Persil
(https://persil.com) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
The site has zero authority gaps, utilizing robust Schema.org structured data including Brand, Organization, and ItemList types. It names specific high-profile authorities like Arsenal captain Kim Little and players Beth Mead and Leah Williamson, connecting the brand to verifiable real-world figures. The technical implementation is clean, with a clear heading hierarchy and valid sameAs links to official social media footprints. There are no claims of expertise that lack a corresponding digital trail or institutional backing.
The marketing tone is assertive but generally backed by technical or social evidence. The claim of ‘1st time stain removal’ is aggressive, but the site provides specific ‘Game Plan’ steps and identifies the specific liquid detergents (Bio, Colour, Non-Bio) required to achieve the result. The disconnect is minimal because the site acknowledges the difficulty of certain stains, such as the 68% of survey respondents who find period stains hard to remove, rather than claiming magic results. The use of real athletes rather than stock photos of cleaners adds a layer of authentic performance demonstration.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Persil",
"url": "https://www.persil.com/uk/home.html"
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.persil.com/uk/home.html#webpage",
"name": "Persil | Dirt Is Good",
"url": "https://www.persil.com/uk/home.html"
},
{
"@context": "https://schema.org",
"@type": "Brand",
"@id": "https://www.persil.com/uk/home.html#brand",
"logo": "/images/h0nadbhvm6m4/5nQ4O1Tq5z7Yv5h0NQnBZX/91bd3c81a073d280f79aa038e0093765/UEVSU0lMX0xPR09fTE9DS1VQX0hPUklaX1JFRDQ4NV9CTFVFMjk0LVNQTEFUX1JHQi5wbmc/160w-91h/persil-logo.jpg",
"name": "Persil",
"sameAs": [
"https://www.facebook.com/persiluk",
"https://www.instagram.com/persiluk/",
"https://www.youtube.com/user/PersilUK",
"https://twitter.com/persiluk"
],
"description": "Discover our range of Persil cleaning products and tips. Whether you're tidying up or doing laundry, Persil can teach you how to clean almost anything.",
"url": "https://www.persil.com/uk/home.html",
"mainEntityOfPage": "https://www.persil.com/uk/home.html"
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "SHOP SMART SERIES list",
"url": "https://www.persil.com/uk/home.html",
"numberOfItems": 12,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "laundry/detergent/ultimate-capsules.html",
"name": "Persil Ultimate Capsules"
},
{
"@type": "ListItem",
"position": 2,
"url": "laundry/detergent/wonder-wash.html",
"name": "Persil Wonder Wash"
},
{
"@type": "ListItem",
"position": 3,
"url": "laundry/detergent/liquid.html",
"name": "Liquid Detergent"
},
{
"@type": "ListItem",
"position": 4,
"url": "laundry/detergent/capsules.html",
"name": "Persil 4 in 1 Capsules"
},
{
"@type": "ListItem",
"position": 5,
"url": "laundry/detergent/powder.html",
"name": "Washing Powder"
},
{
"@type": "ListItem",
"position": 6,
"url": "laundry/detergent/bio.html",
"name": "1st Time Stain Removal"
},
{
"@type": "ListItem",
"position": 7,
"url": "laundry/detergent/non-bio.html",
"name": "Sensitive Skin"
},
{
"@type": "ListItem",
"position": 8,
"url": "laundry/detergent/colour-protect.html",
"name": "Colour Care"
},
{
"@type": "ListItem",
"position": 9,
"url": "laundry/detergent/ultimate-liquids.html",
"name": "Ultimate Liquids"
},
{
"@type": "ListItem",
"position": 10,
"url": "laundry/detergent/silk-and-wool.html",
"name": "Delicate Wash"
},
{
"@type": "ListItem",
"position": 11,
"url": "laundry/detergent/tablets.html",
"name": "Washing Tablets"
},
{
"@type": "ListItem",
"position": 12,
"url": "laundry/detergent/pure-heaven-scent-range.html",
"name": "NEW Persil Pure Heaven Scent"
}
]
}
]
/uk/every-stain.html
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Persil",
"url": "https://www.persil.com/uk/every-stain.html"
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.persil.com/uk/every-stain.html#webpage",
"name": "Every Stain Should Be Part of the Game",
"url": "https://www.persil.com/uk/every-stain.html"
},
{
"@context": "https://schema.org",
"@type": "Brand",
"@id": "https://www.persil.com/uk/every-stain.html#brand",
"logo": "/images/h0nadbhvm6m4/5nQ4O1Tq5z7Yv5h0NQnBZX/91bd3c81a073d280f79aa038e0093765/UEVSU0lMX0xPR09fTE9DS1VQX0hPUklaX1JFRDQ4NV9CTFVFMjk0LVNQTEFUX1JHQi5wbmc/160w-91h/persil-logo.jpg",
"name": "Persil",
"sameAs": [
"https://www.facebook.com/persiluk",
"https://www.instagram.com/persiluk/",
"https://www.youtube.com/user/PersilUK",
"https://twitter.com/persiluk"
],
"description": "Discover our range of Persil cleaning products and tips. Whether you're tidying up or doing laundry, Persil can teach you how to clean almost anything.",
"url": "https://www.persil.com/uk/every-stain.html",
"mainEntityOfPage": "https://www.persil.com/uk/every-stain.html"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.persil.com/uk/home.html"
},
{
"@type": "ListItem",
"position": 2,
"name": "Every Stain Should Be Part of the Game"
}
]
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"numberOfItems": 3,
"itemListElement": [
{
"@type": "ListItem",
"url": "https://www.persil.com/uk/laundry/detergent/products/bio-liquid-detergent.html",
"position": 1
},
{
"@type": "ListItem",
"url": "https://www.persil.com/uk/laundry/detergent/products/colour-liquid-detergent.html",
"position": 2
},
{
"@type": "ListItem",
"url": "https://www.persil.com/uk/laundry/detergent/products/non-bio-liquid-detergent.html",
"position": 3
}
]
}
]
/uk/laundry/detergent.html
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Persil",
"url": "https://www.persil.com/uk/laundry/detergent.html"
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.persil.com/uk/laundry/detergent.html#webpage",
"name": "Products",
"url": "https://www.persil.com/uk/laundry/detergent.html"
},
{
"@context": "https://schema.org",
"@type": "Brand",
"@id": "https://www.persil.com/uk/laundry/detergent.html#brand",
"logo": "/images/h0nadbhvm6m4/5nQ4O1Tq5z7Yv5h0NQnBZX/91bd3c81a073d280f79aa038e0093765/UEVSU0lMX0xPR09fTE9DS1VQX0hPUklaX1JFRDQ4NV9CTFVFMjk0LVNQTEFUX1JHQi5wbmc/160w-91h/persil-logo.jpg",
"name": "Persil",
"sameAs": [
"https://www.facebook.com/persiluk",
"https://www.instagram.com/persiluk/",
"https://www.youtube.com/user/PersilUK",
"https://twitter.com/persiluk"
],
"description": "Discover our range of Persil cleaning products and tips. Whether you're tidying up or doing laundry, Persil can teach you how to clean almost anything.",
"url": "https://www.persil.com/uk/laundry/detergent.html",
"mainEntityOfPage": "https://www.persil.com/uk/laundry/detergent.html"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.persil.com/uk/home.html"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products"
}
]
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"url": "https://www.persil.com/uk/laundry/detergent.html",
"name": "Products",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "ListItem",
"name": "Persil Ultimate Capsules",
"url": "https://www.persil.com/uk/laundry/detergent/ultimate-capsules.html"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "ListItem",
"name": "Persil Wonder Wash",
"url": "https://www.persil.com/uk/laundry/detergent/wonder-wash.html"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "ListItem",
"name": "Liquid Detergent",
"url": "https://www.persil.com/uk/laundry/detergent/liquid.html"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@type": "ListItem",
"name": "Persil 4 in 1 Capsules",
"url": "https://www.persil.com/uk/laundry/detergent/capsules.html"
}
},
{
"@type": "ListItem",
"position": 5,
"item": {
"@type": "ListItem",
"name": "Washing Powder",
"url": "https://www.persil.com/uk/laundry/detergent/powder.html"
}
},
{
"@type": "ListItem",
"position": 6,
"item": {
"@type": "ListItem",
"name": "Ultimate Liquids",
"url": "https://www.persil.com/uk/laundry/detergent/ultimate-liquids.html"
}
},
{
"@type": "ListItem",
"position": 7,
"item": {
"@type": "ListItem",
"name": "1st Time Stain Removal",
"url": "https://www.persil.com/uk/laundry/detergent/bio.html"
}
},
{
"@type": "ListItem",
"position": 8,
"item": {
"@type": "ListItem",
"name": "Sensitive Skin",
"url": "https://www.persil.com/uk/laundry/detergent/non-bio.html"
}
},
{
"@type": "ListItem",
"position": 9,
"item": {
"@type": "ListItem",
"name": "Colour Care",
"url": "https://www.persil.com/uk/laundry/detergent/colour-protect.html"
}
},
{
"@type": "ListItem",
"position": 10,
"item": {
"@type": "ListItem",
"name": "Delicate Wash",
"url": "https://www.persil.com/uk/laundry/detergent/silk-and-wool.html"
}
},
{
"@type": "ListItem",
"position": 11,
"item": {
"@type": "ListItem",
"name": "Washing Tablets",
"url": "https://www.persil.com/uk/laundry/detergent/tablets.html"
}
},
{
"@type": "ListItem",
"position": 12,
"item": {
"@type": "ListItem",
"name": "Persil Pure Heaven Scent",
"url": "https://www.persil.com/uk/laundry/detergent/pure-heaven-scent-range.html"
}
}
]
}
]
/uk/laundry-cartons.html
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Persil",
"url": "https://www.persil.com/uk/laundry-cartons.html"
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.persil.com/uk/laundry-cartons.html#webpage",
"name": "Laundry Cartons",
"url": "https://www.persil.com/uk/laundry-cartons.html"
},
{
"@context": "https://schema.org",
"@type": "Brand",
"@id": "https://www.persil.com/uk/laundry-cartons.html#brand",
"logo": "/images/h0nadbhvm6m4/5nQ4O1Tq5z7Yv5h0NQnBZX/91bd3c81a073d280f79aa038e0093765/UEVSU0lMX0xPR09fTE9DS1VQX0hPUklaX1JFRDQ4NV9CTFVFMjk0LVNQTEFUX1JHQi5wbmc/160w-91h/persil-logo.jpg",
"name": "Persil",
"sameAs": [
"https://www.facebook.com/persiluk",
"https://www.instagram.com/persiluk/",
"https://www.youtube.com/user/PersilUK",
"https://twitter.com/persiluk"
],
"description": "Discover our range of Persil cleaning products and tips. Whether you're tidying up or doing laundry, Persil can teach you how to clean almost anything.",
"url": "https://www.persil.com/uk/laundry-cartons.html",
"mainEntityOfPage": "https://www.persil.com/uk/laundry-cartons.html"
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "Laundry Cartons sections",
"url": "https://www.persil.com/uk/laundry-cartons.html",
"numberOfItems": 8,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Heading",
"url": "https://www.persil.com/uk/laundry-cartons.html#section-1"
},
{
"@type": "ListItem",
"position": 2,
"name": "Image",
"url": "https://www.persil.com/uk/laundry-cartons.html#section-2"
},
{
"@type": "ListItem",
"position": 3,
"name": "Paragraph",
"url": "https://www.persil.com/uk/laundry-cartons.html#section-3"
},
{
"@type": "ListItem",
"position": 4,
"name": "CtaButton",
"url": "https://www.persil.com/uk/laundry-cartons.html#section-4"
},
{
"@type": "ListItem",
"position": 5,
"name": "Paragraph",
"url": "https://www.persil.com/uk/laundry-cartons.html#section-5"
},
{
"@type": "ListItem",
"position": 6,
"name": "Image",
"url": "https://www.persil.com/uk/laundry-cartons.html#section-6"
},
{
"@type": "ListItem",
"position": 7,
"name": "Heading",
"url": "https://www.persil.com/uk/laundry-cartons.html#section-7"
},
{
"@type": "ListItem",
"position": 8,
"name": "ImageLinkGrid",
"url": "https://www.persil.com/uk/laundry-cartons.html#section-8"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
8Review mentions (all pages)
5External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /uk/every-stain.html | 2 | 2 |
| /uk/laundry/detergent.html | 2 | 1 |
| /uk/laundry-cartons.html | 2 | 1 |
Explore the other reputation pillars for Persil
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Persil, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Persil: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://persil.com to view the most current version of its content and see directly what this company is about and what it offers.