MetaMask
(https://metamask.io) 📸 Data Snapshot: May 24, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
8
Impact Weight: 20 / 100
40% Reputation
Trust theatre is high due to the display of a review_count of 7 without any corresponding proof_links_count to verified third-party platforms. The site claims to be ‘regularly audited by security firms’ and possesses ‘industry-leading certifications,’ yet fails to provide direct outbound links to these audit reports or certification bodies. These unsubstantiated claims of external validation are classic trust theatre patterns.
The proof density is moderate; the site successfully cites specific numbers ($3 billion ETH staked, 150 million merchants) and specific technical protocols (Linea, Base, Solana). However, the ratio of verifiable evidence to assertions is skewed by the absence of external links for its most significant security and trust claims. It provides more internal technical specificity than most competitors but lacks external validation links.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
28Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 0 |
| /en-GB/card/ | 7 | 0 |
| /en-GB/buy-crypto/ | 7 | 0 |
| /en-GB/earn/ | 7 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ItemList",
"name": "Features Navigation",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"name": "Buy",
"url": "https://metamask.io/buy-crypto"
},
{
"@type": "SiteNavigationElement",
"name": "Earn",
"url": "https://metamask.io/earn"
},
{
"@type": "SiteNavigationElement",
"name": "Swaps",
"url": "https://metamask.io/swaps"
},
{
"@type": "SiteNavigationElement",
"name": "Real-World Assets",
"url": "https://metamask.io/rwa"
},
{
"@type": "SiteNavigationElement",
"name": "Predict",
"url": "https://metamask.io/prediction-markets"
},
{
"@type": "SiteNavigationElement",
"name": "Perps",
"url": "https://metamask.io/perps"
},
{
"@type": "SiteNavigationElement",
"name": "Platforms",
"url": "https://metamask.io/download"
},
{
"@type": "SiteNavigationElement",
"name": "Rewards",
"url": "https://metamask.io/rewards"
},
{
"@type": "SiteNavigationElement",
"name": "Transaction Shield",
"url": "https://metamask.io/transaction-shield"
},
{
"@type": "SiteNavigationElement",
"name": "Security",
"url": "https://metamask.io/security"
},
{
"@type": "SiteNavigationElement",
"name": "Snaps",
"url": "https://metamask.io/snaps"
},
{
"@type": "SiteNavigationElement",
"name": "Blog",
"url": "https://metamask.io/news"
},
{
"@type": "SiteNavigationElement",
"name": "FAQs",
"url": "https://metamask.io/faqs"
},
{
"@type": "SiteNavigationElement",
"name": "Blog",
"url": "https://metamask.io/news/developers#latest"
}
]
},
{
"@type": "ItemList",
"name": "Developer Navigation",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"name": "MetaMask SDK",
"url": "https://metamask.io/developer/sdk"
},
{
"@type": "SiteNavigationElement",
"name": "Web3 Services",
"url": "https://metamask.io/developer/web3-services"
},
{
"@type": "SiteNavigationElement",
"name": "Smart Accounts Kit",
"url": "https://metamask.io/developer/delegation-toolkit"
},
{
"@type": "SiteNavigationElement",
"name": "Embedded Wallets",
"url": "https://metamask.io/developer/embedded-wallets"
},
{
"@type": "SiteNavigationElement",
"name": "Snaps",
"url": "https://metamask.io/developer/snaps"
},
{
"@type": "SiteNavigationElement",
"name": "Home",
"url": "https://metamask.io/developer"
}
]
},
{
"@type": "ItemList",
"name": "External Links",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"name": "Cryptocurrencies",
"url": "https://portfolio.metamask.io/explore/tokens"
},
{
"@type": "SiteNavigationElement",
"name": "Support",
"url": "https://support.metamask.io/"
},
{
"@type": "SiteNavigationElement",
"name": "Careers",
"url": "https://consensys.io/careers"
},
{
"@type": "SiteNavigationElement",
"name": "Learn",
"url": "https://learn.metamask.io/"
},
{
"@type": "SiteNavigationElement",
"name": "X (MetaMask)",
"url": "https://x.com/MetaMask"
},
{
"@type": "SiteNavigationElement",
"name": "YouTube (MetaMask)",
"url": "https://www.youtube.com/@metamask?sub_confirmation=1"
},
{
"@type": "SiteNavigationElement",
"name": "Instagram",
"url": "https://www.instagram.com/metamask.io/"
},
{
"@type": "SiteNavigationElement",
"name": "LinkedIn",
"url": "https://www.linkedin.com/company/metamask/"
},
{
"@type": "SiteNavigationElement",
"name": "Dashboard",
"url": "https://developer.metamask.io/login"
},
{
"@type": "SiteNavigationElement",
"name": "Community Calls",
"url": "https://www.youtube.com/playlist?list=PLJ8kQp5OiaEM0ELdLUpuLA9QQ6nNhFfZB"
},
{
"@type": "SiteNavigationElement",
"name": "Github",
"url": "https://github.com/MetaMask"
},
{
"@type": "SiteNavigationElement",
"name": "X (Developer)",
"url": "https://x.com/metamaskdev"
},
{
"@type": "SiteNavigationElement",
"name": "YouTube (Developer)",
"url": "https://www.youtube.com/@MetaMaskDeveloper?sub_confirmation=1"
}
]
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "MetaMask",
"url": "https://metamask.io",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://metamask.io/news/search?query={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
/en-GB/card/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ItemList",
"name": "Features Navigation",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"name": "Buy",
"url": "https://metamask.io/buy-crypto"
},
{
"@type": "SiteNavigationElement",
"name": "Earn",
"url": "https://metamask.io/earn"
},
{
"@type": "SiteNavigationElement",
"name": "Swaps",
"url": "https://metamask.io/swaps"
},
{
"@type": "SiteNavigationElement",
"name": "Real-World Assets",
"url": "https://metamask.io/rwa"
},
{
"@type": "SiteNavigationElement",
"name": "Predict",
"url": "https://metamask.io/prediction-markets"
},
{
"@type": "SiteNavigationElement",
"name": "Perps",
"url": "https://metamask.io/perps"
},
{
"@type": "SiteNavigationElement",
"name": "Platforms",
"url": "https://metamask.io/download"
},
{
"@type": "SiteNavigationElement",
"name": "Rewards",
"url": "https://metamask.io/rewards"
},
{
"@type": "SiteNavigationElement",
"name": "Transaction Shield",
"url": "https://metamask.io/transaction-shield"
},
{
"@type": "SiteNavigationElement",
"name": "Security",
"url": "https://metamask.io/security"
},
{
"@type": "SiteNavigationElement",
"name": "Snaps",
"url": "https://metamask.io/snaps"
},
{
"@type": "SiteNavigationElement",
"name": "Blog",
"url": "https://metamask.io/news"
},
{
"@type": "SiteNavigationElement",
"name": "FAQs",
"url": "https://metamask.io/faqs"
},
{
"@type": "SiteNavigationElement",
"name": "Blog",
"url": "https://metamask.io/news/developers#latest"
}
]
},
{
"@type": "ItemList",
"name": "Developer Navigation",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"name": "MetaMask SDK",
"url": "https://metamask.io/developer/sdk"
},
{
"@type": "SiteNavigationElement",
"name": "Web3 Services",
"url": "https://metamask.io/developer/web3-services"
},
{
"@type": "SiteNavigationElement",
"name": "Smart Accounts Kit",
"url": "https://metamask.io/developer/delegation-toolkit"
},
{
"@type": "SiteNavigationElement",
"name": "Embedded Wallets",
"url": "https://metamask.io/developer/embedded-wallets"
},
{
"@type": "SiteNavigationElement",
"name": "Snaps",
"url": "https://metamask.io/developer/snaps"
},
{
"@type": "SiteNavigationElement",
"name": "Home",
"url": "https://metamask.io/developer"
}
]
},
{
"@type": "ItemList",
"name": "External Links",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"name": "Cryptocurrencies",
"url": "https://portfolio.metamask.io/explore/tokens"
},
{
"@type": "SiteNavigationElement",
"name": "Support",
"url": "https://support.metamask.io/"
},
{
"@type": "SiteNavigationElement",
"name": "Careers",
"url": "https://consensys.io/careers"
},
{
"@type": "SiteNavigationElement",
"name": "Learn",
"url": "https://learn.metamask.io/"
},
{
"@type": "SiteNavigationElement",
"name": "X (MetaMask)",
"url": "https://x.com/MetaMask"
},
{
"@type": "SiteNavigationElement",
"name": "YouTube (MetaMask)",
"url": "https://www.youtube.com/@metamask?sub_confirmation=1"
},
{
"@type": "SiteNavigationElement",
"name": "Instagram",
"url": "https://www.instagram.com/metamask.io/"
},
{
"@type": "SiteNavigationElement",
"name": "LinkedIn",
"url": "https://www.linkedin.com/company/metamask/"
},
{
"@type": "SiteNavigationElement",
"name": "Dashboard",
"url": "https://developer.metamask.io/login"
},
{
"@type": "SiteNavigationElement",
"name": "Community Calls",
"url": "https://www.youtube.com/playlist?list=PLJ8kQp5OiaEM0ELdLUpuLA9QQ6nNhFfZB"
},
{
"@type": "SiteNavigationElement",
"name": "Github",
"url": "https://github.com/MetaMask"
},
{
"@type": "SiteNavigationElement",
"name": "X (Developer)",
"url": "https://x.com/metamaskdev"
},
{
"@type": "SiteNavigationElement",
"name": "YouTube (Developer)",
"url": "https://www.youtube.com/@MetaMaskDeveloper?sub_confirmation=1"
}
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "Service",
"name": "Choose your card",
"description": "Get a free digital-only Virtual card or go Metal for exclusive perks.",
"url": "https://metamask.io/card",
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Card Types",
"itemListElement": [
{
"@type": "Offer",
"name": "Virtual",
"description": "With MetaMask Card, you can spend your tokens on everyday transactions, both in person and online, wherever Mastercard is accepted.",
"url": "https://link.metamask.io/card-onboarding?sig_params=&sig=jfSFHEkUqcDJbegtTSX58NJu7JSfIxEpsRERm89-yKA0DEPbjyt3zVRjIYJ_JeqqmUl7CdbHSaRySkPRL7jRxQ",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"price": "0",
"priceCurrency": "USD",
"valueAddedTaxIncluded": false,
"billingDuration": 1,
"billingIncrement": "year"
},
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"name": "Metal*",
"description": "The MetaMask Metal card is a physical debit card attached to a premium subscription — the Metal tier — that integrates directly with your crypto wallet.",
"url": "https://link.metamask.io/card-onboarding?sig_params=&sig=jfSFHEkUqcDJbegtTSX58NJu7JSfIxEpsRERm89-yKA0DEPbjyt3zVRjIYJ_JeqqmUl7CdbHSaRySkPRL7jRxQ",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"price": "199",
"priceCurrency": "USD",
"valueAddedTaxIncluded": false,
"billingDuration": 1,
"billingIncrement": "year"
},
"availability": "https://schema.org/InStock"
}
]
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://metamask.io/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Card"
}
]
}
]
/en-GB/buy-crypto/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ItemList",
"name": "Features Navigation",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"name": "Buy",
"url": "https://metamask.io/buy-crypto"
},
{
"@type": "SiteNavigationElement",
"name": "Earn",
"url": "https://metamask.io/earn"
},
{
"@type": "SiteNavigationElement",
"name": "Swaps",
"url": "https://metamask.io/swaps"
},
{
"@type": "SiteNavigationElement",
"name": "Real-World Assets",
"url": "https://metamask.io/rwa"
},
{
"@type": "SiteNavigationElement",
"name": "Predict",
"url": "https://metamask.io/prediction-markets"
},
{
"@type": "SiteNavigationElement",
"name": "Perps",
"url": "https://metamask.io/perps"
},
{
"@type": "SiteNavigationElement",
"name": "Platforms",
"url": "https://metamask.io/download"
},
{
"@type": "SiteNavigationElement",
"name": "Rewards",
"url": "https://metamask.io/rewards"
},
{
"@type": "SiteNavigationElement",
"name": "Transaction Shield",
"url": "https://metamask.io/transaction-shield"
},
{
"@type": "SiteNavigationElement",
"name": "Security",
"url": "https://metamask.io/security"
},
{
"@type": "SiteNavigationElement",
"name": "Snaps",
"url": "https://metamask.io/snaps"
},
{
"@type": "SiteNavigationElement",
"name": "Blog",
"url": "https://metamask.io/news"
},
{
"@type": "SiteNavigationElement",
"name": "FAQs",
"url": "https://metamask.io/faqs"
},
{
"@type": "SiteNavigationElement",
"name": "Blog",
"url": "https://metamask.io/news/developers#latest"
}
]
},
{
"@type": "ItemList",
"name": "Developer Navigation",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"name": "MetaMask SDK",
"url": "https://metamask.io/developer/sdk"
},
{
"@type": "SiteNavigationElement",
"name": "Web3 Services",
"url": "https://metamask.io/developer/web3-services"
},
{
"@type": "SiteNavigationElement",
"name": "Smart Accounts Kit",
"url": "https://metamask.io/developer/delegation-toolkit"
},
{
"@type": "SiteNavigationElement",
"name": "Embedded Wallets",
"url": "https://metamask.io/developer/embedded-wallets"
},
{
"@type": "SiteNavigationElement",
"name": "Snaps",
"url": "https://metamask.io/developer/snaps"
},
{
"@type": "SiteNavigationElement",
"name": "Home",
"url": "https://metamask.io/developer"
}
]
},
{
"@type": "ItemList",
"name": "External Links",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"name": "Cryptocurrencies",
"url": "https://portfolio.metamask.io/explore/tokens"
},
{
"@type": "SiteNavigationElement",
"name": "Support",
"url": "https://support.metamask.io/"
},
{
"@type": "SiteNavigationElement",
"name": "Careers",
"url": "https://consensys.io/careers"
},
{
"@type": "SiteNavigationElement",
"name": "Learn",
"url": "https://learn.metamask.io/"
},
{
"@type": "SiteNavigationElement",
"name": "X (MetaMask)",
"url": "https://x.com/MetaMask"
},
{
"@type": "SiteNavigationElement",
"name": "YouTube (MetaMask)",
"url": "https://www.youtube.com/@metamask?sub_confirmation=1"
},
{
"@type": "SiteNavigationElement",
"name": "Instagram",
"url": "https://www.instagram.com/metamask.io/"
},
{
"@type": "SiteNavigationElement",
"name": "LinkedIn",
"url": "https://www.linkedin.com/company/metamask/"
},
{
"@type": "SiteNavigationElement",
"name": "Dashboard",
"url": "https://developer.metamask.io/login"
},
{
"@type": "SiteNavigationElement",
"name": "Community Calls",
"url": "https://www.youtube.com/playlist?list=PLJ8kQp5OiaEM0ELdLUpuLA9QQ6nNhFfZB"
},
{
"@type": "SiteNavigationElement",
"name": "Github",
"url": "https://github.com/MetaMask"
},
{
"@type": "SiteNavigationElement",
"name": "X (Developer)",
"url": "https://x.com/metamaskdev"
},
{
"@type": "SiteNavigationElement",
"name": "YouTube (Developer)",
"url": "https://www.youtube.com/@MetaMaskDeveloper?sub_confirmation=1"
}
]
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://metamask.io/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Buy Crypto"
}
]
}
]
/en-GB/earn/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ItemList",
"name": "Features Navigation",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"name": "Buy",
"url": "https://metamask.io/buy-crypto"
},
{
"@type": "SiteNavigationElement",
"name": "Earn",
"url": "https://metamask.io/earn"
},
{
"@type": "SiteNavigationElement",
"name": "Swaps",
"url": "https://metamask.io/swaps"
},
{
"@type": "SiteNavigationElement",
"name": "Real-World Assets",
"url": "https://metamask.io/rwa"
},
{
"@type": "SiteNavigationElement",
"name": "Predict",
"url": "https://metamask.io/prediction-markets"
},
{
"@type": "SiteNavigationElement",
"name": "Perps",
"url": "https://metamask.io/perps"
},
{
"@type": "SiteNavigationElement",
"name": "Platforms",
"url": "https://metamask.io/download"
},
{
"@type": "SiteNavigationElement",
"name": "Rewards",
"url": "https://metamask.io/rewards"
},
{
"@type": "SiteNavigationElement",
"name": "Transaction Shield",
"url": "https://metamask.io/transaction-shield"
},
{
"@type": "SiteNavigationElement",
"name": "Security",
"url": "https://metamask.io/security"
},
{
"@type": "SiteNavigationElement",
"name": "Snaps",
"url": "https://metamask.io/snaps"
},
{
"@type": "SiteNavigationElement",
"name": "Blog",
"url": "https://metamask.io/news"
},
{
"@type": "SiteNavigationElement",
"name": "FAQs",
"url": "https://metamask.io/faqs"
},
{
"@type": "SiteNavigationElement",
"name": "Blog",
"url": "https://metamask.io/news/developers#latest"
}
]
},
{
"@type": "ItemList",
"name": "Developer Navigation",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"name": "MetaMask SDK",
"url": "https://metamask.io/developer/sdk"
},
{
"@type": "SiteNavigationElement",
"name": "Web3 Services",
"url": "https://metamask.io/developer/web3-services"
},
{
"@type": "SiteNavigationElement",
"name": "Smart Accounts Kit",
"url": "https://metamask.io/developer/delegation-toolkit"
},
{
"@type": "SiteNavigationElement",
"name": "Embedded Wallets",
"url": "https://metamask.io/developer/embedded-wallets"
},
{
"@type": "SiteNavigationElement",
"name": "Snaps",
"url": "https://metamask.io/developer/snaps"
},
{
"@type": "SiteNavigationElement",
"name": "Home",
"url": "https://metamask.io/developer"
}
]
},
{
"@type": "ItemList",
"name": "External Links",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"name": "Cryptocurrencies",
"url": "https://portfolio.metamask.io/explore/tokens"
},
{
"@type": "SiteNavigationElement",
"name": "Support",
"url": "https://support.metamask.io/"
},
{
"@type": "SiteNavigationElement",
"name": "Careers",
"url": "https://consensys.io/careers"
},
{
"@type": "SiteNavigationElement",
"name": "Learn",
"url": "https://learn.metamask.io/"
},
{
"@type": "SiteNavigationElement",
"name": "X (MetaMask)",
"url": "https://x.com/MetaMask"
},
{
"@type": "SiteNavigationElement",
"name": "YouTube (MetaMask)",
"url": "https://www.youtube.com/@metamask?sub_confirmation=1"
},
{
"@type": "SiteNavigationElement",
"name": "Instagram",
"url": "https://www.instagram.com/metamask.io/"
},
{
"@type": "SiteNavigationElement",
"name": "LinkedIn",
"url": "https://www.linkedin.com/company/metamask/"
},
{
"@type": "SiteNavigationElement",
"name": "Dashboard",
"url": "https://developer.metamask.io/login"
},
{
"@type": "SiteNavigationElement",
"name": "Community Calls",
"url": "https://www.youtube.com/playlist?list=PLJ8kQp5OiaEM0ELdLUpuLA9QQ6nNhFfZB"
},
{
"@type": "SiteNavigationElement",
"name": "Github",
"url": "https://github.com/MetaMask"
},
{
"@type": "SiteNavigationElement",
"name": "X (Developer)",
"url": "https://x.com/metamaskdev"
},
{
"@type": "SiteNavigationElement",
"name": "YouTube (Developer)",
"url": "https://www.youtube.com/@MetaMaskDeveloper?sub_confirmation=1"
}
]
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://metamask.io/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Earn"
}
]
}
]
Explore the other reputation pillars for MetaMask
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from MetaMask, captured on May 24, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to MetaMask: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://metamask.io to view the most current version of its content and see directly what this company is about and what it offers.