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Identity & Authority: The Non-GMO Project – Signal Evidence & AI Readability

The Non-GMO Project

(https://nongmoproject.org) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
12 Impact Weight: 15 / 100
80% Reputation

There is a small authority gap regarding named leadership. David Ingalls (Chief Innovation Officer) is quoted on the ‘Get Verified’ page, but the site lacks Person schema or sameAs links to verify his professional footprint. While the Organization schema is robust, the expertise of the specific researchers and specialists mentioned is not currently backed by a verifiable digital footprint within the structured data.

The marketing tone is surprisingly grounded. Bold claims such as ‘rigorous certification’ are immediately backed by the description of standard operating procedures, certificates of analysis, and annual renewals. The only disconnect is the ‘North America’s most trusted’ claim, which remains an unsubstantiated superlatives without a direct data source citation.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.nongmoproject.org/#breadcrumblist",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "@id": "https://www.nongmoproject.org#listItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "Organization",
            "@id": "https://www.nongmoproject.org/#organization",
            "name": "The Non-GMO Project",
            "description": "Everyone Deserves an Informed Choice",
            "url": "https://www.nongmoproject.org/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://www.nongmoproject.org/wp-content/uploads/NonGMO-Project-GMO-food-verification-logo-orange-100.png",
                "@id": "https://www.nongmoproject.org/#organizationLogo",
                "width": 211,
                "height": 100
            },
            "image": {
                "@id": "https://www.nongmoproject.org/#organizationLogo"
            },
            "sameAs": [
                "https://www.facebook.com/nongmoproject",
                "https://x.com/nongmoproject",
                "https://www.instagram.com/nongmoproject/",
                "https://www.tiktok.com/@nongmoproject",
                "https://www.linkedin.com/company/nongmoproject/"
            ]
        },
        {
            "@type": "WebPage",
            "@id": "https://www.nongmoproject.org/#webpage",
            "url": "https://www.nongmoproject.org/",
            "name": "Non-GMO Project Home - The Non-GMO Project",
            "description": "The Non-GMO Project is a nonprofit organization offering North America's most trusted third-party verification program for non-GMO food and products.",
            "inLanguage": "en-US",
            "isPartOf": {
                "@id": "https://www.nongmoproject.org/#website"
            },
            "breadcrumb": {
                "@id": "https://www.nongmoproject.org/#breadcrumblist"
            },
            "datePublished": "2022-07-19T10:16:30-07:00",
            "dateModified": "2023-12-11T11:08:11-08:00"
        },
        {
            "@type": "WebSite",
            "@id": "https://www.nongmoproject.org/#website",
            "url": "https://www.nongmoproject.org/",
            "name": "The Non-GMO Project",
            "description": "Everyone Deserves an Informed Choice",
            "inLanguage": "en-US",
            "publisher": {
                "@id": "https://www.nongmoproject.org/#organization"
            }
        }
    ]
}
/get-non-gmo-verified/ 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.nongmoproject.org/get-non-gmo-verified/#breadcrumblist",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "@id": "https://www.nongmoproject.org#listItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.nongmoproject.org",
                    "nextItem": {
                        "@type": "ListItem",
                        "@id": "https://www.nongmoproject.org/get-non-gmo-verified/#listItem",
                        "name": "Get Verified"
                    }
                },
                {
                    "@type": "ListItem",
                    "@id": "https://www.nongmoproject.org/get-non-gmo-verified/#listItem",
                    "position": 2,
                    "name": "Get Verified",
                    "previousItem": {
                        "@type": "ListItem",
                        "@id": "https://www.nongmoproject.org#listItem",
                        "name": "Home"
                    }
                }
            ]
        },
        {
            "@type": "Organization",
            "@id": "https://www.nongmoproject.org/#organization",
            "name": "The Non-GMO Project",
            "description": "Everyone Deserves an Informed Choice",
            "url": "https://www.nongmoproject.org/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://www.nongmoproject.org/wp-content/uploads/NonGMO-Project-GMO-food-verification-logo-orange-100.png",
                "@id": "https://www.nongmoproject.org/get-non-gmo-verified/#organizationLogo",
                "width": 211,
                "height": 100
            },
            "image": {
                "@id": "https://www.nongmoproject.org/get-non-gmo-verified/#organizationLogo"
            },
            "sameAs": [
                "https://www.facebook.com/nongmoproject",
                "https://x.com/nongmoproject",
                "https://www.instagram.com/nongmoproject/",
                "https://www.tiktok.com/@nongmoproject",
                "https://www.linkedin.com/company/nongmoproject/"
            ]
        },
        {
            "@type": "WebPage",
            "@id": "https://www.nongmoproject.org/get-non-gmo-verified/#webpage",
            "url": "https://www.nongmoproject.org/get-non-gmo-verified/",
            "name": "Get Verified - The Non-GMO Project",
            "description": "Steps to Verification with Non GMO Project.",
            "inLanguage": "en-US",
            "isPartOf": {
                "@id": "https://www.nongmoproject.org/#website"
            },
            "breadcrumb": {
                "@id": "https://www.nongmoproject.org/get-non-gmo-verified/#breadcrumblist"
            },
            "datePublished": "2022-09-01T18:21:08-07:00",
            "dateModified": "2022-11-15T19:43:26-08:00"
        },
        {
            "@type": "WebSite",
            "@id": "https://www.nongmoproject.org/#website",
            "url": "https://www.nongmoproject.org/",
            "name": "The Non-GMO Project",
            "description": "Everyone Deserves an Informed Choice",
            "inLanguage": "en-US",
            "publisher": {
                "@id": "https://www.nongmoproject.org/#organization"
            }
        }
    ]
}
/gmo-faq/ 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.nongmoproject.org/gmo-faq/#breadcrumblist",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "@id": "https://www.nongmoproject.org#listItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.nongmoproject.org",
                    "nextItem": {
                        "@type": "ListItem",
                        "@id": "https://www.nongmoproject.org/gmo-faq/#listItem",
                        "name": "GMO FAQ"
                    }
                },
                {
                    "@type": "ListItem",
                    "@id": "https://www.nongmoproject.org/gmo-faq/#listItem",
                    "position": 2,
                    "name": "GMO FAQ",
                    "previousItem": {
                        "@type": "ListItem",
                        "@id": "https://www.nongmoproject.org#listItem",
                        "name": "Home"
                    }
                }
            ]
        },
        {
            "@type": "Organization",
            "@id": "https://www.nongmoproject.org/#organization",
            "name": "The Non-GMO Project",
            "description": "Everyone Deserves an Informed Choice",
            "url": "https://www.nongmoproject.org/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://www.nongmoproject.org/wp-content/uploads/NonGMO-Project-GMO-food-verification-logo-orange-100.png",
                "@id": "https://www.nongmoproject.org/gmo-faq/#organizationLogo",
                "width": 211,
                "height": 100
            },
            "image": {
                "@id": "https://www.nongmoproject.org/gmo-faq/#organizationLogo"
            },
            "sameAs": [
                "https://www.facebook.com/nongmoproject",
                "https://x.com/nongmoproject",
                "https://www.instagram.com/nongmoproject/",
                "https://www.tiktok.com/@nongmoproject",
                "https://www.linkedin.com/company/nongmoproject/"
            ]
        },
        {
            "@type": "WebPage",
            "@id": "https://www.nongmoproject.org/gmo-faq/#webpage",
            "url": "https://www.nongmoproject.org/gmo-faq/",
            "name": "GMO FAQ - The Non-GMO Project",
            "description": "Frequently asked questions about GMOs.",
            "inLanguage": "en-US",
            "isPartOf": {
                "@id": "https://www.nongmoproject.org/#website"
            },
            "breadcrumb": {
                "@id": "https://www.nongmoproject.org/gmo-faq/#breadcrumblist"
            },
            "datePublished": "2022-09-13T12:46:05-07:00",
            "dateModified": "2022-10-13T17:21:34-07:00"
        },
        {
            "@type": "WebSite",
            "@id": "https://www.nongmoproject.org/#website",
            "url": "https://www.nongmoproject.org/",
            "name": "The Non-GMO Project",
            "description": "Everyone Deserves an Informed Choice",
            "inLanguage": "en-US",
            "publisher": {
                "@id": "https://www.nongmoproject.org/#organization"
            }
        }
    ]
}
/about/ 
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.nongmoproject.org/about/#breadcrumblist",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "@id": "https://www.nongmoproject.org#listItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.nongmoproject.org",
                    "nextItem": {
                        "@type": "ListItem",
                        "@id": "https://www.nongmoproject.org/about/#listItem",
                        "name": "About The Non-GMO Project"
                    }
                },
                {
                    "@type": "ListItem",
                    "@id": "https://www.nongmoproject.org/about/#listItem",
                    "position": 2,
                    "name": "About The Non-GMO Project",
                    "previousItem": {
                        "@type": "ListItem",
                        "@id": "https://www.nongmoproject.org#listItem",
                        "name": "Home"
                    }
                }
            ]
        },
        {
            "@type": "Organization",
            "@id": "https://www.nongmoproject.org/#organization",
            "name": "The Non-GMO Project",
            "description": "Everyone Deserves an Informed Choice",
            "url": "https://www.nongmoproject.org/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://www.nongmoproject.org/wp-content/uploads/NonGMO-Project-GMO-food-verification-logo-orange-100.png",
                "@id": "https://www.nongmoproject.org/about/#organizationLogo",
                "width": 211,
                "height": 100
            },
            "image": {
                "@id": "https://www.nongmoproject.org/about/#organizationLogo"
            },
            "sameAs": [
                "https://www.facebook.com/nongmoproject",
                "https://x.com/nongmoproject",
                "https://www.instagram.com/nongmoproject/",
                "https://www.tiktok.com/@nongmoproject",
                "https://www.linkedin.com/company/nongmoproject/"
            ]
        },
        {
            "@type": "WebPage",
            "@id": "https://www.nongmoproject.org/about/#webpage",
            "url": "https://www.nongmoproject.org/about/",
            "name": "About The Non-GMO Project - The Non-GMO Project",
            "description": "The Non-GMO Project is a 501(c)(3) nonprofit organization committed to building and preserving the non-GMO food supply for all. We offer North America’s most trusted certification for GMO avoidance. With our Butterfly label, shoppers decide for themselves whether to consume GMOs.",
            "inLanguage": "en-US",
            "isPartOf": {
                "@id": "https://www.nongmoproject.org/#website"
            },
            "breadcrumb": {
                "@id": "https://www.nongmoproject.org/about/#breadcrumblist"
            },
            "datePublished": "2022-10-26T13:24:56-07:00",
            "dateModified": "2025-05-16T16:01:23-07:00"
        },
        {
            "@type": "WebSite",
            "@id": "https://www.nongmoproject.org/#website",
            "url": "https://www.nongmoproject.org/",
            "name": "The Non-GMO Project",
            "description": "Everyone Deserves an Informed Choice",
            "inLanguage": "en-US",
            "publisher": {
                "@id": "https://www.nongmoproject.org/#organization"
            }
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
34Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 1 1
/get-non-gmo-verified/ 31 1
/gmo-faq/ 1 1
/about/ 1 1
Explore the other reputation pillars for The Non-GMO Project
Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →
Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from The Non-GMO Project, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to The Non-GMO Project: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://nongmoproject.org to view the most current version of its content and see directly what this company is about and what it offers.