Quality Franchise Association (QFA)
(https://www.franchise-association.org.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
6
Impact Weight: 15 / 100
40% Reputation
While the founder Joel Bissitt is named and attributed as an author, the schema_json lacks Person schema with sameAs links to external professional profiles (LinkedIn, etc.). The organization’s authority is self-proclaimed; it explicitly states that government regulation does not exist, confirming it is a private company, yet it lacks the rigorous Organization schema (PostalAddress, founders, tax ID) expected of a ‘Professional Association’. Technical hierarchy is slightly broken, with many pages skipping H2 tags to use H4 as structural markers.
The site claims to provide kudos and professional standards, but the primary deliverables sold are advertising listings and social media shares. The disconnect between the mission of ethical regulation and the commercial focus on lead volume (e.g., ‘150+ leads to date’) creates a conflict between the signal of a standard-body and the substance of a marketing agency. The VFP training course is mentioned as recognized, but no link to the Institute of Leadership & Management’s verification is provided.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.franchise-association.org.uk/#website",
"url": "https://www.franchise-association.org.uk/",
"name": "Quality Franchise Association",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.franchise-association.org.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"@id": "https://www.franchise-association.org.uk/#primaryimage",
"inLanguage": "en-GB",
"url": "https://www.franchise-association.org.uk/wp-content/uploads/2018/11/Franchise-Association-UK-Quality-Franchise-Association-UK.png",
"contentUrl": "https://www.franchise-association.org.uk/wp-content/uploads/2018/11/Franchise-Association-UK-Quality-Franchise-Association-UK.png",
"width": 1200,
"height": 630,
"caption": "QFA website cover photo"
},
{
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/#webpage",
"url": "https://www.franchise-association.org.uk/",
"name": "Franchise Association UK - Quality Franchise Association",
"isPartOf": {
"@id": "https://www.franchise-association.org.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.franchise-association.org.uk/#primaryimage"
},
"datePublished": "2018-10-25T12:22:24+00:00",
"dateModified": "2025-03-31T05:08:33+00:00",
"description": "Franchise Association UK - Quality Franchise Association is a UK franchising association providing free information & promoting ethical franchising",
"breadcrumb": {
"@id": "https://www.franchise-association.org.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.franchise-association.org.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.franchise-association.org.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/",
"url": "https://www.franchise-association.org.uk/",
"name": "Franchise Association UK"
}
}
]
}
]
}
/join/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.franchise-association.org.uk/#website",
"url": "https://www.franchise-association.org.uk/",
"name": "Quality Franchise Association",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.franchise-association.org.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/join/#webpage",
"url": "https://www.franchise-association.org.uk/join/",
"name": "Join the Quality Franchise Association - Huge benefits, increased kudos",
"isPartOf": {
"@id": "https://www.franchise-association.org.uk/#website"
},
"datePublished": "2018-10-30T06:03:51+00:00",
"dateModified": "2023-04-04T08:03:09+00:00",
"description": "Join the Quality Franchise Association ( QFA ) - QFA provides huge benefits to members plus increased kudos - Check out our membership packages",
"breadcrumb": {
"@id": "https://www.franchise-association.org.uk/join/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.franchise-association.org.uk/join/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.franchise-association.org.uk/join/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/",
"url": "https://www.franchise-association.org.uk/",
"name": "Franchise Association UK"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/join/",
"url": "https://www.franchise-association.org.uk/join/",
"name": "Join"
}
}
]
}
]
}
/who-regulates-franchises/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.franchise-association.org.uk/#website",
"url": "https://www.franchise-association.org.uk/",
"name": "Quality Franchise Association",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.franchise-association.org.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"@id": "https://www.franchise-association.org.uk/who-regulates-franchises/#primaryimage",
"inLanguage": "en-GB",
"url": "https://www.franchise-association.org.uk/wp-content/uploads/2018/12/franchise_system.jpg",
"contentUrl": "https://www.franchise-association.org.uk/wp-content/uploads/2018/12/franchise_system.jpg",
"width": 898,
"height": 463,
"caption": "who regulates franchises"
},
{
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/who-regulates-franchises/#webpage",
"url": "https://www.franchise-association.org.uk/who-regulates-franchises/",
"name": "Who regulates franchises? | Quality Franchise Association",
"isPartOf": {
"@id": "https://www.franchise-association.org.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.franchise-association.org.uk/who-regulates-franchises/#primaryimage"
},
"datePublished": "2018-12-10T09:17:05+00:00",
"dateModified": "2019-03-03T13:33:31+00:00",
"author": {
"@id": "https://www.franchise-association.org.uk/#/schema/person/9c363b8699572bb0763943c410d2c323"
},
"description": "Who regulates franchises? Who regulates franchising in the UK - Quality Franchise Association provides free UK franchising information",
"breadcrumb": {
"@id": "https://www.franchise-association.org.uk/who-regulates-franchises/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.franchise-association.org.uk/who-regulates-franchises/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.franchise-association.org.uk/who-regulates-franchises/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/",
"url": "https://www.franchise-association.org.uk/",
"name": "Franchise Association UK"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/blog/",
"url": "https://www.franchise-association.org.uk/blog/",
"name": "Blog"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/who-regulates-franchises/",
"url": "https://www.franchise-association.org.uk/who-regulates-franchises/",
"name": "Who regulates franchises?"
}
}
]
},
{
"@type": "Person",
"@id": "https://www.franchise-association.org.uk/#/schema/person/9c363b8699572bb0763943c410d2c323",
"name": "Joel Bissitt",
"image": {
"@type": "ImageObject",
"@id": "https://www.franchise-association.org.uk/#personlogo",
"inLanguage": "en-GB",
"url": "https://secure.gravatar.com/avatar/0d4bc6584ecfc39004b1e3976858b205?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/0d4bc6584ecfc39004b1e3976858b205?s=96&d=mm&r=g",
"caption": "Joel Bissitt"
}
}
]
}
/directory_type/members/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.franchise-association.org.uk/#website",
"url": "https://www.franchise-association.org.uk/",
"name": "Quality Franchise Association",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.franchise-association.org.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "CollectionPage",
"@id": "https://www.franchise-association.org.uk/directory_type/members/#webpage",
"url": "https://www.franchise-association.org.uk/directory_type/members/",
"name": "Franchise Directory - Quality Franchise Association",
"isPartOf": {
"@id": "https://www.franchise-association.org.uk/#website"
},
"description": "Franchise Directory - Official franchise directory of the Quality Franchise Association - Browse QFA accredited franchises for sale",
"breadcrumb": {
"@id": "https://www.franchise-association.org.uk/directory_type/members/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.franchise-association.org.uk/directory_type/members/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.franchise-association.org.uk/directory_type/members/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/",
"url": "https://www.franchise-association.org.uk/",
"name": "Franchise Association UK"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/directory_type/members/",
"url": "https://www.franchise-association.org.uk/directory_type/members/",
"name": "Franchise"
}
}
]
}
]
}
/franchise-training-courses/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.franchise-association.org.uk/#website",
"url": "https://www.franchise-association.org.uk/",
"name": "Quality Franchise Association",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.franchise-association.org.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"@id": "https://www.franchise-association.org.uk/franchise-training-courses/#primaryimage",
"inLanguage": "en-GB",
"url": "https://www.franchise-association.org.uk/wp-content/uploads/2019/03/trainingplatform.jpg",
"contentUrl": "https://www.franchise-association.org.uk/wp-content/uploads/2019/03/trainingplatform.jpg",
"width": 1874,
"height": 1036,
"caption": "Training Platform"
},
{
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/franchise-training-courses/#webpage",
"url": "https://www.franchise-association.org.uk/franchise-training-courses/",
"name": "Franchise Training Courses - Free Online Franchising Training Courses",
"isPartOf": {
"@id": "https://www.franchise-association.org.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.franchise-association.org.uk/franchise-training-courses/#primaryimage"
},
"datePublished": "2019-03-03T11:10:02+00:00",
"dateModified": "2021-06-04T12:58:19+00:00",
"author": {
"@id": "https://www.franchise-association.org.uk/#/schema/person/9c363b8699572bb0763943c410d2c323"
},
"description": "Franchise Training Courses - Free Online Franchise Training. Considering buying a franchise or franchising your business? Free online training",
"breadcrumb": {
"@id": "https://www.franchise-association.org.uk/franchise-training-courses/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.franchise-association.org.uk/franchise-training-courses/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.franchise-association.org.uk/franchise-training-courses/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/",
"url": "https://www.franchise-association.org.uk/",
"name": "Franchise Association UK"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/blog/",
"url": "https://www.franchise-association.org.uk/blog/",
"name": "Blog"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/franchise-training-courses/",
"url": "https://www.franchise-association.org.uk/franchise-training-courses/",
"name": "Franchise Training Courses"
}
}
]
},
{
"@type": "Person",
"@id": "https://www.franchise-association.org.uk/#/schema/person/9c363b8699572bb0763943c410d2c323",
"name": "Joel Bissitt",
"image": {
"@type": "ImageObject",
"@id": "https://www.franchise-association.org.uk/#personlogo",
"inLanguage": "en-GB",
"url": "https://secure.gravatar.com/avatar/0d4bc6584ecfc39004b1e3976858b205?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/0d4bc6584ecfc39004b1e3976858b205?s=96&d=mm&r=g",
"caption": "Joel Bissitt"
}
}
]
}
/virtual-franchising-awards-2024/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.franchise-association.org.uk/#website",
"url": "https://www.franchise-association.org.uk/",
"name": "Quality Franchise Association",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.franchise-association.org.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/virtual-franchising-awards-2024/#webpage",
"url": "https://www.franchise-association.org.uk/virtual-franchising-awards-2024/",
"name": "Virtual Franchising Awards 2024 | Quality Franchise Association",
"isPartOf": {
"@id": "https://www.franchise-association.org.uk/#website"
},
"datePublished": "2023-10-24T08:57:37+00:00",
"dateModified": "2024-06-05T11:02:27+00:00",
"breadcrumb": {
"@id": "https://www.franchise-association.org.uk/virtual-franchising-awards-2024/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.franchise-association.org.uk/virtual-franchising-awards-2024/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.franchise-association.org.uk/virtual-franchising-awards-2024/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/",
"url": "https://www.franchise-association.org.uk/",
"name": "Franchise Association UK"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/virtual-franchising-awards-2024/",
"url": "https://www.franchise-association.org.uk/virtual-franchising-awards-2024/",
"name": "Virtual Franchising Awards 2024"
}
}
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
186Review mentions (all pages)
5External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 65 | 1 |
| /join/ | 65 | 1 |
| /who-regulates-franchises/ | 15 | 1 |
| /directory_type/members/ | 14 | 1 |
| /franchise-training-courses/ | 14 | 1 |
| /virtual-franchising-awards-2024/ | 13 | 0 |
Explore the other reputation pillars for Quality Franchise Association (QFA)
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Quality Franchise Association (QFA), captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Quality Franchise Association (QFA): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.franchise-association.org.uk to view the most current version of its content and see directly what this company is about and what it offers.