D.R. Horton
(https://drhorton.com) 📸 Data Snapshot: May 17, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is established through sheer scale (1M homes) rather than individual expertise. There is a total absence of Person schema or named leadership digital footprints in the provided data. The site relies on ‘Organization’ schema and the brand’s historical longevity since 1978 to carry authority, rather than technical certifications or professional body memberships.
The claim of being ‘America’s Largest Home Builder’ is substantiated by the volume metrics (1,000,000 homes) provided in the text. There is a slight disconnect on the state-specific pages (Alabama/Arizona) which returned ‘insufficient’ text (1 character), suggesting the technical SEO delivery fails where the marketing claim begins.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "D.R. Horton America's Largest Home Builder | Homes For Sale",
"description": "Explore new homes for sale by D.R. Horton-America's Builder. Browse featured communities and discover move-in ready homes near you.",
"publisher": {
"@type": "Organization",
"name": "D.R. Horton"
},
"url": "https://www.drhorton.com/",
"image": "https://www.drhorton.com/-/media/feature/family-brands/logo-folder/drh-white-back-color.svg?rev=f90762dfaedd4754a7f981dfc55bf7b1&hash=4031C613AB30A7A17CF2827712ABE6DC"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.drhorton.com/"
}
]
}
]
/who-we-are/
[
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Who We Are | D.R. Horton",
"description": "",
"publisher": {
"@type": "Organization",
"name": "D.R. Horton"
},
"url": "https://www.drhorton.com/who-we-are",
"image": "https://www.drhorton.com/-/media/feature/family-brands/logo-folder/drh-white-back-color.svg?rev=f90762dfaedd4754a7f981dfc55bf7b1&hash=4031C613AB30A7A17CF2827712ABE6DC"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.drhorton.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Who-We-Are",
"item": "https://www.drhorton.com/who-we-are"
}
]
}
]
/smart-home/
[
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Smart Home | D.R. Horton",
"description": "Welcome to America’s smart home. With Home is Connected, you’ll never be too far from home. Stay connected with what matters most with our smart home package.",
"publisher": {
"@type": "Organization",
"name": "D.R. Horton"
},
"url": "https://www.drhorton.com/smart-home",
"image": "https://www.drhorton.com/-/media/feature/family-brands/logo-folder/drh-white-back-color.svg?rev=f90762dfaedd4754a7f981dfc55bf7b1&hash=4031C613AB30A7A17CF2827712ABE6DC"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.drhorton.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Smart-Home",
"item": "https://www.drhorton.com/smart-home"
}
]
}
]
/military-benefits/
[
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Military Benefits | D.R. Horton",
"description": "",
"publisher": {
"@type": "Organization",
"name": "D.R. Horton"
},
"url": "https://www.drhorton.com/military-benefits",
"image": "https://www.drhorton.com/-/media/feature/family-brands/logo-folder/drh-white-back-color.svg?rev=f90762dfaedd4754a7f981dfc55bf7b1&hash=4031C613AB30A7A17CF2827712ABE6DC"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.drhorton.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Military-Benefits",
"item": "https://www.drhorton.com/military-benefits"
}
]
}
]
/alabama/
[
{
"name": "Homes For Sale in Alabama | D.R. Horton",
"description": "Find homes for sale in Alabama! See all the home floor plans, houses under construction, and new homes for sale in Alabama.",
"@context": "http://schema.org",
"@type": "State",
"url": "https://www.drhorton.com/alabama",
"image": "https://www.drhorton.com/-/media/feature/family-brands/logo-folder/drh-white-back-color.svg?rev=f90762dfaedd4754a7f981dfc55bf7b1&hash=4031C613AB30A7A17CF2827712ABE6DC"
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Homes For Sale in Alabama | D.R. Horton",
"description": "Find homes for sale in Alabama! See all the home floor plans, houses under construction, and new homes for sale in Alabama.",
"publisher": {
"@type": "Organization",
"name": "D.R. Horton"
},
"url": "https://www.drhorton.com/alabama",
"image": "https://www.drhorton.com/-/media/feature/family-brands/logo-folder/drh-white-back-color.svg?rev=f90762dfaedd4754a7f981dfc55bf7b1&hash=4031C613AB30A7A17CF2827712ABE6DC"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.drhorton.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Alabama",
"item": "https://www.drhorton.com/alabama"
}
]
}
]
/arizona/
[
{
"name": "Homes For Sale in Arizona | D.R. Horton",
"description": "Find homes for sale in Arizona! See all the home floor plans, houses under construction, and new homes for sale in Arizona.",
"@context": "http://schema.org",
"@type": "State",
"url": "https://www.drhorton.com/arizona",
"image": "https://www.drhorton.com/-/media/feature/family-brands/logo-folder/drh-white-back-color.svg?rev=f90762dfaedd4754a7f981dfc55bf7b1&hash=4031C613AB30A7A17CF2827712ABE6DC"
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Homes For Sale in Arizona | D.R. Horton",
"description": "Find homes for sale in Arizona! See all the home floor plans, houses under construction, and new homes for sale in Arizona.",
"publisher": {
"@type": "Organization",
"name": "D.R. Horton"
},
"url": "https://www.drhorton.com/arizona",
"image": "https://www.drhorton.com/-/media/feature/family-brands/logo-folder/drh-white-back-color.svg?rev=f90762dfaedd4754a7f981dfc55bf7b1&hash=4031C613AB30A7A17CF2827712ABE6DC"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.drhorton.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Arizona",
"item": "https://www.drhorton.com/arizona"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 2 |
| /who-we-are/ | 14 | 2 |
| /smart-home/ | 7 | 2 |
| /military-benefits/ | 7 | 2 |
| /alabama/ | 7 | 2 |
| /arizona/ | 7 | 2 |
This page presents a snapshot of public data from D.R. Horton, captured on May 17, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to D.R. Horton: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://drhorton.com to view the most current version of its content and see directly what this company is about and what it offers.