Economist Intelligence Unit (EIU)
(https://eiu.com) 📸 Data Snapshot: May 29, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
17
Impact Weight: 20 / 100
85% Reputation
The site avoids standard trust theatre; no generic ‘as seen on’ logos or unverified five-star stars are present in the structured data. However, the homepage has a review_count of 7 with only 1 proof_link_count, indicating that client testimonials or scores are present but not externally linked to third-party verification platforms. Claims of ‘unrivalled global coverage’ are technically unsubstantiated but are mitigated by the specific mention of the number of markets covered.
Proof density is high due to the presence of specific, dated outputs like the Democracy Index 2025 and the AI prompting guide. Out of 4 pages analyzed, each contains specific references to technical protocols or measurable market scopes. The ratio of verifiable evidence to vague assertions is approximately 4:1.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
22Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 1 |
| /n/ | 7 | 1 |
| /n/guide/viewpoint-lens-ai-prompting-guide/ | 4 | 1 |
| /n/campaigns/democracy-index-2025/ | 4 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.eiu.com/n/",
"url": "https://www.eiu.com/n/",
"name": "Global Insights & Market Intelligence | Economist Intelligence Unit",
"isPartOf": {
"@id": "https://www.eiu.com/n/#website"
},
"primaryImageOfPage": {
"@id": "https://www.eiu.com/n/#primaryimage"
},
"image": {
"@id": "https://www.eiu.com/n/#primaryimage"
},
"thumbnailUrl": "https://www.eiu.com/n/wp-content/uploads/2025/10/ECO21066-Hero-Images-1440x800-Economist-Intelligence-EIU-v1_opt.webp",
"datePublished": "2019-09-27T07:44:16+00:00",
"dateModified": "2026-04-08T09:10:46+00:00",
"description": "EIU is the world leader in global business intelligence & market insights. View our solutions & read our insights today to make strategic & impactful decisions.",
"breadcrumb": {
"@id": "https://www.eiu.com/n/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.eiu.com/n/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.eiu.com/n/#primaryimage",
"url": "https://www.eiu.com/n/wp-content/uploads/2025/10/ECO21066-Hero-Images-1440x800-Economist-Intelligence-EIU-v1_opt.webp",
"contentUrl": "https://www.eiu.com/n/wp-content/uploads/2025/10/ECO21066-Hero-Images-1440x800-Economist-Intelligence-EIU-v1_opt.webp"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.eiu.com/n/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.eiu.com/n/#website",
"url": "https://www.eiu.com/n/",
"name": "Economist Intelligence Unit",
"description": "The world's leading provider of country analysis and forecasts",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.eiu.com/n/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/n/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.eiu.com/n/",
"url": "https://www.eiu.com/n/",
"name": "Global Insights & Market Intelligence | Economist Intelligence Unit",
"isPartOf": {
"@id": "https://www.eiu.com/n/#website"
},
"primaryImageOfPage": {
"@id": "https://www.eiu.com/n/#primaryimage"
},
"image": {
"@id": "https://www.eiu.com/n/#primaryimage"
},
"thumbnailUrl": "https://www.eiu.com/n/wp-content/uploads/2025/10/ECO21066-Hero-Images-1440x800-Economist-Intelligence-EIU-v1_opt.webp",
"datePublished": "2019-09-27T07:44:16+00:00",
"dateModified": "2026-04-08T09:10:46+00:00",
"description": "EIU is the world leader in global business intelligence & market insights. View our solutions & read our insights today to make strategic & impactful decisions.",
"breadcrumb": {
"@id": "https://www.eiu.com/n/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.eiu.com/n/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.eiu.com/n/#primaryimage",
"url": "https://www.eiu.com/n/wp-content/uploads/2025/10/ECO21066-Hero-Images-1440x800-Economist-Intelligence-EIU-v1_opt.webp",
"contentUrl": "https://www.eiu.com/n/wp-content/uploads/2025/10/ECO21066-Hero-Images-1440x800-Economist-Intelligence-EIU-v1_opt.webp"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.eiu.com/n/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.eiu.com/n/#website",
"url": "https://www.eiu.com/n/",
"name": "Economist Intelligence Unit",
"description": "The world's leading provider of country analysis and forecasts",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.eiu.com/n/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/n/guide/viewpoint-lens-ai-prompting-guide/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.eiu.com/n/guide/viewpoint-lens-ai-prompting-guide/",
"url": "https://www.eiu.com/n/guide/viewpoint-lens-ai-prompting-guide/",
"name": "Viewpoint Lens AI prompting guide - Economist Intelligence Unit",
"isPartOf": {
"@id": "https://www.eiu.com/n/#website"
},
"primaryImageOfPage": {
"@id": "https://www.eiu.com/n/guide/viewpoint-lens-ai-prompting-guide/#primaryimage"
},
"image": {
"@id": "https://www.eiu.com/n/guide/viewpoint-lens-ai-prompting-guide/#primaryimage"
},
"thumbnailUrl": "https://www.eiu.com/n/wp-content/uploads/2026/05/viewpoint-lens-expanded.png",
"datePublished": "2026-05-15T07:42:03+00:00",
"dateModified": "2026-05-20T09:43:28+00:00",
"description": "Global trade is entering another year of heightened volatility. As concerns around US protectionism and the \"Liberation Day\" tariff architecture carry into 2026, governments and firms are being forced to rethink supply chains and strategic alliances.",
"breadcrumb": {
"@id": "https://www.eiu.com/n/guide/viewpoint-lens-ai-prompting-guide/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.eiu.com/n/guide/viewpoint-lens-ai-prompting-guide/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.eiu.com/n/guide/viewpoint-lens-ai-prompting-guide/#primaryimage",
"url": "https://www.eiu.com/n/wp-content/uploads/2026/05/viewpoint-lens-expanded.png",
"contentUrl": "https://www.eiu.com/n/wp-content/uploads/2026/05/viewpoint-lens-expanded.png",
"width": 1870,
"height": 850
},
{
"@type": "BreadcrumbList",
"@id": "https://www.eiu.com/n/guide/viewpoint-lens-ai-prompting-guide/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.eiu.com/n/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Viewpoint Lens AI prompting guide"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.eiu.com/n/#website",
"url": "https://www.eiu.com/n/",
"name": "Economist Intelligence Unit",
"description": "The world's leading provider of country analysis and forecasts",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.eiu.com/n/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/n/campaigns/democracy-index-2025/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.eiu.com/n/campaigns/democracy-index-2025/",
"url": "https://www.eiu.com/n/campaigns/democracy-index-2025/",
"name": "Democracy Index 2025 - Economist Intelligence Unit",
"isPartOf": {
"@id": "https://www.eiu.com/n/#website"
},
"primaryImageOfPage": {
"@id": "https://www.eiu.com/n/campaigns/democracy-index-2025/#primaryimage"
},
"image": {
"@id": "https://www.eiu.com/n/campaigns/democracy-index-2025/#primaryimage"
},
"thumbnailUrl": "https://www.eiu.com/n/wp-content/uploads/2026/04/1920x1152_DemocracyIndex2025_Hero-image.png",
"datePublished": "2026-04-06T10:44:18+00:00",
"dateModified": "2026-04-14T08:38:25+00:00",
"description": "Global trade is entering another year of heightened volatility. As concerns around US protectionism and the \"Liberation Day\" tariff architecture carry into 2026, governments and firms are being forced to rethink supply chains and strategic alliances.",
"breadcrumb": {
"@id": "https://www.eiu.com/n/campaigns/democracy-index-2025/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.eiu.com/n/campaigns/democracy-index-2025/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.eiu.com/n/campaigns/democracy-index-2025/#primaryimage",
"url": "https://www.eiu.com/n/wp-content/uploads/2026/04/1920x1152_DemocracyIndex2025_Hero-image.png",
"contentUrl": "https://www.eiu.com/n/wp-content/uploads/2026/04/1920x1152_DemocracyIndex2025_Hero-image.png",
"width": 1920,
"height": 1152
},
{
"@type": "BreadcrumbList",
"@id": "https://www.eiu.com/n/campaigns/democracy-index-2025/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.eiu.com/n/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Democracy Index 2025"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.eiu.com/n/#website",
"url": "https://www.eiu.com/n/",
"name": "Economist Intelligence Unit",
"description": "The world's leading provider of country analysis and forecasts",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.eiu.com/n/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
Explore the other reputation pillars for Economist Intelligence Unit (EIU)
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Economist Intelligence Unit (EIU), captured on May 29, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Economist Intelligence Unit (EIU): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://eiu.com to view the most current version of its content and see directly what this company is about and what it offers.