Based on 1456 businesses audited.
The Ordinary has 25.3 points more reputation than the average for Beauty, Cosmetics & Personal Care.
Beauty, Cosmetics & Personal Care Reputation: The Ordinary (theordinary.com)
The Ordinary provides a rare instance of a high-substance, low-fluff digital footprint in the beauty space. Its commitment to ingredient transparency is backed by technical nomenclature and a named scientific team, though its technical SEO structure is surprisingly neglected.
Beauty, Cosmetics & Personal Care Reputation: The Ordinary (theordinary.com)
The Ordinary perfectly aligns with the Beauty, Cosmetics & Personal Care category, specifically the clinical skincare sub-sector. The content focuses almost exclusively on ingredient concentrations, chemical formulations, and scientific staff roles, confirming its position as a transparent, ingredient-led brand.
“The score of 80 reflects a low-BS profile, primarily penalized by technical authority gaps rather than content fluff. Pillar 5 (Identity and Authority) contributed half of the points due to the H1 misconfiguration and missing Person schema. Pillar 3 (Trust and Proof) added minor points for the lack of external verification links for the displayed review counts.”