The Planetary Society

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(https://planetary.org) 📸 Data Snapshot: May 30, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

14 Impact Weight: 15 / 100

93% Reputation

Diagnosis: Authority Gaps

Authority is exceptionally well-documented. Bill Nye is identified as the Chief Ambassador, and his persona is integrated into the membership benefits and structured data. The NGO schema is robust, including physical addresses, telephone numbers, and social sameAs links. The use of named experts like Dr. Debra Fischer and former NASA Administrator Jim Bridenstine provides a high-authority digital footprint.

Evidence: Performance vs. Claims

There is no significant disconnect between marketing tone and demonstrated action. Performance claims such as ‘World’s largest and most effective space advocacy movement’ are supported by a high-volume article repository showing active legislative engagement in May 2026. The site proves its relevance by discussing the current FY 2027 NASA budget request and specific mission risks.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "author": {
                "@id": "https://www.planetary.org#identity"
            },
            "copyrightHolder": {
                "@id": "https://www.planetary.org#identity"
            },
            "copyrightYear": "2020",
            "creator": {
                "@id": "#creator"
            },
            "dateCreated": "2020-07-09T12:09:06-07:00",
            "dateModified": "2026-05-28T12:34:07-07:00",
            "datePublished": "2020-07-09T12:11:00-07:00",
            "description": "The Planetary Society is the largest and most effective nonprofit organization that promotes the exploration of space through education, advocacy, and innovative projects.",
            "headline": "The Planetary Society",
            "image": {
                "@type": "ImageObject",
                "url": "https://planetary.s3.amazonaws.com/web/assets/pictures/_1200x630_crop_center-center_82_none/TPS-logo.png?mtime=1753477397"
            },
            "inLanguage": "en-us",
            "mainEntityOfPage": "https://www.planetary.org/",
            "name": "The Planetary Society",
            "publisher": {
                "@id": "#creator"
            },
            "url": "https://www.planetary.org/"
        },
        {
            "@id": "https://www.planetary.org#identity",
            "@type": "NGO",
            "address": {
                "@type": "PostalAddress",
                "addressCountry": "US",
                "addressLocality": "Pasadena",
                "addressRegion": "California",
                "postalCode": "91101",
                "streetAddress": "60 South Los Robles Avenue"
            },
            "description": "The Planetary Society is the largest and most effective nonprofit organization that promotes the exploration of space through education, advocacy, and innovative projects.",
            "image": {
                "@type": "ImageObject",
                "height": "630",
                "url": "https://planetary.s3.amazonaws.com/web/assets/pictures/TPS-logo.png",
                "width": "1200"
            },
            "logo": {
                "@type": "ImageObject",
                "height": "60",
                "url": "https://planetary.s3.amazonaws.com/web/assets/pictures/_600x60_fit_center-center_82_none/TPS-logo.png?mtime=1753477397",
                "width": "114"
            },
            "name": "The Planetary Society",
            "sameAs": [
                "https://twitter.com/exploreplanets",
                "https://www.facebook.com/planetarysociety",
                "https://www.youtube.com/user/planetarysociety",
                "https://www.instagram.com/planetarysociety/"
            ],
            "telephone": "+1-626-793-5100",
            "url": "https://www.planetary.org"
        },
        {
            "@id": "#creator",
            "@type": "NGO",
            "image": {
                "@type": "ImageObject",
                "height": "630",
                "url": "https://planetary.s3.amazonaws.com/craft/assets/pictures/TPS-logo.png",
                "width": "1200"
            },
            "name": "The Planetary Society"
        },
        {
            "@type": "BreadcrumbList",
            "description": "Breadcrumbs list",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "item": "https://www.planetary.org/",
                    "name": "Homepage",
                    "position": 1
                }
            ],
            "name": "Breadcrumbs"
        }
    ]
}

/membership/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "author": {
                "@id": "https://www.planetary.org#identity"
            },
            "copyrightHolder": {
                "@id": "https://www.planetary.org#identity"
            },
            "copyrightYear": "2023",
            "creator": {
                "@id": "#creator"
            },
            "dateCreated": "2023-12-12T07:04:04-08:00",
            "dateModified": "2026-04-23T11:40:49-07:00",
            "datePublished": "2023-09-12T03:24:00-07:00",
            "description": "Explore the membership options of The Planetary Society and join fellow space enthusiasts in advancing space science and exploration.",
            "headline": "Membership",
            "image": {
                "@type": "ImageObject",
                "url": "https://planetary.s3.amazonaws.com/web/assets/pictures/_1200x630_crop_center-center_82_none/20190624-baraty-crowd-lightsail-launch.jpg?mtime=1753476168"
            },
            "inLanguage": "en-us",
            "mainEntityOfPage": "https://www.planetary.org/membership",
            "name": "Membership",
            "publisher": {
                "@id": "#creator"
            },
            "url": "https://www.planetary.org/membership"
        },
        {
            "@id": "https://www.planetary.org#identity",
            "@type": "NGO",
            "address": {
                "@type": "PostalAddress",
                "addressCountry": "US",
                "addressLocality": "Pasadena",
                "addressRegion": "California",
                "postalCode": "91101",
                "streetAddress": "60 South Los Robles Avenue"
            },
            "description": "The Planetary Society is the largest and most effective nonprofit organization that promotes the exploration of space through education, advocacy, and innovative projects.",
            "image": {
                "@type": "ImageObject",
                "height": "630",
                "url": "https://planetary.s3.amazonaws.com/web/assets/pictures/TPS-logo.png",
                "width": "1200"
            },
            "logo": {
                "@type": "ImageObject",
                "height": "60",
                "url": "https://planetary.s3.amazonaws.com/web/assets/pictures/_600x60_fit_center-center_82_none/TPS-logo.png?mtime=1753477397",
                "width": "114"
            },
            "name": "The Planetary Society",
            "sameAs": [
                "https://twitter.com/exploreplanets",
                "https://www.facebook.com/planetarysociety",
                "https://www.youtube.com/user/planetarysociety",
                "https://www.instagram.com/planetarysociety/"
            ],
            "telephone": "+1-626-793-5100",
            "url": "https://www.planetary.org"
        },
        {
            "@id": "#creator",
            "@type": "NGO",
            "image": {
                "@type": "ImageObject",
                "height": "630",
                "url": "https://planetary.s3.amazonaws.com/craft/assets/pictures/TPS-logo.png",
                "width": "1200"
            },
            "name": "The Planetary Society"
        },
        {
            "@type": "BreadcrumbList",
            "description": "Breadcrumbs list",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "item": "https://www.planetary.org/",
                    "name": "Homepage",
                    "position": 1
                },
                {
                    "@type": "ListItem",
                    "item": "https://www.planetary.org/membership",
                    "name": "Membership",
                    "position": 2
                }
            ],
            "name": "Breadcrumbs"
        }
    ]
}

/articles/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "author": {
                "@id": "https://www.planetary.org#identity"
            },
            "copyrightHolder": {
                "@id": "https://www.planetary.org#identity"
            },
            "copyrightYear": "2020",
            "creator": {
                "@id": "#creator"
            },
            "dateCreated": "2020-06-04T09:17:46-07:00",
            "dateModified": "2025-01-30T14:17:16-08:00",
            "datePublished": "2020-06-04T09:17:00-07:00",
            "description": "The latest stories from The Planetary Society, featuring humanity's quest to explore worlds, find life, and defend Earth.",
            "headline": "Articles",
            "image": {
                "@type": "ImageObject",
                "url": "https://planetary.s3.amazonaws.com/web/assets/pictures/_1200x630_crop_center-center_82_none/20150423_Saturn-Mosaic-October-06-2004-3.jpg?mtime=1585932774"
            },
            "inLanguage": "en-us",
            "mainEntityOfPage": "https://www.planetary.org/articles",
            "name": "Articles",
            "publisher": {
                "@id": "#creator"
            },
            "url": "https://www.planetary.org/articles"
        },
        {
            "@id": "https://www.planetary.org#identity",
            "@type": "NGO",
            "address": {
                "@type": "PostalAddress",
                "addressCountry": "US",
                "addressLocality": "Pasadena",
                "addressRegion": "California",
                "postalCode": "91101",
                "streetAddress": "60 South Los Robles Avenue"
            },
            "description": "The Planetary Society is the largest and most effective nonprofit organization that promotes the exploration of space through education, advocacy, and innovative projects.",
            "image": {
                "@type": "ImageObject",
                "height": "630",
                "url": "https://planetary.s3.amazonaws.com/web/assets/pictures/TPS-logo.png",
                "width": "1200"
            },
            "logo": {
                "@type": "ImageObject",
                "height": "60",
                "url": "https://planetary.s3.amazonaws.com/web/assets/pictures/_600x60_fit_center-center_82_none/TPS-logo.png?mtime=1753477397",
                "width": "114"
            },
            "name": "The Planetary Society",
            "sameAs": [
                "https://twitter.com/exploreplanets",
                "https://www.facebook.com/planetarysociety",
                "https://www.youtube.com/user/planetarysociety",
                "https://www.instagram.com/planetarysociety/"
            ],
            "telephone": "+1-626-793-5100",
            "url": "https://www.planetary.org"
        },
        {
            "@id": "#creator",
            "@type": "NGO",
            "image": {
                "@type": "ImageObject",
                "height": "630",
                "url": "https://planetary.s3.amazonaws.com/craft/assets/pictures/TPS-logo.png",
                "width": "1200"
            },
            "name": "The Planetary Society"
        },
        {
            "@type": "BreadcrumbList",
            "description": "Breadcrumbs list",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "item": "https://www.planetary.org/",
                    "name": "Homepage",
                    "position": 1
                },
                {
                    "@type": "ListItem",
                    "item": "https://www.planetary.org/articles",
                    "name": "Articles",
                    "position": 2
                }
            ],
            "name": "Breadcrumbs"
        }
    ]
}

/donate/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "author": {
                "@id": "https://www.planetary.org#identity"
            },
            "copyrightHolder": {
                "@id": "https://www.planetary.org#identity"
            },
            "copyrightYear": "2023",
            "creator": {
                "@id": "#creator"
            },
            "dateCreated": "2023-12-28T13:33:51-08:00",
            "dateModified": "2026-03-24T04:52:44-07:00",
            "datePublished": "2023-12-28T14:00:00-08:00",
            "description": "Learn more about the projects of The Planetary Society and how your support can advance space science and exploration.",
            "headline": "Support Planetary Society Projects",
            "image": {
                "@type": "ImageObject",
                "url": "https://planetary.s3.amazonaws.com/web/assets/pictures/_1200x630_crop_center-center_82_none/PIA10969.jpg?mtime=1753477183"
            },
            "inLanguage": "en-us",
            "mainEntityOfPage": "https://www.planetary.org/support-projects",
            "name": "Support Planetary Society Projects",
            "publisher": {
                "@id": "#creator"
            },
            "url": "https://www.planetary.org/support-projects"
        },
        {
            "@id": "https://www.planetary.org#identity",
            "@type": "NGO",
            "address": {
                "@type": "PostalAddress",
                "addressCountry": "US",
                "addressLocality": "Pasadena",
                "addressRegion": "California",
                "postalCode": "91101",
                "streetAddress": "60 South Los Robles Avenue"
            },
            "description": "The Planetary Society is the largest and most effective nonprofit organization that promotes the exploration of space through education, advocacy, and innovative projects.",
            "image": {
                "@type": "ImageObject",
                "height": "630",
                "url": "https://planetary.s3.amazonaws.com/web/assets/pictures/TPS-logo.png",
                "width": "1200"
            },
            "logo": {
                "@type": "ImageObject",
                "height": "60",
                "url": "https://planetary.s3.amazonaws.com/web/assets/pictures/_600x60_fit_center-center_82_none/TPS-logo.png?mtime=1753477397",
                "width": "114"
            },
            "name": "The Planetary Society",
            "sameAs": [
                "https://twitter.com/exploreplanets",
                "https://www.facebook.com/planetarysociety",
                "https://www.youtube.com/user/planetarysociety",
                "https://www.instagram.com/planetarysociety/"
            ],
            "telephone": "+1-626-793-5100",
            "url": "https://www.planetary.org"
        },
        {
            "@id": "#creator",
            "@type": "NGO",
            "image": {
                "@type": "ImageObject",
                "height": "630",
                "url": "https://planetary.s3.amazonaws.com/craft/assets/pictures/TPS-logo.png",
                "width": "1200"
            },
            "name": "The Planetary Society"
        },
        {
            "@type": "BreadcrumbList",
            "description": "Breadcrumbs list",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "item": "https://www.planetary.org/",
                    "name": "Homepage",
                    "position": 1
                },
                {
                    "@type": "ListItem",
                    "item": "https://www.planetary.org/support-projects",
                    "name": "Support Planetary Society Projects",
                    "position": 2
                }
            ],
            "name": "Breadcrumbs"
        }
    ]
}

🛡️ Trust Signals — external proof links that back the declared identity

2Review mentions (all pages)

14External proof links (all pages)

Page	Reviews	Proof links
/ (home)	0	3
/membership/	2	3
/articles/	0	4
/donate/	0	4

Explore the other reputation pillars for The Planetary Society

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from The Planetary Society, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to The Planetary Society: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://planetary.org to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: The Planetary Society – Signal Evidence & AI Readability

The Planetary Society