Quality Franchise Association (QFA)
(https://www.franchise-association.org.uk) 📸 Data Snapshot: May 21, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
7
Impact Weight: 20 / 100
35% Reputation
The site displays a high review_count (65 on key pages) and multiple testimonials from named individuals like Nathan Siekierski and Andras Tasi, yet the proof_links_count remains at 1, suggesting a lack of external verification for these claims. The trust_theatre_flag is triggered by the Awards page, which uses industry-leading sponsors (Dell, Barclays) to bolster credibility while failing to provide contemporary 2025 or 2026 award data. Performance claims, such as tangible benefits worth over £5,000, lack an independent audit or breakdown.
Specific proof points exist, such as the membership pricing and the list of current sponsors, but these are outnumbered by vague assertions regarding professional standards. The ratio is approximately 1 verifiable fact (price/named sponsor) for every 4 vague assertions (raising standards/expert advice). The presence of a searchable directory of members serves as the strongest proof of the association’s actual existence and scale.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
186Review mentions (all pages)
5External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 65 | 1 |
| /join/ | 65 | 1 |
| /who-regulates-franchises/ | 15 | 1 |
| /directory_type/members/ | 14 | 1 |
| /franchise-training-courses/ | 14 | 1 |
| /virtual-franchising-awards-2024/ | 13 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.franchise-association.org.uk/#website",
"url": "https://www.franchise-association.org.uk/",
"name": "Quality Franchise Association",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.franchise-association.org.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"@id": "https://www.franchise-association.org.uk/#primaryimage",
"inLanguage": "en-GB",
"url": "https://www.franchise-association.org.uk/wp-content/uploads/2018/11/Franchise-Association-UK-Quality-Franchise-Association-UK.png",
"contentUrl": "https://www.franchise-association.org.uk/wp-content/uploads/2018/11/Franchise-Association-UK-Quality-Franchise-Association-UK.png",
"width": 1200,
"height": 630,
"caption": "QFA website cover photo"
},
{
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/#webpage",
"url": "https://www.franchise-association.org.uk/",
"name": "Franchise Association UK - Quality Franchise Association",
"isPartOf": {
"@id": "https://www.franchise-association.org.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.franchise-association.org.uk/#primaryimage"
},
"datePublished": "2018-10-25T12:22:24+00:00",
"dateModified": "2025-03-31T05:08:33+00:00",
"description": "Franchise Association UK - Quality Franchise Association is a UK franchising association providing free information & promoting ethical franchising",
"breadcrumb": {
"@id": "https://www.franchise-association.org.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.franchise-association.org.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.franchise-association.org.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/",
"url": "https://www.franchise-association.org.uk/",
"name": "Franchise Association UK"
}
}
]
}
]
}
/join/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.franchise-association.org.uk/#website",
"url": "https://www.franchise-association.org.uk/",
"name": "Quality Franchise Association",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.franchise-association.org.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/join/#webpage",
"url": "https://www.franchise-association.org.uk/join/",
"name": "Join the Quality Franchise Association - Huge benefits, increased kudos",
"isPartOf": {
"@id": "https://www.franchise-association.org.uk/#website"
},
"datePublished": "2018-10-30T06:03:51+00:00",
"dateModified": "2023-04-04T08:03:09+00:00",
"description": "Join the Quality Franchise Association ( QFA ) - QFA provides huge benefits to members plus increased kudos - Check out our membership packages",
"breadcrumb": {
"@id": "https://www.franchise-association.org.uk/join/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.franchise-association.org.uk/join/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.franchise-association.org.uk/join/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/",
"url": "https://www.franchise-association.org.uk/",
"name": "Franchise Association UK"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/join/",
"url": "https://www.franchise-association.org.uk/join/",
"name": "Join"
}
}
]
}
]
}
/who-regulates-franchises/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.franchise-association.org.uk/#website",
"url": "https://www.franchise-association.org.uk/",
"name": "Quality Franchise Association",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.franchise-association.org.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"@id": "https://www.franchise-association.org.uk/who-regulates-franchises/#primaryimage",
"inLanguage": "en-GB",
"url": "https://www.franchise-association.org.uk/wp-content/uploads/2018/12/franchise_system.jpg",
"contentUrl": "https://www.franchise-association.org.uk/wp-content/uploads/2018/12/franchise_system.jpg",
"width": 898,
"height": 463,
"caption": "who regulates franchises"
},
{
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/who-regulates-franchises/#webpage",
"url": "https://www.franchise-association.org.uk/who-regulates-franchises/",
"name": "Who regulates franchises? | Quality Franchise Association",
"isPartOf": {
"@id": "https://www.franchise-association.org.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.franchise-association.org.uk/who-regulates-franchises/#primaryimage"
},
"datePublished": "2018-12-10T09:17:05+00:00",
"dateModified": "2019-03-03T13:33:31+00:00",
"author": {
"@id": "https://www.franchise-association.org.uk/#/schema/person/9c363b8699572bb0763943c410d2c323"
},
"description": "Who regulates franchises? Who regulates franchising in the UK - Quality Franchise Association provides free UK franchising information",
"breadcrumb": {
"@id": "https://www.franchise-association.org.uk/who-regulates-franchises/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.franchise-association.org.uk/who-regulates-franchises/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.franchise-association.org.uk/who-regulates-franchises/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/",
"url": "https://www.franchise-association.org.uk/",
"name": "Franchise Association UK"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/blog/",
"url": "https://www.franchise-association.org.uk/blog/",
"name": "Blog"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/who-regulates-franchises/",
"url": "https://www.franchise-association.org.uk/who-regulates-franchises/",
"name": "Who regulates franchises?"
}
}
]
},
{
"@type": "Person",
"@id": "https://www.franchise-association.org.uk/#/schema/person/9c363b8699572bb0763943c410d2c323",
"name": "Joel Bissitt",
"image": {
"@type": "ImageObject",
"@id": "https://www.franchise-association.org.uk/#personlogo",
"inLanguage": "en-GB",
"url": "https://secure.gravatar.com/avatar/0d4bc6584ecfc39004b1e3976858b205?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/0d4bc6584ecfc39004b1e3976858b205?s=96&d=mm&r=g",
"caption": "Joel Bissitt"
}
}
]
}
/directory_type/members/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.franchise-association.org.uk/#website",
"url": "https://www.franchise-association.org.uk/",
"name": "Quality Franchise Association",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.franchise-association.org.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "CollectionPage",
"@id": "https://www.franchise-association.org.uk/directory_type/members/#webpage",
"url": "https://www.franchise-association.org.uk/directory_type/members/",
"name": "Franchise Directory - Quality Franchise Association",
"isPartOf": {
"@id": "https://www.franchise-association.org.uk/#website"
},
"description": "Franchise Directory - Official franchise directory of the Quality Franchise Association - Browse QFA accredited franchises for sale",
"breadcrumb": {
"@id": "https://www.franchise-association.org.uk/directory_type/members/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.franchise-association.org.uk/directory_type/members/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.franchise-association.org.uk/directory_type/members/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/",
"url": "https://www.franchise-association.org.uk/",
"name": "Franchise Association UK"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/directory_type/members/",
"url": "https://www.franchise-association.org.uk/directory_type/members/",
"name": "Franchise"
}
}
]
}
]
}
/franchise-training-courses/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.franchise-association.org.uk/#website",
"url": "https://www.franchise-association.org.uk/",
"name": "Quality Franchise Association",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.franchise-association.org.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"@id": "https://www.franchise-association.org.uk/franchise-training-courses/#primaryimage",
"inLanguage": "en-GB",
"url": "https://www.franchise-association.org.uk/wp-content/uploads/2019/03/trainingplatform.jpg",
"contentUrl": "https://www.franchise-association.org.uk/wp-content/uploads/2019/03/trainingplatform.jpg",
"width": 1874,
"height": 1036,
"caption": "Training Platform"
},
{
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/franchise-training-courses/#webpage",
"url": "https://www.franchise-association.org.uk/franchise-training-courses/",
"name": "Franchise Training Courses - Free Online Franchising Training Courses",
"isPartOf": {
"@id": "https://www.franchise-association.org.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.franchise-association.org.uk/franchise-training-courses/#primaryimage"
},
"datePublished": "2019-03-03T11:10:02+00:00",
"dateModified": "2021-06-04T12:58:19+00:00",
"author": {
"@id": "https://www.franchise-association.org.uk/#/schema/person/9c363b8699572bb0763943c410d2c323"
},
"description": "Franchise Training Courses - Free Online Franchise Training. Considering buying a franchise or franchising your business? Free online training",
"breadcrumb": {
"@id": "https://www.franchise-association.org.uk/franchise-training-courses/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.franchise-association.org.uk/franchise-training-courses/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.franchise-association.org.uk/franchise-training-courses/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/",
"url": "https://www.franchise-association.org.uk/",
"name": "Franchise Association UK"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/blog/",
"url": "https://www.franchise-association.org.uk/blog/",
"name": "Blog"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/franchise-training-courses/",
"url": "https://www.franchise-association.org.uk/franchise-training-courses/",
"name": "Franchise Training Courses"
}
}
]
},
{
"@type": "Person",
"@id": "https://www.franchise-association.org.uk/#/schema/person/9c363b8699572bb0763943c410d2c323",
"name": "Joel Bissitt",
"image": {
"@type": "ImageObject",
"@id": "https://www.franchise-association.org.uk/#personlogo",
"inLanguage": "en-GB",
"url": "https://secure.gravatar.com/avatar/0d4bc6584ecfc39004b1e3976858b205?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/0d4bc6584ecfc39004b1e3976858b205?s=96&d=mm&r=g",
"caption": "Joel Bissitt"
}
}
]
}
/virtual-franchising-awards-2024/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.franchise-association.org.uk/#website",
"url": "https://www.franchise-association.org.uk/",
"name": "Quality Franchise Association",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.franchise-association.org.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/virtual-franchising-awards-2024/#webpage",
"url": "https://www.franchise-association.org.uk/virtual-franchising-awards-2024/",
"name": "Virtual Franchising Awards 2024 | Quality Franchise Association",
"isPartOf": {
"@id": "https://www.franchise-association.org.uk/#website"
},
"datePublished": "2023-10-24T08:57:37+00:00",
"dateModified": "2024-06-05T11:02:27+00:00",
"breadcrumb": {
"@id": "https://www.franchise-association.org.uk/virtual-franchising-awards-2024/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.franchise-association.org.uk/virtual-franchising-awards-2024/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.franchise-association.org.uk/virtual-franchising-awards-2024/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/",
"url": "https://www.franchise-association.org.uk/",
"name": "Franchise Association UK"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "https://www.franchise-association.org.uk/virtual-franchising-awards-2024/",
"url": "https://www.franchise-association.org.uk/virtual-franchising-awards-2024/",
"name": "Virtual Franchising Awards 2024"
}
}
]
}
]
}
Explore the other reputation pillars for Quality Franchise Association (QFA)
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Quality Franchise Association (QFA), captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Quality Franchise Association (QFA): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.franchise-association.org.uk to view the most current version of its content and see directly what this company is about and what it offers.