Kraken
(https://support.kraken.com) 📸 Data Snapshot: May 25, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
16
Impact Weight: 20 / 100
80% Reputation
The site avoids common trust theatre traps. While review_count values exist (ranging from 37 to 73 per page), the trust_theatre_flag is false, and proof_links_count is 1 on every page, indicating that social proof is likely derived from internal user feedback on help articles rather than external vanity metrics. One unsubstantiated marketing claim, Pay anyone, anywhere, instantly for free, lacks a direct link to a fee schedule in the provided snippets.
Proof density is high, manifesting as technical transparency rather than marketing case studies. The site provides specific article counts for each support category, which serves as evidence of a functioning, mature support ecosystem. This quantitative data (e.g., 56 articles on Account Security) outweighs the few vague assertions found in the app-specific copy.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
218Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 71 | 1 |
| /pro/ | 37 | 1 |
| /kraken-desktop/ | 73 | 1 |
| /krakapp/ | 37 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"url": "https://kraken.com",
"description": "Buy, sell, trade and learn about crypto on Kraken — the simple, powerful crypto platform that grows with you.",
"potentialAction": {
"@type": "RegisterAction",
"target": "https://www.kraken.com/sign-up"
},
"publisher": {
"@context": "https://schema.org",
"@type": "Organization",
"name": "Kraken",
"alternateName": "Kraken Exchange",
"url": "https://www.kraken.com/",
"logo": {
"@type": "ImageObject",
"@id": "https://assets.kraken.com/marketing/static/kraken-logo.jpg",
"url": "https://assets.kraken.com/marketing/static/kraken-logo.jpg",
"contentUrl": "https://assets.kraken.com/marketing/static/kraken-logo.jpg",
"width": 900,
"height": 900,
"caption": "Kraken"
},
"image": {
"@id": "https://assets.kraken.com/marketing/static/kraken-logo.jpg"
},
"sameAs": [
"https://www.facebook.com/KrakenFX",
"https://twitter.com/krakenfx",
"https://www.youtube.com/@KrakenCryptoExchange",
"https://en.wikipedia.org/wiki/Kraken_(company)",
"https://www.linkedin.com/company/krakenfx",
"https://www.instagram.com/krakenfx/",
"https://www.reddit.com/r/Kraken",
"https://apps.apple.com/us/app/kraken-buy-crypto-bitcoin/id1481947260",
"https://play.google.com/store/apps/details?id=com.kraken.invest.app&hl=en_US"
],
"contactPoint": {
"@type": "ContactPoint",
"url": "https://support.kraken.com/hc/en-us/forms",
"contactType": "Customer Service"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "237 Kearny St #102",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94108",
"addressCountry": "US"
}
}
},
{
"@type": "BreadcrumbList",
"@id": "https://support.kraken.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Kraken.com",
"item": "https://support.kraken.com/"
}
]
},
{
"@type": "WebPage",
"@id": "https://support.kraken.com/#webpage",
"url": "https://support.kraken.com/",
"name": "Support Center | Kraken",
"description": "Support Center for Kraken.com | Bitcoin & Cryptocurrency Exchange | Bitcoin Trading Platform",
"isPartOf": {
"@id": "https://support.kraken.com/#website"
},
"publisher": {
"@id": "https://support.kraken.com/#organization"
},
"breadcrumb": {
"@id": "https://support.kraken.com/#breadcrumb"
}
}
]
}
/pro/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"url": "https://kraken.com",
"description": "Buy, sell, trade and learn about crypto on Kraken — the simple, powerful crypto platform that grows with you.",
"potentialAction": {
"@type": "RegisterAction",
"target": "https://www.kraken.com/sign-up"
},
"publisher": {
"@context": "https://schema.org",
"@type": "Organization",
"name": "Kraken",
"alternateName": "Kraken Exchange",
"url": "https://www.kraken.com/",
"logo": {
"@type": "ImageObject",
"@id": "https://assets.kraken.com/marketing/static/kraken-logo.jpg",
"url": "https://assets.kraken.com/marketing/static/kraken-logo.jpg",
"contentUrl": "https://assets.kraken.com/marketing/static/kraken-logo.jpg",
"width": 900,
"height": 900,
"caption": "Kraken"
},
"image": {
"@id": "https://assets.kraken.com/marketing/static/kraken-logo.jpg"
},
"sameAs": [
"https://www.facebook.com/KrakenFX",
"https://twitter.com/krakenfx",
"https://www.youtube.com/@KrakenCryptoExchange",
"https://en.wikipedia.org/wiki/Kraken_(company)",
"https://www.linkedin.com/company/krakenfx",
"https://www.instagram.com/krakenfx/",
"https://www.reddit.com/r/Kraken",
"https://apps.apple.com/us/app/kraken-buy-crypto-bitcoin/id1481947260",
"https://play.google.com/store/apps/details?id=com.kraken.invest.app&hl=en_US"
],
"contactPoint": {
"@type": "ContactPoint",
"url": "https://support.kraken.com/hc/en-us/forms",
"contactType": "Customer Service"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "237 Kearny St #102",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94108",
"addressCountry": "US"
}
}
},
{
"@type": "BreadcrumbList",
"@id": "https://support.kraken.com/pro#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Kraken.com",
"item": "https://support.kraken.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pro",
"item": "https://support.kraken.com/pro"
}
]
},
{
"@type": "WebPage",
"@id": "https://support.kraken.com/pro#webpage",
"url": "https://support.kraken.com/pro",
"name": "Support Center | Kraken",
"description": "Support Center for Kraken.com | Bitcoin & Cryptocurrency Exchange | Bitcoin Trading Platform",
"isPartOf": {
"@id": "https://support.kraken.com/#website"
},
"publisher": {
"@id": "https://support.kraken.com/#organization"
},
"breadcrumb": {
"@id": "https://support.kraken.com/pro#breadcrumb"
}
}
]
}
/kraken-desktop/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"url": "https://kraken.com",
"description": "Buy, sell, trade and learn about crypto on Kraken — the simple, powerful crypto platform that grows with you.",
"potentialAction": {
"@type": "RegisterAction",
"target": "https://www.kraken.com/sign-up"
},
"publisher": {
"@context": "https://schema.org",
"@type": "Organization",
"name": "Kraken",
"alternateName": "Kraken Exchange",
"url": "https://www.kraken.com/",
"logo": {
"@type": "ImageObject",
"@id": "https://assets.kraken.com/marketing/static/kraken-logo.jpg",
"url": "https://assets.kraken.com/marketing/static/kraken-logo.jpg",
"contentUrl": "https://assets.kraken.com/marketing/static/kraken-logo.jpg",
"width": 900,
"height": 900,
"caption": "Kraken"
},
"image": {
"@id": "https://assets.kraken.com/marketing/static/kraken-logo.jpg"
},
"sameAs": [
"https://www.facebook.com/KrakenFX",
"https://twitter.com/krakenfx",
"https://www.youtube.com/@KrakenCryptoExchange",
"https://en.wikipedia.org/wiki/Kraken_(company)",
"https://www.linkedin.com/company/krakenfx",
"https://www.instagram.com/krakenfx/",
"https://www.reddit.com/r/Kraken",
"https://apps.apple.com/us/app/kraken-buy-crypto-bitcoin/id1481947260",
"https://play.google.com/store/apps/details?id=com.kraken.invest.app&hl=en_US"
],
"contactPoint": {
"@type": "ContactPoint",
"url": "https://support.kraken.com/hc/en-us/forms",
"contactType": "Customer Service"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "237 Kearny St #102",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94108",
"addressCountry": "US"
}
}
},
{
"@type": "BreadcrumbList",
"@id": "https://support.kraken.com/kraken-desktop#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Kraken.com",
"item": "https://support.kraken.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Kraken Desktop",
"item": "https://support.kraken.com/kraken-desktop"
}
]
},
{
"@type": "WebPage",
"@id": "https://support.kraken.com/kraken-desktop#webpage",
"url": "https://support.kraken.com/kraken-desktop",
"name": "Support Center | Kraken",
"description": "Support Center for Kraken.com | Bitcoin & Cryptocurrency Exchange | Bitcoin Trading Platform",
"isPartOf": {
"@id": "https://support.kraken.com/#website"
},
"publisher": {
"@id": "https://support.kraken.com/#organization"
},
"breadcrumb": {
"@id": "https://support.kraken.com/kraken-desktop#breadcrumb"
}
}
]
}
/krakapp/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"url": "https://kraken.com",
"description": "Buy, sell, trade and learn about crypto on Kraken — the simple, powerful crypto platform that grows with you.",
"potentialAction": {
"@type": "RegisterAction",
"target": "https://www.kraken.com/sign-up"
},
"publisher": {
"@context": "https://schema.org",
"@type": "Organization",
"name": "Kraken",
"alternateName": "Kraken Exchange",
"url": "https://www.kraken.com/",
"logo": {
"@type": "ImageObject",
"@id": "https://assets.kraken.com/marketing/static/kraken-logo.jpg",
"url": "https://assets.kraken.com/marketing/static/kraken-logo.jpg",
"contentUrl": "https://assets.kraken.com/marketing/static/kraken-logo.jpg",
"width": 900,
"height": 900,
"caption": "Kraken"
},
"image": {
"@id": "https://assets.kraken.com/marketing/static/kraken-logo.jpg"
},
"sameAs": [
"https://www.facebook.com/KrakenFX",
"https://twitter.com/krakenfx",
"https://www.youtube.com/@KrakenCryptoExchange",
"https://en.wikipedia.org/wiki/Kraken_(company)",
"https://www.linkedin.com/company/krakenfx",
"https://www.instagram.com/krakenfx/",
"https://www.reddit.com/r/Kraken",
"https://apps.apple.com/us/app/kraken-buy-crypto-bitcoin/id1481947260",
"https://play.google.com/store/apps/details?id=com.kraken.invest.app&hl=en_US"
],
"contactPoint": {
"@type": "ContactPoint",
"url": "https://support.kraken.com/hc/en-us/forms",
"contactType": "Customer Service"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "237 Kearny St #102",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94108",
"addressCountry": "US"
}
}
},
{
"@type": "BreadcrumbList",
"@id": "https://support.kraken.com/krakapp#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Kraken.com",
"item": "https://support.kraken.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Krakapp",
"item": "https://support.kraken.com/krakapp"
}
]
},
{
"@type": "WebPage",
"@id": "https://support.kraken.com/krakapp#webpage",
"url": "https://support.kraken.com/krakapp",
"name": "Support Center | Kraken",
"description": "Support Center for Kraken.com | Bitcoin & Cryptocurrency Exchange | Bitcoin Trading Platform",
"isPartOf": {
"@id": "https://support.kraken.com/#website"
},
"publisher": {
"@id": "https://support.kraken.com/#organization"
},
"breadcrumb": {
"@id": "https://support.kraken.com/krakapp#breadcrumb"
}
}
]
}
Explore the other reputation pillars for Kraken
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Kraken, captured on May 25, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Kraken: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://support.kraken.com to view the most current version of its content and see directly what this company is about and what it offers.