Semantic Coherence: Canopy – Signal Evidence & AI Readability

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Trusted by 50,000+ leaders…

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Meet Claire Lew, Founder & CEO.
I’ve advised leaders at Apple and Uber, coached first-time CEOs at scaling startups, and trained 50,000+ leaders from companies like Amazon and Netflix.

What I specialize in: Turning strategy into action that’s truly internalized by the team — and helping them move with ownership and urgency, so you can execute what matters most.

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“I go back to Claire’s frameworks again and again, even though I have over a decade of leadership experience.”

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When I'm most helpful.
First 0–18 months as a CEO → Set the tone early, build trust fast, and avoid missteps that raise doubts with your team or board.

Changing industry dynamics → Help your team adapt quickly, integrate AI into their workflows, and stay resilient amidst uncertainty.

Extreme growth → Scale your strategy and systems, and align your team to move with focus, urgency, and ownership.

Board management → Strengthen your communication, anticipate concerns, and build board trust without becoming reactive.

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“Claire’s session on vision completely transformed us. It gave our leadership team the clarity to rewrite and commit to a vision we’re still using as our North Star today.”

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How we work together.
CEO Coaching & Strategic Advising
1:1 partnership with the CEO to clarify vision and strategy, make better decisions, and unlock leadership capacity.

Executive Team Performance
Coaching and advising so your leadership team moves in the same direction, solves problems proactively, and executes on what matters most.

Leadership Development
Programs and workshops that increase speed, innovation, and performance as your company grows.

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"Claire's content and tools helped me set clear context, align expectations, and step back. My team moved faster, with more ownership."

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Curious what it could look like to work together?

Let's talk

[H3] CEO Coaching & Advising

1:1 partnership with the CEO to clarify vision and strategy, make better decisions, and unlock leadership capacity.

Set strategy, culture, operational systems in first 6 - 18 months as CEO.
Sharpen decision-making and communications during rapid growth.
Build board trust and executive presence.

Work with Claire →

“No matter how experienced you are, you'll find immense value in Claire's guidance. If you think you won't, you may be fooling yourself.“

[H3] Executive Team Performance

Coaching and advising so your leadership team moves in the same direction, solves problems proactively, and executes on what matters most.

Align on strategy and operational priorities so everyone pulls in the same direction.
Strengthen coordination, accountability, and communication across functions.
Scale leadership behaviors and decision-making to match company growth.

Work with Claire →

"I don't have to reinvent the wheel anymore. Claire's frameworks are real, repeatable, and easy to revisit—and our leaders align with them and put them into practice."

[H3] Leadership Development

Programs and workshops that help your team operate with speed and innovation during change in the AI era.

Equip team members to adapt quickly and perform well through constant change.
Build systems for greater innovation, faster execution, clearer decisions, and better feedback.
Increase sense of ownership and urgency throughout the organization.

Work with Claire →

“Most attendees said it was the best training they've ever attended in their professional career and all
felt it was super actionable.”

[H3] Ready to unlock your team's full potential?

Let's talk

I’m an entrepreneur, coach, advisor, writer, and speaker.

As the Founder & CEO of Canopy, I help first-time CEOs turn their vision into reality.

Over the past decade, I’ve coached first-time CEOs at scaling startups, advised leaders at Apple and Uber, and trained more than 50,000 managers from companies like Amazon, Netflix, and Wikipedia. My first client was 37signals (creators of Basecamp), and since then, I’ve been a force-multiplier for CEOs navigating growth, pressure, and change.

I specialize in helping CEOs close the gap between strategy and execution — turning vision into action that’s deeply internalized by teams. I help CEOs set and communicate strategy, build systems of accountability, and motivate their teams to operate with urgency and ownership at every level of the organization.

I’m also a builder at heart. I grew a tool originally developed inside 37signals (creators of Basecamp) into Know Your Team — leadership software that spread to 30,000+ managers across 25+ countries and is now part of Canopy’s platform. I’ve also distilled 50+ years of research into practical frameworks and tools that help leaders lead with greater confidence and efficacy.

My work has been featured in Harvard Business Review, Forbes, Inc., and Fortune. I've spoken to audiences around the world, and I've taught entrepreneurship as an adjunct professor at Northwestern University.

Outside of Canopy, I paint in oil at my studio in Point Reyes, California, and live in the Bay Area with my husband.

Connect with me on LinkedIn, X (Twitter), and subscribe to my newsletter here I’ve spent the last decade plus sharing my insights on leadership.

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Interested in learning more about what Claire & Canopy offers?

Explore our services

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Contact Claire, Founder & CEO
I'd be honored to explore whether working together would be the right fit. We can discuss options around:

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CEO coaching & strategic advising

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Executive team performance & alignment

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Leadership development programs & workshops

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Keynotes, offsites (pricing & availability)

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Trusted by 50,000+ leaders…