Ecigwizard
(http://www.ecigwizard.com) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
Authority gaps are minimal but present; while the Organization schema is robust with contact details and industry membership, it lacks Person schema or names for the ‘team of experts’ mentioned in the text. The claim of being a ‘Leading e-cigarette company’ is a common industry superlative that lacks an external ranking citation, though it is supported by the physical footprint evidence. The technical implementation is professional, with a clean heading hierarchy and functional schema, providing a high level of foundational credibility.
The site’s performance claims are mostly retail-oriented (savings percentages and dispatch times) rather than results-oriented, which reduces BS potential. Claims like ‘SAME DAY DISPATCH’ are presented as a policy with a specific cutoff time (Ordered Before 4pm), providing a high substance-to-claim ratio. The only disconnect is the subjective ‘finest products’ claim, which is a generic marketing assertion common to the Ecommerce sector.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ecigwizard.com"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Ecigwizard",
"url": "https://www.ecigwizard.com",
"description": "Your trusted UK vape shop for vape kits, vape juice, vape pods, mods & heated tobacco. Shop online or in-store for top brands, multi-buy deals, and FREE UK delivery.",
"email": "cs@ecigwizard.com",
"telephone": "0345 305 2585",
"address": {
"@type": "PostalAddress",
"streetAddress": "Unit 3 Fengate Trade Park, Fengate",
"addressLocality": "Peterborough",
"addressRegion": "England",
"postalCode": "PE1 5XA",
"addressCountry": "GB"
},
"areaServed": {
"@type": "Country",
"name": "United Kingdom"
},
"memberOf": {
"@type": "Organization",
"name": "UK Vaping Industry Association",
"alternateName": "UKVIA"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "0345 305 2585",
"email": "cs@ecigwizard.com",
"contactType": "Customer Service",
"availableLanguage": "English",
"hoursAvailable": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": "700",
"bestRating": "5"
}
}
]
/collections/eliquid/
[
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.ecigwizard.com/collections/eliquid#collectionpage",
"url": "https://www.ecigwizard.com/collections/eliquid",
"name": "E-Liquids",
"description": "Browse our full range of premium vape juice from brands like Vampire Vape, Elfliq, Elux, Bar Works and our flagship brand Wizmix has over 35 flavours for you to choose from! Whether you enjoy sweet fruit flavours, menthol, desserts, or classic tobacco blends, you’ll find the perfect vape liquid for your taste. We stock nic salts, shortfills, and freebase e-liquids in every VG/PG ratio and nicotine strength, made for all devices from MTL pod kits to DTL sub ohm vapes. Shop now and enjoy great mul",
"image": "https://www.ecigwizard.com/cdn/shop/collections/ecigwizard.jpg?v=1726670688&width=1200",
"inLanguage": "en",
"isPartOf": {
"@type": "WebSite",
"name": "Ecigwizard",
"url": "https://www.ecigwizard.com"
},
"publisher": {
"@type": "Organization",
"name": "Ecigwizard",
"url": "https://www.ecigwizard.com"
},
"mainEntity": {
"@type": "ItemList",
"numberOfItems": 20,
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"name": "WizMix Menthol Asylum - 10ml",
"url": "https://www.ecigwizard.com/products/wizmix-menthol-asylum-eliquid-10ml",
"image": "//www.ecigwizard.com/cdn/shop/products/wizmix-menthol-asylum-10ml.png?v=1662125377",
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"url": "[DEPTH_TRUNCATED]"
}
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"name": "WizMAXX MAX VG Nic Shot - 10ml",
"url": "https://www.ecigwizard.com/products/wizmix-unflavoured-maxvg-10ml",
"image": "//www.ecigwizard.com/cdn/shop/products/wizmaxx-unflavoured-18mg-10ml.png?v=1662115779",
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}
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"name": "WizMix Popular Vape - 10ml",
"url": "https://www.ecigwizard.com/products/wizmix-popular-vape-eliquid-10ml",
"image": "//www.ecigwizard.com/cdn/shop/products/wizmix-popular-vape-10ml.png?v=1662125709",
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}
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Product",
"name": "Shorty Nics Nic Salt Shot - 10ml",
"url": "https://www.ecigwizard.com/products/shorty-nics-nic-salt-shots",
"image": "//www.ecigwizard.com/cdn/shop/products/shorty-nics-nic-salt-shot-20mg-10ml.png?v=1676389833",
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}
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Product",
"name": "WizMix Blueberry Hill - 10ml",
"url": "https://www.ecigwizard.com/products/wizmix-blueberry-hill-eliquid-10ml",
"image": "//www.ecigwizard.com/cdn/shop/products/wizmix-blueberry-hill-10ml.png?v=1662124863",
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}
},
"_items_truncated": true
}
},
"_truncated": true,
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},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ecigwizard.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "E-Liquids",
"item": "https://www.ecigwizard.com/collections/eliquid"
}
],
"_truncated": true,
"_original_size": 11030
}
]
/collections/all-vape-kits/
[
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.ecigwizard.com/collections/all-vape-kits#collectionpage",
"url": "https://www.ecigwizard.com/collections/all-vape-kits",
"name": "Vape Kits",
"description": "Find the highest quality vape kits and e-cigs in the UK. Browse the best vape kits from the best brands such as Aspire (the Aspire PockeX being a good starting point), VooPoo, Innokin, Vaporesso, FreeMax and Uwell. Find a starter vape kit deal if you are a beginner, or browse for a sub-ohm vape kit if you're an experienced vaper. Take advantage of our vape kit bundles and vape juice bundles to go with your device. We have a huge selection of disposable vape kits and devices including the Geek B",
"image": "https://www.ecigwizard.com/cdn/shop/collections/ecw-all_vape_kits.jpg?v=1718102768&width=1200",
"inLanguage": "en",
"isPartOf": {
"@type": "WebSite",
"name": "Ecigwizard",
"url": "https://www.ecigwizard.com"
},
"publisher": {
"@type": "Organization",
"name": "Ecigwizard",
"url": "https://www.ecigwizard.com"
},
"mainEntity": {
"@type": "ItemList",
"numberOfItems": 20,
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"name": "Aspire PockeX Starter Kit",
"url": "https://www.ecigwizard.com/products/aspire-pockex-starter-vape-kit",
"image": "//www.ecigwizard.com/cdn/shop/products/aspire-pockex-starter-kit-black.png?v=1734080866",
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}
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"name": "Vaporesso Xros Mini Vape Kit",
"url": "https://www.ecigwizard.com/products/vaporesso-xros-mini-vape-kit",
"image": "//www.ecigwizard.com/cdn/shop/products/vaporesso-xros-mini-vape-kit-orange-red.png?v=1743576216",
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}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"name": "ICON Vape Device",
"url": "https://www.ecigwizard.com/products/icon-pod-device-vape-kit",
"image": "//www.ecigwizard.com/cdn/shop/products/icon-vape-device.png?v=1667485800",
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}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Product",
"name": "Elfbar ELFA Pro Pod Kit",
"url": "https://www.ecigwizard.com/products/elf-bar-elfa-pro-pod-kit",
"image": "//www.ecigwizard.com/cdn/shop/products/elf-bar-elfa-pro-pod-kit-aurora-purple.png?v=1775730698",
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}
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Product",
"name": "Lost Mary BM6000 Vape Kit",
"url": "https://www.ecigwizard.com/products/lost-mary-bm6000-vape-kit",
"image": "//www.ecigwizard.com/cdn/shop/files/lost-mary-bm6000-vape-kit-blueberry-sour-raspberry.png?v=1751878214",
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}
},
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},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ecigwizard.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Vape Kits",
"item": "https://www.ecigwizard.com/collections/all-vape-kits"
}
],
"_truncated": true,
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}
]
/collections/nicotine-pouches/
[
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.ecigwizard.com/collections/nicotine-pouches#collectionpage",
"url": "https://www.ecigwizard.com/collections/nicotine-pouches",
"name": "Nicotine Pouches",
"description": "Nicotine Pouches are great alternatives for e-cigarettes. They are simple to use; all you have to do is place a single pouch between your upper gums and your inside cheek and then let the pouches work their magic. Just like that, your nicotine cravings will be satisfied for up to an hour. Our selection of Nicotine Pouches is unbeatable. From Velo Nicotine Pouches to Nordic Spirit, we only stock nicotine pouches from the most reputable manufacturers, each offering some of best flavours on the mar",
"image": "https://www.ecigwizard.com/cdn/shop/collections/ecw-nicotine_pouches.jpg?v=1718104743&width=1200",
"inLanguage": "en",
"isPartOf": {
"@type": "WebSite",
"name": "Ecigwizard",
"url": "https://www.ecigwizard.com"
},
"publisher": {
"@type": "Organization",
"name": "Ecigwizard",
"url": "https://www.ecigwizard.com"
},
"mainEntity": {
"@type": "ItemList",
"numberOfItems": 20,
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"name": "Freezing Peppermint Velo Nicotine Pouches",
"url": "https://www.ecigwizard.com/products/velo-nicotine-pouches-freezing-peppermint",
"image": "//www.ecigwizard.com/cdn/shop/files/velo-freezing-peppermint.png?v=1723727871",
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}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"name": "Crispy Peppermint Velo Nicotine Pouches",
"url": "https://www.ecigwizard.com/products/velo-nicotine-pouches-crispy-peppermint",
"image": "//www.ecigwizard.com/cdn/shop/files/velo-crispy-peppermint.png?v=1723727898",
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},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"name": "Ruby Berry Velo Nicotine Pouches",
"url": "https://www.ecigwizard.com/products/velo-nicotine-pouches-ruby-berry",
"image": "//www.ecigwizard.com/cdn/shop/files/velo-ruby-berry.png?v=1723727820",
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},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Product",
"name": "Bright Spearmint Velo Nicotine Pouches",
"url": "https://www.ecigwizard.com/products/velo-nicotine-pouches-bright-spearmint",
"image": "//www.ecigwizard.com/cdn/shop/files/velo-bright-spearmint.png?v=1723727750",
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},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Product",
"name": "Tropical Mango Velo Nicotine Pouches",
"url": "https://www.ecigwizard.com/products/velo-nicotine-pouches-tropical-mango",
"image": "//www.ecigwizard.com/cdn/shop/files/velo-tropical-mango.png?v=1723727787",
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{
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"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ecigwizard.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Nicotine Pouches",
"item": "https://www.ecigwizard.com/collections/nicotine-pouches"
}
],
"_truncated": true,
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}
]
/collections/10ml-e-liquids/
[
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.ecigwizard.com/collections/10ml-e-liquids#collectionpage",
"url": "https://www.ecigwizard.com/collections/10ml-e-liquids",
"name": "10ml E-Liquids",
"description": "Enjoy your next tasty vape with our 10ml e-liquids. Our wide selection includes nic salt, freebase and nic shot options by the industry's bestselling brands like Elf Bar, SKE Crystal and Lost Mary. With flavours spanning juicy fruit to icy menthol, rich tobacco and tasty dessert choices, we're sure to have a taste that fits your preference. Take your pick from our huge selection below for a vape that delivers rich taste and peak performance!",
"inLanguage": "en",
"isPartOf": {
"@type": "WebSite",
"name": "Ecigwizard",
"url": "https://www.ecigwizard.com"
},
"publisher": {
"@type": "Organization",
"name": "Ecigwizard",
"url": "https://www.ecigwizard.com"
},
"mainEntity": {
"@type": "ItemList",
"numberOfItems": 20,
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"name": "WizMix Menthol Asylum - 10ml",
"url": "https://www.ecigwizard.com/products/wizmix-menthol-asylum-eliquid-10ml",
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},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"name": "WizMix Popular Vape - 10ml",
"url": "https://www.ecigwizard.com/products/wizmix-popular-vape-eliquid-10ml",
"image": "//www.ecigwizard.com/cdn/shop/products/wizmix-popular-vape-10ml.png?v=1662125709",
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},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"name": "WizMix Blueberry Hill - 10ml",
"url": "https://www.ecigwizard.com/products/wizmix-blueberry-hill-eliquid-10ml",
"image": "//www.ecigwizard.com/cdn/shop/products/wizmix-blueberry-hill-10ml.png?v=1662124863",
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},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Product",
"name": "Wizmix Brain Freeze - 10ml",
"url": "https://www.ecigwizard.com/products/wizmix-brain-freeze-menthol-eliquid-10ml",
"image": "//www.ecigwizard.com/cdn/shop/products/wizmix-brain-freeze-10ml.png?v=1662124894",
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},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Product",
"name": "WizMix Wizard's Leaf - 10ml",
"url": "https://www.ecigwizard.com/products/wizmix-wizards-leaf-eliquid-10ml",
"image": "//www.ecigwizard.com/cdn/shop/products/wizmix-wizards-leaf-10ml.png?v=1662126189",
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{
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"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ecigwizard.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "10ml E-Liquids",
"item": "https://www.ecigwizard.com/collections/10ml-e-liquids"
}
],
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]
/collections/pre-filled-pods/
[
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.ecigwizard.com/collections/pre-filled-pods#collectionpage",
"url": "https://www.ecigwizard.com/collections/pre-filled-pods",
"name": "Pre-Filled Vape Pods",
"description": "Browse all the Pre-Filled Vape Pods that we have to offer. Our selection of prefilled e-liquid pods is available in a variety of flavours, and nic salts prefills are also available. Pod devices are popular among vapers, as they are easy to use. Just insert your chosen pre-filled pod and remove the rubber bung to start vaping.",
"image": "https://www.ecigwizard.com/cdn/shop/collections/ecw-pre-filled-pods.jpg?v=1718105012&width=1200",
"inLanguage": "en",
"isPartOf": {
"@type": "WebSite",
"name": "Ecigwizard",
"url": "https://www.ecigwizard.com"
},
"publisher": {
"@type": "Organization",
"name": "Ecigwizard",
"url": "https://www.ecigwizard.com"
},
"mainEntity": {
"@type": "ItemList",
"numberOfItems": 20,
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"name": "10 Motives Menthol Refills",
"url": "https://www.ecigwizard.com/products/10-motives-menthol-eliquid-refills",
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}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"name": "10 Motives Regular Refills",
"url": "https://www.ecigwizard.com/products/10-motives-regular-eliquid-refills",
"image": "//www.ecigwizard.com/cdn/shop/products/10-motives-regular-refills.png?v=1669826501",
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}
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"name": "ICON Vape Menthol Pods (Pack of 3)",
"url": "https://www.ecigwizard.com/products/icon-vape-menthol-pods-pack-of-3",
"image": "//www.ecigwizard.com/cdn/shop/products/icon-vape-menthol-pods-10mg.png?v=1667484324",
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}
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Product",
"name": "ICON Vape Tobacco Pods (Pack of 3)",
"url": "https://www.ecigwizard.com/products/icon-vape-tobacco-pods-pack-of-3",
"image": "//www.ecigwizard.com/cdn/shop/products/icon-vape-tobacco-pods-10mg.png?v=1667485386",
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}
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Product",
"name": "ICON Vape Fresh Menthol Pods (Pack of 3)",
"url": "https://www.ecigwizard.com/products/icon-vape-fresh-menthol-pods-pack-of-3",
"image": "//www.ecigwizard.com/cdn/shop/products/icon-vape-fresh-menthol-pods-10mg.png?v=1667485438",
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}
},
"_items_truncated": true
}
},
"_truncated": true,
"_original_size": 11086
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ecigwizard.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pre-Filled Vape Pods",
"item": "https://www.ecigwizard.com/collections/pre-filled-pods"
}
],
"_truncated": true,
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}
]
🛡️ Trust Signals — external proof links that back the declared identity
2790Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 301 | 1 |
| /collections/eliquid/ | 216 | 1 |
| /collections/all-vape-kits/ | 1613 | 1 |
| /collections/nicotine-pouches/ | 228 | 1 |
| /collections/10ml-e-liquids/ | 216 | 1 |
| /collections/pre-filled-pods/ | 216 | 1 |
Explore the other reputation pillars for Ecigwizard
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Ecigwizard, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Ecigwizard: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.ecigwizard.com to view the most current version of its content and see directly what this company is about and what it offers.