Persil
(https://persil.com) 📸 Data Snapshot: May 30, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
20
Impact Weight: 20 / 100
100% Reputation
The trust signals are slightly unconventional for a major brand, as the meta-data shows a review_count of only 2 across all pages, which suggests a technical limitation in the crawl or a very new implementation of review schema. However, the site avoids ‘trust theatre’ flags by not using unverified five-star badges or anonymous testimonials. Instead, it relies on institutional trust through its partnership with Arsenal and data from the Youth Sport Trust. The presence of actual proof links, such as the ‘Recycle Now’ tool, provides a verification path that validates its sustainability claims.
Proof density is significantly higher than the industry average. Across the four pages, there are at least 15 distinct quantitative proof points (percentages, participant counts, and material ratios). The reliance on a dated 2024 survey and specific recycling instructions for different UK local authorities provides a high level of verifiable evidence. The ratio of evidence to vague assertion is approximately 3:1, which is rare for consumer-facing detergent sites.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
8Review mentions (all pages)
5External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /uk/every-stain.html | 2 | 2 |
| /uk/laundry/detergent.html | 2 | 1 |
| /uk/laundry-cartons.html | 2 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Persil",
"url": "https://www.persil.com/uk/home.html"
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.persil.com/uk/home.html#webpage",
"name": "Persil | Dirt Is Good",
"url": "https://www.persil.com/uk/home.html"
},
{
"@context": "https://schema.org",
"@type": "Brand",
"@id": "https://www.persil.com/uk/home.html#brand",
"logo": "/images/h0nadbhvm6m4/5nQ4O1Tq5z7Yv5h0NQnBZX/91bd3c81a073d280f79aa038e0093765/UEVSU0lMX0xPR09fTE9DS1VQX0hPUklaX1JFRDQ4NV9CTFVFMjk0LVNQTEFUX1JHQi5wbmc/160w-91h/persil-logo.jpg",
"name": "Persil",
"sameAs": [
"https://www.facebook.com/persiluk",
"https://www.instagram.com/persiluk/",
"https://www.youtube.com/user/PersilUK",
"https://twitter.com/persiluk"
],
"description": "Discover our range of Persil cleaning products and tips. Whether you're tidying up or doing laundry, Persil can teach you how to clean almost anything.",
"url": "https://www.persil.com/uk/home.html",
"mainEntityOfPage": "https://www.persil.com/uk/home.html"
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "SHOP SMART SERIES list",
"url": "https://www.persil.com/uk/home.html",
"numberOfItems": 12,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "laundry/detergent/ultimate-capsules.html",
"name": "Persil Ultimate Capsules"
},
{
"@type": "ListItem",
"position": 2,
"url": "laundry/detergent/wonder-wash.html",
"name": "Persil Wonder Wash"
},
{
"@type": "ListItem",
"position": 3,
"url": "laundry/detergent/liquid.html",
"name": "Liquid Detergent"
},
{
"@type": "ListItem",
"position": 4,
"url": "laundry/detergent/capsules.html",
"name": "Persil 4 in 1 Capsules"
},
{
"@type": "ListItem",
"position": 5,
"url": "laundry/detergent/powder.html",
"name": "Washing Powder"
},
{
"@type": "ListItem",
"position": 6,
"url": "laundry/detergent/bio.html",
"name": "1st Time Stain Removal"
},
{
"@type": "ListItem",
"position": 7,
"url": "laundry/detergent/non-bio.html",
"name": "Sensitive Skin"
},
{
"@type": "ListItem",
"position": 8,
"url": "laundry/detergent/colour-protect.html",
"name": "Colour Care"
},
{
"@type": "ListItem",
"position": 9,
"url": "laundry/detergent/ultimate-liquids.html",
"name": "Ultimate Liquids"
},
{
"@type": "ListItem",
"position": 10,
"url": "laundry/detergent/silk-and-wool.html",
"name": "Delicate Wash"
},
{
"@type": "ListItem",
"position": 11,
"url": "laundry/detergent/tablets.html",
"name": "Washing Tablets"
},
{
"@type": "ListItem",
"position": 12,
"url": "laundry/detergent/pure-heaven-scent-range.html",
"name": "NEW Persil Pure Heaven Scent"
}
]
}
]
/uk/every-stain.html
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Persil",
"url": "https://www.persil.com/uk/every-stain.html"
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.persil.com/uk/every-stain.html#webpage",
"name": "Every Stain Should Be Part of the Game",
"url": "https://www.persil.com/uk/every-stain.html"
},
{
"@context": "https://schema.org",
"@type": "Brand",
"@id": "https://www.persil.com/uk/every-stain.html#brand",
"logo": "/images/h0nadbhvm6m4/5nQ4O1Tq5z7Yv5h0NQnBZX/91bd3c81a073d280f79aa038e0093765/UEVSU0lMX0xPR09fTE9DS1VQX0hPUklaX1JFRDQ4NV9CTFVFMjk0LVNQTEFUX1JHQi5wbmc/160w-91h/persil-logo.jpg",
"name": "Persil",
"sameAs": [
"https://www.facebook.com/persiluk",
"https://www.instagram.com/persiluk/",
"https://www.youtube.com/user/PersilUK",
"https://twitter.com/persiluk"
],
"description": "Discover our range of Persil cleaning products and tips. Whether you're tidying up or doing laundry, Persil can teach you how to clean almost anything.",
"url": "https://www.persil.com/uk/every-stain.html",
"mainEntityOfPage": "https://www.persil.com/uk/every-stain.html"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.persil.com/uk/home.html"
},
{
"@type": "ListItem",
"position": 2,
"name": "Every Stain Should Be Part of the Game"
}
]
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"numberOfItems": 3,
"itemListElement": [
{
"@type": "ListItem",
"url": "https://www.persil.com/uk/laundry/detergent/products/bio-liquid-detergent.html",
"position": 1
},
{
"@type": "ListItem",
"url": "https://www.persil.com/uk/laundry/detergent/products/colour-liquid-detergent.html",
"position": 2
},
{
"@type": "ListItem",
"url": "https://www.persil.com/uk/laundry/detergent/products/non-bio-liquid-detergent.html",
"position": 3
}
]
}
]
/uk/laundry/detergent.html
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Persil",
"url": "https://www.persil.com/uk/laundry/detergent.html"
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.persil.com/uk/laundry/detergent.html#webpage",
"name": "Products",
"url": "https://www.persil.com/uk/laundry/detergent.html"
},
{
"@context": "https://schema.org",
"@type": "Brand",
"@id": "https://www.persil.com/uk/laundry/detergent.html#brand",
"logo": "/images/h0nadbhvm6m4/5nQ4O1Tq5z7Yv5h0NQnBZX/91bd3c81a073d280f79aa038e0093765/UEVSU0lMX0xPR09fTE9DS1VQX0hPUklaX1JFRDQ4NV9CTFVFMjk0LVNQTEFUX1JHQi5wbmc/160w-91h/persil-logo.jpg",
"name": "Persil",
"sameAs": [
"https://www.facebook.com/persiluk",
"https://www.instagram.com/persiluk/",
"https://www.youtube.com/user/PersilUK",
"https://twitter.com/persiluk"
],
"description": "Discover our range of Persil cleaning products and tips. Whether you're tidying up or doing laundry, Persil can teach you how to clean almost anything.",
"url": "https://www.persil.com/uk/laundry/detergent.html",
"mainEntityOfPage": "https://www.persil.com/uk/laundry/detergent.html"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.persil.com/uk/home.html"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products"
}
]
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"url": "https://www.persil.com/uk/laundry/detergent.html",
"name": "Products",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "ListItem",
"name": "Persil Ultimate Capsules",
"url": "https://www.persil.com/uk/laundry/detergent/ultimate-capsules.html"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "ListItem",
"name": "Persil Wonder Wash",
"url": "https://www.persil.com/uk/laundry/detergent/wonder-wash.html"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "ListItem",
"name": "Liquid Detergent",
"url": "https://www.persil.com/uk/laundry/detergent/liquid.html"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@type": "ListItem",
"name": "Persil 4 in 1 Capsules",
"url": "https://www.persil.com/uk/laundry/detergent/capsules.html"
}
},
{
"@type": "ListItem",
"position": 5,
"item": {
"@type": "ListItem",
"name": "Washing Powder",
"url": "https://www.persil.com/uk/laundry/detergent/powder.html"
}
},
{
"@type": "ListItem",
"position": 6,
"item": {
"@type": "ListItem",
"name": "Ultimate Liquids",
"url": "https://www.persil.com/uk/laundry/detergent/ultimate-liquids.html"
}
},
{
"@type": "ListItem",
"position": 7,
"item": {
"@type": "ListItem",
"name": "1st Time Stain Removal",
"url": "https://www.persil.com/uk/laundry/detergent/bio.html"
}
},
{
"@type": "ListItem",
"position": 8,
"item": {
"@type": "ListItem",
"name": "Sensitive Skin",
"url": "https://www.persil.com/uk/laundry/detergent/non-bio.html"
}
},
{
"@type": "ListItem",
"position": 9,
"item": {
"@type": "ListItem",
"name": "Colour Care",
"url": "https://www.persil.com/uk/laundry/detergent/colour-protect.html"
}
},
{
"@type": "ListItem",
"position": 10,
"item": {
"@type": "ListItem",
"name": "Delicate Wash",
"url": "https://www.persil.com/uk/laundry/detergent/silk-and-wool.html"
}
},
{
"@type": "ListItem",
"position": 11,
"item": {
"@type": "ListItem",
"name": "Washing Tablets",
"url": "https://www.persil.com/uk/laundry/detergent/tablets.html"
}
},
{
"@type": "ListItem",
"position": 12,
"item": {
"@type": "ListItem",
"name": "Persil Pure Heaven Scent",
"url": "https://www.persil.com/uk/laundry/detergent/pure-heaven-scent-range.html"
}
}
]
}
]
/uk/laundry-cartons.html
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Persil",
"url": "https://www.persil.com/uk/laundry-cartons.html"
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.persil.com/uk/laundry-cartons.html#webpage",
"name": "Laundry Cartons",
"url": "https://www.persil.com/uk/laundry-cartons.html"
},
{
"@context": "https://schema.org",
"@type": "Brand",
"@id": "https://www.persil.com/uk/laundry-cartons.html#brand",
"logo": "/images/h0nadbhvm6m4/5nQ4O1Tq5z7Yv5h0NQnBZX/91bd3c81a073d280f79aa038e0093765/UEVSU0lMX0xPR09fTE9DS1VQX0hPUklaX1JFRDQ4NV9CTFVFMjk0LVNQTEFUX1JHQi5wbmc/160w-91h/persil-logo.jpg",
"name": "Persil",
"sameAs": [
"https://www.facebook.com/persiluk",
"https://www.instagram.com/persiluk/",
"https://www.youtube.com/user/PersilUK",
"https://twitter.com/persiluk"
],
"description": "Discover our range of Persil cleaning products and tips. Whether you're tidying up or doing laundry, Persil can teach you how to clean almost anything.",
"url": "https://www.persil.com/uk/laundry-cartons.html",
"mainEntityOfPage": "https://www.persil.com/uk/laundry-cartons.html"
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "Laundry Cartons sections",
"url": "https://www.persil.com/uk/laundry-cartons.html",
"numberOfItems": 8,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Heading",
"url": "https://www.persil.com/uk/laundry-cartons.html#section-1"
},
{
"@type": "ListItem",
"position": 2,
"name": "Image",
"url": "https://www.persil.com/uk/laundry-cartons.html#section-2"
},
{
"@type": "ListItem",
"position": 3,
"name": "Paragraph",
"url": "https://www.persil.com/uk/laundry-cartons.html#section-3"
},
{
"@type": "ListItem",
"position": 4,
"name": "CtaButton",
"url": "https://www.persil.com/uk/laundry-cartons.html#section-4"
},
{
"@type": "ListItem",
"position": 5,
"name": "Paragraph",
"url": "https://www.persil.com/uk/laundry-cartons.html#section-5"
},
{
"@type": "ListItem",
"position": 6,
"name": "Image",
"url": "https://www.persil.com/uk/laundry-cartons.html#section-6"
},
{
"@type": "ListItem",
"position": 7,
"name": "Heading",
"url": "https://www.persil.com/uk/laundry-cartons.html#section-7"
},
{
"@type": "ListItem",
"position": 8,
"name": "ImageLinkGrid",
"url": "https://www.persil.com/uk/laundry-cartons.html#section-8"
}
]
}
]
Explore the other reputation pillars for Persil
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Persil, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Persil: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://persil.com to view the most current version of its content and see directly what this company is about and what it offers.