Wellcome Trust
(http://www.wellcome.ac.uk) 📸 Data Snapshot: May 21, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site avoids trust theatre by grounding every claim in verifiable institutional history. While review_count is mentioned in the metadata (e.g., 4 on the podcast page), these appear to be internal engagement metrics or specific citations rather than unverified customer testimonials. The presence of a detailed timeline from 1936 to 2023 serves as a deep proof path that transcends typical theatre patterns.
Proof density is among the highest measured in this category. For every mission statement, there is a corresponding proof point: a specific grant count, a named research unit (e.g., OUCRU in Vietnam), or a dated breakthrough (2017 founding of CEPI). The ratio of verifiable evidence to vague assertions is approximately 10:1.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /about-us/ | 1 | 1 |
| /insights/podcast/ | 4 | 2 |
| /research-funding/schemes/ | 0 | 1 |
| /research-funding/guidance/ | 0 | 1 |
| /our-priorities/ | 0 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://wellcome.org/"
}
]
}
/about-us/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "About us",
"item": "https://wellcome.org/about-us"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://wellcome.org/#organization",
"name": "Wellcome Trust",
"legalName": "Wellcome Trust",
"description": "Wellcome supports science to solve the urgent health challenges facing everyone.",
"url": "https://wellcome.org/",
"logo": "https://wellcome.org/icons/android-chrome-192x192.png",
"foundingDate": "1936",
"address": {
"@type": "PostalAddress",
"streetAddress": "215 Euston Road",
"addressRegion": "London",
"postalCode": "NW1 2BE",
"addressCountry": "United Kingdom"
},
"founder": {
"@type": "Person",
"name": "Sir Henry Wellcome",
"image": "https://cms.wellcome.org/sites/default/files/styles/banner_hi/public/2020-10/history-of-wellcome-banner-1600.jpg",
"url": "https://wellcome.org/who-we-are/history-wellcome"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "general enquiries",
"telephone": "[+44 (0)20 7611 8888]"
},
"sameAs": [
"https://www.facebook.com/wellcometrust/",
"https://twitter.com/wellcometrust",
"https://www.youtube.com/user/wellcometrust",
"https://www.linkedin.com/company/wellcome-trust/mycontact",
"https://www.wikidata.org/wiki/Q326276"
]
}
]
/insights/podcast/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Insights",
"item": "https://wellcome.org/insights"
},
{
"@type": "ListItem",
"position": 2,
"name": "Podcast",
"item": "https://wellcome.org/insights/podcast"
}
]
}
/research-funding/schemes/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Grant funding",
"item": "https://wellcome.org/grant-funding"
},
{
"@type": "ListItem",
"position": 2,
"name": "Find a funding opportunity",
"item": "https://wellcome.org/grant-funding/schemes"
}
]
}
/research-funding/guidance/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Research funding",
"item": "https://wellcome.org/research-funding"
},
{
"@type": "ListItem",
"position": 2,
"name": "Guidance",
"item": "https://wellcome.org/research-funding/guidance"
}
]
}
This page presents a snapshot of public data from Wellcome Trust, captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Wellcome Trust: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.wellcome.ac.uk to view the most current version of its content and see directly what this company is about and what it offers.