St Luke's Hospice
(https://stlukes-hospice.org) 📸 Data Snapshot: June 19, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is minimal; although the schema shows a review_count of 3 or 4 without direct proof links to a third-party platform like Trustpilot, the site compensates with internal transparency. The presence of an Annual Report archive dating from 2017 to 2024 serves as a robust proof path for financial and operational claims. The claim of a 15K donation is specific and attributed to the Middlesex Freemasons, reducing the risk of manufactured social proof.
The proof density is high due to the explicit link between fundraising needs and service costs. The site explicitly states that 60 percent of funds are raised locally and provides a clear breakdown of where care is delivered (two-thirds at home). The inclusion of seven years of downloadable Annual Reports and Accounts provides a level of verifiable evidence that far exceeds industry averages.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /about-us/ | 4 | 1 |
| /supporting-us/nationallegacycampaign/ | 3 | 1 |
| /about-us/annual-report/ | 4 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.stlukes-hospice.org/",
"url": "https://www.stlukes-hospice.org/",
"name": "Home - St Luke's Hospice",
"isPartOf": {
"@id": "https://www.stlukes-hospice.org/#website"
},
"primaryImageOfPage": {
"@id": "https://www.stlukes-hospice.org/#primaryimage"
},
"image": {
"@id": "https://www.stlukes-hospice.org/#primaryimage"
},
"thumbnailUrl": "https://www.stlukes-hospice.org/wp-content/uploads/2026/02/This-is-Hospice-Care-Feb-Web-Banner-1024x576.png",
"datePublished": "2020-12-16T08:11:44+00:00",
"dateModified": "2026-02-16T08:38:29+00:00",
"breadcrumb": {
"@id": "https://www.stlukes-hospice.org/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.stlukes-hospice.org/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.stlukes-hospice.org/#primaryimage",
"url": "https://www.stlukes-hospice.org/wp-content/uploads/2026/02/This-is-Hospice-Care-Feb-Web-Banner.png",
"contentUrl": "https://www.stlukes-hospice.org/wp-content/uploads/2026/02/This-is-Hospice-Care-Feb-Web-Banner.png",
"width": 1600,
"height": 900
},
{
"@type": "BreadcrumbList",
"@id": "https://www.stlukes-hospice.org/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.stlukes-hospice.org/#website",
"url": "https://www.stlukes-hospice.org/",
"name": "St Luke's Hospice",
"description": "Harrow & Brent",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.stlukes-hospice.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.stlukes-hospice.org/about-us/",
"url": "https://www.stlukes-hospice.org/about-us/",
"name": "About Us - St Luke's Hospice",
"isPartOf": {
"@id": "https://www.stlukes-hospice.org/#website"
},
"primaryImageOfPage": {
"@id": "https://www.stlukes-hospice.org/about-us/#primaryimage"
},
"image": {
"@id": "https://www.stlukes-hospice.org/about-us/#primaryimage"
},
"thumbnailUrl": "https://www.stlukes-hospice.org/wp-content/uploads/2021/03/6B6A6876.jpg",
"datePublished": "2021-01-05T14:55:03+00:00",
"dateModified": "2026-03-02T16:49:48+00:00",
"breadcrumb": {
"@id": "https://www.stlukes-hospice.org/about-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.stlukes-hospice.org/about-us/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.stlukes-hospice.org/about-us/#primaryimage",
"url": "https://www.stlukes-hospice.org/wp-content/uploads/2021/03/6B6A6876.jpg",
"contentUrl": "https://www.stlukes-hospice.org/wp-content/uploads/2021/03/6B6A6876.jpg",
"width": 2000,
"height": 645
},
{
"@type": "BreadcrumbList",
"@id": "https://www.stlukes-hospice.org/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.stlukes-hospice.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.stlukes-hospice.org/#website",
"url": "https://www.stlukes-hospice.org/",
"name": "St Luke's Hospice",
"description": "Harrow & Brent",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.stlukes-hospice.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/supporting-us/nationallegacycampaign/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.stlukes-hospice.org/supporting-us/nationallegacycampaign/",
"url": "https://www.stlukes-hospice.org/supporting-us/nationallegacycampaign/",
"name": "Hospice UK National Legacy Campaign - St Luke's Hospice",
"isPartOf": {
"@id": "https://www.stlukes-hospice.org/#website"
},
"primaryImageOfPage": {
"@id": "https://www.stlukes-hospice.org/supporting-us/nationallegacycampaign/#primaryimage"
},
"image": {
"@id": "https://www.stlukes-hospice.org/supporting-us/nationallegacycampaign/#primaryimage"
},
"thumbnailUrl": "https://www.stlukes-hospice.org/wp-content/uploads/2025/02/This-is-Hospice-Care.jpg",
"datePublished": "2025-02-07T13:03:38+00:00",
"dateModified": "2026-02-10T11:37:18+00:00",
"breadcrumb": {
"@id": "https://www.stlukes-hospice.org/supporting-us/nationallegacycampaign/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.stlukes-hospice.org/supporting-us/nationallegacycampaign/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.stlukes-hospice.org/supporting-us/nationallegacycampaign/#primaryimage",
"url": "https://www.stlukes-hospice.org/wp-content/uploads/2025/02/This-is-Hospice-Care.jpg",
"contentUrl": "https://www.stlukes-hospice.org/wp-content/uploads/2025/02/This-is-Hospice-Care.jpg"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.stlukes-hospice.org/supporting-us/nationallegacycampaign/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.stlukes-hospice.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Supporting Us",
"item": "https://www.stlukes-hospice.org/supporting-us/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Hospice UK National Legacy Campaign"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.stlukes-hospice.org/#website",
"url": "https://www.stlukes-hospice.org/",
"name": "St Luke's Hospice",
"description": "Harrow & Brent",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.stlukes-hospice.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/about-us/annual-report/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.stlukes-hospice.org/about-us/annual-report/",
"url": "https://www.stlukes-hospice.org/about-us/annual-report/",
"name": "Annual Report - St Luke's Hospice",
"isPartOf": {
"@id": "https://www.stlukes-hospice.org/#website"
},
"primaryImageOfPage": {
"@id": "https://www.stlukes-hospice.org/about-us/annual-report/#primaryimage"
},
"image": {
"@id": "https://www.stlukes-hospice.org/about-us/annual-report/#primaryimage"
},
"thumbnailUrl": "https://www.stlukes-hospice.org/wp-content/uploads/2020/12/banner2-e1665049870182.jpg",
"datePublished": "2021-01-05T14:57:17+00:00",
"dateModified": "2025-07-25T10:29:06+00:00",
"breadcrumb": {
"@id": "https://www.stlukes-hospice.org/about-us/annual-report/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.stlukes-hospice.org/about-us/annual-report/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.stlukes-hospice.org/about-us/annual-report/#primaryimage",
"url": "https://www.stlukes-hospice.org/wp-content/uploads/2020/12/banner2-e1665049870182.jpg",
"contentUrl": "https://www.stlukes-hospice.org/wp-content/uploads/2020/12/banner2-e1665049870182.jpg",
"width": 985,
"height": 855
},
{
"@type": "BreadcrumbList",
"@id": "https://www.stlukes-hospice.org/about-us/annual-report/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.stlukes-hospice.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us",
"item": "https://www.stlukes-hospice.org/about-us/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Annual Report"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.stlukes-hospice.org/#website",
"url": "https://www.stlukes-hospice.org/",
"name": "St Luke's Hospice",
"description": "Harrow & Brent",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.stlukes-hospice.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
This page presents a snapshot of public data from St Luke's Hospice, captured on June 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to St Luke's Hospice: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://stlukes-hospice.org to view the most current version of its content and see directly what this company is about and what it offers.