Information Density: UOMA Beauty – Signal Evidence & AI Readability

[H1] Valentines Under $50

[IMG: Drama Bomb Mascara]

[H3]
Drama Bomb Mascara

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- $19.50

[IMG: Badass Icon Matte Lipstick Mini]

[H3]
Badass Icon Matte Lipstick Mini

Choose a Shade
- $15

[IMG: Badass MF Lip Liner Mini]

[H3]
Badass MF Lip Liner Mini

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- $9.95

[IMG: Afro.Dis.Iac Liquid Eyeliner]

[H3]
Afro.Dis.Iac Liquid Eyeliner

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- $18

[IMG: Badass MF Lip Liner]

[H3]
Badass MF Lip Liner

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- $16

[IMG: BROW-FRO Baby Hair]

[H3]
BROW-FRO Baby Hair

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- $22

[IMG: Big Head Dual-Density Sponge]

[H3]
Big Head Dual-Density Sponge

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- $15

[IMG: Carnival Bronzing Highlighter]

[H3]
Carnival Bronzing Highlighter

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- $35

[IMG: High Life Face Palette]

[H3]
High Life Face Palette

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- $39

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[IMG: Drama Bomb Mascara]

[IMG: Black]

[IMG: Black]

[IMG: Black]

[IMG: global]

[IMG: global]

[IMG: global]

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[H1] Drama Bomb Mascara

Description

Invoke unstoppable drama and max glamour with our new ultimate volumizing mascara designed to take even the shortest lashes from zero to ‘Damn, Girl!’ with instant volume, length and lift. It’s like a vegan lash lift in a bottle! The unique hourglass-shaped wand easily delivers our extreme volumizing formula from the root to the tip of each lash, helping to define and lift your gaze for ultimate showgirl glam.
Avocado Oil – Pressed from fresh avocados; Helps to strengthen hair while preventing breakage and lash shedding.
Castor Oil – Tried and true beauty secret that helps to nourish and promote lash growth.
Golden Jojoba Oil – Known for its intense moisturizing and rejuvenating properties, it’s rich in vitamins and helps to promote thicker lashes.
Rice Wax & Synthetic Beeswax – Rice wax creates a flawlessly smooth and creamy vegan formula while synthetic beeswax helps to volumize.

Details

Non-stop volume.
Lifts and fans lashes for mega drama.
Hourglass wand is perfect for short and long lashes.
Flake proof & smudge proof.
Water resistant.
Lash-loving ingredients help strengthen and nourish lashes.
Formulated without parabens or D5.
100% Vegan & Cruelty-free.

How To Use

Volume Galore
Starting at the base of your lashes, stroke upward from root to tip. Gently wiggle the wand back and forth across lashes to increash thickness. Complete one full eye before moving on to the next.
Drama for Days
For maximum drama, generously coat your upper lashes using an upward stroke and wiggle motion. For the bottom lashes, aim the wand directly towards your lower lid and lightly brush the pointed tip against your lashes in a swift vertical motion.

Ingredients

AQUA (WATER), PARAFFIN, GLYCERYL STEARATE, SYNTHETIC BEESWAX, STEARIC ACID, ACACIA SENEGAL GUM, BUTYLENE GLYCOL, PALMITIC ACID, ORYZA SATIVA CERA (ORYZA SATIVA (RICE) BRAN WAX), POLYBUTENE, VP/EICOSENE COPOLYMER, OZOKERITE, AMINOMETHYL PROPANOL, HYDROGENATED VEGETABLE OIL,
PHENOXYETHANOL, STEARYL STEARATE, HYDROXYETHYLCELLULOSE, PARFUM (FRAGRANCE), PERSEA GRATISSIMA OIL (PERSEA GRATISSIMA (AVOCADO) OIL), RICINUS COMMUNIS SEED OIL (RICINUS COMMUNIS (CASTOR) SEED OIL), SIMMONDSIA CHINENSIS SEED OIL (SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL ), LECITHIN, TOCOPHEROL, ASCORBYL PALMITATE, CITRIC ACID, CI 77499 (IRON OXIDES).

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[IMG: Badass Icon Matte Lipstick Mini]

[IMG: TRACY]

[IMG: DIANA]

[IMG: SADE]

[IMG: MAYA]

[IMG: MIRIAM]

[IMG: EARTHA]

[IMG: DIANA]

[IMG: EARTHA]

[IMG: MAYA]

[IMG: MIRIAM]

[IMG: SADE]

[IMG: TRACY]

[IMG: EARTHA]

[IMG: MAYA]

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[IMG: MIRIAM]

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[IMG: DIANA]

[IMG: EARTHA]

[IMG: MAYA]

[IMG: MIRIAM]

[IMG: SADE]

[IMG: TRACY]

[IMG: global]

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[IMG: Badass Icon Matte Lipstick Mini]

All the color, all the attitude. A badass is simply a badass! Make the ultimate lip statement with this concentrated, highly pigmented, lightweight lipstick. This sensually silky texture glides on the lips and leaves behind a stunning color with just one stroke. Now 100% Vegan!

[H1] Badass Icon Matte Lipstick Mini

Description

All the color, all the attitude. A badass is simply a badass! Make the ultimate lip statement with this concentrated, highly pigmented, lightweight lipstick. This sensually silky texture glides on the lips and leaves behind a stunning color with just one stroke. Now 100% Vegan!

Details

Smooth lightweight texture.
Matte finish.
Infused with Carnauba Wax which restores dry damaged lips.
Long lasting hydration.
Formulated without parabens, talc, fragrance or D5.
Cruelty Free

How To Use

To showcase the lips at its absolute best, smooth the lipstick directly over the lips or line the lips and fill using a lip brush for more precise application.
Tips & Tricks
The good old-fashioned finger test always reigns supreme. To prevent lipstick from getting on your teeth, put a finger in your mouth and close your lips around your finger and with your lips closed pull your finger out. This pigment rich formula looks great on lips, not teeth.

Ingredients

DIMETHICONE, OCTYLDODECANOL, POLYETHYLENE, POLYSILICONE-11, NYLON-12, CAPRYLIC/CAPRIC TRIGLYCERIDE, BIS-PEG-12 DIMETHICONE BEESWAX, METHYL METHACRYLATE CROSSPOLYMER, DICALCIUM PHOSPHATE, STEARALKONIUM BENTONITE, MICA, POLYHYDROXYSTEARIC ACID, PROPYLENE CARBONATE, LAURETH-12, PENTAERYTHRITYL TETRA-DI-t-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, [ +/- ] / MAY CONTAIN : CI 77891 [ TITANIUM DIOXIDE ], CI 77491 [ IRON OXIDES ], CI 77499 [ IRON OXIDES ], CI 77492 [ IRON OXIDES ], CI 75470 [ CARMINE ], CI 42090 [ BLUE 1 LAKE ], CI 19140 [ YELLOW 5 LAKE ], CI 15985 [ YELLOW 6 LAKE ], CI 77742 [ MANGANESE VIOLET ], CI 77163 [ BISMUTH OXYCHLORIDE ], CI 15850 [ RED 6 ], CI 15850 [ RED 7 LAKE ], CI 45380 [ RED 22 LAKE ], CI 45410 [ RED 28 LAKE ], CI 73360 [ RED 30 LAKE ]

All the color, all the attitude. A badass is simply a badass! Make the ultimate lip statement with this concentrated, highly pigmented, lightweight lipstick. This sensually silky texture glides on the lips and leaves behind a stunning color with just one stroke. Now 100% Vegan!

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[IMG: Badass MF Lip Liner Mini]

[IMG: SIMONE]

[IMG: ANGELOU]

[IMG: ROSS]

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[H1] Badass MF Lip Liner Mini

Description

She's a baaadass - shut your mouth! Our best-selling Badass Icon Matte Lipstick is has met its match with our new collection of Badass MF (Matte Filler) Lip Liners. Shape and fill in your lips to add definition and structure to these highly pigmented, silky smooth lip liners designed to be worn with your favorite matching Badass Icon Matte Lipstick shade.
PAIR BADASS ICON MATTE LIPSTICK WITH BADASS MF LIP LINER:
Maya + Badass liner in Angelou.
Nina with Badass liner in Simone.
Diana with Badass liner in Ross.

Details

Highly pigmented and easily blendable
Effortlessly shapes and defines lips
Longwearing and waterproof
Feather and transfer proof
100% cruelty-free

How To Use

Trace your lip line with your Badass MF Lip Liner. Fill in lips with liner to create a base before applying your fave Badass Icon Matte Lipstick shade.
TIPS & TRICKS
For effortlessly defined lips, prep with a bit of lip exfolient then add balm to moisturize. Blot with tissue then apply liner as desired

Ingredients

AQUA (WATER), PARAFFIN, GLYCERYL STEARATE, SYNTHETIC BEESWAX,
STEARIC ACID, ACACIA SENEGAL GUM, BUTYLENE GLYCOL, PALMITIC ACID, ORYZA SATIVA CERA (ORYZA SATIVA (RICE) BRAN WAX), POLYBUTENE, VP/EICOSENE COPOLYMER, OZOKERITE, AMINOMETHYL PROPANOL, HYDROGENATED VEGETABLE OIL, PHENOXYETHANOL, STEARYL STEARATE, HYDROXYETHYLCELLULOSE, PARFUM (FRAGRANCE), PERSEA GRATISSIMA OIL (PERSEA GRATISSIMA (AVOCADO) OIL), RICINUS COMMUNIS SEED OIL (RICINUS COMMUNIS (CASTOR) SEED OIL), SIMMONDSIA CHINENSIS SEED OIL (SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL ), LECITHIN, TOCOPHEROL, ASCORBYL PALMITATE, CITRIC ACID, CI 77499 (IRON OXIDES).