e*thirteen
(https://ethirteen.com) 📸 Data Snapshot: May 30, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust signals are grounded in industry-specific validation rather than generic theatre. The site references a 2024 Pinkbike Innovation of the Year award and includes specific testimonials from named professional athletes like Aaron Gwin and racing teams like Commencal 100%. A minor penalty is applied for quoting Testpilot and BikeRadar without direct outbound links to the source articles in the provided text.
The ratio of verifiable proof to assertions is high. For every claim of performance, the site offers a technical specification (inner width measurements, bearing sizes like 6808, or material types like Race Straightpull hubs). Out of 4 pages analyzed, over 10 instances of specific technical benchmarks or external award citations were identified.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 35 | 2 |
| /collections/wheels/ | 41 | 2 |
| /collections/mountain-bike-wheels/ | 34 | 2 |
| /collections/discount-bike-parts/ | 34 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "e*thirteen",
"logo": "https://www.ethirteen.com/cdn/shop/files/ethirteen-logo.svg?v=1773466684&width=500",
"sameAs": [
"",
"https://www.facebook.com/ethirteencomponents/",
"",
"https://www.instagram.com/ethirteencomponents/",
"",
"",
"",
"https://www.youtube.com/channel/UCUssJtId9YxtYoj8RKOFpJw",
""
],
"url": "https://www.ethirteen.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "e*thirteen",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.ethirteen.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://www.ethirteen.com"
},
{
"@context": "https://schema.org",
"@type": "Store",
"name": "e*thirteen",
"url": "https://www.ethirteen.com",
"description": "Premium mountain bike parts & components engineered for performance. Shop e*thirteen's innovative Sidekick hubs and MTB and eMTB parts trusted by riders & racers worldwide.",
"image": {
"@type": "ImageObject",
"width": "1024",
"height": "1024",
"url": "https://www.ethirteen.com/cdn/shop/files/logo.png"
},
"brand": {
"@type": "Brand",
"name": "e*thirteen"
},
"priceRange": "USD5 - USD1000",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "08:00",
"closes": "17:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "08:00",
"closes": "13:00"
}
],
"geo": {
"@type": "GeoCoordinates",
"latitude": 38.2308538,
"longitude": 122.6043799
},
"address": {
"@type": "PostalAddress",
"streetAddress": "1445 Technology Ln, Suite A9",
"addressLocality": "Petaluma",
"postalCode": "94954",
"addressCountry": "United States"
}
}
]
/collections/wheels/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "e*thirteen",
"logo": "https://www.ethirteen.com/cdn/shop/files/ethirteen-logo.svg?v=1773466684&width=500",
"sameAs": [
"",
"https://www.facebook.com/ethirteencomponents/",
"",
"https://www.instagram.com/ethirteencomponents/",
"",
"",
"",
"https://www.youtube.com/channel/UCUssJtId9YxtYoj8RKOFpJw",
""
],
"url": "https://www.ethirteen.com"
}
/collections/mountain-bike-wheels/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "e*thirteen",
"logo": "https://www.ethirteen.com/cdn/shop/files/ethirteen-logo.svg?v=1773466684&width=500",
"sameAs": [
"",
"https://www.facebook.com/ethirteencomponents/",
"",
"https://www.instagram.com/ethirteencomponents/",
"",
"",
"",
"https://www.youtube.com/channel/UCUssJtId9YxtYoj8RKOFpJw",
""
],
"url": "https://www.ethirteen.com"
}
/collections/discount-bike-parts/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "e*thirteen",
"logo": "https://www.ethirteen.com/cdn/shop/files/ethirteen-logo.svg?v=1773466684&width=500",
"sameAs": [
"",
"https://www.facebook.com/ethirteencomponents/",
"",
"https://www.instagram.com/ethirteencomponents/",
"",
"",
"",
"https://www.youtube.com/channel/UCUssJtId9YxtYoj8RKOFpJw",
""
],
"url": "https://www.ethirteen.com"
}
This page presents a snapshot of public data from e*thirteen, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to e*thirteen: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ethirteen.com to view the most current version of its content and see directly what this company is about and what it offers.