Canopy
(https://knowyourteam.com) 📸 Data Snapshot: May 31, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is primarily rooted in Claire Lew’s personal bio, which lists verifiable institutions (Northwestern, Harvard Business Review, Forbes). The primary authority gap is technical; the schema_json is a basic WebSite type with no Person or Organization properties to link these claims to a persistent digital identifier (sameAs links). This creates a ‘named authority’ with no structured data footprint to validate the credentials.
The site makes bold performance claims such as helping teams move with ‘ownership and urgency’ and ‘turning strategy into action,’ but fails to provide specific measurable outcomes (e.g., % increase in retention or revenue metrics). The testimonials are qualitative (‘transformed us,’ ‘immense value’) rather than quantitative, which is typical for coaching but scores as a disconnect in a substance audit.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://canopy.is/",
"name": "Canopy"
}
/m/services/
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://canopy.is/",
"name": "Canopy"
}
/m/claire_lew/
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://canopy.is/",
"name": "Canopy"
}
/m/calls/new/
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://canopy.is/",
"name": "Canopy"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 6 | 0 |
| /m/services/ | 6 | 0 |
| /m/claire_lew/ | 7 | 0 |
| /m/calls/new/ | 6 | 0 |
This page presents a snapshot of public data from Canopy, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Canopy: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://knowyourteam.com to view the most current version of its content and see directly what this company is about and what it offers.