SeaChoice
(https://seachoice.org) 📸 Data Snapshot: June 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
A minor authority gap exists as the ‘Meet the Team’ heading lacks corresponding Person schema or sameAs links in the provided structured data. While the site references experts, the digital footprint for these individuals is not technically bridged via schema.org markup, though their work is heavily documented through dated reports.
There is no disconnect between marketing tone and demonstrated work. Claims of ‘bringing clarity’ are backed by actual data points on antimicrobial resistance and forced labour investigations. The tone is forensic and investigative rather than aspirational.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.seachoice.org/",
"url": "https://www.seachoice.org/",
"name": "Home - SeaChoice",
"isPartOf": {
"@id": "https://www.seachoice.org/#website"
},
"about": {
"@id": "https://www.seachoice.org/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.seachoice.org/#primaryimage"
},
"image": {
"@id": "https://www.seachoice.org/#primaryimage"
},
"thumbnailUrl": "https://www.seachoice.org/wp-content/uploads/2017/01/Seafood-Labelling-Report-Online-pdf.jpg",
"datePublished": "2017-09-19T03:42:19+00:00",
"dateModified": "2026-02-23T20:28:31+00:00",
"breadcrumb": {
"@id": "https://www.seachoice.org/#breadcrumb"
},
"inLanguage": "en-CA",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.seachoice.org/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-CA",
"@id": "https://www.seachoice.org/#primaryimage",
"url": "https://www.seachoice.org/wp-content/uploads/2017/01/Seafood-Labelling-Report-Online-pdf.jpg",
"contentUrl": "https://www.seachoice.org/wp-content/uploads/2017/01/Seafood-Labelling-Report-Online-pdf.jpg",
"width": 762,
"height": 565,
"caption": "SeaChoice - Sustainable Seafood in Canada"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.seachoice.org/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.seachoice.org/#website",
"url": "https://www.seachoice.org/",
"name": "SeaChoice",
"description": "Leading the sea change for seafood sustainability in Canada",
"publisher": {
"@id": "https://www.seachoice.org/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.seachoice.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-CA"
},
{
"@type": "Organization",
"@id": "https://www.seachoice.org/#organization",
"name": "SeaChoice",
"url": "https://www.seachoice.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-CA",
"@id": "https://www.seachoice.org/#/schema/logo/image/",
"url": "https://www.seachoice.org/wp-content/uploads/2018/02/SC-logo-72dpi-RGB-colour.png",
"contentUrl": "https://www.seachoice.org/wp-content/uploads/2018/02/SC-logo-72dpi-RGB-colour.png",
"width": 170,
"height": 101,
"caption": "SeaChoice"
},
"image": {
"@id": "https://www.seachoice.org/#/schema/logo/image/"
}
}
]
}
/news/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://www.seachoice.org/news/",
"url": "https://www.seachoice.org/news/",
"name": "NEWS - SeaChoice",
"isPartOf": {
"@id": "https://www.seachoice.org/#website"
},
"datePublished": "2017-11-15T23:33:47+00:00",
"dateModified": "2025-12-11T20:12:45+00:00",
"breadcrumb": {
"@id": "https://www.seachoice.org/news/#breadcrumb"
},
"inLanguage": "en-CA"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.seachoice.org/news/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.seachoice.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "NEWS"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.seachoice.org/#website",
"url": "https://www.seachoice.org/",
"name": "SeaChoice",
"description": "Leading the sea change for seafood sustainability in Canada",
"publisher": {
"@id": "https://www.seachoice.org/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.seachoice.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-CA"
},
{
"@type": "Organization",
"@id": "https://www.seachoice.org/#organization",
"name": "SeaChoice",
"url": "https://www.seachoice.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-CA",
"@id": "https://www.seachoice.org/#/schema/logo/image/",
"url": "https://www.seachoice.org/wp-content/uploads/2018/02/SC-logo-72dpi-RGB-colour.png",
"contentUrl": "https://www.seachoice.org/wp-content/uploads/2018/02/SC-logo-72dpi-RGB-colour.png",
"width": 170,
"height": 101,
"caption": "SeaChoice"
},
"image": {
"@id": "https://www.seachoice.org/#/schema/logo/image/"
}
}
]
}
/category/reports/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.seachoice.org/category/reports/",
"url": "https://www.seachoice.org/category/reports/",
"name": "Reports Archives - SeaChoice",
"isPartOf": {
"@id": "https://www.seachoice.org/#website"
},
"primaryImageOfPage": {
"@id": "https://www.seachoice.org/category/reports/#primaryimage"
},
"image": {
"@id": "https://www.seachoice.org/category/reports/#primaryimage"
},
"thumbnailUrl": "https://www.seachoice.org/wp-content/uploads/2020/08/Cargo-ship-photo-by-Dirk-Dallas.jpg",
"breadcrumb": {
"@id": "https://www.seachoice.org/category/reports/#breadcrumb"
},
"inLanguage": "en-CA"
},
{
"@type": "ImageObject",
"inLanguage": "en-CA",
"@id": "https://www.seachoice.org/category/reports/#primaryimage",
"url": "https://www.seachoice.org/wp-content/uploads/2020/08/Cargo-ship-photo-by-Dirk-Dallas.jpg",
"contentUrl": "https://www.seachoice.org/wp-content/uploads/2020/08/Cargo-ship-photo-by-Dirk-Dallas.jpg",
"width": 640,
"height": 640,
"caption": "Photo by Dirk Dallas https://bit.ly/34gw8rQ"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.seachoice.org/category/reports/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.seachoice.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Reports"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.seachoice.org/#website",
"url": "https://www.seachoice.org/",
"name": "SeaChoice",
"description": "Leading the sea change for seafood sustainability in Canada",
"publisher": {
"@id": "https://www.seachoice.org/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.seachoice.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-CA"
},
{
"@type": "Organization",
"@id": "https://www.seachoice.org/#organization",
"name": "SeaChoice",
"url": "https://www.seachoice.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-CA",
"@id": "https://www.seachoice.org/#/schema/logo/image/",
"url": "https://www.seachoice.org/wp-content/uploads/2018/02/SC-logo-72dpi-RGB-colour.png",
"contentUrl": "https://www.seachoice.org/wp-content/uploads/2018/02/SC-logo-72dpi-RGB-colour.png",
"width": 170,
"height": 101,
"caption": "SeaChoice"
},
"image": {
"@id": "https://www.seachoice.org/#/schema/logo/image/"
}
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.seachoice.org/contact/",
"url": "https://www.seachoice.org/contact/",
"name": "Contact - SeaChoice",
"isPartOf": {
"@id": "https://www.seachoice.org/#website"
},
"primaryImageOfPage": {
"@id": "https://www.seachoice.org/contact/#primaryimage"
},
"image": {
"@id": "https://www.seachoice.org/contact/#primaryimage"
},
"thumbnailUrl": "https://www.seachoice.org/wp-content/uploads/2018/01/SC-underwater-@3x.jpg",
"datePublished": "2017-11-18T22:31:05+00:00",
"dateModified": "2025-12-11T20:11:59+00:00",
"breadcrumb": {
"@id": "https://www.seachoice.org/contact/#breadcrumb"
},
"inLanguage": "en-CA",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.seachoice.org/contact/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-CA",
"@id": "https://www.seachoice.org/contact/#primaryimage",
"url": "https://www.seachoice.org/wp-content/uploads/2018/01/SC-underwater-@3x.jpg",
"contentUrl": "https://www.seachoice.org/wp-content/uploads/2018/01/SC-underwater-@3x.jpg",
"width": 4800,
"height": 1846
},
{
"@type": "BreadcrumbList",
"@id": "https://www.seachoice.org/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.seachoice.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.seachoice.org/#website",
"url": "https://www.seachoice.org/",
"name": "SeaChoice",
"description": "Leading the sea change for seafood sustainability in Canada",
"publisher": {
"@id": "https://www.seachoice.org/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.seachoice.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-CA"
},
{
"@type": "Organization",
"@id": "https://www.seachoice.org/#organization",
"name": "SeaChoice",
"url": "https://www.seachoice.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-CA",
"@id": "https://www.seachoice.org/#/schema/logo/image/",
"url": "https://www.seachoice.org/wp-content/uploads/2018/02/SC-logo-72dpi-RGB-colour.png",
"contentUrl": "https://www.seachoice.org/wp-content/uploads/2018/02/SC-logo-72dpi-RGB-colour.png",
"width": 170,
"height": 101,
"caption": "SeaChoice"
},
"image": {
"@id": "https://www.seachoice.org/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
12Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /news/ | 3 | 1 |
| /category/reports/ | 3 | 1 |
| /contact/ | 3 | 1 |
Explore the other reputation pillars for SeaChoice
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from SeaChoice, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to SeaChoice: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://seachoice.org to view the most current version of its content and see directly what this company is about and what it offers.