Brookings
(https://brookings.edu) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps are minimal as the site provides a massive footprint for its named experts. Scholars like Catherine Wolfram and Landry Signe are presented with specific headshots, professional titles (Nonresident Senior Fellow), and affiliations with specific research programs like the Africa Growth Initiative. The technical implementation is professional, featuring a clean heading hierarchy and updated schema properties for Organization and WebPage. While more granular Person schema with sameAs links could strengthen individual profiles, the institutional authority is effectively established through content volume.
The disconnect between marketing tone and demonstrated performance is nearly zero. Bold claims about informing decisionmakers are substantiated by a robust list of upcoming events featuring leaders and retrospective Fed analysis. Every major claim of expertise is followed by an immediate link to scholarly research produced within days of the audit date. The site demonstrates authority through its library of technical publications rather than emotional appeals.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.brookings.edu/",
"url": "https://www.brookings.edu/",
"name": "Brookings - Quality. Independence. Impact.",
"isPartOf": {
"@id": "https://www.brookings.edu/#website"
},
"datePublished": "2023-05-07T17:44:55+00:00",
"dateModified": "2026-05-28T17:23:34+00:00",
"description": "The Brookings Institution is a nonprofit public policy organization based in Washington, DC. Our mission is to conduct in-depth research that leads to new ideas for solving problems facing society at the local, national and global level.",
"breadcrumb": {
"@id": "https://www.brookings.edu/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.brookings.edu/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.brookings.edu/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.brookings.edu/#website",
"url": "https://www.brookings.edu/",
"name": "Brookings",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.brookings.edu/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"context": "http://schema.org",
"@type": "WebPage",
"headline": "Home",
"url": "https://www.brookings.edu/",
"thumbnailUrl": "",
"datePublished": "2023-05-07T13:44:55Z",
"articleSection": null,
"creator": null,
"keywords": [
"Page"
]
}
]
/topics/climate-energy/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.brookings.edu/topics/climate-energy/",
"url": "https://www.brookings.edu/topics/climate-energy/",
"name": "Climate & Energy | Brookings",
"isPartOf": {
"@id": "https://www.brookings.edu/#website"
},
"primaryImageOfPage": {
"@id": "https://www.brookings.edu/topics/climate-energy/#primaryimage"
},
"image": {
"@id": "https://www.brookings.edu/topics/climate-energy/#primaryimage"
},
"thumbnailUrl": "https://www.brookings.edu/wp-content/uploads/2023/05/icon-topic-climate-and-energy.svg?quality=89",
"datePublished": "2023-05-27T14:39:20+00:00",
"dateModified": "2026-03-02T22:08:31+00:00",
"breadcrumb": {
"@id": "https://www.brookings.edu/topics/climate-energy/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.brookings.edu/topics/climate-energy/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.brookings.edu/topics/climate-energy/#primaryimage",
"url": "https://www.brookings.edu/wp-content/uploads/2023/05/icon-topic-climate-and-energy.svg?quality=89",
"contentUrl": "https://www.brookings.edu/wp-content/uploads/2023/05/icon-topic-climate-and-energy.svg?quality=89",
"width": 97,
"height": 97
},
{
"@type": "BreadcrumbList",
"@id": "https://www.brookings.edu/topics/climate-energy/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.brookings.edu/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Climate & Energy"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.brookings.edu/#website",
"url": "https://www.brookings.edu/",
"name": "Brookings",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.brookings.edu/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"context": "http://schema.org",
"@type": "WebPage",
"headline": "Climate & Energy",
"url": "https://www.brookings.edu/topics/climate-energy/",
"thumbnailUrl": "https://www.brookings.edu/wp-content/uploads/2023/05/icon-topic-climate-and-energy.svg?quality=89",
"datePublished": "2023-05-27T10:39:20Z",
"articleSection": "Climate & Energy",
"creator": null,
"keywords": [
"Climate & Energy",
"Topic"
]
}
]
/events/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.brookings.edu/events/",
"url": "https://www.brookings.edu/events/",
"name": "Events | Brookings",
"isPartOf": {
"@id": "https://www.brookings.edu/#website"
},
"datePublished": "2023-05-07T17:44:54+00:00",
"dateModified": "2024-12-04T20:16:15+00:00",
"description": "At Brookings, leaders, thinkers, and experts exchange ideas and insights on critical topics such as economics, education, governance, security, climate change, society and culture, and technology.",
"breadcrumb": {
"@id": "https://www.brookings.edu/events/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.brookings.edu/events/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.brookings.edu/events/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.brookings.edu/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Events"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.brookings.edu/#website",
"url": "https://www.brookings.edu/",
"name": "Brookings",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.brookings.edu/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"context": "http://schema.org",
"@type": "WebPage",
"headline": "Events",
"url": "https://www.brookings.edu/events/",
"thumbnailUrl": "",
"datePublished": "2023-05-07T13:44:54Z",
"articleSection": null,
"creator": null,
"keywords": [
"Page"
]
}
]
/research-programs/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.brookings.edu/research-programs/",
"url": "https://www.brookings.edu/research-programs/",
"name": "Research Programs | Brookings",
"isPartOf": {
"@id": "https://www.brookings.edu/#website"
},
"datePublished": "2023-05-07T17:44:54+00:00",
"dateModified": "2023-07-07T14:50:18+00:00",
"description": "Discover the latest research from our programs on foreign policy, economics, global development, governance, and metropolitan policy.",
"breadcrumb": {
"@id": "https://www.brookings.edu/research-programs/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.brookings.edu/research-programs/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.brookings.edu/research-programs/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.brookings.edu/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Research Programs"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.brookings.edu/#website",
"url": "https://www.brookings.edu/",
"name": "Brookings",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.brookings.edu/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"context": "http://schema.org",
"@type": "WebPage",
"headline": "Research Programs",
"url": "https://www.brookings.edu/research-programs/",
"thumbnailUrl": "",
"datePublished": "2023-05-07T13:44:54Z",
"articleSection": null,
"creator": null,
"keywords": [
"Page"
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /topics/climate-energy/ | 5 | 1 |
| /events/ | 2 | 1 |
| /research-programs/ | 2 | 1 |
This page presents a snapshot of public data from Brookings, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Brookings: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://brookings.edu to view the most current version of its content and see directly what this company is about and what it offers.