Keller Group plc
(https://keller.com) 📸 Data Snapshot: May 31, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Minimal trust theatre detected; the site avoids the typical ‘five-star’ widget trap. While the homepage has 0 reviews and 0 proof links, it provides high-integrity proof through named clients and locations (Luleå, Sweden; Gujarat, India). The news sub-page includes a proof_links_count of 2 and links directly to investor relations contacts, which serves as a corporate-grade proof path.
The proof density is robust. Every major project mentioned on the homepage is tied to a specific geographic location and a technical solution (e.g., Tunnelling in New York using Jet Grouting). The ratio of unsubstantiated claims to verifiable facts is low, approximately 1:5, which is elite for the construction sector.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 0 |
| /news/agm-trading-update-1/ | 1 | 2 |
| /expertise/ | 0 | 0 |
| /worldwide-contacts/ | 0 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"additionalType": "HomeAndConstructionBusiness",
"name": "Keller Group plc",
"url": "https://www.keller.com",
"sameAs": "https://www.linkedin.com/company/keller",
"telephone": "+442076167575",
"logo": {
"@type": "ImageObject",
"representativeOfPage": "True",
"url": "https://www.keller.com/themes/custom/keller_theme/logo.svg"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "2 Kingdom Street",
"addressRegion": "London",
"postalCode": "W2 6BD",
"addressCountry": "United Kingdom"
}
}
]
}
This page presents a snapshot of public data from Keller Group plc, captured on May 31, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Keller Group plc: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://keller.com to view the most current version of its content and see directly what this company is about and what it offers.