupportMask-PDP2_316ec12f-c435-4640-a919-cfb3ad127acc.jpg?v=1787830040&width=1920"
        ],
        "description": "A creamy, nourishing mask to replenish, moisturise and soothe compromised skin, The Support Mask is your instant barrier fix. \nFormulated with a blend of efficacious ingredients, including our hero lipid-advanced complex, The Support Mask helps to quickly restore a damaged skin barrier while delivering instant moisturisation and nourishment to skin that needs it most.",
        "sku": "SRMA2",
        "brand": {
            "@type": "Brand",
            "name": "Skin Rocks"
        },
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": 5,
            "reviewCount": 9,
            "bestRating": 5,
            "worstRating": 1
        },
        "offers": [
            {
                "@type": "Offer",
                "sku": "SRMA2",
                "gtin13": 5060905162420,
                "availability": "http://schema.org/InStock",
                "price": 65,
                "priceCurrency": "GBP",
                "url": "https://skinrocks.com/products/the-support-mask?variant=58736505094304"
            }
        ]
    }
]
/collections/shop-all/ 
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Skin Rocks",
        "description": "Founded by Skincare Expert and Aesthetician Caroline Hirons, Skin Rocks is the destination for skincare knowledge that’s vast, guidance that’s clear and products that work. Where science-driven skincare meets real results. ",
        "image": "https://cdn.shopify.com/s/files/1/0565/7283/8048/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083",
        "url": "https://skinrocks.com",
        "logo": "https://cdn.shopify.com/s/files/1/0565/7283/8048/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083",
        "email": "store@skinrocks.com",
        "contactPoint": {
            "@type": "ContactPoint",
            "contactType": "Customer Support",
            "email": "store@skinrocks.com"
        },
        "sameAs": [
            "https://www.facebook.com/skinrocks/?locale=en_GB",
            "https://www.instagram.com/skinrocks/"
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "Skin Rocks",
        "logo": "https://skinrocks.com/cdn/shop/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083&width=500",
        "sameAs": [
            "",
            "https://www.facebook.com/skinrocks/?locale=en_GB",
            "",
            "https://www.instagram.com/skinrocks/",
            "",
            "",
            "",
            "",
            ""
        ],
        "url": "https://skinrocks.com"
    }
]
/collections/minis/ 
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Skin Rocks",
        "description": "Founded by Skincare Expert and Aesthetician Caroline Hirons, Skin Rocks is the destination for skincare knowledge that’s vast, guidance that’s clear and products that work. Where science-driven skincare meets real results. ",
        "image": "https://cdn.shopify.com/s/files/1/0565/7283/8048/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083",
        "url": "https://skinrocks.com",
        "logo": "https://cdn.shopify.com/s/files/1/0565/7283/8048/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083",
        "email": "store@skinrocks.com",
        "contactPoint": {
            "@type": "ContactPoint",
            "contactType": "Customer Support",
            "email": "store@skinrocks.com"
        },
        "sameAs": [
            "https://www.facebook.com/skinrocks/?locale=en_GB",
            "https://www.instagram.com/skinrocks/"
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "Skin Rocks",
        "logo": "https://skinrocks.com/cdn/shop/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083&width=500",
        "sameAs": [
            "",
            "https://www.facebook.com/skinrocks/?locale=en_GB",
            "",
            "https://www.instagram.com/skinrocks/",
            "",
            "",
            "",
            "",
            ""
        ],
        "url": "https://skinrocks.com"
    }
]
/pages/treatments/ 
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Skin Rocks",
        "description": "Founded by Skincare Expert and Aesthetician Caroline Hirons, Skin Rocks is the destination for skincare knowledge that’s vast, guidance that’s clear and products that work. Where science-driven skincare meets real results. ",
        "image": "https://cdn.shopify.com/s/files/1/0565/7283/8048/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083",
        "url": "https://skinrocks.com",
        "logo": "https://cdn.shopify.com/s/files/1/0565/7283/8048/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083",
        "email": "store@skinrocks.com",
        "contactPoint": {
            "@type": "ContactPoint",
            "contactType": "Customer Support",
            "email": "store@skinrocks.com"
        },
        "sameAs": [
            "https://www.facebook.com/skinrocks/?locale=en_GB",
            "https://www.instagram.com/skinrocks/"
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "Skin Rocks",
        "logo": "https://skinrocks.com/cdn/shop/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083&width=500",
        "sameAs": [
            "",
            "https://www.facebook.com/skinrocks/?locale=en_GB",
            "",
            "https://www.instagram.com/skinrocks/",
            "",
            "",
            "",
            "",
            ""
        ],
        "url": "https://skinrocks.com/pages/treatments"
    }
]
/pages/services/ 
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Skin Rocks",
        "description": "Founded by Skincare Expert and Aesthetician Caroline Hirons, Skin Rocks is the destination for skincare knowledge that’s vast, guidance that’s clear and products that work. Where science-driven skincare meets real results. ",
        "image": "https://cdn.shopify.com/s/files/1/0565/7283/8048/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083",
        "url": "https://skinrocks.com",
        "logo": "https://cdn.shopify.com/s/files/1/0565/7283/8048/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083",
        "email": "store@skinrocks.com",
        "contactPoint": {
            "@type": "ContactPoint",
            "contactType": "Customer Support",
            "email": "store@skinrocks.com"
        },
        "sameAs": [
            "https://www.facebook.com/skinrocks/?locale=en_GB",
            "https://www.instagram.com/skinrocks/"
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "Skin Rocks",
        "logo": "https://skinrocks.com/cdn/shop/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083&width=500",
        "sameAs": [
            "",
            "https://www.facebook.com/skinrocks/?locale=en_GB",
            "",
            "https://www.instagram.com/skinrocks/",
            "",
            "",
            "",
            "",
            ""
        ],
        "url": "https://skinrocks.com/pages/services"
    }
]
🛡️ Trust Signals — external proof links that back the declared identity
1914Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 316 1
/products/the-support-mask/ 414 1
/collections/shop-all/ 370 1
/collections/minis/ 276 1
/pages/treatments/ 270 1
/pages/services/ 268 1
Explore the other reputation pillars for Skin Rocks
Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →
Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Skin Rocks, captured on October 1, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Skin Rocks: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://skinrocks.com to view the most current version of its content and see directly what this company is about and what it offers.