Sportradar
(https://sportradar.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
Authority is established through institutional weight rather than individual personality. Schema.org data is properly implemented with Organization type and sameAs links to verified social profiles. A minor gap exists in the technical implementation where the heading hierarchy (H4-H6) is heavily cluttered with repeated navigation elements, though this is a structural inefficiency rather than an authority failure.
Performance claims are unusually specific for the industry. Rather than ‘best results,’ the site cites ‘99.99%’ availability and specific percentage increases in engagement. These claims are tied to specific ‘growth strategies’ for different operator types, reducing the marketing tone in favor of a consultative business case.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://sportradar.com/",
"url": "https://sportradar.com/",
"name": "Sportradar - The Sports Technology Company",
"isPartOf": {
"@id": "https://sportradar.com/#website"
},
"about": {
"@id": "https://sportradar.com/#organization"
},
"datePublished": "2021-05-07T05:04:59+00:00",
"dateModified": "2026-05-19T10:02:23+00:00",
"description": "Sportradar is the world’s leading sports technology company, at the intersection between sports, media and betting.",
"breadcrumb": {
"@id": "https://sportradar.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://sportradar.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://sportradar.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://sportradar.com/#website",
"url": "https://sportradar.com/",
"name": "Sportradar",
"description": "A global leader in delivering sports data and content to media companies, sports federations and the betting industry.",
"publisher": {
"@id": "https://sportradar.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://sportradar.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://sportradar.com/#organization",
"name": "Sportradar",
"url": "https://sportradar.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://sportradar.com/#/schema/logo/image/",
"url": "https://sportradar.com/wp-content/uploads/2024/06/Sportradar-Brand-Line_Color_Black-1.svg",
"contentUrl": "https://sportradar.com/wp-content/uploads/2024/06/Sportradar-Brand-Line_Color_Black-1.svg",
"width": 1,
"height": 1,
"caption": "Sportradar"
},
"image": {
"@id": "https://sportradar.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/sportradarofficial/",
"https://x.com/Sportradar",
"https://www.linkedin.com/company/sportradar/"
]
}
]
}
/media-tech/ads-marketing-services/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://sportradar.com/media-tech/ads-marketing-services/",
"url": "https://sportradar.com/media-tech/ads-marketing-services/",
"name": "Sportsbook Digital Marketing & Advertising - Sportradar",
"isPartOf": {
"@id": "https://sportradar.com/#website"
},
"primaryImageOfPage": {
"@id": "https://sportradar.com/media-tech/ads-marketing-services/#primaryimage"
},
"image": {
"@id": "https://sportradar.com/media-tech/ads-marketing-services/#primaryimage"
},
"thumbnailUrl": "https://sportradar.com/wp-content/uploads/2021/11/ads_Header.jpg",
"datePublished": "2021-05-11T12:25:58+00:00",
"dateModified": "2025-07-24T09:45:23+00:00",
"description": "Focused and efficient sportsbook marketing and advertising solutions for betting clients to acquire and keep customers. Get in touch with us today!",
"breadcrumb": {
"@id": "https://sportradar.com/media-tech/ads-marketing-services/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://sportradar.com/media-tech/ads-marketing-services/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://sportradar.com/media-tech/ads-marketing-services/#primaryimage",
"url": "https://sportradar.com/wp-content/uploads/2021/11/ads_Header.jpg",
"contentUrl": "https://sportradar.com/wp-content/uploads/2021/11/ads_Header.jpg",
"width": 2559,
"height": 995,
"caption": "Ads Marketing Services decorative header"
},
{
"@type": "BreadcrumbList",
"@id": "https://sportradar.com/media-tech/ads-marketing-services/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://sportradar.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Media & Tech – sportradar website",
"item": "https://sportradar.com/media-tech/"
},
{
"@type": "ListItem",
"position": 3,
"name": "ad:s Marketing Services – sportradar website"
}
]
},
{
"@type": "WebSite",
"@id": "https://sportradar.com/#website",
"url": "https://sportradar.com/",
"name": "Sportradar",
"description": "A global leader in delivering sports data and content to media companies, sports federations and the betting industry.",
"publisher": {
"@id": "https://sportradar.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://sportradar.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://sportradar.com/#organization",
"name": "Sportradar",
"url": "https://sportradar.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://sportradar.com/#/schema/logo/image/",
"url": "https://sportradar.com/wp-content/uploads/2024/06/Sportradar-Brand-Line_Color_Black-1.svg",
"contentUrl": "https://sportradar.com/wp-content/uploads/2024/06/Sportradar-Brand-Line_Color_Black-1.svg",
"width": 1,
"height": 1,
"caption": "Sportradar"
},
"image": {
"@id": "https://sportradar.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/sportradarofficial/",
"https://x.com/Sportradar",
"https://www.linkedin.com/company/sportradar/"
]
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://sportradar.com/contact/",
"url": "https://sportradar.com/contact/",
"name": "Contact Us - Sportradar",
"isPartOf": {
"@id": "https://sportradar.com/#website"
},
"primaryImageOfPage": {
"@id": "https://sportradar.com/contact/#primaryimage"
},
"image": {
"@id": "https://sportradar.com/contact/#primaryimage"
},
"thumbnailUrl": "https://sportradar.com/wp-content/uploads/2025/10/Soccer-2.jpg",
"datePublished": "2022-01-27T15:27:03+00:00",
"dateModified": "2025-10-31T08:41:57+00:00",
"description": "Get in touch with us to know how Sportradar can help you achieve your sports data goals. Discover our wide range of bespoke solutions.",
"breadcrumb": {
"@id": "https://sportradar.com/contact/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://sportradar.com/contact/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://sportradar.com/contact/#primaryimage",
"url": "https://sportradar.com/wp-content/uploads/2025/10/Soccer-2.jpg",
"contentUrl": "https://sportradar.com/wp-content/uploads/2025/10/Soccer-2.jpg",
"width": 2560,
"height": 1100
},
{
"@type": "BreadcrumbList",
"@id": "https://sportradar.com/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://sportradar.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact – sportradar website"
}
]
},
{
"@type": "WebSite",
"@id": "https://sportradar.com/#website",
"url": "https://sportradar.com/",
"name": "Sportradar",
"description": "A global leader in delivering sports data and content to media companies, sports federations and the betting industry.",
"publisher": {
"@id": "https://sportradar.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://sportradar.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://sportradar.com/#organization",
"name": "Sportradar",
"url": "https://sportradar.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://sportradar.com/#/schema/logo/image/",
"url": "https://sportradar.com/wp-content/uploads/2024/06/Sportradar-Brand-Line_Color_Black-1.svg",
"contentUrl": "https://sportradar.com/wp-content/uploads/2024/06/Sportradar-Brand-Line_Color_Black-1.svg",
"width": 1,
"height": 1,
"caption": "Sportradar"
},
"image": {
"@id": "https://sportradar.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/sportradarofficial/",
"https://x.com/Sportradar",
"https://www.linkedin.com/company/sportradar/"
]
}
]
}
/betting-gaming/platforms/turnkey-sportsbook-solution/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://sportradar.com/betting-gaming/platforms/turnkey-sportsbook-solution/",
"url": "https://sportradar.com/betting-gaming/platforms/turnkey-sportsbook-solution/",
"name": "Turnkey Sportsbook Solution - Sportradar",
"isPartOf": {
"@id": "https://sportradar.com/#website"
},
"primaryImageOfPage": {
"@id": "https://sportradar.com/betting-gaming/platforms/turnkey-sportsbook-solution/#primaryimage"
},
"image": {
"@id": "https://sportradar.com/betting-gaming/platforms/turnkey-sportsbook-solution/#primaryimage"
},
"thumbnailUrl": "https://sportradar.com/wp-content/uploads/2026/05/turnkey-sportsbook-solution-header.jpg",
"datePublished": "2026-05-19T09:52:47+00:00",
"dateModified": "2026-05-19T10:08:17+00:00",
"breadcrumb": {
"@id": "https://sportradar.com/betting-gaming/platforms/turnkey-sportsbook-solution/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://sportradar.com/betting-gaming/platforms/turnkey-sportsbook-solution/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://sportradar.com/betting-gaming/platforms/turnkey-sportsbook-solution/#primaryimage",
"url": "https://sportradar.com/wp-content/uploads/2026/05/turnkey-sportsbook-solution-header.jpg",
"contentUrl": "https://sportradar.com/wp-content/uploads/2026/05/turnkey-sportsbook-solution-header.jpg",
"width": 2560,
"height": 1100
},
{
"@type": "BreadcrumbList",
"@id": "https://sportradar.com/betting-gaming/platforms/turnkey-sportsbook-solution/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://sportradar.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Betting & Gaming – sportradar website",
"item": "https://sportradar.com/betting-gaming/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Platforms – sportradar website",
"item": "https://sportradar.com/betting-gaming/platforms/"
},
{
"@type": "ListItem",
"position": 4,
"name": "Turnkey Sportsbook Solution"
}
]
},
{
"@type": "WebSite",
"@id": "https://sportradar.com/#website",
"url": "https://sportradar.com/",
"name": "Sportradar",
"description": "A global leader in delivering sports data and content to media companies, sports federations and the betting industry.",
"publisher": {
"@id": "https://sportradar.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://sportradar.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://sportradar.com/#organization",
"name": "Sportradar",
"url": "https://sportradar.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://sportradar.com/#/schema/logo/image/",
"url": "https://sportradar.com/wp-content/uploads/2024/06/Sportradar-Brand-Line_Color_Black-1.svg",
"contentUrl": "https://sportradar.com/wp-content/uploads/2024/06/Sportradar-Brand-Line_Color_Black-1.svg",
"width": 1,
"height": 1,
"caption": "Sportradar"
},
"image": {
"@id": "https://sportradar.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/sportradarofficial/",
"https://x.com/Sportradar",
"https://www.linkedin.com/company/sportradar/"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
16Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 2 |
| /media-tech/ads-marketing-services/ | 3 | 2 |
| /contact/ | 3 | 2 |
| /betting-gaming/platforms/turnkey-sportsbook-solution/ | 7 | 2 |
Explore the other reputation pillars for Sportradar
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Sportradar, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Sportradar: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://sportradar.com to view the most current version of its content and see directly what this company is about and what it offers.