D.R. Horton
(https://drhorton.com) 📸 Data Snapshot: May 17, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site avoids standard trust theatre flags, with the trust_theatre_flag returning false across all pages. However, while review_count ranges from 7 to 14, there is a lack of external verification links (proof_links_count is only 2), meaning testimonials from families like ‘Fernando and Katie’ remain internally hosted and unverified by third-party platforms.
Proof density is high regarding product specifications but moderate regarding customer outcomes. The inclusion of specific family names and states for testimonials provides more substance than stock photography, though the lack of links to specific project addresses or building regulation sign-off examples (as expected in the industry dictionary) prevents a perfect score.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 2 |
| /who-we-are/ | 14 | 2 |
| /smart-home/ | 7 | 2 |
| /military-benefits/ | 7 | 2 |
| /alabama/ | 7 | 2 |
| /arizona/ | 7 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "D.R. Horton America's Largest Home Builder | Homes For Sale",
"description": "Explore new homes for sale by D.R. Horton-America's Builder. Browse featured communities and discover move-in ready homes near you.",
"publisher": {
"@type": "Organization",
"name": "D.R. Horton"
},
"url": "https://www.drhorton.com/",
"image": "https://www.drhorton.com/-/media/feature/family-brands/logo-folder/drh-white-back-color.svg?rev=f90762dfaedd4754a7f981dfc55bf7b1&hash=4031C613AB30A7A17CF2827712ABE6DC"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.drhorton.com/"
}
]
}
]
/who-we-are/
[
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Who We Are | D.R. Horton",
"description": "",
"publisher": {
"@type": "Organization",
"name": "D.R. Horton"
},
"url": "https://www.drhorton.com/who-we-are",
"image": "https://www.drhorton.com/-/media/feature/family-brands/logo-folder/drh-white-back-color.svg?rev=f90762dfaedd4754a7f981dfc55bf7b1&hash=4031C613AB30A7A17CF2827712ABE6DC"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.drhorton.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Who-We-Are",
"item": "https://www.drhorton.com/who-we-are"
}
]
}
]
/smart-home/
[
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Smart Home | D.R. Horton",
"description": "Welcome to America’s smart home. With Home is Connected, you’ll never be too far from home. Stay connected with what matters most with our smart home package.",
"publisher": {
"@type": "Organization",
"name": "D.R. Horton"
},
"url": "https://www.drhorton.com/smart-home",
"image": "https://www.drhorton.com/-/media/feature/family-brands/logo-folder/drh-white-back-color.svg?rev=f90762dfaedd4754a7f981dfc55bf7b1&hash=4031C613AB30A7A17CF2827712ABE6DC"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.drhorton.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Smart-Home",
"item": "https://www.drhorton.com/smart-home"
}
]
}
]
/military-benefits/
[
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Military Benefits | D.R. Horton",
"description": "",
"publisher": {
"@type": "Organization",
"name": "D.R. Horton"
},
"url": "https://www.drhorton.com/military-benefits",
"image": "https://www.drhorton.com/-/media/feature/family-brands/logo-folder/drh-white-back-color.svg?rev=f90762dfaedd4754a7f981dfc55bf7b1&hash=4031C613AB30A7A17CF2827712ABE6DC"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.drhorton.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Military-Benefits",
"item": "https://www.drhorton.com/military-benefits"
}
]
}
]
/alabama/
[
{
"name": "Homes For Sale in Alabama | D.R. Horton",
"description": "Find homes for sale in Alabama! See all the home floor plans, houses under construction, and new homes for sale in Alabama.",
"@context": "http://schema.org",
"@type": "State",
"url": "https://www.drhorton.com/alabama",
"image": "https://www.drhorton.com/-/media/feature/family-brands/logo-folder/drh-white-back-color.svg?rev=f90762dfaedd4754a7f981dfc55bf7b1&hash=4031C613AB30A7A17CF2827712ABE6DC"
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Homes For Sale in Alabama | D.R. Horton",
"description": "Find homes for sale in Alabama! See all the home floor plans, houses under construction, and new homes for sale in Alabama.",
"publisher": {
"@type": "Organization",
"name": "D.R. Horton"
},
"url": "https://www.drhorton.com/alabama",
"image": "https://www.drhorton.com/-/media/feature/family-brands/logo-folder/drh-white-back-color.svg?rev=f90762dfaedd4754a7f981dfc55bf7b1&hash=4031C613AB30A7A17CF2827712ABE6DC"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.drhorton.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Alabama",
"item": "https://www.drhorton.com/alabama"
}
]
}
]
/arizona/
[
{
"name": "Homes For Sale in Arizona | D.R. Horton",
"description": "Find homes for sale in Arizona! See all the home floor plans, houses under construction, and new homes for sale in Arizona.",
"@context": "http://schema.org",
"@type": "State",
"url": "https://www.drhorton.com/arizona",
"image": "https://www.drhorton.com/-/media/feature/family-brands/logo-folder/drh-white-back-color.svg?rev=f90762dfaedd4754a7f981dfc55bf7b1&hash=4031C613AB30A7A17CF2827712ABE6DC"
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Homes For Sale in Arizona | D.R. Horton",
"description": "Find homes for sale in Arizona! See all the home floor plans, houses under construction, and new homes for sale in Arizona.",
"publisher": {
"@type": "Organization",
"name": "D.R. Horton"
},
"url": "https://www.drhorton.com/arizona",
"image": "https://www.drhorton.com/-/media/feature/family-brands/logo-folder/drh-white-back-color.svg?rev=f90762dfaedd4754a7f981dfc55bf7b1&hash=4031C613AB30A7A17CF2827712ABE6DC"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.drhorton.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Arizona",
"item": "https://www.drhorton.com/arizona"
}
]
}
]
This page presents a snapshot of public data from D.R. Horton, captured on May 17, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to D.R. Horton: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://drhorton.com to view the most current version of its content and see directly what this company is about and what it offers.