Barista Espresso
(https://barista-espresso.se) 📸 Data Snapshot: June 21, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
18
Impact Weight: 20 / 100
90% Reputation
The site reports significant review counts (1043 on the homepage and 467 for subscriptions), which could be a trust theatre flag given the proof_links_count of only 3. However, the presence of specific customer names like Håkan M and Johana B in the subscription testimonials, paired with detailed Schema.org data for return policies and merchant ratings, suggests these are verified Shopify-integrated reviews rather than static text. The reliance on external financial partners like Svea Bank AB provides an additional layer of third-party institutional trust.
Proof density is high, with a heavy ratio of verifiable evidence (brand names, roastery locations, shipping timelines) to vague assertions. The FAQ section on the subscription page provides specific operational details (shipping around the 25th of each month, 4-6 week freshness recommendation) rather than generic ‘satisfaction guaranteed’ fluff. The only slight weakness is the lack of a dedicated case study section for the business leasing segment, though product listings for commercial gear partially mitigate this.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
3283Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1043 | 3 |
| /pages/espressomaskiner-och-kvarnar-for-foretag-och-cafe/ | 485 | 3 |
| /collections/porslin-och-glas/ | 1288 | 3 |
| /pages/kaffe-prenumeration/ | 467 | 3 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
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"@type": "WebSite",
"name": "Barista och Espresso",
"alternateName": [],
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"url": "https://barista-espresso.se",
"potentialAction": {
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"target": {
"@type": "EntryPoint",
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},
"query-input": "required name=query"
}
},
{
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"@id": "https://barista-espresso.se/#json-ld-for-seo-webpage",
"url": "https://barista-espresso.se/",
"image": null,
"primaryImageOfPage": null,
"dateCreated": null,
"datePublished": null
},
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"@type": "OnlineStore",
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{
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}
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"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/ReturnFeesCustomerResponsibility",
"returnLabelSource": "https://schema.org/ReturnLabelCustomerResponsibility",
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"itemDefectReturnFees": "https://schema.org/FreeReturn",
"itemDefectReturnLabelSource": "https://schema.org/ReturnLabelDownloadAndPrint",
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/pages/espressomaskiner-och-kvarnar-for-foretag-och-cafe/
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"name": "Företagslösningar leasing och hyresavtal",
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"name": "Barista och Espresso",
"url": "https://barista-espresso.se/pages/om-barista-och-espresso"
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"dateModified": "2021-12-28 18:21:15 +0100",
"description": "PRISER OCH LEASINGPERIOD\nDe månatliga hyrespriser som anges på vår webbplats baseras på ett leasingavtal om fem (5) år och genereras via våra leasingpartners plattformar. Priserna kan variera något beroende på den dagliga växelkursen mellan svenska kronor (SEK) och andra valutor. Räntenivåer kan också påverka priserna. Ett slutligt och bindande prisförslag lämnas dock alltid innan något avtal undertecknas.\nVår leasingpartner garanterar att de månatliga betalningarna förblir oförändrade under hel",
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},
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"position": 2,
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"merchantReturnLink": "https://barista-espresso.se/policies/terms-of-service",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"applicableCountry": {
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"1": "CZ",
"2": "DK",
"3": "DE",
"4": "GR",
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],
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/collections/porslin-och-glas/
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"image": "https://barista-espresso.se/cdn/shop/collections/glas-porslin-4967395.webp?v=1776043811&width=1200",
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"dateCreated": "2024-06-24 20:16:47.000000 CEST",
"datePublished": "2024-06-24 20:16:47.000000 CEST"
},
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},
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},
{
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"addressCountry": "DE"
},
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"addressCountry": "GR"
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"addressCountry": "HU"
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"addressCountry": "IT"
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"addressCountry": "LU"
},
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"addressCountry": "LT"
},
{
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"addressCountry": "LV"
},
{
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"addressCountry": "MT"
},
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"addressCountry": "NL"
},
{
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"addressCountry": "NO"
},
{
"@type": "DefinedRegion",
"addressCountry": "PL"
},
{
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"addressCountry": "PT"
},
{
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"addressCountry": "SK"
},
{
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"addressCountry": "GB"
},
{
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"addressCountry": "IE"
},
{
"@type": "DefinedRegion",
"addressCountry": "NI"
},
{
"@type": "DefinedRegion",
"addressCountry": "US"
},
{
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"addressCountry": "CA"
},
{
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"addressCountry": "CL"
},
{
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"addressCountry": "BR"
},
{
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"addressCountry": "AU"
},
{
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}
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"item": "https://barista-espresso.se/"
},
{
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"position": 2,
"name": "Glas & Porslin"
}
]
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"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/ReturnFeesCustomerResponsibility",
"returnLabelSource": "https://schema.org/ReturnLabelCustomerResponsibility",
"customerRemorseReturnFees": "https://schema.org/ReturnFeesCustomerResponsibility",
"customerRemorseReturnLabelSource": "https://schema.org/ReturnLabelCustomerResponsibility",
"itemDefectReturnFees": "https://schema.org/FreeReturn",
"itemDefectReturnLabelSource": "https://schema.org/ReturnLabelDownloadAndPrint",
"itemCondition": [
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]
}
]
/pages/kaffe-prenumeration/
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"@type": "WebPage",
"@id": "https://barista-espresso.se/pages/kaffe-prenumeration#json-ld-for-seo-webpage",
"url": "https://barista-espresso.se/pages/kaffe-prenumeration",
"image": null,
"primaryImageOfPage": null,
"dateCreated": "2025-06-08 19:17:57.000000 CEST",
"datePublished": "2025-06-08 19:17:57.000000 CEST"
},
{
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"@type": "OnlineStore",
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"name": "Barista och Espresso",
"url": "https://barista-espresso.se",
"description": "Barista Espresso: Vi fokuserar på högkvalitativa espressomaskiner, kaffekvarnar, bryggutrustning och tillbehör för både hemmaentusiaster och professionellt bruk. Kort sagt: vi hjälper kaffenerdar (både nybörjare och proffs) att brygga bättre kaffe med rätt verktyg.",
"telephone": "+46 08-420 026 55",
"logo": "https://cdn.shopify.com/s/files/1/0584/3858/2481/files/BaEspLogo350_72809d82-5a4b-475a-98d0-bd53480ff295.jpg?v=1776290498",
"image": "https://cdn.shopify.com/s/files/1/0584/3858/2481/files/177610979169dd48df157c81539.jpg?v=1776109793",
"sameAs": [
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],
"hasMerchantReturnPolicy": {
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},
"brand": {
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"name": "Barista Espresso"
},
"address": {
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"streetAddress": "Billstavägen 74",
"addressLocality": "Järna",
"addressRegion": "Stockholms län",
"postalCode": "15395",
"addressCountry": "SE"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+46 08-420 026 55",
"email": "info@barista-espresso.se"
}
],
"hasShippingService": {
"@type": "ShippingService",
"@id": "https://barista-espresso.se/#json-ld-for-seo-org-shipping",
"shippingConditions": [
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"@type": "ShippingConditions",
"shippingRate": {
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"value": 0,
"currency": "SEK"
},
"orderValue": {
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"minValue": "2400",
"currency": "SEK"
},
"shippingDestination": [
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"addressCountry": "SE"
},
{
"@type": "DefinedRegion",
"addressCountry": "CZ"
},
{
"@type": "DefinedRegion",
"addressCountry": "DK"
},
{
"@type": "DefinedRegion",
"addressCountry": "DE"
},
{
"@type": "DefinedRegion",
"addressCountry": "GR"
},
{
"@type": "DefinedRegion",
"addressCountry": "ES"
},
{
"@type": "DefinedRegion",
"addressCountry": "EE"
},
{
"@type": "DefinedRegion",
"addressCountry": "FI"
},
{
"@type": "DefinedRegion",
"addressCountry": "FR"
},
{
"@type": "DefinedRegion",
"addressCountry": "HU"
},
{
"@type": "DefinedRegion",
"addressCountry": "IT"
},
{
"@type": "DefinedRegion",
"addressCountry": "LU"
},
{
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"addressCountry": "LT"
},
{
"@type": "DefinedRegion",
"addressCountry": "LV"
},
{
"@type": "DefinedRegion",
"addressCountry": "MT"
},
{
"@type": "DefinedRegion",
"addressCountry": "NL"
},
{
"@type": "DefinedRegion",
"addressCountry": "NO"
},
{
"@type": "DefinedRegion",
"addressCountry": "PL"
},
{
"@type": "DefinedRegion",
"addressCountry": "PT"
},
{
"@type": "DefinedRegion",
"addressCountry": "SK"
},
{
"@type": "DefinedRegion",
"addressCountry": "GB"
},
{
"@type": "DefinedRegion",
"addressCountry": "IE"
},
{
"@type": "DefinedRegion",
"addressCountry": "NI"
},
{
"@type": "DefinedRegion",
"addressCountry": "US"
},
{
"@type": "DefinedRegion",
"addressCountry": "CA"
},
{
"@type": "DefinedRegion",
"addressCountry": "CL"
},
{
"@type": "DefinedRegion",
"addressCountry": "BR"
},
{
"@type": "DefinedRegion",
"addressCountry": "AU"
},
{
"@type": "DefinedRegion",
"addressCountry": "NZ"
}
]
}
]
}
},
{
"@context": "https://schema.org",
"@type": "Article",
"@id": "https://barista-espresso.se/pages/kaffe-prenumeration#article",
"url": "https://barista-espresso.se/pages/kaffe-prenumeration",
"mainEntityOfPage": "https://barista-espresso.se/pages/kaffe-prenumeration",
"name": "Kaffe prenumeration",
"author": {
"@type": "Person",
"name": "Barista och Espresso",
"url": "https://barista-espresso.se/pages/om-barista-och-espresso"
},
"publisher": {
"@type": "Organization",
"logo": {
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"url": "https://cdn.shopify.com/s/files/1/0584/3858/2481/files/BaEspLogo350_72809d82-5a4b-475a-98d0-bd53480ff295.jpg?v=1776290498"
},
"name": "Barista och Espresso"
},
"headline": "Kaffe prenumeration",
"image": {
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"url": "https://cdn.shopify.com/s/files/1/0584/3858/2481/files/BaEspLogo350_72809d82-5a4b-475a-98d0-bd53480ff295.jpg?v=1776290498"
},
"datePublished": "2025-03-24 12:55:51 +0100",
"dateModified": "2025-06-08 19:17:57 +0200",
"description": "",
"articleBody": ""
},
{
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"@type": "BreadcrumbList",
"itemListElement": [
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"position": 1,
"name": "Barista och Espresso",
"item": "https://barista-espresso.se/"
},
{
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"position": 2,
"name": "Kaffe prenumeration"
}
]
},
{
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"@type": "MerchantReturnPolicy",
"@id": "https://barista-espresso.se/pages/kaffe-prenumeration#json-ld-for-seo-return-policy",
"merchantReturnLink": "https://barista-espresso.se/policies/terms-of-service",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"applicableCountry": [
"SE",
"CZ",
"DK",
"DE",
"GR",
"ES",
"EE",
"FI",
"FR",
"HU",
"IT",
"LU",
"LT",
"LV",
"MT",
"NL",
"NO",
"PL",
"PT",
"SK",
"GB",
"IE",
"NI"
],
"returnPolicyCountry": [
"SE",
"DK",
"DE"
],
"refundType": [
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],
"merchantReturnDays": 14,
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/ReturnFeesCustomerResponsibility",
"returnLabelSource": "https://schema.org/ReturnLabelCustomerResponsibility",
"customerRemorseReturnFees": "https://schema.org/ReturnFeesCustomerResponsibility",
"customerRemorseReturnLabelSource": "https://schema.org/ReturnLabelCustomerResponsibility",
"itemDefectReturnFees": "https://schema.org/FreeReturn",
"itemDefectReturnLabelSource": "https://schema.org/ReturnLabelDownloadAndPrint",
"itemCondition": [
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]
}
]
Explore the other reputation pillars for Barista Espresso
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Barista Espresso, captured on June 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Barista Espresso: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://barista-espresso.se to view the most current version of its content and see directly what this company is about and what it offers.