St Luke's Hospice
(https://stlukes-hospice.org) 📸 Data Snapshot: June 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The site establishes authority through its long history (founded in 1987) and its collaboration with the NHS. A minor authority gap exists in the structured data, which uses generic WebPage schema rather than specific MedicalOrganization or NGO schema. While expert nurses and clinical teams are mentioned, there is a lack of individual clinical leadership profiles or Person schema for senior medical staff in the provided text, though the corporate entity identity is strong.
Performance claims are grounded in clinical and financial reality rather than marketing hyperbole. The claim of being a specialist end of life care provider is backed by descriptions of clinical courses and shadowing opportunities for GPs and paramedics. Unlike many nonprofits that claim unspecified global impact, St Luke’s restricts its performance metrics to verifiable local throughput and volunteer engagement.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.stlukes-hospice.org/",
"url": "https://www.stlukes-hospice.org/",
"name": "Home - St Luke's Hospice",
"isPartOf": {
"@id": "https://www.stlukes-hospice.org/#website"
},
"primaryImageOfPage": {
"@id": "https://www.stlukes-hospice.org/#primaryimage"
},
"image": {
"@id": "https://www.stlukes-hospice.org/#primaryimage"
},
"thumbnailUrl": "https://www.stlukes-hospice.org/wp-content/uploads/2026/02/This-is-Hospice-Care-Feb-Web-Banner-1024x576.png",
"datePublished": "2020-12-16T08:11:44+00:00",
"dateModified": "2026-02-16T08:38:29+00:00",
"breadcrumb": {
"@id": "https://www.stlukes-hospice.org/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.stlukes-hospice.org/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.stlukes-hospice.org/#primaryimage",
"url": "https://www.stlukes-hospice.org/wp-content/uploads/2026/02/This-is-Hospice-Care-Feb-Web-Banner.png",
"contentUrl": "https://www.stlukes-hospice.org/wp-content/uploads/2026/02/This-is-Hospice-Care-Feb-Web-Banner.png",
"width": 1600,
"height": 900
},
{
"@type": "BreadcrumbList",
"@id": "https://www.stlukes-hospice.org/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.stlukes-hospice.org/#website",
"url": "https://www.stlukes-hospice.org/",
"name": "St Luke's Hospice",
"description": "Harrow & Brent",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.stlukes-hospice.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.stlukes-hospice.org/about-us/",
"url": "https://www.stlukes-hospice.org/about-us/",
"name": "About Us - St Luke's Hospice",
"isPartOf": {
"@id": "https://www.stlukes-hospice.org/#website"
},
"primaryImageOfPage": {
"@id": "https://www.stlukes-hospice.org/about-us/#primaryimage"
},
"image": {
"@id": "https://www.stlukes-hospice.org/about-us/#primaryimage"
},
"thumbnailUrl": "https://www.stlukes-hospice.org/wp-content/uploads/2021/03/6B6A6876.jpg",
"datePublished": "2021-01-05T14:55:03+00:00",
"dateModified": "2026-03-02T16:49:48+00:00",
"breadcrumb": {
"@id": "https://www.stlukes-hospice.org/about-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.stlukes-hospice.org/about-us/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.stlukes-hospice.org/about-us/#primaryimage",
"url": "https://www.stlukes-hospice.org/wp-content/uploads/2021/03/6B6A6876.jpg",
"contentUrl": "https://www.stlukes-hospice.org/wp-content/uploads/2021/03/6B6A6876.jpg",
"width": 2000,
"height": 645
},
{
"@type": "BreadcrumbList",
"@id": "https://www.stlukes-hospice.org/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.stlukes-hospice.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.stlukes-hospice.org/#website",
"url": "https://www.stlukes-hospice.org/",
"name": "St Luke's Hospice",
"description": "Harrow & Brent",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.stlukes-hospice.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/supporting-us/nationallegacycampaign/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.stlukes-hospice.org/supporting-us/nationallegacycampaign/",
"url": "https://www.stlukes-hospice.org/supporting-us/nationallegacycampaign/",
"name": "Hospice UK National Legacy Campaign - St Luke's Hospice",
"isPartOf": {
"@id": "https://www.stlukes-hospice.org/#website"
},
"primaryImageOfPage": {
"@id": "https://www.stlukes-hospice.org/supporting-us/nationallegacycampaign/#primaryimage"
},
"image": {
"@id": "https://www.stlukes-hospice.org/supporting-us/nationallegacycampaign/#primaryimage"
},
"thumbnailUrl": "https://www.stlukes-hospice.org/wp-content/uploads/2025/02/This-is-Hospice-Care.jpg",
"datePublished": "2025-02-07T13:03:38+00:00",
"dateModified": "2026-02-10T11:37:18+00:00",
"breadcrumb": {
"@id": "https://www.stlukes-hospice.org/supporting-us/nationallegacycampaign/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.stlukes-hospice.org/supporting-us/nationallegacycampaign/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.stlukes-hospice.org/supporting-us/nationallegacycampaign/#primaryimage",
"url": "https://www.stlukes-hospice.org/wp-content/uploads/2025/02/This-is-Hospice-Care.jpg",
"contentUrl": "https://www.stlukes-hospice.org/wp-content/uploads/2025/02/This-is-Hospice-Care.jpg"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.stlukes-hospice.org/supporting-us/nationallegacycampaign/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.stlukes-hospice.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Supporting Us",
"item": "https://www.stlukes-hospice.org/supporting-us/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Hospice UK National Legacy Campaign"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.stlukes-hospice.org/#website",
"url": "https://www.stlukes-hospice.org/",
"name": "St Luke's Hospice",
"description": "Harrow & Brent",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.stlukes-hospice.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/about-us/annual-report/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.stlukes-hospice.org/about-us/annual-report/",
"url": "https://www.stlukes-hospice.org/about-us/annual-report/",
"name": "Annual Report - St Luke's Hospice",
"isPartOf": {
"@id": "https://www.stlukes-hospice.org/#website"
},
"primaryImageOfPage": {
"@id": "https://www.stlukes-hospice.org/about-us/annual-report/#primaryimage"
},
"image": {
"@id": "https://www.stlukes-hospice.org/about-us/annual-report/#primaryimage"
},
"thumbnailUrl": "https://www.stlukes-hospice.org/wp-content/uploads/2020/12/banner2-e1665049870182.jpg",
"datePublished": "2021-01-05T14:57:17+00:00",
"dateModified": "2025-07-25T10:29:06+00:00",
"breadcrumb": {
"@id": "https://www.stlukes-hospice.org/about-us/annual-report/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.stlukes-hospice.org/about-us/annual-report/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.stlukes-hospice.org/about-us/annual-report/#primaryimage",
"url": "https://www.stlukes-hospice.org/wp-content/uploads/2020/12/banner2-e1665049870182.jpg",
"contentUrl": "https://www.stlukes-hospice.org/wp-content/uploads/2020/12/banner2-e1665049870182.jpg",
"width": 985,
"height": 855
},
{
"@type": "BreadcrumbList",
"@id": "https://www.stlukes-hospice.org/about-us/annual-report/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.stlukes-hospice.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us",
"item": "https://www.stlukes-hospice.org/about-us/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Annual Report"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.stlukes-hospice.org/#website",
"url": "https://www.stlukes-hospice.org/",
"name": "St Luke's Hospice",
"description": "Harrow & Brent",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.stlukes-hospice.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /about-us/ | 4 | 1 |
| /supporting-us/nationallegacycampaign/ | 3 | 1 |
| /about-us/annual-report/ | 4 | 1 |
This page presents a snapshot of public data from St Luke's Hospice, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to St Luke's Hospice: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://stlukes-hospice.org to view the most current version of its content and see directly what this company is about and what it offers.