The Non-GMO Project
(https://nongmoproject.org) 📸 Data Snapshot: May 30, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Minor trust theatre is detected on the ‘Get Verified’ page, which claims a review_count of 31 but only provides a proof_links_count of 1. While the site cites specific organizations and history, the absence of direct links to the technical administrators’ independent sites within the main body text (though referenced) creates a small gap in verification transparency. Performance claims like ‘North America’s most trusted’ are prevalent but lack an external link to the specific consumer survey or market data that produced the ranking.
Proof density is strong across all pages. The FAQ page alone provides a high ratio of verifiable evidence, citing the UN World Food Program and the USDA. The site lists specific high-risk crops and describes the biotechnology techniques (DNA/RNA manipulation) that distinguish GMOs from traditional breeding, providing substance over vague assertions.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 1 |
| /get-non-gmo-verified/ | 31 | 1 |
| /gmo-faq/ | 1 | 1 |
| /about/ | 1 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://www.nongmoproject.org/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.nongmoproject.org#listItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "Organization",
"@id": "https://www.nongmoproject.org/#organization",
"name": "The Non-GMO Project",
"description": "Everyone Deserves an Informed Choice",
"url": "https://www.nongmoproject.org/",
"logo": {
"@type": "ImageObject",
"url": "https://www.nongmoproject.org/wp-content/uploads/NonGMO-Project-GMO-food-verification-logo-orange-100.png",
"@id": "https://www.nongmoproject.org/#organizationLogo",
"width": 211,
"height": 100
},
"image": {
"@id": "https://www.nongmoproject.org/#organizationLogo"
},
"sameAs": [
"https://www.facebook.com/nongmoproject",
"https://x.com/nongmoproject",
"https://www.instagram.com/nongmoproject/",
"https://www.tiktok.com/@nongmoproject",
"https://www.linkedin.com/company/nongmoproject/"
]
},
{
"@type": "WebPage",
"@id": "https://www.nongmoproject.org/#webpage",
"url": "https://www.nongmoproject.org/",
"name": "Non-GMO Project Home - The Non-GMO Project",
"description": "The Non-GMO Project is a nonprofit organization offering North America's most trusted third-party verification program for non-GMO food and products.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://www.nongmoproject.org/#website"
},
"breadcrumb": {
"@id": "https://www.nongmoproject.org/#breadcrumblist"
},
"datePublished": "2022-07-19T10:16:30-07:00",
"dateModified": "2023-12-11T11:08:11-08:00"
},
{
"@type": "WebSite",
"@id": "https://www.nongmoproject.org/#website",
"url": "https://www.nongmoproject.org/",
"name": "The Non-GMO Project",
"description": "Everyone Deserves an Informed Choice",
"inLanguage": "en-US",
"publisher": {
"@id": "https://www.nongmoproject.org/#organization"
}
}
]
}
/get-non-gmo-verified/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://www.nongmoproject.org/get-non-gmo-verified/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.nongmoproject.org#listItem",
"position": 1,
"name": "Home",
"item": "https://www.nongmoproject.org",
"nextItem": {
"@type": "ListItem",
"@id": "https://www.nongmoproject.org/get-non-gmo-verified/#listItem",
"name": "Get Verified"
}
},
{
"@type": "ListItem",
"@id": "https://www.nongmoproject.org/get-non-gmo-verified/#listItem",
"position": 2,
"name": "Get Verified",
"previousItem": {
"@type": "ListItem",
"@id": "https://www.nongmoproject.org#listItem",
"name": "Home"
}
}
]
},
{
"@type": "Organization",
"@id": "https://www.nongmoproject.org/#organization",
"name": "The Non-GMO Project",
"description": "Everyone Deserves an Informed Choice",
"url": "https://www.nongmoproject.org/",
"logo": {
"@type": "ImageObject",
"url": "https://www.nongmoproject.org/wp-content/uploads/NonGMO-Project-GMO-food-verification-logo-orange-100.png",
"@id": "https://www.nongmoproject.org/get-non-gmo-verified/#organizationLogo",
"width": 211,
"height": 100
},
"image": {
"@id": "https://www.nongmoproject.org/get-non-gmo-verified/#organizationLogo"
},
"sameAs": [
"https://www.facebook.com/nongmoproject",
"https://x.com/nongmoproject",
"https://www.instagram.com/nongmoproject/",
"https://www.tiktok.com/@nongmoproject",
"https://www.linkedin.com/company/nongmoproject/"
]
},
{
"@type": "WebPage",
"@id": "https://www.nongmoproject.org/get-non-gmo-verified/#webpage",
"url": "https://www.nongmoproject.org/get-non-gmo-verified/",
"name": "Get Verified - The Non-GMO Project",
"description": "Steps to Verification with Non GMO Project.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://www.nongmoproject.org/#website"
},
"breadcrumb": {
"@id": "https://www.nongmoproject.org/get-non-gmo-verified/#breadcrumblist"
},
"datePublished": "2022-09-01T18:21:08-07:00",
"dateModified": "2022-11-15T19:43:26-08:00"
},
{
"@type": "WebSite",
"@id": "https://www.nongmoproject.org/#website",
"url": "https://www.nongmoproject.org/",
"name": "The Non-GMO Project",
"description": "Everyone Deserves an Informed Choice",
"inLanguage": "en-US",
"publisher": {
"@id": "https://www.nongmoproject.org/#organization"
}
}
]
}
/gmo-faq/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://www.nongmoproject.org/gmo-faq/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.nongmoproject.org#listItem",
"position": 1,
"name": "Home",
"item": "https://www.nongmoproject.org",
"nextItem": {
"@type": "ListItem",
"@id": "https://www.nongmoproject.org/gmo-faq/#listItem",
"name": "GMO FAQ"
}
},
{
"@type": "ListItem",
"@id": "https://www.nongmoproject.org/gmo-faq/#listItem",
"position": 2,
"name": "GMO FAQ",
"previousItem": {
"@type": "ListItem",
"@id": "https://www.nongmoproject.org#listItem",
"name": "Home"
}
}
]
},
{
"@type": "Organization",
"@id": "https://www.nongmoproject.org/#organization",
"name": "The Non-GMO Project",
"description": "Everyone Deserves an Informed Choice",
"url": "https://www.nongmoproject.org/",
"logo": {
"@type": "ImageObject",
"url": "https://www.nongmoproject.org/wp-content/uploads/NonGMO-Project-GMO-food-verification-logo-orange-100.png",
"@id": "https://www.nongmoproject.org/gmo-faq/#organizationLogo",
"width": 211,
"height": 100
},
"image": {
"@id": "https://www.nongmoproject.org/gmo-faq/#organizationLogo"
},
"sameAs": [
"https://www.facebook.com/nongmoproject",
"https://x.com/nongmoproject",
"https://www.instagram.com/nongmoproject/",
"https://www.tiktok.com/@nongmoproject",
"https://www.linkedin.com/company/nongmoproject/"
]
},
{
"@type": "WebPage",
"@id": "https://www.nongmoproject.org/gmo-faq/#webpage",
"url": "https://www.nongmoproject.org/gmo-faq/",
"name": "GMO FAQ - The Non-GMO Project",
"description": "Frequently asked questions about GMOs.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://www.nongmoproject.org/#website"
},
"breadcrumb": {
"@id": "https://www.nongmoproject.org/gmo-faq/#breadcrumblist"
},
"datePublished": "2022-09-13T12:46:05-07:00",
"dateModified": "2022-10-13T17:21:34-07:00"
},
{
"@type": "WebSite",
"@id": "https://www.nongmoproject.org/#website",
"url": "https://www.nongmoproject.org/",
"name": "The Non-GMO Project",
"description": "Everyone Deserves an Informed Choice",
"inLanguage": "en-US",
"publisher": {
"@id": "https://www.nongmoproject.org/#organization"
}
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://www.nongmoproject.org/about/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.nongmoproject.org#listItem",
"position": 1,
"name": "Home",
"item": "https://www.nongmoproject.org",
"nextItem": {
"@type": "ListItem",
"@id": "https://www.nongmoproject.org/about/#listItem",
"name": "About The Non-GMO Project"
}
},
{
"@type": "ListItem",
"@id": "https://www.nongmoproject.org/about/#listItem",
"position": 2,
"name": "About The Non-GMO Project",
"previousItem": {
"@type": "ListItem",
"@id": "https://www.nongmoproject.org#listItem",
"name": "Home"
}
}
]
},
{
"@type": "Organization",
"@id": "https://www.nongmoproject.org/#organization",
"name": "The Non-GMO Project",
"description": "Everyone Deserves an Informed Choice",
"url": "https://www.nongmoproject.org/",
"logo": {
"@type": "ImageObject",
"url": "https://www.nongmoproject.org/wp-content/uploads/NonGMO-Project-GMO-food-verification-logo-orange-100.png",
"@id": "https://www.nongmoproject.org/about/#organizationLogo",
"width": 211,
"height": 100
},
"image": {
"@id": "https://www.nongmoproject.org/about/#organizationLogo"
},
"sameAs": [
"https://www.facebook.com/nongmoproject",
"https://x.com/nongmoproject",
"https://www.instagram.com/nongmoproject/",
"https://www.tiktok.com/@nongmoproject",
"https://www.linkedin.com/company/nongmoproject/"
]
},
{
"@type": "WebPage",
"@id": "https://www.nongmoproject.org/about/#webpage",
"url": "https://www.nongmoproject.org/about/",
"name": "About The Non-GMO Project - The Non-GMO Project",
"description": "The Non-GMO Project is a 501(c)(3) nonprofit organization committed to building and preserving the non-GMO food supply for all. We offer North America’s most trusted certification for GMO avoidance. With our Butterfly label, shoppers decide for themselves whether to consume GMOs.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://www.nongmoproject.org/#website"
},
"breadcrumb": {
"@id": "https://www.nongmoproject.org/about/#breadcrumblist"
},
"datePublished": "2022-10-26T13:24:56-07:00",
"dateModified": "2025-05-16T16:01:23-07:00"
},
{
"@type": "WebSite",
"@id": "https://www.nongmoproject.org/#website",
"url": "https://www.nongmoproject.org/",
"name": "The Non-GMO Project",
"description": "Everyone Deserves an Informed Choice",
"inLanguage": "en-US",
"publisher": {
"@id": "https://www.nongmoproject.org/#organization"
}
}
]
}
This page presents a snapshot of public data from The Non-GMO Project, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The Non-GMO Project: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://nongmoproject.org to view the most current version of its content and see directly what this company is about and what it offers.