Ecigwizard
(http://www.ecigwizard.com) 📸 Data Snapshot: May 21, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
15
Impact Weight: 20 / 100
75% Reputation
Trust signals are well-supported; the review_count of 700 in schema and 300+ on the homepage is backed by a proof_links_count of 1, indicating a path to a third-party verification platform. The site avoids common trust theatre traps by providing a verifiable physical address in Peterborough and explicit membership in the UK Vaping Industry Association (UKVIA). A minor penalty is applied for the ‘team of experts test all of our products’ claim, which functions as trust theatre without a linked testing protocol or safety certification page.
Proof density is high for a retail site, with 8+ instances of hard evidence across the 6 pages including a specific VAT-verifiable physical address, a dedicated customer service phone line, and current seasonal content (Spring 2026). The ratio of proof to vague assertions is approximately 4:1, bolstered significantly by the granular pricing and multi-buy logic (e.g., ’10 for £6′) that requires a functional backend to deliver on the marketing signal.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
2790Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 301 | 1 |
| /collections/eliquid/ | 216 | 1 |
| /collections/all-vape-kits/ | 1613 | 1 |
| /collections/nicotine-pouches/ | 228 | 1 |
| /collections/10ml-e-liquids/ | 216 | 1 |
| /collections/pre-filled-pods/ | 216 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
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"name": "Ecigwizard",
"url": "https://www.ecigwizard.com",
"description": "Your trusted UK vape shop for vape kits, vape juice, vape pods, mods & heated tobacco. Shop online or in-store for top brands, multi-buy deals, and FREE UK delivery.",
"email": "cs@ecigwizard.com",
"telephone": "0345 305 2585",
"address": {
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"streetAddress": "Unit 3 Fengate Trade Park, Fengate",
"addressLocality": "Peterborough",
"addressRegion": "England",
"postalCode": "PE1 5XA",
"addressCountry": "GB"
},
"areaServed": {
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"name": "United Kingdom"
},
"memberOf": {
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"name": "UK Vaping Industry Association",
"alternateName": "UKVIA"
},
"contactPoint": {
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"telephone": "0345 305 2585",
"email": "cs@ecigwizard.com",
"contactType": "Customer Service",
"availableLanguage": "English",
"hoursAvailable": {
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"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": "700",
"bestRating": "5"
}
}
]
/collections/eliquid/
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"description": "Browse our full range of premium vape juice from brands like Vampire Vape, Elfliq, Elux, Bar Works and our flagship brand Wizmix has over 35 flavours for you to choose from! Whether you enjoy sweet fruit flavours, menthol, desserts, or classic tobacco blends, you’ll find the perfect vape liquid for your taste. We stock nic salts, shortfills, and freebase e-liquids in every VG/PG ratio and nicotine strength, made for all devices from MTL pod kits to DTL sub ohm vapes. Shop now and enjoy great mul",
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/collections/all-vape-kits/
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"description": "Find the highest quality vape kits and e-cigs in the UK. Browse the best vape kits from the best brands such as Aspire (the Aspire PockeX being a good starting point), VooPoo, Innokin, Vaporesso, FreeMax and Uwell. Find a starter vape kit deal if you are a beginner, or browse for a sub-ohm vape kit if you're an experienced vaper. Take advantage of our vape kit bundles and vape juice bundles to go with your device. We have a huge selection of disposable vape kits and devices including the Geek B",
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/collections/nicotine-pouches/
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"name": "Nicotine Pouches",
"description": "Nicotine Pouches are great alternatives for e-cigarettes. They are simple to use; all you have to do is place a single pouch between your upper gums and your inside cheek and then let the pouches work their magic. Just like that, your nicotine cravings will be satisfied for up to an hour. Our selection of Nicotine Pouches is unbeatable. From Velo Nicotine Pouches to Nordic Spirit, we only stock nicotine pouches from the most reputable manufacturers, each offering some of best flavours on the mar",
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/collections/10ml-e-liquids/
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"description": "Enjoy your next tasty vape with our 10ml e-liquids. Our wide selection includes nic salt, freebase and nic shot options by the industry's bestselling brands like Elf Bar, SKE Crystal and Lost Mary. With flavours spanning juicy fruit to icy menthol, rich tobacco and tasty dessert choices, we're sure to have a taste that fits your preference. Take your pick from our huge selection below for a vape that delivers rich taste and peak performance!",
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/collections/pre-filled-pods/
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Explore the other reputation pillars for Ecigwizard
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Ecigwizard, captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Ecigwizard: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.ecigwizard.com to view the most current version of its content and see directly what this company is about and what it offers.