MetaMask
(https://metamask.io) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
6
Impact Weight: 15 / 100
40% Reputation
There is a notable authority gap in the structured data; the schema_json lacks Organization or Person properties, failing to technically link the brand to its parent company (ConsenSys) or its well-known founders. No team members are named or linked to digital footprints within the crawled content, relying entirely on the brand’s ‘100+ million users’ claim rather than verifiable professional authority. Technical credibility is slightly hampered by repeated H2 heading tags on the homepage, suggesting a lack of structural oversight.
The site makes massive performance claims, such as ‘powering 5+ billion transactions,’ without a live link to an on-chain dashboard or third-party data provider to verify the figure. Similarly, the ‘99.99% validator participation’ claim lacks a direct link to real-time performance metrics. While likely accurate for a company of this scale, the lack of immediate proof paths creates a disconnect between the marketing tone and forensic evidence.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ItemList",
"name": "Features Navigation",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"name": "Buy",
"url": "https://metamask.io/buy-crypto"
},
{
"@type": "SiteNavigationElement",
"name": "Earn",
"url": "https://metamask.io/earn"
},
{
"@type": "SiteNavigationElement",
"name": "Swaps",
"url": "https://metamask.io/swaps"
},
{
"@type": "SiteNavigationElement",
"name": "Real-World Assets",
"url": "https://metamask.io/rwa"
},
{
"@type": "SiteNavigationElement",
"name": "Predict",
"url": "https://metamask.io/prediction-markets"
},
{
"@type": "SiteNavigationElement",
"name": "Perps",
"url": "https://metamask.io/perps"
},
{
"@type": "SiteNavigationElement",
"name": "Platforms",
"url": "https://metamask.io/download"
},
{
"@type": "SiteNavigationElement",
"name": "Rewards",
"url": "https://metamask.io/rewards"
},
{
"@type": "SiteNavigationElement",
"name": "Transaction Shield",
"url": "https://metamask.io/transaction-shield"
},
{
"@type": "SiteNavigationElement",
"name": "Security",
"url": "https://metamask.io/security"
},
{
"@type": "SiteNavigationElement",
"name": "Snaps",
"url": "https://metamask.io/snaps"
},
{
"@type": "SiteNavigationElement",
"name": "Blog",
"url": "https://metamask.io/news"
},
{
"@type": "SiteNavigationElement",
"name": "FAQs",
"url": "https://metamask.io/faqs"
},
{
"@type": "SiteNavigationElement",
"name": "Blog",
"url": "https://metamask.io/news/developers#latest"
}
]
},
{
"@type": "ItemList",
"name": "Developer Navigation",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"name": "MetaMask SDK",
"url": "https://metamask.io/developer/sdk"
},
{
"@type": "SiteNavigationElement",
"name": "Web3 Services",
"url": "https://metamask.io/developer/web3-services"
},
{
"@type": "SiteNavigationElement",
"name": "Smart Accounts Kit",
"url": "https://metamask.io/developer/delegation-toolkit"
},
{
"@type": "SiteNavigationElement",
"name": "Embedded Wallets",
"url": "https://metamask.io/developer/embedded-wallets"
},
{
"@type": "SiteNavigationElement",
"name": "Snaps",
"url": "https://metamask.io/developer/snaps"
},
{
"@type": "SiteNavigationElement",
"name": "Home",
"url": "https://metamask.io/developer"
}
]
},
{
"@type": "ItemList",
"name": "External Links",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"name": "Cryptocurrencies",
"url": "https://portfolio.metamask.io/explore/tokens"
},
{
"@type": "SiteNavigationElement",
"name": "Support",
"url": "https://support.metamask.io/"
},
{
"@type": "SiteNavigationElement",
"name": "Careers",
"url": "https://consensys.io/careers"
},
{
"@type": "SiteNavigationElement",
"name": "Learn",
"url": "https://learn.metamask.io/"
},
{
"@type": "SiteNavigationElement",
"name": "X (MetaMask)",
"url": "https://x.com/MetaMask"
},
{
"@type": "SiteNavigationElement",
"name": "YouTube (MetaMask)",
"url": "https://www.youtube.com/@metamask?sub_confirmation=1"
},
{
"@type": "SiteNavigationElement",
"name": "Instagram",
"url": "https://www.instagram.com/metamask.io/"
},
{
"@type": "SiteNavigationElement",
"name": "LinkedIn",
"url": "https://www.linkedin.com/company/metamask/"
},
{
"@type": "SiteNavigationElement",
"name": "Dashboard",
"url": "https://developer.metamask.io/login"
},
{
"@type": "SiteNavigationElement",
"name": "Community Calls",
"url": "https://www.youtube.com/playlist?list=PLJ8kQp5OiaEM0ELdLUpuLA9QQ6nNhFfZB"
},
{
"@type": "SiteNavigationElement",
"name": "Github",
"url": "https://github.com/MetaMask"
},
{
"@type": "SiteNavigationElement",
"name": "X (Developer)",
"url": "https://x.com/metamaskdev"
},
{
"@type": "SiteNavigationElement",
"name": "YouTube (Developer)",
"url": "https://www.youtube.com/@MetaMaskDeveloper?sub_confirmation=1"
}
]
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "MetaMask",
"url": "https://metamask.io",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://metamask.io/news/search?query={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
/en-GB/card/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ItemList",
"name": "Features Navigation",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"name": "Buy",
"url": "https://metamask.io/buy-crypto"
},
{
"@type": "SiteNavigationElement",
"name": "Earn",
"url": "https://metamask.io/earn"
},
{
"@type": "SiteNavigationElement",
"name": "Swaps",
"url": "https://metamask.io/swaps"
},
{
"@type": "SiteNavigationElement",
"name": "Real-World Assets",
"url": "https://metamask.io/rwa"
},
{
"@type": "SiteNavigationElement",
"name": "Predict",
"url": "https://metamask.io/prediction-markets"
},
{
"@type": "SiteNavigationElement",
"name": "Perps",
"url": "https://metamask.io/perps"
},
{
"@type": "SiteNavigationElement",
"name": "Platforms",
"url": "https://metamask.io/download"
},
{
"@type": "SiteNavigationElement",
"name": "Rewards",
"url": "https://metamask.io/rewards"
},
{
"@type": "SiteNavigationElement",
"name": "Transaction Shield",
"url": "https://metamask.io/transaction-shield"
},
{
"@type": "SiteNavigationElement",
"name": "Security",
"url": "https://metamask.io/security"
},
{
"@type": "SiteNavigationElement",
"name": "Snaps",
"url": "https://metamask.io/snaps"
},
{
"@type": "SiteNavigationElement",
"name": "Blog",
"url": "https://metamask.io/news"
},
{
"@type": "SiteNavigationElement",
"name": "FAQs",
"url": "https://metamask.io/faqs"
},
{
"@type": "SiteNavigationElement",
"name": "Blog",
"url": "https://metamask.io/news/developers#latest"
}
]
},
{
"@type": "ItemList",
"name": "Developer Navigation",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"name": "MetaMask SDK",
"url": "https://metamask.io/developer/sdk"
},
{
"@type": "SiteNavigationElement",
"name": "Web3 Services",
"url": "https://metamask.io/developer/web3-services"
},
{
"@type": "SiteNavigationElement",
"name": "Smart Accounts Kit",
"url": "https://metamask.io/developer/delegation-toolkit"
},
{
"@type": "SiteNavigationElement",
"name": "Embedded Wallets",
"url": "https://metamask.io/developer/embedded-wallets"
},
{
"@type": "SiteNavigationElement",
"name": "Snaps",
"url": "https://metamask.io/developer/snaps"
},
{
"@type": "SiteNavigationElement",
"name": "Home",
"url": "https://metamask.io/developer"
}
]
},
{
"@type": "ItemList",
"name": "External Links",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"name": "Cryptocurrencies",
"url": "https://portfolio.metamask.io/explore/tokens"
},
{
"@type": "SiteNavigationElement",
"name": "Support",
"url": "https://support.metamask.io/"
},
{
"@type": "SiteNavigationElement",
"name": "Careers",
"url": "https://consensys.io/careers"
},
{
"@type": "SiteNavigationElement",
"name": "Learn",
"url": "https://learn.metamask.io/"
},
{
"@type": "SiteNavigationElement",
"name": "X (MetaMask)",
"url": "https://x.com/MetaMask"
},
{
"@type": "SiteNavigationElement",
"name": "YouTube (MetaMask)",
"url": "https://www.youtube.com/@metamask?sub_confirmation=1"
},
{
"@type": "SiteNavigationElement",
"name": "Instagram",
"url": "https://www.instagram.com/metamask.io/"
},
{
"@type": "SiteNavigationElement",
"name": "LinkedIn",
"url": "https://www.linkedin.com/company/metamask/"
},
{
"@type": "SiteNavigationElement",
"name": "Dashboard",
"url": "https://developer.metamask.io/login"
},
{
"@type": "SiteNavigationElement",
"name": "Community Calls",
"url": "https://www.youtube.com/playlist?list=PLJ8kQp5OiaEM0ELdLUpuLA9QQ6nNhFfZB"
},
{
"@type": "SiteNavigationElement",
"name": "Github",
"url": "https://github.com/MetaMask"
},
{
"@type": "SiteNavigationElement",
"name": "X (Developer)",
"url": "https://x.com/metamaskdev"
},
{
"@type": "SiteNavigationElement",
"name": "YouTube (Developer)",
"url": "https://www.youtube.com/@MetaMaskDeveloper?sub_confirmation=1"
}
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "Service",
"name": "Choose your card",
"description": "Get a free digital-only Virtual card or go Metal for exclusive perks.",
"url": "https://metamask.io/card",
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Card Types",
"itemListElement": [
{
"@type": "Offer",
"name": "Virtual",
"description": "With MetaMask Card, you can spend your tokens on everyday transactions, both in person and online, wherever Mastercard is accepted.",
"url": "https://link.metamask.io/card-onboarding?sig_params=&sig=jfSFHEkUqcDJbegtTSX58NJu7JSfIxEpsRERm89-yKA0DEPbjyt3zVRjIYJ_JeqqmUl7CdbHSaRySkPRL7jRxQ",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"price": "0",
"priceCurrency": "USD",
"valueAddedTaxIncluded": false,
"billingDuration": 1,
"billingIncrement": "year"
},
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"name": "Metal*",
"description": "The MetaMask Metal card is a physical debit card attached to a premium subscription — the Metal tier — that integrates directly with your crypto wallet.",
"url": "https://link.metamask.io/card-onboarding?sig_params=&sig=jfSFHEkUqcDJbegtTSX58NJu7JSfIxEpsRERm89-yKA0DEPbjyt3zVRjIYJ_JeqqmUl7CdbHSaRySkPRL7jRxQ",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"price": "199",
"priceCurrency": "USD",
"valueAddedTaxIncluded": false,
"billingDuration": 1,
"billingIncrement": "year"
},
"availability": "https://schema.org/InStock"
}
]
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://metamask.io/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Card"
}
]
}
]
/en-GB/buy-crypto/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ItemList",
"name": "Features Navigation",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"name": "Buy",
"url": "https://metamask.io/buy-crypto"
},
{
"@type": "SiteNavigationElement",
"name": "Earn",
"url": "https://metamask.io/earn"
},
{
"@type": "SiteNavigationElement",
"name": "Swaps",
"url": "https://metamask.io/swaps"
},
{
"@type": "SiteNavigationElement",
"name": "Real-World Assets",
"url": "https://metamask.io/rwa"
},
{
"@type": "SiteNavigationElement",
"name": "Predict",
"url": "https://metamask.io/prediction-markets"
},
{
"@type": "SiteNavigationElement",
"name": "Perps",
"url": "https://metamask.io/perps"
},
{
"@type": "SiteNavigationElement",
"name": "Platforms",
"url": "https://metamask.io/download"
},
{
"@type": "SiteNavigationElement",
"name": "Rewards",
"url": "https://metamask.io/rewards"
},
{
"@type": "SiteNavigationElement",
"name": "Transaction Shield",
"url": "https://metamask.io/transaction-shield"
},
{
"@type": "SiteNavigationElement",
"name": "Security",
"url": "https://metamask.io/security"
},
{
"@type": "SiteNavigationElement",
"name": "Snaps",
"url": "https://metamask.io/snaps"
},
{
"@type": "SiteNavigationElement",
"name": "Blog",
"url": "https://metamask.io/news"
},
{
"@type": "SiteNavigationElement",
"name": "FAQs",
"url": "https://metamask.io/faqs"
},
{
"@type": "SiteNavigationElement",
"name": "Blog",
"url": "https://metamask.io/news/developers#latest"
}
]
},
{
"@type": "ItemList",
"name": "Developer Navigation",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"name": "MetaMask SDK",
"url": "https://metamask.io/developer/sdk"
},
{
"@type": "SiteNavigationElement",
"name": "Web3 Services",
"url": "https://metamask.io/developer/web3-services"
},
{
"@type": "SiteNavigationElement",
"name": "Smart Accounts Kit",
"url": "https://metamask.io/developer/delegation-toolkit"
},
{
"@type": "SiteNavigationElement",
"name": "Embedded Wallets",
"url": "https://metamask.io/developer/embedded-wallets"
},
{
"@type": "SiteNavigationElement",
"name": "Snaps",
"url": "https://metamask.io/developer/snaps"
},
{
"@type": "SiteNavigationElement",
"name": "Home",
"url": "https://metamask.io/developer"
}
]
},
{
"@type": "ItemList",
"name": "External Links",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"name": "Cryptocurrencies",
"url": "https://portfolio.metamask.io/explore/tokens"
},
{
"@type": "SiteNavigationElement",
"name": "Support",
"url": "https://support.metamask.io/"
},
{
"@type": "SiteNavigationElement",
"name": "Careers",
"url": "https://consensys.io/careers"
},
{
"@type": "SiteNavigationElement",
"name": "Learn",
"url": "https://learn.metamask.io/"
},
{
"@type": "SiteNavigationElement",
"name": "X (MetaMask)",
"url": "https://x.com/MetaMask"
},
{
"@type": "SiteNavigationElement",
"name": "YouTube (MetaMask)",
"url": "https://www.youtube.com/@metamask?sub_confirmation=1"
},
{
"@type": "SiteNavigationElement",
"name": "Instagram",
"url": "https://www.instagram.com/metamask.io/"
},
{
"@type": "SiteNavigationElement",
"name": "LinkedIn",
"url": "https://www.linkedin.com/company/metamask/"
},
{
"@type": "SiteNavigationElement",
"name": "Dashboard",
"url": "https://developer.metamask.io/login"
},
{
"@type": "SiteNavigationElement",
"name": "Community Calls",
"url": "https://www.youtube.com/playlist?list=PLJ8kQp5OiaEM0ELdLUpuLA9QQ6nNhFfZB"
},
{
"@type": "SiteNavigationElement",
"name": "Github",
"url": "https://github.com/MetaMask"
},
{
"@type": "SiteNavigationElement",
"name": "X (Developer)",
"url": "https://x.com/metamaskdev"
},
{
"@type": "SiteNavigationElement",
"name": "YouTube (Developer)",
"url": "https://www.youtube.com/@MetaMaskDeveloper?sub_confirmation=1"
}
]
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://metamask.io/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Buy Crypto"
}
]
}
]
/en-GB/earn/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ItemList",
"name": "Features Navigation",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"name": "Buy",
"url": "https://metamask.io/buy-crypto"
},
{
"@type": "SiteNavigationElement",
"name": "Earn",
"url": "https://metamask.io/earn"
},
{
"@type": "SiteNavigationElement",
"name": "Swaps",
"url": "https://metamask.io/swaps"
},
{
"@type": "SiteNavigationElement",
"name": "Real-World Assets",
"url": "https://metamask.io/rwa"
},
{
"@type": "SiteNavigationElement",
"name": "Predict",
"url": "https://metamask.io/prediction-markets"
},
{
"@type": "SiteNavigationElement",
"name": "Perps",
"url": "https://metamask.io/perps"
},
{
"@type": "SiteNavigationElement",
"name": "Platforms",
"url": "https://metamask.io/download"
},
{
"@type": "SiteNavigationElement",
"name": "Rewards",
"url": "https://metamask.io/rewards"
},
{
"@type": "SiteNavigationElement",
"name": "Transaction Shield",
"url": "https://metamask.io/transaction-shield"
},
{
"@type": "SiteNavigationElement",
"name": "Security",
"url": "https://metamask.io/security"
},
{
"@type": "SiteNavigationElement",
"name": "Snaps",
"url": "https://metamask.io/snaps"
},
{
"@type": "SiteNavigationElement",
"name": "Blog",
"url": "https://metamask.io/news"
},
{
"@type": "SiteNavigationElement",
"name": "FAQs",
"url": "https://metamask.io/faqs"
},
{
"@type": "SiteNavigationElement",
"name": "Blog",
"url": "https://metamask.io/news/developers#latest"
}
]
},
{
"@type": "ItemList",
"name": "Developer Navigation",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"name": "MetaMask SDK",
"url": "https://metamask.io/developer/sdk"
},
{
"@type": "SiteNavigationElement",
"name": "Web3 Services",
"url": "https://metamask.io/developer/web3-services"
},
{
"@type": "SiteNavigationElement",
"name": "Smart Accounts Kit",
"url": "https://metamask.io/developer/delegation-toolkit"
},
{
"@type": "SiteNavigationElement",
"name": "Embedded Wallets",
"url": "https://metamask.io/developer/embedded-wallets"
},
{
"@type": "SiteNavigationElement",
"name": "Snaps",
"url": "https://metamask.io/developer/snaps"
},
{
"@type": "SiteNavigationElement",
"name": "Home",
"url": "https://metamask.io/developer"
}
]
},
{
"@type": "ItemList",
"name": "External Links",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"name": "Cryptocurrencies",
"url": "https://portfolio.metamask.io/explore/tokens"
},
{
"@type": "SiteNavigationElement",
"name": "Support",
"url": "https://support.metamask.io/"
},
{
"@type": "SiteNavigationElement",
"name": "Careers",
"url": "https://consensys.io/careers"
},
{
"@type": "SiteNavigationElement",
"name": "Learn",
"url": "https://learn.metamask.io/"
},
{
"@type": "SiteNavigationElement",
"name": "X (MetaMask)",
"url": "https://x.com/MetaMask"
},
{
"@type": "SiteNavigationElement",
"name": "YouTube (MetaMask)",
"url": "https://www.youtube.com/@metamask?sub_confirmation=1"
},
{
"@type": "SiteNavigationElement",
"name": "Instagram",
"url": "https://www.instagram.com/metamask.io/"
},
{
"@type": "SiteNavigationElement",
"name": "LinkedIn",
"url": "https://www.linkedin.com/company/metamask/"
},
{
"@type": "SiteNavigationElement",
"name": "Dashboard",
"url": "https://developer.metamask.io/login"
},
{
"@type": "SiteNavigationElement",
"name": "Community Calls",
"url": "https://www.youtube.com/playlist?list=PLJ8kQp5OiaEM0ELdLUpuLA9QQ6nNhFfZB"
},
{
"@type": "SiteNavigationElement",
"name": "Github",
"url": "https://github.com/MetaMask"
},
{
"@type": "SiteNavigationElement",
"name": "X (Developer)",
"url": "https://x.com/metamaskdev"
},
{
"@type": "SiteNavigationElement",
"name": "YouTube (Developer)",
"url": "https://www.youtube.com/@MetaMaskDeveloper?sub_confirmation=1"
}
]
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://metamask.io/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Earn"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
28Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 0 |
| /en-GB/card/ | 7 | 0 |
| /en-GB/buy-crypto/ | 7 | 0 |
| /en-GB/earn/ | 7 | 0 |
Explore the other reputation pillars for MetaMask
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from MetaMask, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to MetaMask: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://metamask.io to view the most current version of its content and see directly what this company is about and what it offers.