e*thirteen
(https://ethirteen.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through technical implementation and physical presence. The schema_json provides a verified physical address in Petaluma, CA, and geo-coordinates. Professional athlete names are used as authoritative proof, though the lack of specific Person schema for lead engineers or founders prevents a perfect score in this pillar.
Performance claims are consistently linked to mechanical outcomes. Statements like eliminate pedal kickback and filter chain vibration are presented as engineering goals with specific mechanical solutions (decoupling the drivetrain) rather than just abstract benefits. The disconnect between marketing ‘Signal’ and technical ‘Substance’ is negligible.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "e*thirteen",
"logo": "https://www.ethirteen.com/cdn/shop/files/ethirteen-logo.svg?v=1773466684&width=500",
"sameAs": [
"",
"https://www.facebook.com/ethirteencomponents/",
"",
"https://www.instagram.com/ethirteencomponents/",
"",
"",
"",
"https://www.youtube.com/channel/UCUssJtId9YxtYoj8RKOFpJw",
""
],
"url": "https://www.ethirteen.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "e*thirteen",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.ethirteen.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://www.ethirteen.com"
},
{
"@context": "https://schema.org",
"@type": "Store",
"name": "e*thirteen",
"url": "https://www.ethirteen.com",
"description": "Premium mountain bike parts & components engineered for performance. Shop e*thirteen's innovative Sidekick hubs and MTB and eMTB parts trusted by riders & racers worldwide.",
"image": {
"@type": "ImageObject",
"width": "1024",
"height": "1024",
"url": "https://www.ethirteen.com/cdn/shop/files/logo.png"
},
"brand": {
"@type": "Brand",
"name": "e*thirteen"
},
"priceRange": "USD5 - USD1000",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "08:00",
"closes": "17:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "08:00",
"closes": "13:00"
}
],
"geo": {
"@type": "GeoCoordinates",
"latitude": 38.2308538,
"longitude": 122.6043799
},
"address": {
"@type": "PostalAddress",
"streetAddress": "1445 Technology Ln, Suite A9",
"addressLocality": "Petaluma",
"postalCode": "94954",
"addressCountry": "United States"
}
}
]
/collections/wheels/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "e*thirteen",
"logo": "https://www.ethirteen.com/cdn/shop/files/ethirteen-logo.svg?v=1773466684&width=500",
"sameAs": [
"",
"https://www.facebook.com/ethirteencomponents/",
"",
"https://www.instagram.com/ethirteencomponents/",
"",
"",
"",
"https://www.youtube.com/channel/UCUssJtId9YxtYoj8RKOFpJw",
""
],
"url": "https://www.ethirteen.com"
}
/collections/mountain-bike-wheels/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "e*thirteen",
"logo": "https://www.ethirteen.com/cdn/shop/files/ethirteen-logo.svg?v=1773466684&width=500",
"sameAs": [
"",
"https://www.facebook.com/ethirteencomponents/",
"",
"https://www.instagram.com/ethirteencomponents/",
"",
"",
"",
"https://www.youtube.com/channel/UCUssJtId9YxtYoj8RKOFpJw",
""
],
"url": "https://www.ethirteen.com"
}
/collections/discount-bike-parts/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "e*thirteen",
"logo": "https://www.ethirteen.com/cdn/shop/files/ethirteen-logo.svg?v=1773466684&width=500",
"sameAs": [
"",
"https://www.facebook.com/ethirteencomponents/",
"",
"https://www.instagram.com/ethirteencomponents/",
"",
"",
"",
"https://www.youtube.com/channel/UCUssJtId9YxtYoj8RKOFpJw",
""
],
"url": "https://www.ethirteen.com"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 35 | 2 |
| /collections/wheels/ | 41 | 2 |
| /collections/mountain-bike-wheels/ | 34 | 2 |
| /collections/discount-bike-parts/ | 34 | 2 |
This page presents a snapshot of public data from e*thirteen, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to e*thirteen: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ethirteen.com to view the most current version of its content and see directly what this company is about and what it offers.