Economist Intelligence Unit (EIU)
(https://eiu.com) 📸 Data Snapshot: May 29, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
An authority gap exists regarding individual expertise; while the site references ‘Expert analysis,’ the schema_json lacks Person schema or sameAs links to specific analysts. The brand identity is strong and supported by Organization schema, but the ‘intelligence you can trust’ claim would be bolstered by connecting the analysis to named, verifiable subject matter experts in the structured data.
The marketing tone is restrained and professional, closely mirroring the actual deliverables. Performance claims are linked to specific market coverage (180 markets) and dated reports (Trade outlook 2026), which aligns with the May 2026 system date. There are no bold revenue guarantees or ‘income-claim’ style red flags common in the coaching sector.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.eiu.com/n/",
"url": "https://www.eiu.com/n/",
"name": "Global Insights & Market Intelligence | Economist Intelligence Unit",
"isPartOf": {
"@id": "https://www.eiu.com/n/#website"
},
"primaryImageOfPage": {
"@id": "https://www.eiu.com/n/#primaryimage"
},
"image": {
"@id": "https://www.eiu.com/n/#primaryimage"
},
"thumbnailUrl": "https://www.eiu.com/n/wp-content/uploads/2025/10/ECO21066-Hero-Images-1440x800-Economist-Intelligence-EIU-v1_opt.webp",
"datePublished": "2019-09-27T07:44:16+00:00",
"dateModified": "2026-04-08T09:10:46+00:00",
"description": "EIU is the world leader in global business intelligence & market insights. View our solutions & read our insights today to make strategic & impactful decisions.",
"breadcrumb": {
"@id": "https://www.eiu.com/n/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.eiu.com/n/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.eiu.com/n/#primaryimage",
"url": "https://www.eiu.com/n/wp-content/uploads/2025/10/ECO21066-Hero-Images-1440x800-Economist-Intelligence-EIU-v1_opt.webp",
"contentUrl": "https://www.eiu.com/n/wp-content/uploads/2025/10/ECO21066-Hero-Images-1440x800-Economist-Intelligence-EIU-v1_opt.webp"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.eiu.com/n/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.eiu.com/n/#website",
"url": "https://www.eiu.com/n/",
"name": "Economist Intelligence Unit",
"description": "The world's leading provider of country analysis and forecasts",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.eiu.com/n/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/n/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.eiu.com/n/",
"url": "https://www.eiu.com/n/",
"name": "Global Insights & Market Intelligence | Economist Intelligence Unit",
"isPartOf": {
"@id": "https://www.eiu.com/n/#website"
},
"primaryImageOfPage": {
"@id": "https://www.eiu.com/n/#primaryimage"
},
"image": {
"@id": "https://www.eiu.com/n/#primaryimage"
},
"thumbnailUrl": "https://www.eiu.com/n/wp-content/uploads/2025/10/ECO21066-Hero-Images-1440x800-Economist-Intelligence-EIU-v1_opt.webp",
"datePublished": "2019-09-27T07:44:16+00:00",
"dateModified": "2026-04-08T09:10:46+00:00",
"description": "EIU is the world leader in global business intelligence & market insights. View our solutions & read our insights today to make strategic & impactful decisions.",
"breadcrumb": {
"@id": "https://www.eiu.com/n/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.eiu.com/n/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.eiu.com/n/#primaryimage",
"url": "https://www.eiu.com/n/wp-content/uploads/2025/10/ECO21066-Hero-Images-1440x800-Economist-Intelligence-EIU-v1_opt.webp",
"contentUrl": "https://www.eiu.com/n/wp-content/uploads/2025/10/ECO21066-Hero-Images-1440x800-Economist-Intelligence-EIU-v1_opt.webp"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.eiu.com/n/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.eiu.com/n/#website",
"url": "https://www.eiu.com/n/",
"name": "Economist Intelligence Unit",
"description": "The world's leading provider of country analysis and forecasts",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.eiu.com/n/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/n/guide/viewpoint-lens-ai-prompting-guide/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.eiu.com/n/guide/viewpoint-lens-ai-prompting-guide/",
"url": "https://www.eiu.com/n/guide/viewpoint-lens-ai-prompting-guide/",
"name": "Viewpoint Lens AI prompting guide - Economist Intelligence Unit",
"isPartOf": {
"@id": "https://www.eiu.com/n/#website"
},
"primaryImageOfPage": {
"@id": "https://www.eiu.com/n/guide/viewpoint-lens-ai-prompting-guide/#primaryimage"
},
"image": {
"@id": "https://www.eiu.com/n/guide/viewpoint-lens-ai-prompting-guide/#primaryimage"
},
"thumbnailUrl": "https://www.eiu.com/n/wp-content/uploads/2026/05/viewpoint-lens-expanded.png",
"datePublished": "2026-05-15T07:42:03+00:00",
"dateModified": "2026-05-20T09:43:28+00:00",
"description": "Global trade is entering another year of heightened volatility. As concerns around US protectionism and the \"Liberation Day\" tariff architecture carry into 2026, governments and firms are being forced to rethink supply chains and strategic alliances.",
"breadcrumb": {
"@id": "https://www.eiu.com/n/guide/viewpoint-lens-ai-prompting-guide/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.eiu.com/n/guide/viewpoint-lens-ai-prompting-guide/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.eiu.com/n/guide/viewpoint-lens-ai-prompting-guide/#primaryimage",
"url": "https://www.eiu.com/n/wp-content/uploads/2026/05/viewpoint-lens-expanded.png",
"contentUrl": "https://www.eiu.com/n/wp-content/uploads/2026/05/viewpoint-lens-expanded.png",
"width": 1870,
"height": 850
},
{
"@type": "BreadcrumbList",
"@id": "https://www.eiu.com/n/guide/viewpoint-lens-ai-prompting-guide/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.eiu.com/n/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Viewpoint Lens AI prompting guide"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.eiu.com/n/#website",
"url": "https://www.eiu.com/n/",
"name": "Economist Intelligence Unit",
"description": "The world's leading provider of country analysis and forecasts",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.eiu.com/n/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/n/campaigns/democracy-index-2025/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.eiu.com/n/campaigns/democracy-index-2025/",
"url": "https://www.eiu.com/n/campaigns/democracy-index-2025/",
"name": "Democracy Index 2025 - Economist Intelligence Unit",
"isPartOf": {
"@id": "https://www.eiu.com/n/#website"
},
"primaryImageOfPage": {
"@id": "https://www.eiu.com/n/campaigns/democracy-index-2025/#primaryimage"
},
"image": {
"@id": "https://www.eiu.com/n/campaigns/democracy-index-2025/#primaryimage"
},
"thumbnailUrl": "https://www.eiu.com/n/wp-content/uploads/2026/04/1920x1152_DemocracyIndex2025_Hero-image.png",
"datePublished": "2026-04-06T10:44:18+00:00",
"dateModified": "2026-04-14T08:38:25+00:00",
"description": "Global trade is entering another year of heightened volatility. As concerns around US protectionism and the \"Liberation Day\" tariff architecture carry into 2026, governments and firms are being forced to rethink supply chains and strategic alliances.",
"breadcrumb": {
"@id": "https://www.eiu.com/n/campaigns/democracy-index-2025/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.eiu.com/n/campaigns/democracy-index-2025/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.eiu.com/n/campaigns/democracy-index-2025/#primaryimage",
"url": "https://www.eiu.com/n/wp-content/uploads/2026/04/1920x1152_DemocracyIndex2025_Hero-image.png",
"contentUrl": "https://www.eiu.com/n/wp-content/uploads/2026/04/1920x1152_DemocracyIndex2025_Hero-image.png",
"width": 1920,
"height": 1152
},
{
"@type": "BreadcrumbList",
"@id": "https://www.eiu.com/n/campaigns/democracy-index-2025/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.eiu.com/n/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Democracy Index 2025"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.eiu.com/n/#website",
"url": "https://www.eiu.com/n/",
"name": "Economist Intelligence Unit",
"description": "The world's leading provider of country analysis and forecasts",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.eiu.com/n/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
22Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 1 |
| /n/ | 7 | 1 |
| /n/guide/viewpoint-lens-ai-prompting-guide/ | 4 | 1 |
| /n/campaigns/democracy-index-2025/ | 4 | 1 |
Explore the other reputation pillars for Economist Intelligence Unit (EIU)
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Economist Intelligence Unit (EIU), captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Economist Intelligence Unit (EIU): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://eiu.com to view the most current version of its content and see directly what this company is about and what it offers.