Identity & Authority: Barista Espresso – Signal Evidence & AI Readability

Barista Espresso

(https://barista-espresso.se) 📸 Data Snapshot: June 21, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
14 Impact Weight: 15 / 100
93% Reputation

Authority is well-established through technical transparency and verified physical identity. The Schema.org JSON-LD contains a verified street address (Billstavägen 74, Järna) and a direct phone number, which are primary BS-reducers. While the site lacks individual Person schema for its founders, its authority is derived from its documented partnerships with recognized global coffee brands and local Swedish roasteries, which are explicitly linked in the content.

The site avoids bold, unverifiable performance claims. Instead of claiming to be the world’s best, it makes measurable claims regarding product origins and service availability, such as planting a tree for every subscriber in collaboration with One Tree Planted. The commercial leasing page explicitly states that credit checks are required and prices are subject to daily exchange rates, reflecting a realistic business operation rather than a marketing fantasy.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "Barista och Espresso",
        "alternateName": [],
        "@id": "https://barista-espresso.se/#website",
        "url": "https://barista-espresso.se",
        "potentialAction": {
            "@type": "SearchAction",
            "target": {
                "@type": "EntryPoint",
                "urlTemplate": "https://barista-espresso.se/search?q={query}"
            },
            "query-input": "required name=query"
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "@id": "https://barista-espresso.se/#json-ld-for-seo-webpage",
        "url": "https://barista-espresso.se/",
        "image": null,
        "primaryImageOfPage": null,
        "dateCreated": null,
        "datePublished": null
    },
    {
        "@context": "https://schema.org",
        "@type": "OnlineStore",
        "@id": "https://barista-espresso.se/#org",
        "name": "Barista och Espresso",
        "url": "https://barista-espresso.se",
        "description": "Barista Espresso: Vi fokuserar på högkvalitativa espressomaskiner, kaffekvarnar, bryggutrustning och tillbehör för både hemmaentusiaster och professionellt bruk. Kort sagt: vi hjälper kaffenerdar (både nybörjare och proffs) att brygga bättre kaffe med rätt verktyg.",
        "telephone": "+46 08-420 026 55",
        "logo": "https://cdn.shopify.com/s/files/1/0584/3858/2481/files/BaEspLogo350_72809d82-5a4b-475a-98d0-bd53480ff295.jpg?v=1776290498",
        "image": "https://cdn.shopify.com/s/files/1/0584/3858/2481/files/177610979169dd48df157c81539.jpg?v=1776109793",
        "sameAs": [
            "https://www.facebook.com/baristaandespresso",
            " https://www.instagram.com/barista_and_espresso",
            " https://se.pinterest.com/0wkrf0wppewqcgvinwyecuk2xrcmfk/",
            " https://www.tiktok.com/@barista_espresso_int",
            " https://www.youtube.com/@barista-espresso-international",
            " https://www.linkedin.com/company/90929450/admin/dashboard/",
            "https://www.facebook.com/baristaandespresso",
            "https://www.instagram.com/barista_and_espresso/"
        ],
        "hasMerchantReturnPolicy": {
            "@id": "https://barista-espresso.se/#json-ld-for-seo-return-policy"
        },
        "brand": {
            "@type": "Brand",
            "name": "Barista Espresso"
        },
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Billstavägen 74",
            "addressLocality": "Järna",
            "addressRegion": "Stockholms län",
            "postalCode": "15395",
            "addressCountry": "SE"
        },
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "telephone": "+46 08-420 026 55",
                "email": "info@barista-espresso.se"
            }
        ],
        "hasShippingService": {
            "@type": "ShippingService",
            "@id": "https://barista-espresso.se/#json-ld-for-seo-org-shipping",
            "shippingConditions": [
                {
                    "@type": "ShippingConditions",
                    "shippingRate": {
                        "@type": "MonetaryAmount",
                        "value": 0,
                        "currency": "SEK"
                    },
                    "orderValue": {
                        "@type": "MonetaryAmount",
                        "minValue": "2400",
                        "currency": "SEK"
                    },
                    "shippingDestination": [
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "SE"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "CZ"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "DK"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "DE"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "GR"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "ES"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "EE"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "FI"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "FR"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "HU"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "IT"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "LU"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "LT"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "LV"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "MT"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "NL"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "NO"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "PL"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "PT"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "SK"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "GB"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "IE"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "NI"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "US"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "CA"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "CL"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "BR"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "AU"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "NZ"
                        }
                    ]
                }
            ]
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "MerchantReturnPolicy",
        "@id": "https://barista-espresso.se/#json-ld-for-seo-return-policy",
        "merchantReturnLink": "https://barista-espresso.se/policies/terms-of-service",
        "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
        "applicableCountry": [
            "SE",
            "CZ",
            "DK",
            "DE",
            "GR",
            "ES",
            "EE",
            "FI",
            "FR",
            "HU",
            "IT",
            "LU",
            "LT",
            "LV",
            "MT",
            "NL",
            "NO",
            "PL",
            "PT",
            "SK",
            "GB",
            "IE",
            "NI"
        ],
        "returnPolicyCountry": [
            "SE",
            "DK",
            "DE"
        ],
        "refundType": [
            "https://schema.org/FullRefund"
        ],
        "merchantReturnDays": 14,
        "returnMethod": "https://schema.org/ReturnByMail",
        "returnFees": "https://schema.org/ReturnFeesCustomerResponsibility",
        "returnLabelSource": "https://schema.org/ReturnLabelCustomerResponsibility",
        "customerRemorseReturnFees": "https://schema.org/ReturnFeesCustomerResponsibility",
        "customerRemorseReturnLabelSource": "https://schema.org/ReturnLabelCustomerResponsibility",
        "itemDefectReturnFees": "https://schema.org/FreeReturn",
        "itemDefectReturnLabelSource": "https://schema.org/ReturnLabelDownloadAndPrint",
        "itemCondition": [
            "https://schema.org/NewCondition"
        ]
    }
]
/pages/espressomaskiner-och-kvarnar-for-foretag-och-cafe/
[
    {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "@id": "https://barista-espresso.se/pages/espressomaskiner-och-kvarnar-for-foretag-och-cafe#json-ld-for-seo-webpage",
        "url": "https://barista-espresso.se/pages/espressomaskiner-och-kvarnar-for-foretag-och-cafe",
        "image": null,
        "primaryImageOfPage": null,
        "dateCreated": "2021-12-28 18:21:15.000000 CET",
        "datePublished": "2021-12-28 18:21:15.000000 CET",
        "_truncated": true,
        "_original_size": 12199
    },
    {
        "@context": "https://schema.org",
        "@type": "OnlineStore",
        "@id": "https://barista-espresso.se/#org",
        "name": "Barista och Espresso",
        "url": "https://barista-espresso.se",
        "description": "Barista Espresso: Vi fokuserar på högkvalitativa espressomaskiner, kaffekvarnar, bryggutrustning och tillbehör för både hemmaentusiaster och professionellt bruk. Kort sagt: vi hjälper kaffenerdar (både nybörjare och proffs) att brygga bättre kaffe med rätt verktyg.",
        "telephone": "+46 08-420 026 55",
        "logo": "https://cdn.shopify.com/s/files/1/0584/3858/2481/files/BaEspLogo350_72809d82-5a4b-475a-98d0-bd53480ff295.jpg?v=1776290498",
        "image": "https://cdn.shopify.com/s/files/1/0584/3858/2481/files/177610979169dd48df157c81539.jpg?v=1776109793",
        "sameAs": {
            "0": "https://www.facebook.com/baristaandespresso",
            "1": " https://www.instagram.com/barista_and_espresso",
            "2": " https://se.pinterest.com/0wkrf0wppewqcgvinwyecuk2xrcmfk/",
            "3": " https://www.tiktok.com/@barista_espresso_int",
            "4": " https://www.youtube.com/@barista-espresso-international",
            "_items_truncated": true
        },
        "hasMerchantReturnPolicy": {
            "@id": "https://barista-espresso.se/pages/espressomaskiner-och-kvarnar-for-foretag-och-cafe#json-ld-for-seo-return-policy"
        },
        "brand": {
            "@type": "Brand",
            "name": "Barista Espresso"
        },
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Billstavägen 74",
            "addressLocality": "Järna",
            "addressRegion": "Stockholms län",
            "postalCode": "15395",
            "addressCountry": "SE"
        },
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "telephone": "+46 08-420 026 55",
                "email": "info@barista-espresso.se"
            }
        ],
        "hasShippingService": {
            "@type": "ShippingService",
            "@id": "https://barista-espresso.se/#json-ld-for-seo-org-shipping",
            "shippingConditions": [
                {
                    "@type": "ShippingConditions",
                    "shippingRate": {
                        "@type": "MonetaryAmount",
                        "value": 0,
                        "currency": "SEK"
                    },
                    "orderValue": {
                        "@type": "MonetaryAmount",
                        "minValue": "2400",
                        "currency": "SEK"
                    },
                    "shippingDestination": {
                        "0": {
                            "@type": "[DEPTH_TRUNCATED]",
                            "addressCountry": "[DEPTH_TRUNCATED]"
                        },
                        "1": {
                            "@type": "[DEPTH_TRUNCATED]",
                            "addressCountry": "[DEPTH_TRUNCATED]"
                        },
                        "2": {
                            "@type": "[DEPTH_TRUNCATED]",
                            "addressCountry": "[DEPTH_TRUNCATED]"
                        },
                        "3": {
                            "@type": "[DEPTH_TRUNCATED]",
                            "addressCountry": "[DEPTH_TRUNCATED]"
                        },
                        "4": {
                            "@type": "[DEPTH_TRUNCATED]",
                            "addressCountry": "[DEPTH_TRUNCATED]"
                        },
                        "_items_truncated": true
                    }
                }
            ]
        },
        "_truncated": true,
        "_original_size": 12199
    },
    {
        "@context": "https://schema.org",
        "@type": "Article",
        "@id": "https://barista-espresso.se/pages/espressomaskiner-och-kvarnar-for-foretag-och-cafe#article",
        "url": "https://barista-espresso.se/pages/espressomaskiner-och-kvarnar-for-foretag-och-cafe",
        "mainEntityOfPage": "https://barista-espresso.se/pages/espressomaskiner-och-kvarnar-for-foretag-och-cafe",
        "name": "Företagslösningar leasing och hyresavtal",
        "author": {
            "@type": "Person",
            "name": "Barista och Espresso",
            "url": "https://barista-espresso.se/pages/om-barista-och-espresso"
        },
        "publisher": {
            "@type": "Organization",
            "logo": {
                "@type": "ImageObject",
                "url": "https://cdn.shopify.com/s/files/1/0584/3858/2481/files/BaEspLogo350_72809d82-5a4b-475a-98d0-bd53480ff295.jpg?v=1776290498"
            },
            "name": "Barista och Espresso"
        },
        "headline": "Företagslösningar leasing och hyresavtal",
        "image": {
            "@type": "ImageObject",
            "url": "https://cdn.shopify.com/s/files/1/0584/3858/2481/files/BaEspLogo350_72809d82-5a4b-475a-98d0-bd53480ff295.jpg?v=1776290498"
        },
        "datePublished": "2021-12-28 18:21:15 +0100",
        "dateModified": "2021-12-28 18:21:15 +0100",
        "description": "PRISER OCH LEASINGPERIOD\nDe månatliga hyrespriser som anges på vår webbplats baseras på ett leasingavtal om fem (5) år och genereras via våra leasingpartners plattformar. Priserna kan variera något beroende på den dagliga växelkursen mellan svenska kronor (SEK) och andra valutor. Räntenivåer kan också påverka priserna. Ett slutligt och bindande prisförslag lämnas dock alltid innan något avtal undertecknas.\nVår leasingpartner garanterar att de månatliga betalningarna förblir oförändrade under hel",
        "articleBody": "PRISER OCH LEASINGPERIOD\nDe månatliga hyrespriser som anges på vår webbplats baseras på ett leasingavtal om fem (5) år och genereras via våra leasingpartners plattformar. Priserna kan variera något beroende på den dagliga växelkursen mellan svenska kronor (SEK) och andra valutor. Räntenivåer kan också påverka priserna. Ett slutligt och bindande prisförslag lämnas dock alltid innan något avtal undertecknas.\nVår leasingpartner garanterar att de månatliga betalningarna förblir oförändrade under hel",
        "_truncated": true,
        "_original_size": 12199
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Barista och Espresso",
                "item": "https://barista-espresso.se/"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Företagslösningar leasing och hyresavtal"
            }
        ],
        "_truncated": true,
        "_original_size": 12199
    },
    {
        "@context": "https://schema.org",
        "@type": "MerchantReturnPolicy",
        "@id": "https://barista-espresso.se/pages/espressomaskiner-och-kvarnar-for-foretag-och-cafe#json-ld-for-seo-return-policy",
        "merchantReturnLink": "https://barista-espresso.se/policies/terms-of-service",
        "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
        "applicableCountry": {
            "0": "SE",
            "1": "CZ",
            "2": "DK",
            "3": "DE",
            "4": "GR",
            "_items_truncated": true
        },
        "returnPolicyCountry": [
            "SE",
            "DK",
            "DE"
        ],
        "refundType": [
            "https://schema.org/FullRefund"
        ],
        "merchantReturnDays": 14,
        "returnMethod": "https://schema.org/ReturnByMail",
        "returnFees": "https://schema.org/ReturnFeesCustomerResponsibility",
        "returnLabelSource": "https://schema.org/ReturnLabelCustomerResponsibility",
        "customerRemorseReturnFees": "https://schema.org/ReturnFeesCustomerResponsibility",
        "customerRemorseReturnLabelSource": "https://schema.org/ReturnLabelCustomerResponsibility",
        "itemDefectReturnFees": "https://schema.org/FreeReturn",
        "itemDefectReturnLabelSource": "https://schema.org/ReturnLabelDownloadAndPrint",
        "itemCondition": [
            "https://schema.org/NewCondition"
        ],
        "_truncated": true,
        "_original_size": 12199
    }
]
/collections/porslin-och-glas/
[
    {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "@id": "https://barista-espresso.se/collections/porslin-och-glas#json-ld-for-seo-webpage",
        "url": "https://barista-espresso.se/collections/porslin-och-glas",
        "image": "https://barista-espresso.se/cdn/shop/collections/glas-porslin-4967395.webp?v=1776043811&width=1200",
        "primaryImageOfPage": "https://barista-espresso.se/cdn/shop/collections/glas-porslin-4967395.webp?v=1776043811&width=1200",
        "dateCreated": "2024-06-24 20:16:47.000000 CEST",
        "datePublished": "2024-06-24 20:16:47.000000 CEST"
    },
    {
        "@context": "https://schema.org",
        "@type": "OnlineStore",
        "@id": "https://barista-espresso.se/#org",
        "name": "Barista och Espresso",
        "url": "https://barista-espresso.se",
        "description": "Barista Espresso: Vi fokuserar på högkvalitativa espressomaskiner, kaffekvarnar, bryggutrustning och tillbehör för både hemmaentusiaster och professionellt bruk. Kort sagt: vi hjälper kaffenerdar (både nybörjare och proffs) att brygga bättre kaffe med rätt verktyg.",
        "telephone": "+46 08-420 026 55",
        "logo": "https://cdn.shopify.com/s/files/1/0584/3858/2481/files/BaEspLogo350_72809d82-5a4b-475a-98d0-bd53480ff295.jpg?v=1776290498",
        "image": "https://cdn.shopify.com/s/files/1/0584/3858/2481/files/177610979169dd48df157c81539.jpg?v=1776109793",
        "sameAs": [
            "https://www.facebook.com/baristaandespresso",
            " https://www.instagram.com/barista_and_espresso",
            " https://se.pinterest.com/0wkrf0wppewqcgvinwyecuk2xrcmfk/",
            " https://www.tiktok.com/@barista_espresso_int",
            " https://www.youtube.com/@barista-espresso-international",
            " https://www.linkedin.com/company/90929450/admin/dashboard/",
            "https://www.facebook.com/baristaandespresso",
            "https://www.instagram.com/barista_and_espresso/"
        ],
        "hasMerchantReturnPolicy": {
            "@id": "https://barista-espresso.se/collections/porslin-och-glas#json-ld-for-seo-return-policy"
        },
        "brand": {
            "@type": "Brand",
            "name": "Barista Espresso"
        },
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Billstavägen 74",
            "addressLocality": "Järna",
            "addressRegion": "Stockholms län",
            "postalCode": "15395",
            "addressCountry": "SE"
        },
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "telephone": "+46 08-420 026 55",
                "email": "info@barista-espresso.se"
            }
        ],
        "hasShippingService": {
            "@type": "ShippingService",
            "@id": "https://barista-espresso.se/#json-ld-for-seo-org-shipping",
            "shippingConditions": [
                {
                    "@type": "ShippingConditions",
                    "shippingRate": {
                        "@type": "MonetaryAmount",
                        "value": 0,
                        "currency": "SEK"
                    },
                    "orderValue": {
                        "@type": "MonetaryAmount",
                        "minValue": "2400",
                        "currency": "SEK"
                    },
                    "shippingDestination": [
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "SE"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "CZ"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "DK"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "DE"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "GR"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "ES"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "EE"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "FI"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "FR"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "HU"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "IT"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "LU"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "LT"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "LV"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "MT"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "NL"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "NO"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "PL"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "PT"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "SK"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "GB"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "IE"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "NI"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "US"
                        },
                        {
                            "@type": "DefinedRegion",
                            "addressCountry": "CA"
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🛡️ Trust Signals — external proof links that back the declared identity
3283Review mentions (all pages)
12External proof links (all pages)
PageReviewsProof links
/ (home) 1043 3
/pages/espressomaskiner-och-kvarnar-for-foretag-och-cafe/ 485 3
/collections/porslin-och-glas/ 1288 3
/pages/kaffe-prenumeration/ 467 3