Kraken
(https://support.kraken.com) 📸 Data Snapshot: May 25, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
Authority is reinforced through comprehensive technical documentation rather than personality-led expert claims. The schema_json is exceptionally robust, providing an exhaustive list of sameAs links to verified social profiles and official app store listings, which establishes high institutional authority. There is no reliance on unverifiable influencers or doxxed team claims without a digital footprint.
There is a minimal disconnect between claims and evidence. The site does not make ‘to the moon’ style promises; instead, it focuses on functional performance like ‘instant’ payments and ‘advanced trading’ solutions. These are backed by a massive library of 400+ help articles, suggesting the infrastructure exists to support the stated capabilities.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"url": "https://kraken.com",
"description": "Buy, sell, trade and learn about crypto on Kraken — the simple, powerful crypto platform that grows with you.",
"potentialAction": {
"@type": "RegisterAction",
"target": "https://www.kraken.com/sign-up"
},
"publisher": {
"@context": "https://schema.org",
"@type": "Organization",
"name": "Kraken",
"alternateName": "Kraken Exchange",
"url": "https://www.kraken.com/",
"logo": {
"@type": "ImageObject",
"@id": "https://assets.kraken.com/marketing/static/kraken-logo.jpg",
"url": "https://assets.kraken.com/marketing/static/kraken-logo.jpg",
"contentUrl": "https://assets.kraken.com/marketing/static/kraken-logo.jpg",
"width": 900,
"height": 900,
"caption": "Kraken"
},
"image": {
"@id": "https://assets.kraken.com/marketing/static/kraken-logo.jpg"
},
"sameAs": [
"https://www.facebook.com/KrakenFX",
"https://twitter.com/krakenfx",
"https://www.youtube.com/@KrakenCryptoExchange",
"https://en.wikipedia.org/wiki/Kraken_(company)",
"https://www.linkedin.com/company/krakenfx",
"https://www.instagram.com/krakenfx/",
"https://www.reddit.com/r/Kraken",
"https://apps.apple.com/us/app/kraken-buy-crypto-bitcoin/id1481947260",
"https://play.google.com/store/apps/details?id=com.kraken.invest.app&hl=en_US"
],
"contactPoint": {
"@type": "ContactPoint",
"url": "https://support.kraken.com/hc/en-us/forms",
"contactType": "Customer Service"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "237 Kearny St #102",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94108",
"addressCountry": "US"
}
}
},
{
"@type": "BreadcrumbList",
"@id": "https://support.kraken.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Kraken.com",
"item": "https://support.kraken.com/"
}
]
},
{
"@type": "WebPage",
"@id": "https://support.kraken.com/#webpage",
"url": "https://support.kraken.com/",
"name": "Support Center | Kraken",
"description": "Support Center for Kraken.com | Bitcoin & Cryptocurrency Exchange | Bitcoin Trading Platform",
"isPartOf": {
"@id": "https://support.kraken.com/#website"
},
"publisher": {
"@id": "https://support.kraken.com/#organization"
},
"breadcrumb": {
"@id": "https://support.kraken.com/#breadcrumb"
}
}
]
}
/pro/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"url": "https://kraken.com",
"description": "Buy, sell, trade and learn about crypto on Kraken — the simple, powerful crypto platform that grows with you.",
"potentialAction": {
"@type": "RegisterAction",
"target": "https://www.kraken.com/sign-up"
},
"publisher": {
"@context": "https://schema.org",
"@type": "Organization",
"name": "Kraken",
"alternateName": "Kraken Exchange",
"url": "https://www.kraken.com/",
"logo": {
"@type": "ImageObject",
"@id": "https://assets.kraken.com/marketing/static/kraken-logo.jpg",
"url": "https://assets.kraken.com/marketing/static/kraken-logo.jpg",
"contentUrl": "https://assets.kraken.com/marketing/static/kraken-logo.jpg",
"width": 900,
"height": 900,
"caption": "Kraken"
},
"image": {
"@id": "https://assets.kraken.com/marketing/static/kraken-logo.jpg"
},
"sameAs": [
"https://www.facebook.com/KrakenFX",
"https://twitter.com/krakenfx",
"https://www.youtube.com/@KrakenCryptoExchange",
"https://en.wikipedia.org/wiki/Kraken_(company)",
"https://www.linkedin.com/company/krakenfx",
"https://www.instagram.com/krakenfx/",
"https://www.reddit.com/r/Kraken",
"https://apps.apple.com/us/app/kraken-buy-crypto-bitcoin/id1481947260",
"https://play.google.com/store/apps/details?id=com.kraken.invest.app&hl=en_US"
],
"contactPoint": {
"@type": "ContactPoint",
"url": "https://support.kraken.com/hc/en-us/forms",
"contactType": "Customer Service"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "237 Kearny St #102",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94108",
"addressCountry": "US"
}
}
},
{
"@type": "BreadcrumbList",
"@id": "https://support.kraken.com/pro#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Kraken.com",
"item": "https://support.kraken.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pro",
"item": "https://support.kraken.com/pro"
}
]
},
{
"@type": "WebPage",
"@id": "https://support.kraken.com/pro#webpage",
"url": "https://support.kraken.com/pro",
"name": "Support Center | Kraken",
"description": "Support Center for Kraken.com | Bitcoin & Cryptocurrency Exchange | Bitcoin Trading Platform",
"isPartOf": {
"@id": "https://support.kraken.com/#website"
},
"publisher": {
"@id": "https://support.kraken.com/#organization"
},
"breadcrumb": {
"@id": "https://support.kraken.com/pro#breadcrumb"
}
}
]
}
/kraken-desktop/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"url": "https://kraken.com",
"description": "Buy, sell, trade and learn about crypto on Kraken — the simple, powerful crypto platform that grows with you.",
"potentialAction": {
"@type": "RegisterAction",
"target": "https://www.kraken.com/sign-up"
},
"publisher": {
"@context": "https://schema.org",
"@type": "Organization",
"name": "Kraken",
"alternateName": "Kraken Exchange",
"url": "https://www.kraken.com/",
"logo": {
"@type": "ImageObject",
"@id": "https://assets.kraken.com/marketing/static/kraken-logo.jpg",
"url": "https://assets.kraken.com/marketing/static/kraken-logo.jpg",
"contentUrl": "https://assets.kraken.com/marketing/static/kraken-logo.jpg",
"width": 900,
"height": 900,
"caption": "Kraken"
},
"image": {
"@id": "https://assets.kraken.com/marketing/static/kraken-logo.jpg"
},
"sameAs": [
"https://www.facebook.com/KrakenFX",
"https://twitter.com/krakenfx",
"https://www.youtube.com/@KrakenCryptoExchange",
"https://en.wikipedia.org/wiki/Kraken_(company)",
"https://www.linkedin.com/company/krakenfx",
"https://www.instagram.com/krakenfx/",
"https://www.reddit.com/r/Kraken",
"https://apps.apple.com/us/app/kraken-buy-crypto-bitcoin/id1481947260",
"https://play.google.com/store/apps/details?id=com.kraken.invest.app&hl=en_US"
],
"contactPoint": {
"@type": "ContactPoint",
"url": "https://support.kraken.com/hc/en-us/forms",
"contactType": "Customer Service"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "237 Kearny St #102",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94108",
"addressCountry": "US"
}
}
},
{
"@type": "BreadcrumbList",
"@id": "https://support.kraken.com/kraken-desktop#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Kraken.com",
"item": "https://support.kraken.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Kraken Desktop",
"item": "https://support.kraken.com/kraken-desktop"
}
]
},
{
"@type": "WebPage",
"@id": "https://support.kraken.com/kraken-desktop#webpage",
"url": "https://support.kraken.com/kraken-desktop",
"name": "Support Center | Kraken",
"description": "Support Center for Kraken.com | Bitcoin & Cryptocurrency Exchange | Bitcoin Trading Platform",
"isPartOf": {
"@id": "https://support.kraken.com/#website"
},
"publisher": {
"@id": "https://support.kraken.com/#organization"
},
"breadcrumb": {
"@id": "https://support.kraken.com/kraken-desktop#breadcrumb"
}
}
]
}
/krakapp/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"url": "https://kraken.com",
"description": "Buy, sell, trade and learn about crypto on Kraken — the simple, powerful crypto platform that grows with you.",
"potentialAction": {
"@type": "RegisterAction",
"target": "https://www.kraken.com/sign-up"
},
"publisher": {
"@context": "https://schema.org",
"@type": "Organization",
"name": "Kraken",
"alternateName": "Kraken Exchange",
"url": "https://www.kraken.com/",
"logo": {
"@type": "ImageObject",
"@id": "https://assets.kraken.com/marketing/static/kraken-logo.jpg",
"url": "https://assets.kraken.com/marketing/static/kraken-logo.jpg",
"contentUrl": "https://assets.kraken.com/marketing/static/kraken-logo.jpg",
"width": 900,
"height": 900,
"caption": "Kraken"
},
"image": {
"@id": "https://assets.kraken.com/marketing/static/kraken-logo.jpg"
},
"sameAs": [
"https://www.facebook.com/KrakenFX",
"https://twitter.com/krakenfx",
"https://www.youtube.com/@KrakenCryptoExchange",
"https://en.wikipedia.org/wiki/Kraken_(company)",
"https://www.linkedin.com/company/krakenfx",
"https://www.instagram.com/krakenfx/",
"https://www.reddit.com/r/Kraken",
"https://apps.apple.com/us/app/kraken-buy-crypto-bitcoin/id1481947260",
"https://play.google.com/store/apps/details?id=com.kraken.invest.app&hl=en_US"
],
"contactPoint": {
"@type": "ContactPoint",
"url": "https://support.kraken.com/hc/en-us/forms",
"contactType": "Customer Service"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "237 Kearny St #102",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94108",
"addressCountry": "US"
}
}
},
{
"@type": "BreadcrumbList",
"@id": "https://support.kraken.com/krakapp#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Kraken.com",
"item": "https://support.kraken.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Krakapp",
"item": "https://support.kraken.com/krakapp"
}
]
},
{
"@type": "WebPage",
"@id": "https://support.kraken.com/krakapp#webpage",
"url": "https://support.kraken.com/krakapp",
"name": "Support Center | Kraken",
"description": "Support Center for Kraken.com | Bitcoin & Cryptocurrency Exchange | Bitcoin Trading Platform",
"isPartOf": {
"@id": "https://support.kraken.com/#website"
},
"publisher": {
"@id": "https://support.kraken.com/#organization"
},
"breadcrumb": {
"@id": "https://support.kraken.com/krakapp#breadcrumb"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
218Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 71 | 1 |
| /pro/ | 37 | 1 |
| /kraken-desktop/ | 73 | 1 |
| /krakapp/ | 37 | 1 |
Explore the other reputation pillars for Kraken
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Kraken, captured on May 25, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Kraken: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://support.kraken.com to view the most current version of its content and see directly what this company is about and what it offers.