Immutable
(https://immutable.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps are minimal due to robust Organization schema and social SameAs links for the brand. However, a small gap exists because testimonials from founders like Joshua Nock (Daemons) and Matt Mason (Basejump) lack associated Person schema or direct SameAs links to their professional profiles within the structured data. The technical implementation is otherwise clean and reflects the high-tech positioning of the brand.
Unlike most competitors, there is no disconnect between marketing tone and demonstrated performance. The site doesn’t just claim to ‘lift engagement’; it provides a five-phase breakdown of an automated sequence (Warm Up, Reward, Hype, Countdown, Launch) with specific dates from December 2025. The claim of 2.8x conversion is not a vague projection but a documented result from the Might & Magic: Fates launch.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Immutable",
"url": "https://www.immutable.com",
"logo": "https://www.immutable.com/images/logo.svg",
"sameAs": [
"https://x.com/Immutable",
"https://www.linkedin.com/company/immutable-1/",
"https://discord.com/invite/immutable-play",
"https://www.youtube.com/channel/UCR_WlrGou7hm0ACXYpldcuA"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Immutable",
"url": "https://www.immutable.com"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": [
"Book a Free Demo",
"Conversion Funnel",
"Automated Marketing",
"Attribution",
"Amplify",
"Passport"
],
"url": [
"https://www.immutable.com/free-demo",
"https://www.immutable.com/conversion-funnel",
"https://www.immutable.com/engage",
"https://www.immutable.com/attribution",
"https://www.immutable.com/social",
"https://www.immutable.com/passport"
]
}
]
/free-demo/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Immutable",
"url": "https://www.immutable.com",
"logo": "https://www.immutable.com/images/logo.svg",
"sameAs": [
"https://x.com/Immutable",
"https://www.linkedin.com/company/immutable-1/",
"https://discord.com/invite/immutable-play",
"https://www.youtube.com/channel/UCR_WlrGou7hm0ACXYpldcuA"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Immutable",
"url": "https://www.immutable.com"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": [
"Book a Free Demo",
"Conversion Funnel",
"Automated Marketing",
"Attribution",
"Amplify",
"Passport"
],
"url": [
"https://www.immutable.com/free-demo",
"https://www.immutable.com/conversion-funnel",
"https://www.immutable.com/engage",
"https://www.immutable.com/attribution",
"https://www.immutable.com/social",
"https://www.immutable.com/passport"
]
}
]
/customers/ubisoft/
[
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Immutable",
"url": "https://www.immutable.com",
"logo": "https://www.immutable.com/images/logo.svg",
"sameAs": [
"https://x.com/Immutable",
"https://www.linkedin.com/company/immutable-1/",
"https://discord.com/invite/immutable-play",
"https://www.youtube.com/channel/UCR_WlrGou7hm0ACXYpldcuA"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Immutable",
"url": "https://www.immutable.com"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": [
"Book a Free Demo",
"Conversion Funnel",
"Automated Marketing",
"Attribution",
"Amplify",
"Passport"
],
"url": [
"https://www.immutable.com/free-demo",
"https://www.immutable.com/conversion-funnel",
"https://www.immutable.com/engage",
"https://www.immutable.com/attribution",
"https://www.immutable.com/social",
"https://www.immutable.com/passport"
]
}
],
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "How Ubisoft drove 2.8x higher launch-day player conversion for Might & Magic: Fates",
"description": "How Ubisoft drove 2.8x higher Day 1 player conversion for the global launch of Might & Magic: Fates, by capturing direct, consented player touchpoints with Immutable Audience and activating players across email, Telegram, and Discord.",
"url": "https://www.immutable.com/customers/ubisoft",
"datePublished": "2026-03-01",
"dateModified": "2026-03-01",
"image": [
"https://www.immutable.com/images/blog/ubisoft-fates.webp"
],
"author": {
"@type": "Organization",
"name": "Immutable",
"url": "https://www.immutable.com"
},
"publisher": {
"@type": "Organization",
"name": "Immutable",
"url": "https://www.immutable.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.immutable.com/images/logo.svg"
}
},
"about": {
"@type": "VideoGame",
"name": "Might & Magic: Fates",
"publisher": {
"@type": "Organization",
"name": "Ubisoft"
}
},
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.immutable.com/customers/ubisoft"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.immutable.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Ubisoft — Might & Magic: Fates",
"item": "https://www.immutable.com/customers/ubisoft"
}
]
}
]
/conversion-funnel/
[
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Immutable",
"url": "https://www.immutable.com",
"logo": "https://www.immutable.com/images/logo.svg",
"sameAs": [
"https://x.com/Immutable",
"https://www.linkedin.com/company/immutable-1/",
"https://discord.com/invite/immutable-play",
"https://www.youtube.com/channel/UCR_WlrGou7hm0ACXYpldcuA"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Immutable",
"url": "https://www.immutable.com"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": [
"Book a Free Demo",
"Conversion Funnel",
"Automated Marketing",
"Attribution",
"Amplify",
"Passport"
],
"url": [
"https://www.immutable.com/free-demo",
"https://www.immutable.com/conversion-funnel",
"https://www.immutable.com/engage",
"https://www.immutable.com/attribution",
"https://www.immutable.com/social",
"https://www.immutable.com/passport"
]
}
],
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "Immutable Conversion Funnel",
"description": "High-conversion game landing pages that capture email, Discord, and Steam wishlist for the same user, turning anonymous Steam traffic into an owned, contactable audience.",
"url": "https://www.immutable.com/conversion-funnel",
"applicationCategory": "BusinessApplication",
"operatingSystem": "Web",
"offers": {
"@type": "Offer",
"price": "0",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
},
"provider": {
"@type": "Organization",
"name": "Immutable",
"url": "https://www.immutable.com"
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is Conversion Funnel?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Conversion Funnel is a dedicated landing page on Immutable Play that works alongside your existing channels - Discord, Steam, App Store - adding a direct communication layer. It transforms anonymous wishlists into identifiable player profiles with direct contact capabilities."
}
},
{
"@type": "Question",
"name": "How does this work with Steam?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Conversion Funnel works alongside your Steam page, not instead of it. Steam drives wishlists and handles distribution. Conversion Funnel adds a direct communication layer - capturing emails, linked socials, and behavioral data so you can retarget, re-engage, and convert those same players through email, Telegram, and in-app messaging."
}
},
{
"@type": "Question",
"name": "Can I customize the design?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Conversion Funnel supports hero sections with trailers and countdown timers, rotating art galleries, community sections, and full custom branding. Configure it self-service through Hub or work with Immutable's managed services team for custom design and campaign strategy."
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 216 | 0 |
| /free-demo/ | 0 | 0 |
| /customers/ubisoft/ | 0 | 0 |
| /conversion-funnel/ | 2 | 0 |
This page presents a snapshot of public data from Immutable, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Immutable: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://immutable.com to view the most current version of its content and see directly what this company is about and what it offers.