The Planetary Society
(https://planetary.org) 📸 Data Snapshot: May 30, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
20
Impact Weight: 20 / 100
100% Reputation
Trust theatre is minimal; the site avoids empty five-star badges in favor of industry-standard transparency markers. It explicitly cites ‘Certified Platinum Transparency’ and displays logos for Charity Navigator and Guidestar. While some reviews are present on the membership page without direct external links, the presence of specific donor names like Sanmukh Kuppannagari adds a layer of verifiable human substance.
Proof density is high. Across the 4 pages analyzed, there are multiple proof paths including technical specifications for t-shirts (H3 Men’s T-Shirts), specific fundraising targets (SAVING NASA Science), and external validation via transparency certificates. Unsubstantiated claims are rare, with most assertions linked to specific policy papers or news updates.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
2Review mentions (all pages)
14External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 3 |
| /membership/ | 2 | 3 |
| /articles/ | 0 | 4 |
| /donate/ | 0 | 4 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"author": {
"@id": "https://www.planetary.org#identity"
},
"copyrightHolder": {
"@id": "https://www.planetary.org#identity"
},
"copyrightYear": "2020",
"creator": {
"@id": "#creator"
},
"dateCreated": "2020-07-09T12:09:06-07:00",
"dateModified": "2026-05-28T12:34:07-07:00",
"datePublished": "2020-07-09T12:11:00-07:00",
"description": "The Planetary Society is the largest and most effective nonprofit organization that promotes the exploration of space through education, advocacy, and innovative projects.",
"headline": "The Planetary Society",
"image": {
"@type": "ImageObject",
"url": "https://planetary.s3.amazonaws.com/web/assets/pictures/_1200x630_crop_center-center_82_none/TPS-logo.png?mtime=1753477397"
},
"inLanguage": "en-us",
"mainEntityOfPage": "https://www.planetary.org/",
"name": "The Planetary Society",
"publisher": {
"@id": "#creator"
},
"url": "https://www.planetary.org/"
},
{
"@id": "https://www.planetary.org#identity",
"@type": "NGO",
"address": {
"@type": "PostalAddress",
"addressCountry": "US",
"addressLocality": "Pasadena",
"addressRegion": "California",
"postalCode": "91101",
"streetAddress": "60 South Los Robles Avenue"
},
"description": "The Planetary Society is the largest and most effective nonprofit organization that promotes the exploration of space through education, advocacy, and innovative projects.",
"image": {
"@type": "ImageObject",
"height": "630",
"url": "https://planetary.s3.amazonaws.com/web/assets/pictures/TPS-logo.png",
"width": "1200"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://planetary.s3.amazonaws.com/web/assets/pictures/_600x60_fit_center-center_82_none/TPS-logo.png?mtime=1753477397",
"width": "114"
},
"name": "The Planetary Society",
"sameAs": [
"https://twitter.com/exploreplanets",
"https://www.facebook.com/planetarysociety",
"https://www.youtube.com/user/planetarysociety",
"https://www.instagram.com/planetarysociety/"
],
"telephone": "+1-626-793-5100",
"url": "https://www.planetary.org"
},
{
"@id": "#creator",
"@type": "NGO",
"image": {
"@type": "ImageObject",
"height": "630",
"url": "https://planetary.s3.amazonaws.com/craft/assets/pictures/TPS-logo.png",
"width": "1200"
},
"name": "The Planetary Society"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.planetary.org/",
"name": "Homepage",
"position": 1
}
],
"name": "Breadcrumbs"
}
]
}
/membership/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"author": {
"@id": "https://www.planetary.org#identity"
},
"copyrightHolder": {
"@id": "https://www.planetary.org#identity"
},
"copyrightYear": "2023",
"creator": {
"@id": "#creator"
},
"dateCreated": "2023-12-12T07:04:04-08:00",
"dateModified": "2026-04-23T11:40:49-07:00",
"datePublished": "2023-09-12T03:24:00-07:00",
"description": "Explore the membership options of The Planetary Society and join fellow space enthusiasts in advancing space science and exploration.",
"headline": "Membership",
"image": {
"@type": "ImageObject",
"url": "https://planetary.s3.amazonaws.com/web/assets/pictures/_1200x630_crop_center-center_82_none/20190624-baraty-crowd-lightsail-launch.jpg?mtime=1753476168"
},
"inLanguage": "en-us",
"mainEntityOfPage": "https://www.planetary.org/membership",
"name": "Membership",
"publisher": {
"@id": "#creator"
},
"url": "https://www.planetary.org/membership"
},
{
"@id": "https://www.planetary.org#identity",
"@type": "NGO",
"address": {
"@type": "PostalAddress",
"addressCountry": "US",
"addressLocality": "Pasadena",
"addressRegion": "California",
"postalCode": "91101",
"streetAddress": "60 South Los Robles Avenue"
},
"description": "The Planetary Society is the largest and most effective nonprofit organization that promotes the exploration of space through education, advocacy, and innovative projects.",
"image": {
"@type": "ImageObject",
"height": "630",
"url": "https://planetary.s3.amazonaws.com/web/assets/pictures/TPS-logo.png",
"width": "1200"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://planetary.s3.amazonaws.com/web/assets/pictures/_600x60_fit_center-center_82_none/TPS-logo.png?mtime=1753477397",
"width": "114"
},
"name": "The Planetary Society",
"sameAs": [
"https://twitter.com/exploreplanets",
"https://www.facebook.com/planetarysociety",
"https://www.youtube.com/user/planetarysociety",
"https://www.instagram.com/planetarysociety/"
],
"telephone": "+1-626-793-5100",
"url": "https://www.planetary.org"
},
{
"@id": "#creator",
"@type": "NGO",
"image": {
"@type": "ImageObject",
"height": "630",
"url": "https://planetary.s3.amazonaws.com/craft/assets/pictures/TPS-logo.png",
"width": "1200"
},
"name": "The Planetary Society"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.planetary.org/",
"name": "Homepage",
"position": 1
},
{
"@type": "ListItem",
"item": "https://www.planetary.org/membership",
"name": "Membership",
"position": 2
}
],
"name": "Breadcrumbs"
}
]
}
/articles/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"author": {
"@id": "https://www.planetary.org#identity"
},
"copyrightHolder": {
"@id": "https://www.planetary.org#identity"
},
"copyrightYear": "2020",
"creator": {
"@id": "#creator"
},
"dateCreated": "2020-06-04T09:17:46-07:00",
"dateModified": "2025-01-30T14:17:16-08:00",
"datePublished": "2020-06-04T09:17:00-07:00",
"description": "The latest stories from The Planetary Society, featuring humanity's quest to explore worlds, find life, and defend Earth.",
"headline": "Articles",
"image": {
"@type": "ImageObject",
"url": "https://planetary.s3.amazonaws.com/web/assets/pictures/_1200x630_crop_center-center_82_none/20150423_Saturn-Mosaic-October-06-2004-3.jpg?mtime=1585932774"
},
"inLanguage": "en-us",
"mainEntityOfPage": "https://www.planetary.org/articles",
"name": "Articles",
"publisher": {
"@id": "#creator"
},
"url": "https://www.planetary.org/articles"
},
{
"@id": "https://www.planetary.org#identity",
"@type": "NGO",
"address": {
"@type": "PostalAddress",
"addressCountry": "US",
"addressLocality": "Pasadena",
"addressRegion": "California",
"postalCode": "91101",
"streetAddress": "60 South Los Robles Avenue"
},
"description": "The Planetary Society is the largest and most effective nonprofit organization that promotes the exploration of space through education, advocacy, and innovative projects.",
"image": {
"@type": "ImageObject",
"height": "630",
"url": "https://planetary.s3.amazonaws.com/web/assets/pictures/TPS-logo.png",
"width": "1200"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://planetary.s3.amazonaws.com/web/assets/pictures/_600x60_fit_center-center_82_none/TPS-logo.png?mtime=1753477397",
"width": "114"
},
"name": "The Planetary Society",
"sameAs": [
"https://twitter.com/exploreplanets",
"https://www.facebook.com/planetarysociety",
"https://www.youtube.com/user/planetarysociety",
"https://www.instagram.com/planetarysociety/"
],
"telephone": "+1-626-793-5100",
"url": "https://www.planetary.org"
},
{
"@id": "#creator",
"@type": "NGO",
"image": {
"@type": "ImageObject",
"height": "630",
"url": "https://planetary.s3.amazonaws.com/craft/assets/pictures/TPS-logo.png",
"width": "1200"
},
"name": "The Planetary Society"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.planetary.org/",
"name": "Homepage",
"position": 1
},
{
"@type": "ListItem",
"item": "https://www.planetary.org/articles",
"name": "Articles",
"position": 2
}
],
"name": "Breadcrumbs"
}
]
}
/donate/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"author": {
"@id": "https://www.planetary.org#identity"
},
"copyrightHolder": {
"@id": "https://www.planetary.org#identity"
},
"copyrightYear": "2023",
"creator": {
"@id": "#creator"
},
"dateCreated": "2023-12-28T13:33:51-08:00",
"dateModified": "2026-03-24T04:52:44-07:00",
"datePublished": "2023-12-28T14:00:00-08:00",
"description": "Learn more about the projects of The Planetary Society and how your support can advance space science and exploration.",
"headline": "Support Planetary Society Projects",
"image": {
"@type": "ImageObject",
"url": "https://planetary.s3.amazonaws.com/web/assets/pictures/_1200x630_crop_center-center_82_none/PIA10969.jpg?mtime=1753477183"
},
"inLanguage": "en-us",
"mainEntityOfPage": "https://www.planetary.org/support-projects",
"name": "Support Planetary Society Projects",
"publisher": {
"@id": "#creator"
},
"url": "https://www.planetary.org/support-projects"
},
{
"@id": "https://www.planetary.org#identity",
"@type": "NGO",
"address": {
"@type": "PostalAddress",
"addressCountry": "US",
"addressLocality": "Pasadena",
"addressRegion": "California",
"postalCode": "91101",
"streetAddress": "60 South Los Robles Avenue"
},
"description": "The Planetary Society is the largest and most effective nonprofit organization that promotes the exploration of space through education, advocacy, and innovative projects.",
"image": {
"@type": "ImageObject",
"height": "630",
"url": "https://planetary.s3.amazonaws.com/web/assets/pictures/TPS-logo.png",
"width": "1200"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://planetary.s3.amazonaws.com/web/assets/pictures/_600x60_fit_center-center_82_none/TPS-logo.png?mtime=1753477397",
"width": "114"
},
"name": "The Planetary Society",
"sameAs": [
"https://twitter.com/exploreplanets",
"https://www.facebook.com/planetarysociety",
"https://www.youtube.com/user/planetarysociety",
"https://www.instagram.com/planetarysociety/"
],
"telephone": "+1-626-793-5100",
"url": "https://www.planetary.org"
},
{
"@id": "#creator",
"@type": "NGO",
"image": {
"@type": "ImageObject",
"height": "630",
"url": "https://planetary.s3.amazonaws.com/craft/assets/pictures/TPS-logo.png",
"width": "1200"
},
"name": "The Planetary Society"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.planetary.org/",
"name": "Homepage",
"position": 1
},
{
"@type": "ListItem",
"item": "https://www.planetary.org/support-projects",
"name": "Support Planetary Society Projects",
"position": 2
}
],
"name": "Breadcrumbs"
}
]
}
Explore the other reputation pillars for The Planetary Society
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from The Planetary Society, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The Planetary Society: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://planetary.org to view the most current version of its content and see directly what this company is about and what it offers.