Brookings
(https://brookings.edu) 📸 Data Snapshot: May 29, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is virtually non-existent as the institution relies on its primary output as proof rather than generic badges. While the review_count is low (2-5), the site does not use verified donor reviews as a primary persuasion tool, preferring scholarly authority. The proof_links_count is 1 per page, which represents institutional credibility, but the true proof paths are the hundreds of outbound references to research papers and events. Performance claims like providing data and insights for over 100 years are verifiable historical facts rather than empty marketing assertions.
The proof density is among the highest in its class, with a ratio that heavily favors verifiable evidence over assertions. Across the four pages, there are dozens of specific proof points including author names, publication dates (May 22, 2026, May 27, 2026), and specific geographical project focus areas. Vague assertions are only used as transitional framing for dense data sets. The presence of archived projects on the Research Programs page further proves a long-term, verifiable track record.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /topics/climate-energy/ | 5 | 1 |
| /events/ | 2 | 1 |
| /research-programs/ | 2 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
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"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.brookings.edu/",
"url": "https://www.brookings.edu/",
"name": "Brookings - Quality. Independence. Impact.",
"isPartOf": {
"@id": "https://www.brookings.edu/#website"
},
"datePublished": "2023-05-07T17:44:55+00:00",
"dateModified": "2026-05-28T17:23:34+00:00",
"description": "The Brookings Institution is a nonprofit public policy organization based in Washington, DC. Our mission is to conduct in-depth research that leads to new ideas for solving problems facing society at the local, national and global level.",
"breadcrumb": {
"@id": "https://www.brookings.edu/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.brookings.edu/#breadcrumb",
"itemListElement": [
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"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.brookings.edu/#website",
"url": "https://www.brookings.edu/",
"name": "Brookings",
"description": "",
"potentialAction": [
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"@type": "SearchAction",
"target": {
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"urlTemplate": "https://www.brookings.edu/?s={search_term_string}"
},
"query-input": {
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},
{
"context": "http://schema.org",
"@type": "WebPage",
"headline": "Home",
"url": "https://www.brookings.edu/",
"thumbnailUrl": "",
"datePublished": "2023-05-07T13:44:55Z",
"articleSection": null,
"creator": null,
"keywords": [
"Page"
]
}
]
/topics/climate-energy/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.brookings.edu/topics/climate-energy/",
"url": "https://www.brookings.edu/topics/climate-energy/",
"name": "Climate & Energy | Brookings",
"isPartOf": {
"@id": "https://www.brookings.edu/#website"
},
"primaryImageOfPage": {
"@id": "https://www.brookings.edu/topics/climate-energy/#primaryimage"
},
"image": {
"@id": "https://www.brookings.edu/topics/climate-energy/#primaryimage"
},
"thumbnailUrl": "https://www.brookings.edu/wp-content/uploads/2023/05/icon-topic-climate-and-energy.svg?quality=89",
"datePublished": "2023-05-27T14:39:20+00:00",
"dateModified": "2026-03-02T22:08:31+00:00",
"breadcrumb": {
"@id": "https://www.brookings.edu/topics/climate-energy/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.brookings.edu/topics/climate-energy/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.brookings.edu/topics/climate-energy/#primaryimage",
"url": "https://www.brookings.edu/wp-content/uploads/2023/05/icon-topic-climate-and-energy.svg?quality=89",
"contentUrl": "https://www.brookings.edu/wp-content/uploads/2023/05/icon-topic-climate-and-energy.svg?quality=89",
"width": 97,
"height": 97
},
{
"@type": "BreadcrumbList",
"@id": "https://www.brookings.edu/topics/climate-energy/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.brookings.edu/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Climate & Energy"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.brookings.edu/#website",
"url": "https://www.brookings.edu/",
"name": "Brookings",
"description": "",
"potentialAction": [
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"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.brookings.edu/?s={search_term_string}"
},
"query-input": {
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"valueRequired": true,
"valueName": "search_term_string"
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"inLanguage": "en-US"
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},
{
"context": "http://schema.org",
"@type": "WebPage",
"headline": "Climate & Energy",
"url": "https://www.brookings.edu/topics/climate-energy/",
"thumbnailUrl": "https://www.brookings.edu/wp-content/uploads/2023/05/icon-topic-climate-and-energy.svg?quality=89",
"datePublished": "2023-05-27T10:39:20Z",
"articleSection": "Climate & Energy",
"creator": null,
"keywords": [
"Climate & Energy",
"Topic"
]
}
]
/events/
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{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.brookings.edu/events/",
"url": "https://www.brookings.edu/events/",
"name": "Events | Brookings",
"isPartOf": {
"@id": "https://www.brookings.edu/#website"
},
"datePublished": "2023-05-07T17:44:54+00:00",
"dateModified": "2024-12-04T20:16:15+00:00",
"description": "At Brookings, leaders, thinkers, and experts exchange ideas and insights on critical topics such as economics, education, governance, security, climate change, society and culture, and technology.",
"breadcrumb": {
"@id": "https://www.brookings.edu/events/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.brookings.edu/events/#breadcrumb",
"itemListElement": [
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"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.brookings.edu/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Events"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.brookings.edu/#website",
"url": "https://www.brookings.edu/",
"name": "Brookings",
"description": "",
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},
"query-input": {
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"inLanguage": "en-US"
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},
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"context": "http://schema.org",
"@type": "WebPage",
"headline": "Events",
"url": "https://www.brookings.edu/events/",
"thumbnailUrl": "",
"datePublished": "2023-05-07T13:44:54Z",
"articleSection": null,
"creator": null,
"keywords": [
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]
}
]
/research-programs/
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"@type": "WebPage",
"@id": "https://www.brookings.edu/research-programs/",
"url": "https://www.brookings.edu/research-programs/",
"name": "Research Programs | Brookings",
"isPartOf": {
"@id": "https://www.brookings.edu/#website"
},
"datePublished": "2023-05-07T17:44:54+00:00",
"dateModified": "2023-07-07T14:50:18+00:00",
"description": "Discover the latest research from our programs on foreign policy, economics, global development, governance, and metropolitan policy.",
"breadcrumb": {
"@id": "https://www.brookings.edu/research-programs/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
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"@id": "https://www.brookings.edu/research-programs/#breadcrumb",
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"@type": "ListItem",
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"name": "Home",
"item": "https://www.brookings.edu/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Research Programs"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.brookings.edu/#website",
"url": "https://www.brookings.edu/",
"name": "Brookings",
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"valueName": "search_term_string"
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},
{
"context": "http://schema.org",
"@type": "WebPage",
"headline": "Research Programs",
"url": "https://www.brookings.edu/research-programs/",
"thumbnailUrl": "",
"datePublished": "2023-05-07T13:44:54Z",
"articleSection": null,
"creator": null,
"keywords": [
"Page"
]
}
]
This page presents a snapshot of public data from Brookings, captured on May 29, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
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