Immutable
(https://immutable.com) 📸 Data Snapshot: May 30, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site triggers a trust theatre penalty because it displays a review_count of 216 while maintaining a proof_links_count of 0, meaning reviews are hosted internally without third-party verification links. However, this is partially mitigated by the inclusion of high-fidelity case studies with named AAA clients like Ubisoft. The use of the trust_theatre_flag indicates an intentional display of logos and testimonials to create an ‘authority halo.’
The proof density is high, with a ratio of verifiable evidence to assertions that is rare for the crypto sector. I counted 8+ distinct specific proof points including D1-D14 conversion snapshots (6.64% vs 2.37%) and exact CTOR lifts (61.8%). The site moves beyond ‘vague assertions’ by providing a full methodology note for their player conversion snapshots.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 216 | 0 |
| /free-demo/ | 0 | 0 |
| /customers/ubisoft/ | 0 | 0 |
| /conversion-funnel/ | 2 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Immutable",
"url": "https://www.immutable.com",
"logo": "https://www.immutable.com/images/logo.svg",
"sameAs": [
"https://x.com/Immutable",
"https://www.linkedin.com/company/immutable-1/",
"https://discord.com/invite/immutable-play",
"https://www.youtube.com/channel/UCR_WlrGou7hm0ACXYpldcuA"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Immutable",
"url": "https://www.immutable.com"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": [
"Book a Free Demo",
"Conversion Funnel",
"Automated Marketing",
"Attribution",
"Amplify",
"Passport"
],
"url": [
"https://www.immutable.com/free-demo",
"https://www.immutable.com/conversion-funnel",
"https://www.immutable.com/engage",
"https://www.immutable.com/attribution",
"https://www.immutable.com/social",
"https://www.immutable.com/passport"
]
}
]
/free-demo/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Immutable",
"url": "https://www.immutable.com",
"logo": "https://www.immutable.com/images/logo.svg",
"sameAs": [
"https://x.com/Immutable",
"https://www.linkedin.com/company/immutable-1/",
"https://discord.com/invite/immutable-play",
"https://www.youtube.com/channel/UCR_WlrGou7hm0ACXYpldcuA"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Immutable",
"url": "https://www.immutable.com"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": [
"Book a Free Demo",
"Conversion Funnel",
"Automated Marketing",
"Attribution",
"Amplify",
"Passport"
],
"url": [
"https://www.immutable.com/free-demo",
"https://www.immutable.com/conversion-funnel",
"https://www.immutable.com/engage",
"https://www.immutable.com/attribution",
"https://www.immutable.com/social",
"https://www.immutable.com/passport"
]
}
]
/customers/ubisoft/
[
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Immutable",
"url": "https://www.immutable.com",
"logo": "https://www.immutable.com/images/logo.svg",
"sameAs": [
"https://x.com/Immutable",
"https://www.linkedin.com/company/immutable-1/",
"https://discord.com/invite/immutable-play",
"https://www.youtube.com/channel/UCR_WlrGou7hm0ACXYpldcuA"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Immutable",
"url": "https://www.immutable.com"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": [
"Book a Free Demo",
"Conversion Funnel",
"Automated Marketing",
"Attribution",
"Amplify",
"Passport"
],
"url": [
"https://www.immutable.com/free-demo",
"https://www.immutable.com/conversion-funnel",
"https://www.immutable.com/engage",
"https://www.immutable.com/attribution",
"https://www.immutable.com/social",
"https://www.immutable.com/passport"
]
}
],
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "How Ubisoft drove 2.8x higher launch-day player conversion for Might & Magic: Fates",
"description": "How Ubisoft drove 2.8x higher Day 1 player conversion for the global launch of Might & Magic: Fates, by capturing direct, consented player touchpoints with Immutable Audience and activating players across email, Telegram, and Discord.",
"url": "https://www.immutable.com/customers/ubisoft",
"datePublished": "2026-03-01",
"dateModified": "2026-03-01",
"image": [
"https://www.immutable.com/images/blog/ubisoft-fates.webp"
],
"author": {
"@type": "Organization",
"name": "Immutable",
"url": "https://www.immutable.com"
},
"publisher": {
"@type": "Organization",
"name": "Immutable",
"url": "https://www.immutable.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.immutable.com/images/logo.svg"
}
},
"about": {
"@type": "VideoGame",
"name": "Might & Magic: Fates",
"publisher": {
"@type": "Organization",
"name": "Ubisoft"
}
},
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.immutable.com/customers/ubisoft"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.immutable.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Ubisoft — Might & Magic: Fates",
"item": "https://www.immutable.com/customers/ubisoft"
}
]
}
]
/conversion-funnel/
[
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Immutable",
"url": "https://www.immutable.com",
"logo": "https://www.immutable.com/images/logo.svg",
"sameAs": [
"https://x.com/Immutable",
"https://www.linkedin.com/company/immutable-1/",
"https://discord.com/invite/immutable-play",
"https://www.youtube.com/channel/UCR_WlrGou7hm0ACXYpldcuA"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Immutable",
"url": "https://www.immutable.com"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"name": [
"Book a Free Demo",
"Conversion Funnel",
"Automated Marketing",
"Attribution",
"Amplify",
"Passport"
],
"url": [
"https://www.immutable.com/free-demo",
"https://www.immutable.com/conversion-funnel",
"https://www.immutable.com/engage",
"https://www.immutable.com/attribution",
"https://www.immutable.com/social",
"https://www.immutable.com/passport"
]
}
],
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "Immutable Conversion Funnel",
"description": "High-conversion game landing pages that capture email, Discord, and Steam wishlist for the same user, turning anonymous Steam traffic into an owned, contactable audience.",
"url": "https://www.immutable.com/conversion-funnel",
"applicationCategory": "BusinessApplication",
"operatingSystem": "Web",
"offers": {
"@type": "Offer",
"price": "0",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
},
"provider": {
"@type": "Organization",
"name": "Immutable",
"url": "https://www.immutable.com"
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is Conversion Funnel?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Conversion Funnel is a dedicated landing page on Immutable Play that works alongside your existing channels - Discord, Steam, App Store - adding a direct communication layer. It transforms anonymous wishlists into identifiable player profiles with direct contact capabilities."
}
},
{
"@type": "Question",
"name": "How does this work with Steam?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Conversion Funnel works alongside your Steam page, not instead of it. Steam drives wishlists and handles distribution. Conversion Funnel adds a direct communication layer - capturing emails, linked socials, and behavioral data so you can retarget, re-engage, and convert those same players through email, Telegram, and in-app messaging."
}
},
{
"@type": "Question",
"name": "Can I customize the design?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Conversion Funnel supports hero sections with trailers and countdown timers, rotating art galleries, community sections, and full custom branding. Configure it self-service through Hub or work with Immutable's managed services team for custom design and campaign strategy."
}
}
]
}
]
This page presents a snapshot of public data from Immutable, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Immutable: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://immutable.com to view the most current version of its content and see directly what this company is about and what it offers.