Wellcome Trust
(http://www.wellcome.ac.uk) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is airtight. The structured data (JSON-LD) includes Organization schema with sameAs links to Wikipedia (Q326276), official social media, and specific founder details (Sir Henry Wellcome). Named experts like Professor Jason Kai Wei Lee and Professor Vikram Patel are cited with their professional titles, providing a clear digital footprint that matches the institution’s global standing.
There is no disconnect between claims and performance. Bold assertions regarding charitable expenditure (£1.9 billion in 2024/25) are presented as audited figures within the ‘Wellcome in numbers’ section. The site demonstrates its impact through a 19-milestone historical timeline that includes specific contributions to the Human Genome Project and the development of Ebola vaccines.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://wellcome.org/"
}
]
}
/about-us/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "About us",
"item": "https://wellcome.org/about-us"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://wellcome.org/#organization",
"name": "Wellcome Trust",
"legalName": "Wellcome Trust",
"description": "Wellcome supports science to solve the urgent health challenges facing everyone.",
"url": "https://wellcome.org/",
"logo": "https://wellcome.org/icons/android-chrome-192x192.png",
"foundingDate": "1936",
"address": {
"@type": "PostalAddress",
"streetAddress": "215 Euston Road",
"addressRegion": "London",
"postalCode": "NW1 2BE",
"addressCountry": "United Kingdom"
},
"founder": {
"@type": "Person",
"name": "Sir Henry Wellcome",
"image": "https://cms.wellcome.org/sites/default/files/styles/banner_hi/public/2020-10/history-of-wellcome-banner-1600.jpg",
"url": "https://wellcome.org/who-we-are/history-wellcome"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "general enquiries",
"telephone": "[+44 (0)20 7611 8888]"
},
"sameAs": [
"https://www.facebook.com/wellcometrust/",
"https://twitter.com/wellcometrust",
"https://www.youtube.com/user/wellcometrust",
"https://www.linkedin.com/company/wellcome-trust/mycontact",
"https://www.wikidata.org/wiki/Q326276"
]
}
]
/insights/podcast/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Insights",
"item": "https://wellcome.org/insights"
},
{
"@type": "ListItem",
"position": 2,
"name": "Podcast",
"item": "https://wellcome.org/insights/podcast"
}
]
}
/research-funding/schemes/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Grant funding",
"item": "https://wellcome.org/grant-funding"
},
{
"@type": "ListItem",
"position": 2,
"name": "Find a funding opportunity",
"item": "https://wellcome.org/grant-funding/schemes"
}
]
}
/research-funding/guidance/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Research funding",
"item": "https://wellcome.org/research-funding"
},
{
"@type": "ListItem",
"position": 2,
"name": "Guidance",
"item": "https://wellcome.org/research-funding/guidance"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /about-us/ | 1 | 1 |
| /insights/podcast/ | 4 | 2 |
| /research-funding/schemes/ | 0 | 1 |
| /research-funding/guidance/ | 0 | 1 |
| /our-priorities/ | 0 | 0 |
This page presents a snapshot of public data from Wellcome Trust, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Wellcome Trust: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.wellcome.ac.uk to view the most current version of its content and see directly what this company is about and what it offers.