UOMA Beauty
(https://uomabeauty.com) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Structured data is limited to Product schema, providing SKU and pricing details but omitting Organization or Person schema. While the brand mentions ‘beauty secrets’, it does not provide a digital footprint for a specific formulator or lead chemist in the metadata. The technical implementation is clean with zero broken hierarchy, but the lack of sameAs links to social proof or authority entities in the JSON-LD creates a minor authority gap.
There is a slight disconnect between marketing claims like ‘lash growth’ and the demonstrated evidence; while ingredients like Castor Oil are listed, no percentage concentration or clinical trial results are cited to back the growth claim. The ‘waterproof’ and ‘transfer proof’ claims for the lip liner are bold assertions that lack a methodology disclosure. For a color cosmetics brand, however, the substance provided via INCI lists partially bridges this gap.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
/products/drama-bomb-mascara-copy/
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Drama Bomb Mascara",
"url": "https://uomabeauty.com/products/drama-bomb-mascara-copy",
"image": [
"https://uomabeauty.com/cdn/shop/products/drama-bomb-mascara-after-021-global_2000x.jpg?v=1764007750"
],
"description": "",
"sku": "EDBM001",
"brand": {
"@type": "Thing",
"name": "UOMA Beauty"
},
"offers": [
{
"@type": "Offer",
"sku": "EDBM001",
"availability": "http://schema.org/InStock",
"price": 19.5,
"priceCurrency": "USD",
"url": "https://uomabeauty.com/products/drama-bomb-mascara-copy?variant=43867804270691"
}
]
}
/products/badass-icon-matte-lipstick-mini-copy/
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Badass Icon Matte Lipstick Mini",
"url": "https://uomabeauty.com/products/badass-icon-matte-lipstick-mini-copy",
"image": [
"https://uomabeauty.com/cdn/shop/products/tracy-011-TRACY_2000x.jpg?v=1764007426"
],
"description": "All the color, all the attitude. A badass is simply a badass! Make the ultimate lip statement with this concentrated, highly pigmented, lightweight lipstick. This sensually silky texture glides on the lips and leaves behind a stunning color with just one stroke. Now 100% Vegan! ",
"sku": "LBAI20",
"brand": {
"@type": "Thing",
"name": "UOMA Beauty"
},
"offers": [
{
"@type": "Offer",
"sku": "LBAI20",
"availability": "http://schema.org/InStock",
"price": 15,
"priceCurrency": "USD",
"url": "https://uomabeauty.com/products/badass-icon-matte-lipstick-mini-copy?variant=43867792277603"
},
{
"@type": "Offer",
"sku": "LBAI21",
"availability": "http://schema.org/InStock",
"price": 15,
"priceCurrency": "USD",
"url": "https://uomabeauty.com/products/badass-icon-matte-lipstick-mini-copy?variant=43867792310371"
},
{
"@type": "Offer",
"sku": "LBAI22",
"availability": "http://schema.org/InStock",
"price": 15,
"priceCurrency": "USD",
"url": "https://uomabeauty.com/products/badass-icon-matte-lipstick-mini-copy?variant=43867792343139"
},
{
"@type": "Offer",
"sku": "LBAI23",
"availability": "http://schema.org/InStock",
"price": 15,
"priceCurrency": "USD",
"url": "https://uomabeauty.com/products/badass-icon-matte-lipstick-mini-copy?variant=43867792375907"
},
{
"@type": "Offer",
"sku": "LBAI24",
"availability": "http://schema.org/InStock",
"price": 15,
"priceCurrency": "USD",
"url": "https://uomabeauty.com/products/badass-icon-matte-lipstick-mini-copy?variant=43867792408675"
},
{
"@type": "Offer",
"sku": "LBAI25",
"availability": "http://schema.org/InStock",
"price": 15,
"priceCurrency": "USD",
"url": "https://uomabeauty.com/products/badass-icon-matte-lipstick-mini-copy?variant=43867792441443"
}
]
}
/products/badass-mf-lip-liner-mini-copy/
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Badass MF Lip Liner Mini",
"url": "https://uomabeauty.com/products/badass-mf-lip-liner-mini-copy",
"image": [
"https://uomabeauty.com/cdn/shop/products/Simone-2Mini_1_4270de81-7180-41d8-9155-817ca3a6896e-BadassMFLipLinerMini_2000x.jpg?v=1764008005"
],
"description": "",
"sku": "LBMF-331",
"brand": {
"@type": "Thing",
"name": "UOMA Beauty"
},
"offers": [
{
"@type": "Offer",
"sku": "LBMF-331",
"availability": "http://schema.org/InStock",
"price": 9.95,
"priceCurrency": "USD",
"url": "https://uomabeauty.com/products/badass-mf-lip-liner-mini-copy?variant=43867795161187"
},
{
"@type": "Offer",
"sku": "LBMF-330",
"availability": "http://schema.org/InStock",
"price": 9.95,
"priceCurrency": "USD",
"url": "https://uomabeauty.com/products/badass-mf-lip-liner-mini-copy?variant=43867795193955"
},
{
"@type": "Offer",
"sku": "LBMF-332",
"availability": "http://schema.org/InStock",
"price": 9.95,
"priceCurrency": "USD",
"url": "https://uomabeauty.com/products/badass-mf-lip-liner-mini-copy?variant=43867795226723"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 20 | 1 |
| /products/drama-bomb-mascara-copy/ | 44 | 1 |
| /products/badass-icon-matte-lipstick-mini-copy/ | 72 | 1 |
| /products/badass-mf-lip-liner-mini-copy/ | 43 | 1 |
This page presents a snapshot of public data from UOMA Beauty, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to UOMA Beauty: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://uomabeauty.com to view the most current version of its content and see directly what this company is about and what it offers.