Skin Rocks
(https://skinrocks.com) 📸 Data Snapshot: October 1, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
13
Impact Weight: 20 / 100
65% Reputation
A significant trust theatre gap exists: the homepage clean_text claims 13,000 5-STAR REVIEWS, yet the structured data and metadata across all pages only provide evidence for review counts between 268 and 414. While the site provides internal clinical data summaries, the lack of external validation links or third-party verified review platforms (proof_links_count is only 1) weakens the ‘clinically proven’ assertions.
The proof density is high compared to industry peers, with a verifiable ratio of roughly one technical proof point (like a study sample size or ingredient percentage) for every three marketing assertions. Most product claims are substantiated within the same page by a dedicated Clinical Studies and Consumer Trials section. The primary proof failure is the unverified 13,000 reviews claim which lacks a corresponding aggregate data source.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
1914Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 316 | 1 |
| /products/the-support-mask/ | 414 | 1 |
| /collections/shop-all/ | 370 | 1 |
| /collections/minis/ | 276 | 1 |
| /pages/treatments/ | 270 | 1 |
| /pages/services/ | 268 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Skin Rocks",
"description": "Founded by Skincare Expert and Aesthetician Caroline Hirons, Skin Rocks is the destination for skincare knowledge that’s vast, guidance that’s clear and products that work. Where science-driven skincare meets real results. ",
"image": "https://cdn.shopify.com/s/files/1/0565/7283/8048/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083",
"url": "https://skinrocks.com",
"logo": "https://cdn.shopify.com/s/files/1/0565/7283/8048/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083",
"email": "store@skinrocks.com",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Support",
"email": "store@skinrocks.com"
},
"sameAs": [
"https://www.facebook.com/skinrocks/?locale=en_GB",
"https://www.instagram.com/skinrocks/"
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Skin Rocks",
"logo": "https://skinrocks.com/cdn/shop/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083&width=500",
"sameAs": [
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"https://www.facebook.com/skinrocks/?locale=en_GB",
"",
"https://www.instagram.com/skinrocks/",
"",
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""
],
"url": "https://skinrocks.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Skin Rocks",
"potentialAction": {
"@type": "SearchAction",
"target": "https://skinrocks.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://skinrocks.com"
}
]
/products/the-support-mask/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Skin Rocks",
"description": "Founded by Skincare Expert and Aesthetician Caroline Hirons, Skin Rocks is the destination for skincare knowledge that’s vast, guidance that’s clear and products that work. Where science-driven skincare meets real results. ",
"image": "https://cdn.shopify.com/s/files/1/0565/7283/8048/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083",
"url": "https://skinrocks.com",
"logo": "https://cdn.shopify.com/s/files/1/0565/7283/8048/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083",
"email": "store@skinrocks.com",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Support",
"email": "store@skinrocks.com"
},
"sameAs": [
"https://www.facebook.com/skinrocks/?locale=en_GB",
"https://www.instagram.com/skinrocks/"
]
},
[
{
"@context": "https://schema.org",
"@type": "ProductGroup",
"@id": "https://skinrocks.com/products/the-support-mask#product_group_15836390195360",
"name": "The Support Mask",
"description": "A creamy, nourishing mask to replenish, moisturise and soothe compromised skin, The Support Mask is your instant barrier fix. \nFormulated with a blend of efficacious ingredients, including our hero lipid-advanced complex, The Support Mask helps to quickly restore a damaged skin barrier while delivering instant moisturisation and nourishment to skin that needs it most.",
"url": "https://skinrocks.com/products/the-support-mask",
"productGroupID": "15836390195360",
"brand": {
"@type": "Brand",
"name": "Skin Rocks"
},
"variesBy": [
"https://schema.org/size"
],
"offers": {
"@type": "Offer",
"price": "65.0",
"priceCurrency": "GBP",
"itemCondition": "https://schema.org/NewCondition",
"availability": "https://schema.org/InStock",
"priceValidUntil": "2030-01-01",
"shippingDetails": {
"@type": "OfferShippingDetails",
"shippingRate": {
"@type": "MonetaryAmount",
"value": 0,
"currency": "GBP"
},
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "GB"
},
"deliveryTime": {
"@type": "ShippingDeliveryTime",
"handlingTime": {
"@type": "QuantitativeValue",
"minValue": 0,
"maxValue": 1,
"unitCode": "DAY"
},
"transitTime": {
"@type": "QuantitativeValue",
"minValue": 1,
"maxValue": 2,
"unitCode": "DAY"
}
}
},
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": "GB",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 30,
"returnMethod": "https://schema.org/ReturnByMail",
"refundType": "",
"returnFees": "https://schema.org/ReturnFeesCustomerResponsibility"
},
"url": "https://skinrocks.com/products/the-support-mask"
},
"image": [
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"https://skinrocks.com/cdn/shop/files/SupportMask-PDP1_4505ea8a-2d72-419b-88e2-c4a4b6ff016f.jpg?v=1787830023",
"https://skinrocks.com/cdn/shop/files/SupportMask-PDP3_672e1206-35aa-44c6-a2a7-4dba53b367a7.jpg?v=1787657689",
"https://skinrocks.com/cdn/shop/files/Support-Mask-PDP4.jpg?v=1787745720",
"https://skinrocks.com/cdn/shop/files/SupportMask-PDP5.jpg?v=1787655440",
"https://skinrocks.com/cdn/shop/files/SupportMask-PDP-routine.jpg?v=1787830106",
"https://skinrocks.com/cdn/shop/files/Support-Mask-PDP7.jpg?v=1787745719",
"https://skinrocks.com/cdn/shop/files/Support-Mask-PDP8.jpg?v=1787749868"
],
"releaseDate": "2026-09-03 16:33:53 +0100"
},
{
"@context": "https://schema.org",
"@type": "Product",
"@id": "https://skinrocks.com/products/the-support-mask?variant=58736505094304#variant",
"isVariantOf": {
"@id": "https://skinrocks.com/products/the-support-mask#product_group_15836390195360"
},
"name": "100ml The Support Mask",
"description": "A creamy, nourishing mask to replenish, moisturise and soothe compromised skin, The Support Mask is your instant barrier fix. \nFormulated with a blend of efficacious ingredients, including our hero lipid-advanced complex, The Support Mask helps to quickly restore a damaged skin barrier while delivering instant moisturisation and nourishment to skin that needs it most.",
"sku": "SRMA2",
"gtin13": "5060905162420",
"image": "https://skinrocks.com/cdn/shop/files/SupportMask-PDP2_316ec12f-c435-4640-a919-cfb3ad127acc.jpg?v=1787830040",
"size": "100ml",
"shippingDetails": {
"@type": "OfferShippingDetails",
"shippingRate": {
"@type": "MonetaryAmount",
"value": 0,
"currency": "GBP"
},
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "GB"
},
"deliveryTime": {
"@type": "ShippingDeliveryTime",
"handlingTime": {
"@type": "QuantitativeValue",
"minValue": 0,
"maxValue": 1,
"unitCode": "DAY"
},
"transitTime": {
"@type": "QuantitativeValue",
"minValue": 1,
"maxValue": 2,
"unitCode": "DAY"
}
}
},
"offers": {
"@type": "Offer",
"price": 65,
"priceCurrency": "GBP",
"itemCondition": "https://schema.org/NewCondition",
"availability": "https://schema.org/InStock",
"priceValidUntil": "2030-01-01",
"url": "https://skinrocks.com/products/the-support-mask?variant=58736505094304",
"shippingDetails": {
"@type": "OfferShippingDetails",
"shippingRate": {
"@type": "MonetaryAmount",
"value": 0,
"currency": "GBP"
},
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "GB"
},
"deliveryTime": {
"@type": "ShippingDeliveryTime",
"handlingTime": {
"@type": "QuantitativeValue",
"minValue": 0,
"maxValue": 1,
"unitCode": "DAY"
},
"transitTime": {
"@type": "QuantitativeValue",
"minValue": 1,
"maxValue": 2,
"unitCode": "DAY"
}
}
},
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": "GB",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 30,
"returnMethod": "https://schema.org/ReturnByMail",
"refundType": "",
"returnFees": "https://schema.org/ReturnFeesCustomerResponsibility"
}
}
}
],
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Skin Rocks",
"logo": "https://skinrocks.com/cdn/shop/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083&width=500",
"sameAs": [
"",
"https://www.facebook.com/skinrocks/?locale=en_GB",
"",
"https://www.instagram.com/skinrocks/",
"",
"",
"",
"",
""
],
"url": "https://skinrocks.com"
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "The Support Mask",
"url": "https://skinrocks.com/products/the-support-mask",
"image": [
"https://skinrocks.com/cdn/shop/files/SupportMask-PDP2_316ec12f-c435-4640-a919-cfb3ad127acc.jpg?v=1787830040&width=1920"
],
"description": "A creamy, nourishing mask to replenish, moisturise and soothe compromised skin, The Support Mask is your instant barrier fix. \nFormulated with a blend of efficacious ingredients, including our hero lipid-advanced complex, The Support Mask helps to quickly restore a damaged skin barrier while delivering instant moisturisation and nourishment to skin that needs it most.",
"sku": "SRMA2",
"brand": {
"@type": "Brand",
"name": "Skin Rocks"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 5,
"reviewCount": 9,
"bestRating": 5,
"worstRating": 1
},
"offers": [
{
"@type": "Offer",
"sku": "SRMA2",
"gtin13": 5060905162420,
"availability": "http://schema.org/InStock",
"price": 65,
"priceCurrency": "GBP",
"url": "https://skinrocks.com/products/the-support-mask?variant=58736505094304"
}
]
}
]
/collections/shop-all/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Skin Rocks",
"description": "Founded by Skincare Expert and Aesthetician Caroline Hirons, Skin Rocks is the destination for skincare knowledge that’s vast, guidance that’s clear and products that work. Where science-driven skincare meets real results. ",
"image": "https://cdn.shopify.com/s/files/1/0565/7283/8048/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083",
"url": "https://skinrocks.com",
"logo": "https://cdn.shopify.com/s/files/1/0565/7283/8048/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083",
"email": "store@skinrocks.com",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Support",
"email": "store@skinrocks.com"
},
"sameAs": [
"https://www.facebook.com/skinrocks/?locale=en_GB",
"https://www.instagram.com/skinrocks/"
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Skin Rocks",
"logo": "https://skinrocks.com/cdn/shop/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083&width=500",
"sameAs": [
"",
"https://www.facebook.com/skinrocks/?locale=en_GB",
"",
"https://www.instagram.com/skinrocks/",
"",
"",
"",
"",
""
],
"url": "https://skinrocks.com"
}
]
/collections/minis/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Skin Rocks",
"description": "Founded by Skincare Expert and Aesthetician Caroline Hirons, Skin Rocks is the destination for skincare knowledge that’s vast, guidance that’s clear and products that work. Where science-driven skincare meets real results. ",
"image": "https://cdn.shopify.com/s/files/1/0565/7283/8048/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083",
"url": "https://skinrocks.com",
"logo": "https://cdn.shopify.com/s/files/1/0565/7283/8048/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083",
"email": "store@skinrocks.com",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Support",
"email": "store@skinrocks.com"
},
"sameAs": [
"https://www.facebook.com/skinrocks/?locale=en_GB",
"https://www.instagram.com/skinrocks/"
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Skin Rocks",
"logo": "https://skinrocks.com/cdn/shop/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083&width=500",
"sameAs": [
"",
"https://www.facebook.com/skinrocks/?locale=en_GB",
"",
"https://www.instagram.com/skinrocks/",
"",
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""
],
"url": "https://skinrocks.com"
}
]
/pages/treatments/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Skin Rocks",
"description": "Founded by Skincare Expert and Aesthetician Caroline Hirons, Skin Rocks is the destination for skincare knowledge that’s vast, guidance that’s clear and products that work. Where science-driven skincare meets real results. ",
"image": "https://cdn.shopify.com/s/files/1/0565/7283/8048/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083",
"url": "https://skinrocks.com",
"logo": "https://cdn.shopify.com/s/files/1/0565/7283/8048/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083",
"email": "store@skinrocks.com",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Support",
"email": "store@skinrocks.com"
},
"sameAs": [
"https://www.facebook.com/skinrocks/?locale=en_GB",
"https://www.instagram.com/skinrocks/"
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Skin Rocks",
"logo": "https://skinrocks.com/cdn/shop/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083&width=500",
"sameAs": [
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"https://www.facebook.com/skinrocks/?locale=en_GB",
"",
"https://www.instagram.com/skinrocks/",
"",
"",
"",
"",
""
],
"url": "https://skinrocks.com/pages/treatments"
}
]
/pages/services/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Skin Rocks",
"description": "Founded by Skincare Expert and Aesthetician Caroline Hirons, Skin Rocks is the destination for skincare knowledge that’s vast, guidance that’s clear and products that work. Where science-driven skincare meets real results. ",
"image": "https://cdn.shopify.com/s/files/1/0565/7283/8048/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083",
"url": "https://skinrocks.com",
"logo": "https://cdn.shopify.com/s/files/1/0565/7283/8048/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083",
"email": "store@skinrocks.com",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Support",
"email": "store@skinrocks.com"
},
"sameAs": [
"https://www.facebook.com/skinrocks/?locale=en_GB",
"https://www.instagram.com/skinrocks/"
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Skin Rocks",
"logo": "https://skinrocks.com/cdn/shop/files/Skin_Rocks_by_Caroline_Hirons_Logo-Navy_74c7e265-96af-4d18-9eb8-0cdfe2ccc16d.svg?v=1715092083&width=500",
"sameAs": [
"",
"https://www.facebook.com/skinrocks/?locale=en_GB",
"",
"https://www.instagram.com/skinrocks/",
"",
"",
"",
"",
""
],
"url": "https://skinrocks.com/pages/services"
}
]
Explore the other reputation pillars for Skin Rocks
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Skin Rocks, captured on October 1, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Skin Rocks: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://skinrocks.com to view the most current version of its content and see directly what this company is about and what it offers.